• Title/Summary/Keyword: Level of Reliability

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A Study on the Structural Relationships among Brand Personality, Customer-Brand Relationship Quality, and Repurchase Intention: Focusing on Domestic Pizza Market (브랜드 개성, 소비자-브랜드 관계의 질, 재구매 의도의 구조적 관계 연구 : 국내 피자 시장을 중심으로)

  • Kim, Min-Jung;Seo, Kyung-Hwa;Lee, Soo-Bum
    • Culinary science and hospitality research
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    • v.19 no.2
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    • pp.130-148
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    • 2013
  • Domestic pizza market in Korea is in the age of maturity, and competition in the market is getting intense. Brand personality that can prompt consumer sensibility is evaluated as a proper method to differentiate the image of a corporate rather than products or technology that can be copied easily by competitors. In this study, we examined the structural relationships among brand personality of pizza brands in Korea, customer-brand relationship quality, and repurchase intention with selected measurement based on Aaker's Big 5. Based on questionnaires answered by 291 customers, this study examined validity and reliability by using SPSS 16.0 and AMOS 5.0 for its hypotheses. The result of the study modelling were GFI=0.900, NFI=0.922, CFI=0.965, RMSEA=0.050 at the level of ${\chi}^2$=384.130(df=1.715, p<0.001). First, sincerity, competence, and sophistication of the pizza brand personality had a positive effect on intimacy. Second, sincerity, competence, sophistication, and strength of the pizza brand personality had a positive effect on brand partner quality. Also, intimacy and brand partner quality had a positive effect on repurchase intention. Therefore, in the practical perspective, pizza brand management can utilize the findings of specific pizza brand personality in creating a competitive edge for marketing.

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Analysis of Traffic Noise for Single and Double Layered Porous Pavement with SPB Method -National Route 1, Sejong-Si Section- (SPB측정법에 의한 복층 및 단층 다공성포장의 소음분석 -국도 1호선 세종시 구간-)

  • Yoo, In-Kyoon;Lee, Su-Hyung;Han, Dae-Seok
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.9
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    • pp.92-102
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    • 2020
  • Porous pavement (PP) has attracted attention as a new alternative measure against road traffic noise. PP refers to pavement that reduces the fines in the asphalt mixture to form voids. These voids can reduce traffic accidents and friction noise. For active application, verification of the noise reduction effect is required. In this study, the noise reduction of single-layer PP(SLPP) and double layer PP(DLPP) was analyzed. First, the Sejong section was selected, and traffic noise was measured using the SPB method on the roadside. The traffic volume, speed, and mixing ratio of large vehicles were measured. As a result, the DLPP was evaluated to be 7.95 dB(A) smaller on average and 7.57dB(A) smaller at the 95% reliability level than the SLPP. The traffic volume was more influential than the speed and the mixing rate of large vehicles. As the traffic volume increased, the noise increased, but the difference in noise between the two pavements decreased gradually. The results showed that the most effective way to reduce road traffic noise is to change the road pavement rather than reduce traffic speed, restrict traffic for heavy vehicles, or reduce traffic volume.

An Empirical Study on the Impact of Quality Oriented Corporate Culture on Sustainability Management Performances (공급사슬 내에서 품질지향적 기업문화가 지속가능경영성과에 미치는 영향에 관한 실증연구)

