• 한국항해항만학회지
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• 제32권5호
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• pp.415-423
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• 2008

이 연구는 해양레저스포츠 정책의 발전방향에 관한 것이다. 이러한 연구를 위하여 우리나라 해양레저스포츠에 관한 선행연구와 실태분석, 해양레저스포츠의 장애요인 및 발전요인을 분석하였다. 해양레저산업의 발전에 기초 자료를 제공하고자 한 결론은 다음과 같다. 첫째, 정책기반의 문제로 해양문화에 대한 홍보 미비로 인한 국민들의 인식개선, 해양레저 산업에 대한 국가정책 반영 강화, 해양산업 해양레저스포츠 복합단지의 국가자원화 개발 중복 투자 방지, 선진국과의 긴밀한 network 구축 강화이다. 둘째, 인적기반의 문제로 해양레저 산업분야의 전문부처 조직신설, 전문지도자 육성 및 기반조성 사업의 TF팀 육성 강화이다. 셋째, 시설기반의 문제로 해양레저 관련 SOC의 확충, 해양레저 시설개발을 위한 법 제도적 규제완화, 지방정부와의 긴밀한 협력체계로 인한 난개발의 방지이다. 넷째, 법 제도적 기반의 문제로 규제 중심의 관련법규 철폐, 정책의 혼선으로 인한 법 제도적 혼선 방지이다. 다섯째, 산업적 기반의 문제로 국내 수요공급 확충과 부품산업의 강화, 선박/엔진 등 정비사 자격제도의 육성이다.

• 한국디지털정책학회:학술대회논문집
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• 한국디지털정책학회 2004년도 International Conference on Digital Policy & Management
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• pp.129-144
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• 2004

The purpose of this paper is to identify current trends in the sport industry in Korea, U.S. and Japan and to also analyze the potential of the sport industry in the 21st Century. This paper analyzes the current sport related index of Korea, U.S. and Japan and the effect of scientific development. Scientific development has provided prosperity to modern societies and has thus increased the personal disposable income and leisure time available to people living in these societies, Many people spend their?leisure time on sports related activities and the number is growing day by day and this situation makes the sports market a very attractive and important business sector in the world. Considering the increase of household income and leisure time and the introduction of a five-day working week system, the sports market potential growth will be considerable and it is certain the demand for sports related activities, services and products will also show increases in the 21st Century. This paper estimates that sports expenditures could be estimated at $10 billion in Korea, $150 billion in U.S and 4.3 billion yen in Japan. The general trends currently in action in the sport industry estimate that these numbers are growing rapidly and the relative importance of the sport industry among all industries is becoming one of the most important new emerging markets in the world.

• 유통과학연구
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• 제18권4호
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• pp.61-72
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• 2020

Purpose: Usage of leisure-sport social media would lengthen and strengthen the effects of positive event experiences on WOM behavior. This study is to examine the extent to which leisure sport social media use has the moderating potential to enhance the direction of the relationship between post-event emotions and event WOM behavior. Research design, data and methodology: A running event located in a major metropolitan area in the southeastern United States was selected. Participants of the running events completed the survey. Descriptive analysis and correlations between primary variables of interest were conducted. To examine interactions within the context of moderated regression, a hierarchical regression analysis was employed. Results: The results confirmed direct effects of a sense of achievement and event satisfaction on event WOM intention, supporting H 1 and H2. In specific, result revealed that the amount of time spending on social media for running content moderated the effect of a sense of achievement on event WOM intention, supporting H3, however, H4 was rejected. Conclusions: There are managerial implications of these results, particularly which pertain to how organizers may be able to use perceived benefits (i.e., a sense of achievement and satisfaction) and social media to increase positive WOM intention.

