• Journal of Fashion Business
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• v.19 no.6
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• pp.82-100
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• 2015

Mobile fashion apps present much opportunity for marketers to engage consumers, however not all apps provide enough functions for their targeted audience. This study aims to determine how mobile fashion apps can be used to build brand community with consumer engagement. Qualitative data on fashion mobile apps were collected from the Apple app store and Android market during the spring and summer of 2015. A total of 110 fashion mobile apps were collected;, 50 apps were identified as apparel brands that either manufacture or sell apparel to consumers, which we categorized as "brand" fashion apps, and the remaining 60 were categorized as "non-brand" fashion apps. The result of the study can be summarized as below. The 60 non-brand fashion apps were grouped into 5 app types: shopping, searching, sharing, organizational, and informational. The main functions are for informational use and shopping needs, since at least half (31 apps) are used for either retrieving information or for shopping. However, in contrast, social networking and location were infrequent and not commonly utilized by these apps. The most common type of non-brand fashion apps available were shopping apps;, many shopping apps enable users to shop from several different websites and save their items into one universal shopping cart so that they only check out once. Most of these apps are informational and help consumers make more informed decisions on purchases;, in addition many offer location services to help consumers find these items in store. While these apps perform several functions, they do not link to social media. The 50 brand apps were grouped into 5 brand types: athletic, casual, fast fashion, luxury, and retailer. These apps were also checked for attributes to determine their functionality. The result shows that the main functions of brand fashion apps are for information (82% of the 50 apps) as well as location searching (72% of 50 apps). Conversely, these apps do not offer any photo sharing, and very few have organizational or community functions. Fashion mobile apps and m-marketing elements: To build brand community, mobile apps can be designed to motivate consumer's engagement with brands. The motivations of fashion mobile apps are useful in developing fashion mobile apps. Entertainment motives can be fulfilled with multimedia attributes, functionality motives are satisfied with organizational and location-based features, information motives with informational service, socialization with community and social network, learning and intellectual stimulation from informational attributes, and trend following through photo sharing. The 8 key attributes of mobile apps can correspond to the 4 m-marketing elements (i.e., Informative content, multimedia, interactions, and product promotions) that are further intertwined with m-branding elements. App Attributes and M-Marketing aim to Build Brand Community;, the eight key attributes can impact on 4 m-branding elements, which further contribute to building brand community by affecting consumers' perceptions of brands preference and advocacy, and their likelihood to be loyal.

• Journal of the Korean School Mathematics Society
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• v.6 no.1
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• pp.65-85
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• 2003

The purpose of this research is to increase mathematical problem solving abilities VIa STAD evaluation after completing classes. to which ST AD group study is applied, and promoting the learning accomplishments of students by developing gradual self-leading learning materials about the research project on ' How to use an hour math class efficiently\ulcorner ' For this purpose, the items below were studied. Firstly, gradual self-leading learning materials were developed and applied which were composed of textbook abstracts, basic problems, developing problems and intensive problems rather than existing textbooks. Secondly, the ST AD group study model was selected and applied which invokes competitions among small groups of which learning goals were clear. individual responsibility was important. and successive opportunities were equal. The evaluation using STAD at each end of a chapter was announced instantly using the EXCEL scoring system. Though the results of experimental classes were limited in their size. experimental time, and class selection, there were meaningful changes in the aspect of being able to heighten the accomplishment desire of students by inducing voluntary competitions among small groups without any student omitted. As the result of applying this research to my class, the ST AD group study using gradual self-leading learning materials invoked the interests of students and increased learning accomplishments via increasing problem solving abilities in mathematics. The ST AD group study was easy to use by beginning teachers, and its process was simple. It increased interactions among students and learning motives because its compensation system was open to all students. Among various studying methods for small groups. STAD group study is expected to be widely used for mathematics classes.

• The Journal of the Korea Contents Association
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• v.16 no.10
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• pp.382-392
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• 2016

This study organize a self-directed learning in complex structures. And based on this, It was developed self-directed learning scale for university students. It was a analyzing literature and reviewing previous studies for developed scale. Therefore, Self-directed learning model was configured into motives, performance behaviors, and learning management behaviors. On the basis of this, the present study constructed 19 sub-factors and developed 114 scale items. First, a preliminary scale was developed and its reliability was assessed by administering the scale to 128 students attending A university. The result showed that the reliability of every sub-factor was good and, therefore, the scale was developed with no item removed. To verify the validity of the scale, this study evaluated reliability and construct validity by administering the scale to 674 students going to A university. The reliability and validity of all sub-factors were found to be good. A confirmatory factor analysis was performed to verify construct validity and the result revealed that the first model was not an appropriate model. For this reason, the first model was modified once by taking the model modification index into account and it was found that ${\chi}^2$ (563.254), CFI=.963, NFI=.951, RMSEA=.064. Thus, the model was verified as a valid model. The results of this study imply that it is possible to point out learners' weaknesses and strengths by measuring activities taking place in the learning process in detail.

