• 대한가정학회지
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• 제45권2호
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• pp.91-103
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• 2007

The purpose of this study is to investigate the types and functions of brand labels on clothing. We surveyed the materials and manufacturing methods for brand labels by visiting the label stores and label manufacturers. 200 pieces of children's wear were surveyed. The label attributes that were studied were: the number of labels, the location of the labels, the attachment system for the labels, the color of the labels, the materials used to make the labels, manufacturing methods, and the size of the labels. From this investigation a brand label was classified into a main label and a point label. The main results were: 1. Materials such as fabrics, nonwovens, leather, suede, rubber, PVC, silicone, and metals are used for brand labels. The manufacturing methods for brand labels are weaving, printing, high frequency, heating, and molding. 2. More than 54% of clothes have more than two brand labels attached. This percentage exceeds the attaching of only one brand label in rate. An inside brand label is located at a certain place. This inside label uses only fabric material reflecting inherent brand color and design. The outside brand label is located at several places with consideration of the clothes design. This label uses various materials, colors, and characters matching with the clothes. As for the size, an inside label is mainly medium in size, whereas an outside label is small. 3. A brand label is classified into a main label (first label) and a point label (second label), which are defined as follows. A main label indicates the brand name and is located inside at a certain place using an inherent brand design and a fabric material. A point label is an additional label to express brand image and is located outside at various places for decoration using various characters and design and materials.

• 한국통신학회논문지
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• 제24권12B호
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• pp.2249-2261
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• 1999

본 논문에서는 Multiprotocol Label Switching 시스템을 위한 Label Distribution Protocol의 설계와 구현에 관해서 서술한다. 먼저 Gigabit Switched Router를 만들기 위해서 필요한 LDP의 구현 시 고려해야 될 사항에 대해 살피고, 상세 설계를 제안한다. 결과로써, IETE 표준에 의거한, LDP를 구현하는 데이터 구조 및 처리 절차들을 제시한다. 본 논문에서는 구현 시 Carrier Class Product에 적용하기 위해 고려해야 할 점들을 제시한다. 구현된 프로토콜은 상용망에서 요구되는 IP 라우팅 테이블 항목 개수인 4만개의 엔트리들 수용 요구를 만족시킨다. 또한 본 시스템은 표준 Unix API를 사용하여 구현됨으로써 이식성을 가지고 있다. 이러한 구현 시 고려할 사항들과 표준에 의거하여 구현을 함으로써, 우리는 본 LDP가 표준에 기준한 다른 상용제품과 연동성을 확보할 것을 기대한다. 이 LDP의 프로토타입을 구축하고, 이 구현 결과의 프로세스 대수를 사용한 형식적 명세와 분석 그리고 성능 분석을 함으로써 메커니즘의 타당성을 검증하고있다.

• 한국디자인학회:학술대회논문집
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• 한국디자인학회 2002년도 봄 학술발표회 논문집
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• pp.94-95
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• 2002

• 한국콘텐츠학회논문지
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• 제20권1호
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• pp.324-333
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• 2020

본 연구는 현재 중국시장에 진출한 글로벌 맥주브랜드 판매량 상위 5개와 중국 맥주브랜드 상위 5개 브랜드의 시각요소를 비교한다. 연구목적은 맥주 패키지의 라벨디자인에서 시각요소의 중요성을 파악하고 효율적인 라벨디자인의 방향을 제시하고자 한다. 이를 위해 맥주 라벨디자인의 시각요소 중 브랜드로고, 칼라, 일러스트, 레이아웃을 중심으로 중국 맥주 및 글로벌 맥주 브랜드의 라벨디자인을 다속성 비교분석 방법을 통해 조사하며 리커드 5점 척도를 활용하여 중국과 글로벌 맥주 라벨디자인에서 나타나는 요소가 어떤 차이가 있는지 분석한다. 연구결과 중국 맥주브랜드는 글로벌 맥주브랜드에 비해 사용된 시각요소가 복잡하고, 대부분의 레이아웃이 비슷해서 제품의 차별성이 약했다. 반면, 글로벌 맥주브랜드는 상징적인 시각요소와 레이아웃의 다양성을 기반으로 브랜드 정체성과 차별성을 확보하였다. 중국 맥주브랜드는 소비자의 마음에 강력한 브랜드로 자리 잡기 위해서는 개성 있는 브랜드디자인의 적극적인 활용을 통해 차별화된 라벨디자인이 필요하다. 이를 통해 치열한 경쟁 환경 속에서 소비자들이 선호하는 중국 맥주의 라벨디자인을 만들고 중국맥주 시장의 매출과 디자인을 더욱 발전시켜 나가야 한다.