  • Woo, Moo-Jin;Park, Jong-Woo;Jung, Byeong-Yeong
    • Journal of Distribution Science
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    • v.12 no.6
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    • pp.31-39
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    • 2014
  • Purpose - Environmental issues, climatic changes, and greenhouse gases are problems to be solved at a global level. With an increased emphasis on the environmental and social responsibility of the management of companies, the manner in which companies approach quality-oriented culture and their individual sustainability management are being discussed as truly important issues to help them secure their competitiveness and growth strategies. This study proposes strategic directions to help manufacturers not only in expanding their competitive quality-oriented company culture but also in strengthening their sustainability management abilities. This study conducts a literature review and empirical research to examine how significantly the variables of a quality-oriented company culture, customer-centered management, and process-centered and supply chain management-centered cooperation affect sustainability management performance in relation to economic profitability, environmental integrity, and social responsibility. Research design, data, and methodology - To verify research models and hypotheses, the study examined 170 companies using a questionnaire survey conducted over six weeks, and involved the performance of data analysis on 146 samples. Questionnaire responses were calibrated based on a Likert scale. The study used the Smart PLS 2.0 program designed for PLS (partial least squares), an analysis instrument of SEM (structural equation modeling). The study then verified empirical research hypotheses working on reliability analysis, validity analysis, factorial analysis, and path analysis. Results - Among the nine hypotheses, four are accepted and the rest are rejected. A quality-oriented company culture focusing on customer-centered management significantly influenced the maintainability management performance of environmental integrity and social responsibility, while economic profitability was dismissed. A process-focused quality-oriented company culture was significantly concerned with economic profitability but not with environmental integrity or social responsibility. A supply-chain cooperative company culture had a significant effect on economic profitability but not on environmental integrity or social responsibility. Conclusion - This study proposes strategic directions to help manufacturers expand their competitive quality-oriented company culture as well as strengthen abilities with sustainability management. It conducts a literature review and empirical research to examine how significantly the variables of quality-oriented company culture, customer-centered management, and process-centered and supply chain management-centered cooperation affect sustainability management performance in relation to economic profitability, environmental integrity, and social responsibility. There are two main conclusions. First, companies should consider the need for social responsibility management and environmental transparent management-focused maintainability management as avenues to create new markets and business, thereby helping the companies secure a reputation for having a customer and process-centered quality-oriented company culture by creating shared values between supply chains and enabling win-win situations through cooperation. Second, we are marching towards a creative win-win era from a society of conflicts and ruptures. Companies should understand that social responsibility management and supply chain management (SCM)-focused cooperation are the foundations of sustainable development, as they try to improve their culture while pursuing both win-win relationships with interested parties and equity in various conflictive relations.

An Empirical Analysis of Industrial Design′s Functional Role in the Causal Model of Quality Competitiveness : Korean Manufacturing Sector (품질경쟁력 인과모형 하에서 산업디자인의 기능적 역할에 관한 실증적 분석 : 한국 제조업 부문을 중심으로)

  • 임채숙;윤종영
    • Archives of design research
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    • v.17 no.3
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    • pp.111-122
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    • 2004
  • The purpose of this study are two the first is to identify the positioning of product design and analyze its functional relationship with product development, manufacturing, marketing and sales in the comprehensive competitiveness evaluation model ; and the second is to estimate the determinants of QCI(quality competitiveness index), analyze the impact of product design on QCI, and compare the aforementioned results for the seven industrial sectors and the five product patterns. For this empirical analysis, this study surveyed 400 Korean manufacturing firms during August-October 2003. The major empirical findings are summarized as follows : First, the hypothesis on the positive effect of product design on QCI is accepted at a highly significant level (p < 0.001) for all : the manufacturing sector, seven industrial sectors, and five product categories. Second, the correlation analysis and factor analysis lead to the result that the effect of product design on QCI is estimated to be relatively very low, in comparison to those of product functionality and basic performance on QCI. These findings imply that Korean manufacturing sector has been still in the prematured stage at which product design has not played an important role yet. This study concludes that product design in line with other functions (product development, manufacturing, marketing, and sales) should make a good contribution to the improvement of QCI in the future.

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Effects of Exclusive Agency Listing and Real Estate Information Network System on Real Estate Broker' Trust and Customer' Satisfactions (전속중개계약과 부동산거래정보망제도가 중개업자 신뢰성과 고객만족에 미치는 영향 분석)