• The Korean Journal of Physiology and Pharmacology
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• 제13권6호
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• pp.497-502
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• 2009

Exercise-mediated physical treatment has attracted much recent interest. In particular, swimming is a representative exercise treatment method recommended for patients experiencing muscular and cardiovascular diseases. The present study sought to design a swimming-based exercise treatment management system. A survey questionnaire was completed by participants to assess the prevalence of muscular and cardiovascular diseases among adult males and females participating in swimming programs at sport centers in metropolitan regions of country. Using the Fuzzy Analytic Hierarchy Process (AHP) technique, weighted values of indices were determined, to maximize participant clarity. A patient management system model was devised using information technology. The favorable results are evidence of the validity of this approach. Additionally, the swimming-based exercise management system can be supplemented together with analyses of weighted values considering connectivity between established indices.

• 한국전자통신학회논문지
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• 제9권5호
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• pp.609-616
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• 2014

최근의 정보통신산업은 IT에서 ICT로 발전하였고 ICT의 영역 중에서 M2M이 IoT로 진화하고 있는 중이다. IoT 산업이 발전함에 따라 IoT와 다른 산업을 융합하고자하는 노력을 지속하고 있다. 그중 하나의 예로 스포츠 산업과의 융합을 들 수 있다. 본 논문에서는 IoT와 융합된 여가 스포츠에 있어서 선진형 여가 스포츠 산업의 발전에 대한 기초연구로서 키워드를 중심으로 한 문헌을 통한 정보 분석을 수행한다.

• Journal of Sport and Applied Science
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• 제4권4호
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• pp.19-25
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• 2020

Purpose: Today, participation rate of water sport has been dramatically increased due to expansion of leisure time and concerns. The purpose of this study is to identify the effect of the exercise commitment of university water sport participants on re-participation intentions and to induce insights for expanding water sport industry. Research design, data, and methodology: Subjects were collected from undergraduate students who participated water sports class in University. The sample was extracted by purposive sampling of nonprobability sampling method. To achieve the purpose of the research, survey was processed to 281 subjects. SPSS Version 21.0 was used to analyze the data. All statistical significance level was set to p<.05. In terms of measurement, items of demographic information, exercise commitment, and re-participation intentions were utilized. Results: The results are as follows. Frist, in the difference in exercise commitment and re-participation intention according to the grade, only the re-participation intention was significant. The effects of the exercise commitment of university water sport participants on re participation intentions were statistically significant. Conclusions: The findings indicate the function of sport club participants' commitment towards water sports in promoting their intentions to re-participation. The study suggested insights and future directions for expanding water sport markets and related industry.

• Journal of Sport and Applied Science
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• 제7권3호
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• pp.1-11
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• 2023

Purpose: The purpose of this research was to examine the effect of the sensoryscape (sport fans' stadium experiences via the five senses) on connectedness and elation that sport fans have about their teams. Research design, data, and methodology: To achieve this purpose, structural equation modeling was conducted with a total of 417 KBO baseball fans. Results: The results of the research are as follows. First, stadium experiences via sport fans' sight, sound, and touch had positive effects on connectedness that consists of passion, nostalgia, supportive, and connected. Second, stadium experiences via sport fans' sight, sound, and taste had positive effects on elation that consists of happy, excited, pleased, proud, optimistic, and entertained. Conclusions: This research provides the first empirical evidence of the effects of sport fans' sensory experiences on emotions associated with sport teams. In order to maximize connectedness and elation that sport fans have about their teams, sport marketers need to develop specific sensory strategies that affect stadium experiences. Further implications were discussed.

• 산경연구논집
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• 제14권6호
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• pp.1-8
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• 2023

Purpose: The marketing practice for the leisure and sports industry is a complex process that requires a thorough understanding of the audience, their needs and motivations. Thus, this niche market is focused on specific products, services, or experiences. The present research explores and suggests meaningful strategies based on the literature textual dataset to provide how to attract consumers in this sector. Research design, data and methodology: We have conducted the 'Secondary Literature Analysis', reviewing and summarizing numerous findings in the relevant prior studies. As a result, we could obtain a total of 15 significant textual resources which are from only peer-reviewed journal article. All resources had a high quality of the instrument to prove their results. Results: The findings of this research pointed out that marketers in leisure sports sector need to communicate via following methods: (1) Understanding the Customers' Needs and Wants, (2) Social Media, (3) Advertising, (4) Promoting Brand Affinity, (5) Offering Discounts, and (6) Providing Value-Added Services. Conclusions: The present research concludes that the marketing practice in the leisure and sports industry should be performed using various channels. In addition, marketing practitioners are supposed to check if tailored marketing messages are compatible with products, services, and events that relate to their target audience's interests.