• The Journal of the Convergence on Culture Technology
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• v.9 no.4
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• pp.337-349
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• 2023

Interest in bodybuilding, such as weight training, has increased, but research on the motivation and behavioral intention of college students is lacking. Therefore, this study aimed to examine the motives of bodybuilding participation for college students and to find out the effect on behavioral intention by mediating the psychological resistance that occurs during the bodybuilding. As for the research method, a questionnaire was conducted on 250 users through an online survey from May 30 to June 10, 2023, and a total of 232 copies were used for the final analysis. As a result of the study, first, among college students' motivation to participate in weight training, the health-oriented type and self-development type had a positive effect on voluntary acceptance. Second, among the motives for participating in weight training, the home-oriented type was found to have a negative effect on opportunistic acceptance. Finally, voluntary acceptance had a positive effect on learning outcomes, and opportunistic acceptance had a negative effect on learning outcomes. Using the results of this study, it is expected that it will be helpful to understand the factors and policies in promoting the physical health of college students.

• Fashion & Textile Research Journal
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• v.20 no.5
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• pp.520-532
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• 2018

This study examines whether any correlation exists amongst participative motivation in an educational fashion training program, participants' program satisfaction and performance. In addition, this study investigates the moderating effect of participants' self-efficacy and job engagement in the influence of participative motivation on program satisfaction. Questionnaire data from 212 employed learners who participated in one or more educational fashion training programs were analyzed. For the data analysis, SPSS 24.0 statistical package was used. The study results were as follows. First, the participative motives of the educational fashion training program were grouped into the following three factors: goal-oriented, learning-oriented, and organizational support. Second, learning-oriented participative motivation positively affected their program satisfaction. Third, higher program satisfaction led better program performance. Fourth, there was a significant difference in the magnitude of the effect of learning-oriented participative motivation on satisfaction according to self-efficacy. Fifth, there was a significant difference in the magnitude of the effect of goal-oriented participative motivation on satisfaction according to vigor. Even if the participative motivation in an educational fashion training program predicts the program satisfaction, the strength is changed by interacting with the self-efficacy and vigor. The results of the study provide various implications for educators or policy makers who are interested in educational fashion training program development.

• International Journal of Computer Science & Network Security
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• v.22 no.1
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• pp.105-112
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• 2022

The development and spread of IT-technologies has raised interest in teaching programming pupils. The article deals with problems related to programming and ways to overcome them. The importance of programming skills is emphasized, as this process promotes the formation of algorithmic thinking of pupils. The authors determined the level of pupils' interest to programing learning depending on the age. The analysis has showed that the natural interest of younger pupils in programming is decreasing over the years and in the most productive period of its study is minimized. It is revealed that senior school pupils are characterized by low level of interest in the study of programming; lack of motivation; the presence of psychological blocks on their own abilities in the context of programming; law level of computer science understanding. To overcome these problems, we conducted the second stage of the experiment, which was based on a change in the approach to programing learning, which involved pupils of non-specialized classes of senior school (experimental group). During the study of programming, special attention was paid to the motivational and psychological component, as well as the use of game technologies and teamwork of pupils. The results of the pedagogical experiment on studying the effectiveness of teaching programming for pupils of nonspecialized classes are presented. Improvement of the results provided the use of social and cognitive motives; application of verbal and non-verbal, external and internal means; communicative attacks; stimulation and psychological setting; game techniques, independent work and reflection, teamwork. The positive effect of the implemented methods is shown by the results verified by the methods of mathematical statistics in the experimental and control groups of pupils.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.8 no.4
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• pp.145-159
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• 2013