  • Choi, Bong-hyun;Moon, Young-kee
    • Journal of Distribution Science
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    • v.4 no.2
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    • pp.123-144
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    • 2006
  • For the property right's protection of the nation, the uncertainty's dissolution and the reliability's security of real estate trade are very important. With the life style's change, the market of real estate becomes diversification, and the level of the real estate trade becomes diversification. But compared with this, the trade system of the real estate has not broken away from the mode in the past yet. To cope with it actively, it needs to review the real estate trade form. Especially, it needs to investigate a plan that can advance the Agency Listing method. The Exclusive Agency Listing and the real estate Information Network System have been the usual system in some advanced countries like America, Japan. It is the system that establishes the real estate brokerage's trade order and encourages the execution for the real estate client's property right's protection and benefit offer. In our country, The Exclusive Agency Listing and the real estate Information Network System were created in the revised real estate brokerage law in 12, 1993. But because of varies of questions, it can not be settled down. So this paper will develop the characteristic factors of the Exclusive Agency Listing and the real estate Information Network System revitalization and examine the mutual relation depends on the factors. And these factors were studied through the proved analysis to the effecting made on the Agency function's consideration and real estate broker' trust and customer satisfaction. So depends on these, the existed value now will present the revitalization plan and political implication about the Exclusive Agency Listing and the real estate Information Network System.

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A study on the effect of online learning according to the difference between personal and social motivation after COVID-19 (COVID-19 이후 개인적 동기와 사회적 동기차이에 따른 온라인 학습효과 연구)

  • Chin, HongKun
    • Journal of the Korea Convergence Society
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    • v.12 no.9
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    • pp.113-120
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    • 2021
  • As a result, the interaction between personal motivation and class type is not significant. On the other hand, the interaction between social motivation and class type is significant and overall online class increases engagement with educational issues. In particular, the group with low social motivation showed greater change than the group with high social motivation, so online education seems to be more effective in the group with low social motivation. It means that by stimulating students' social motivation rather than personal motivation, the effectiveness of online education can be enhanced, and it can lead to education outcomes - behavioral changes and attitudes of learners. In order to revitalize social motivation in the intensely personal space of online, it is necessary to activate social communication methods such as SNS, and development of interpersonal issues and learning materials would be more efficient. In order to derive more specific results, it is necessary to measure the level of prior knowledge and involvement of the participants in class, and to comprehensively investigate and analyze the state of learners before and after class through more variables. Finally, in order to increase the reliability of the research results, it is necessary to clearly prove it through the establishment of a structural model.

The Influence of the Relationship between Social Interaction, Role Acquisition, and Self-Identity of People with Physical Disabilities Participating in Daily Sports (생활체육에 참여하는 지체장애인의 사회적상호작용, 역할취득 및 자아정체성 간의 영향관계분석)

  • Park, JoongHeung;Park, JinWoo;Lee, HyunSu
    • 재활복지
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    • v.22 no.1
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    • pp.27-49
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    • 2018
  • The purpose of this study was to analyze the relationship between social interaction, role acquisition, and self-identity of people with physical disabilities participating in daily sports. In order to accomplish the purpose of this study, people with physical disabilities residing in Busan, Gyeongnam, and Gyeongbuk were set as a population. Among them, 384 people with physical disabilities participating in daily sports were sampled using convenience sampling. Data were analyzed by frequency analysis, exploratory factor analysis, reliability analysis, multiple regression analysis, and simple regression analysis using the SPSS 23.0 program. The results were as follows. As a result of analyzing the effects of participation level of daily sports for people with physical disabilities on social interaction, role acquisition, and self-identity, first, participation period had a significant effect on ego-identity. Second, participation time did not have a statistically significant effect on social interaction, role acquisition, and self-identity. Third, participation frequency had a significant effect on social interaction, role acquisition, and self-identity. In addition, social interaction, role acquisition, and self-identity showed a statistically significant correlation with positive effects as a result of analyzing the relationship between social interaction, role acquisition, and self-identity.