• 항공우주정책ㆍ법학회지
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• 제30권1호
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• pp.181-206
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• 2015

본 논문에서는 국내의 항공레저스포츠 기반 마련을 위한 정책동향을 살펴보고, 미국, 호주, 일본의 항공레저스포츠 활성화 정책동향을 분석하여 국내 항공 레저스포츠 활성화 정책 방안을 제시하였다. 위에서 제시한 다양한 항공레저스포츠 활성화 방안을 체계적으로 수립하기 위해서는 기본적으로 일관성 있는 정책의 수행이 필요하며, 이를 위해서는 항공레저스포츠를 전담할 수 있는 조직의 신설운영이 시급하다. 이는 항공레저산업이 다양한 이해관계가 복잡하게 얽혀 있으며, 특히 문화체육관광부와의 업무조정 및 경량항공기 이착륙장과 관련한 지자체 및 농림수산식품부와의 협업관계가 중요하고, 또한 공역과 관련하여 국방부와의 협력 등을 효과적으로 처리하기 위해서는 이를 전담할 수 있는 조직이 필요할 것으로 예상된다. 항공레저스포츠를 전담할 수 있는 정부조직의 신설의 중요성과 마찬가지로 항공레저산업은 제작산업, 정비, 인증, 이착륙장(활공장) 규정, 안전감독, 종사자자격관리, 사업수행에 따른 관리감독과 처벌규정 등 일반 항공운송사업에 버금가는 복잡한 행정행위가 증대됨에 따라 가칭 "항공레저스포츠 진흥법"의 제정이 필요하다. 또한 항공레저산업에 활성화를 위해서는 안전은 가장 기본적인 요건으로 안전감독기능의 보완도 필요하지만 기초시설인프라를 갖추는 것은 선행되어야할 과제임에 따라 이를 위한 국가의 제도개선과 시설투자재원에 대한 투자가 필요하다. 재원투자 없이는 안전을 담보할 수 없는 분야가 바로 항공레저분야라고 할 수 있기 때문에 중장기 재정확보계획이 산업활성화를 위하여 가장 중요한 정부정책과제라고 볼 수 있다. 마지막으로 제2차 항공정책기본계획(안)은 항공레저스포츠 육성을 통한 생활 속의 항공기반 조성을 세부추진 방향으로 정하고, 중점추진 과제로서 항공레저 스포츠 활성화를 위한 인프라 확충 및 공역 확대 추진, 항공레저스포츠 대중화기반 조성, 항공레저스포츠 연관 산업 및 성장 지원 등을 제시하였으며, 이를 반영하여 항공레저스포츠 강국이 되기 위한 기반을 마련하여야 할 것이다.

• 산경연구논집
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• 제15권2호
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• pp.31-39
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• 2024

Purpose: The present research guides to a middle ground where recreational sports and enjoyment justify the basic concept of leisure consumption, exploring an exciting field of study, where participation is the motivational source of recreational sports fans for transferring into the motivation of leisure activities and leisure consumption. Research design, data and methodology: This research took a close look at the current literature to investigate impacts of recreational sports enthusiasts' willingness to engage in the leisure consumption. The screening and excluding procedure took a place to select a qualified prior resources and the present author finally obtained a total of 19 highly relevant papers. Results: The evaluation of the presented research shows that the enthusiasts' participation in avocational sports has four significant implications on their lifestyle and leisure consumption. These impacts are categorized as follows: Economic influence, Psychological influence, Social influence, and Environmental influence. Conclusions: In sum, this study has shown the various ways and magnitude in which willingness to participate in leisure affects its consumption by the recreational sports enthusiast. These impacts have brought critical implications for the viability of the sport leisure business in the industry, particularly in urging it to be the right strategic direction to cater to this market segment.