The purpose of this study is to analyze the structural relationship as to how learning flow and self-directed learning are linked to learning motives and academic self-efficacy in the learning setting of high school students. To accomplish such purpose, based on theoretical backgrounds and preceding research findings evaluation models were put to verification for a valid research model for this study. The initial hypothetical model was that self-directed learning ability would have a direct influence on learning motive, academic efficacy and learning flow, while having an indirect influence on learning flow with learning motive and self-efficacy acting as a mediating variable. But the hypothetical model showed low significance level between self-directed learning and learning motive, and learning motive and learning flow. Therefore, links were adjusted to create the final model within the scope that the adequacy of the model might not be compromised. To verify the model, 900 high school students in Seoul were surveyed and the collected data were statistically analyzed using AMOS v21.0 and SPSS v21.0 But 815 surveys were excluded because they were not sufficiently answered. From the analysis, it was found that self-directed learning and academic efficacy have a direct influence on learning flow while self-directed learning and academic efficacy have an indirect leaning motive and learning flow. This finding means that, in the relationship of self-directed learning and learning flow, learning motive and learning efficacy are positive factors that help high school students experience learning flow. Thus, in order to enhance the experience of self-directed learning ability of high school students, various educational endeavors are needed to draw the experience of learning flow during the regular course of study. In addition, customized educational methods and environments are required to increase academic efficacy of the students.

• Journal of Internet Computing and Services
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• v.14 no.3
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• pp.47-55
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• 2013

In recent years, smart devices have changed the paradigm of education. However, the educational environment and teaching methods could not catch up with this fast improvement and an utmost need for development of educational methods has been realized. In this paper, the general usage of smart devices by elementary school teachers is analyzed and the methods through which smart devices are utilizing smart learning is discussed in the result. A survey of 221 elementary school teachers in Gangwon Province showed that 87.7% of them are currently using smart devices. In addition, teachers were using smart devices with not much difference from ordinary people. The three main motives of teachers who were already using smart devices and those who were planning to take advantage of smart devices were innovativeness, usability and easiness. The reason of need to apply smart devices in education is because of its functionality in various learning types, courses and teaching-learning process methods. Although smart devices have a high efficacy in education but they are not widely utilized yet. In order to solve these problems and be able to take more advantage of smart devices in education, teachers should learn how to use smart devices and a strong sense of willingness is required to make changes in the educational methods. The results of this research on elementary school teachers can be further developed for a greater smart device based smart learning.

• Journal of vocational education research
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• v.37 no.3
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• pp.113-131
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• 2018

The purpose of this study is to explore various factors during the career development period affecting the formation of the perspective on work of young workers after they graduated from high school, and to analyze the influence of each factor. The panel data of the Korean Education Longitudinal Study 2005 was used for the study. Specifically, the data on the 303 employees in the 7th year(2011) of their employment was used. First, perspective of young workers on work was affected by social self (self-awareness-related variables), educational background of their father(family background-related variables), and intrinsic and extrinsic learning motivation(learning motivation-related variables) formed during the career development period. However, extrinsic learning motivation had a passive and negative effect on motivation and giving value to work. Second, the variables related to self-awareness in the career development period and the variables related to the family background were found to have a causal relationship with the formation of young workers' perspective on work. This study is significant in that the learning motives formed during the career development period are found to be very meaningful and important variables for the formation of young workers' perspective on work.

• International Journal of Computer Science & Network Security
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• v.24 no.7
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• pp.157-169
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• 2024

The article presents an analysis of innovative teaching technologies as a way to increase students' competitiveness. The author found that innovative technologies in education are information and communication technologies relying on computer-based learning. The structure, content of educational software, organization of Web-space are important when using innovative teaching technologies in English classes. We conducted the study in several stages: comparative analysis, synthesis, classification and systematization of the results of psychological and pedagogical, educational and methodological research; study of legislative acts, periodicals in order to identify the state of the research issue, and determining the directions of its solution, as well as subject, goal and objectives of the study. We used modelling to create situations of foreign language professional communication of future IT specialists. Empirical methods involved questionnaires used for identifying the motives of professional development and determining the features of the educational activities of future IT specialists in the process of training. The methods of mathematical statistics allowed to scientifically describe and systematize the obtained data, to identify the quantitative relationship between the studied phenomena, to analyse and summarize the results. We conducted a socio-psychological study during 2016 - 2019. It involved 255 first- and fourth-year students of National Technical University of Ukraine "Igor Sikorsky Kyiv Poly-technic Institute." Innovative information and communication technologies that improve the educational and cognitive activity of students, as well as increase the level of their knowledge have become important in teaching a foreign language in higher educational institutions. These technologies include MOODLE - Modular Object-Oriented Dynamic Learning Environment, business game, integrated pedagogical technology, case study technology. Thus, the information-rich learning process in combination with the use of innovative technologies, well-organized e-learning, interactive training courses, multimedia tools improves the program of teaching and learning foreign languages in general, and English in particular, improves the level of knowledge of future IT specialists and motivation to study and learn foreign languages, allows students to use a variety of authentic materials. We state that all these factors influence the process of individualization of learning and contribute to the successful mastery of a foreign language.