• 한국통신학회논문지
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• 제26권5A호
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• pp.889-901
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• 2001

본 논문에서 Multiprotocol Label Switching 시스템을 위한 Label Distribution Protocol의 개발과 분석에 관해서 기술한다. 먼저 Gigabit Switched Router를 만들기 위해서, 상용화시 Carrier Class 제품에 적용하기 위한 LDP의 구현시 고려해야 될 사항에 대해 살피고, 상세 설계를 제안한다. IETF 표준에 의거한 LDP의 구현을 위한 상세 설계는 프로토콜 상태기계의 유도 트리와 프로세스 대수를 사용한 형식적 명세를 사용하여 제시한다. 본 논문에서는 제시된 유도트리와 프로세스 대수를 사용한 프로토콜 동작의 분석을 통해, 구현된 LDP의 상호 연동성과 완전성, 생존성, 도달성, 안전성을 검증한다. 또한 이를 사용하여 구현된 LDP가 기존 상용 제품들과의 연동성과 그 동작의 신뢰성을 확보할 것을 기대한다. 결과적으로 구현된 LDP의 프로토콜 동작들의 검증을 제공한다.

• 디지털융복합연구
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• 제18권11호
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• pp.493-500
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• 2020

본 연구는 프리미엄 도시락과 일반 도시락의 라벨 디자인 시각요소 이미지가 구매의도에 미치는 영향을 분석하는 데 목적이 있다. 연구방법으로 국내 대표 편의점 브랜드인 세븐일레븐, GS25, CU의 프리미엄 도시락과 일반 도시락의 라벨 디자인 이미지와 구매 의도를 설문 조사하고, SPSS 21 통계로 분석한 뒤 측정된 평균값과 표준편차들을 기준으로 T-검증을 진행하였다. 연구결과 프리미엄 도시락의 라벨 디자인은 일반 도시락과 차별화된 프리미엄 이미지로 소비자에게 인식되고 있으며 '품질'과 '메뉴구성'의 구매요소 비중이 높게 나타나 편의점 프리미엄 도시락도 '가격'보다 프리미엄 제품다운 가치 경쟁력을 소비자들에게 제시할 수 있음을 알 수 있었다. 앞으로 본 연구를 기점으로 편의점의 프리미엄 도시락 라벨 디자인 기획 전략에 기여가 될 것으로 기대한다.

• 유통과학연구
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• 제17권5호
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• pp.95-102
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• 2019