Hybrid Blockchain Design to Improve the Security of Education Administration Information System (교육행정정보시스템의 보안성 강화를 위한 하이브리드 블록체인 설계)

  • Son, Ki-Bong;Son, Min-Young;Kim, Young-Hak
    • The Journal of the Korea Contents Association
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    • v.21 no.6
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    • pp.1-11
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    • 2021
  • The Neis System is a system integrating administrative information that was operated in elementary and secondary schools in Korea. Currently, this system is operated by a central server method and contains school administration information and important educational information of students. Among student information, the student life record contains important information for a student to advance to a higher level institution, but problems such as information leakage or manipulation may occur due to malicious attacks. In this paper, we propose a hybrid blockchain system that combines the server and blockchain technology managed by the existing Neis system. The proposed system records the query information of the database in a block when student information is accessed. When a request for correction of student information or issuance of a certificate is received, the query of the blockchain, the information in the database, and the student's key value are checked to determine whether the information has been leaked or manipulated, and only if the data is normal, the request for revision of the record is performed. This process is more secure than the existing central server because it checks the manipulation of data through the blockchain. The proposed system was implemented on the Ethereum platform, and the query information of the blockchain was experimentally verified using smart contracts. This study contributes to enhancing the reliability of the Nice system by strengthening the security against forgery and alteration of student data by combining the existing Nice system with a block chain.

A Study on the ILS Development & PLS Method for SI Weapon System based Commercial Items (상용품 기반 SI 무기체계의 효과적 ILS 개발 및 후속군수지원 방안)

  • Jeong, Inn-Sung;Lee, Yu-Se
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.12
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    • pp.417-425
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    • 2020
  • Recently, the development of weapons systems in conjunction with the Fourth Industrial Revolution has increased the number of weapon systems that integrate individual commercial systems by actively incorporating the superior fields of private commercial technologies. In the case of such commercial product-based weapons systems, however, the development of ILS elements across all areas, such as technical manual, military field maintenance support equipment, interactive electronic technical manual (IETM), and Computer Based Training (CBT) development, and weapons system Reliability, Availability, Maintainability(RAM) target values, and logistics support analysis (LSA) was requested to expand the level of development by developers. The commercial product-based System Integration (SI) weapon system will be able to complete the comprehensive military balance for complementing and effective maintenance of the military and developers only when the ILS development, which is limited to the essential elements of the required group, Request For Proposal (RFP) and Post-Logistics Support (PLS) directions were applied in the framework of outsourcing maintenance implementation. As a result, by checking the operation status of current weapons systems, the logistics support of commercial product-based weapon systems selected outsourcing as the basic policy that is decided based on the development requirements, focusing on maintaining operation through a rational decision-making process, and presented a plan for applying the development plan to the RFP for the determined core elements and PLS.

Analysis of the Distribution and Diversity of the Microbial Community in Kimchi Samples from Central and Southern Regions in Korea Using Next-generation Sequencing (차세대 염기서열 분석법을 이용한 우리나라 중부지방과 남부지방의 김치 미생물 군집의 분포 및 다양성 분석)

  • Yunjeong Noh;Gwangsu Ha;Jinwon Kim;Soo-Young Lee;Do-Youn Jeong;Hee-Jong Yang
    • Journal of Life Science
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    • v.33 no.1
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    • pp.25-33
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    • 2023
  • The fermentation process of kimchi, which is a traditional Korean food, influences the resulting compo- sition of microorganisms, such as the genera Leuconostoc, Weissella, and Lactobacillus. In addition, several factors, including the type of kimchi, fermentation conditions, materials, and ingredients, can influence the distribution of the kimchi microbial community. In this study, next-generation sequencing (NGS) of kimchi samples obtained from central (Gangwon-do and Gyeonggi-do) and southern (Jeolla-do and Gyeongsang-do) regions in Korea was performed, and the microbial communities in samples from the two regions were compared. Good's coverage prediction for all samples was higher than 99%, indicating that there was sufficient reliability for comparative analysis. However, in a α -diversity analysis, there was no significant difference in species richness and diversity between samples. The Firmicutes phylum was common in both regions. At the species level, Weissella kandleri dominated in central (46.5%) and southern (30.8%) regions. Linear discriminant analysis effect size (LEfSe) analysis was performed to identify biomarkers representing the microbial community in each region. The LEfSe results pointed to statistically significant differences between the two regions in community composition, with Leuconostocaceae (71.4%) dominating in the central region and Lactobacillaceae (61.0%) dominating in the southern region. Based on these results, it can be concluded that the microbial communities of kimchi are significantly influenced by regional properties and that it can provide more useful scientific data to study the relationship between regional characteristics of kimchi and their microbial distribution.