Purpose - The purpose of the research is to identify the demographic characteristics of the customers with high private label purchase intention. According to the previous research demographics such as gender, age, income, and residence type affect private label purchase intention indirectly through psychographics rather than directly. For instance, higher income group is time pressured, price-insensitive, quality-sensitive, less likely to enjoy shopping utilitarian products, and less likely to be variety-seeking. The main contribution of this research is to verify the results found in the previous empirical foreign research using scanner data and to investigate the differences of the characteristics of private label users between Korea and the foreign countries. Research design, data, and methodology - In order to empirically test the proposed hypotheses, scanner data of a Korean major super center was analyzed. Results - Empirical results show that private labels are more favored by old people over 50s, dwellers in individual house, lower income group, and frequent store visitors. Age of 30s, dwellers in the apartment of 30 pyung, higher income group, and consumers who purchased a large amount are less likely to purchase private labels. Gender turned out not to affect private label purchase. It should be noted that there is a significant multicollinearity among independent variables. Conclusions - The research findings provide managerial implication for retailers' private label strategy. In general, retailers heavily send private label coupons to the customers with high purchase volume. According to the research, however, store visit frequency is much more positively associated with private label purchase than purchase amount. The study has some limitations. The samples are only consumers with private label purchase experience. The data were drawn from one store and only 8 commodity products were used for the analysis. Also, if more demographics were available, a more complete description on the private brand users' profile could have been derived. We propose the following future research. Research using the data including consumers without private label experience, research investigating direction of causality between private label loyalty and store loyalty, and research using hedonic private label products such as TV and PC could be promising.

• 한국의류산업학회지
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• 제2권4호
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• pp.331-338
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• 2000

To study on the actual condition of care label attached to clothing and consumers' perception, 250 summer clothes sold at department store-blouse, trousers, one-piece dress, knit cardigan and skirt-were investigated during July 2000. In addition, a questionnaire was administered to 192 women in Taegu during August. The fiber contents of surveyed clothes were polyester 100% & polyester blend (26%), rayon 100% & rayon blend (18%), cotton 100% & cotton blend (17%), wool 100% & wool blend (14%) and others. All clothes surveyed were attached care label and the signals showed on care labels were 4~6 kinds about cleaning, squeezing, drying, bleaching, and ironing methods. 92% of clothes had to be dry-cleaned and only 8% could be wet-cleaned. Considered the surveyed clothes were for summer which needs frequent washing and the clothing items, the number of clothes had to dry-cleaned were too many. The bleaching instructions were no chlorine bleach (74%), no bleaching (21%) and others. The ironing instructions were cool ironing ($80{\sim}120^{\circ}C$) with cover (24%) and warm ironing ($140{\sim}160^{\circ}C$) with cover (69%) primarily. The drying instructions was dry on a hanger in the shade (54%) and 38% had no signal or incorrect signal. The properties of summer clothes considered important by consumers were wrinkled hardly, hand-washable, machine-washable, needed no iron and etc. Actually most of summer clothes were hand or machine-washed. Also, the majority of respondents felt inconvenient to have to dry-clean summer clothes. More than 80% respondents looked over care label and fiber content label before buying clothes. However most of respondents did not followed that instructions exactly and thought care label instructions were not correct. Considered this results, the suppliers have to make efforts to attach correct and appropriate care label which furnish the correct information to consumers.

• 한국조명전기설비학회:학술대회논문집
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• 한국조명전기설비학회 1998년도 학술발표회논문집
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• pp.223-225
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• 1998

• 한국의류학회지
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• 제38권6호
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• pp.942-952
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• 2014

Winter outerwear includes various clothes such as classical jackets/coats, padded jackets/coats, wind breakers, leather and fur jackets/coats. This research surveyed care-label instructions attached to 100 jackets/coats dropped off at five drycleaners in the Gyungin area. University students' perception and attitudes towards care labels and management of winter outerwear were examined using a questionnaire. Data collected from 230 respondents were analyzed by frequency analyses, t-tests, ANOVAs and Duncan tests with PASW 20.0. Half of the padding jackets/coats were labelled to be dry cleaned and dry cleaning was more excessively labelled than necessary. University students confirmed more care symbols than fiber compositions such as more at time of cleaning than at purchasing. Clothing-related major students understood care label symbols better than non-clothing major students. Consumers laundered some winter outerwear at home, even though they thought dry cleaning was a proper cleaning method. The appropriate cleaning method for padded jackets/coats is laundering; however, consumers who answered dry cleaning as an appropriate method were three times as those who answered washing, and those performed dry cleaning were two times as those who performed washing. Winter outerwear manufacturers should provide adequate and more specified care-information to consumers in order to maintain initial appearance and performance over longer periods.