• 제목/요약/키워드: Label Design

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A Study of Brand Labels on Clothing - Focusing on Children's Wear - (의류에 부착된 상표표시 레이블에 관한 연구 - 아동복을 중심으로 -)

  • Jung, Ha-Kyung;Kim, Sun-Kyung
    • Journal of the Korean Home Economics Association
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    • v.45 no.2
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    • pp.91-103
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    • 2007
  • The purpose of this study is to investigate the types and functions of brand labels on clothing. We surveyed the materials and manufacturing methods for brand labels by visiting the label stores and label manufacturers. 200 pieces of children's wear were surveyed. The label attributes that were studied were: the number of labels, the location of the labels, the attachment system for the labels, the color of the labels, the materials used to make the labels, manufacturing methods, and the size of the labels. From this investigation a brand label was classified into a main label and a point label. The main results were: 1. Materials such as fabrics, nonwovens, leather, suede, rubber, PVC, silicone, and metals are used for brand labels. The manufacturing methods for brand labels are weaving, printing, high frequency, heating, and molding. 2. More than 54% of clothes have more than two brand labels attached. This percentage exceeds the attaching of only one brand label in rate. An inside brand label is located at a certain place. This inside label uses only fabric material reflecting inherent brand color and design. The outside brand label is located at several places with consideration of the clothes design. This label uses various materials, colors, and characters matching with the clothes. As for the size, an inside label is mainly medium in size, whereas an outside label is small. 3. A brand label is classified into a main label (first label) and a point label (second label), which are defined as follows. A main label indicates the brand name and is located inside at a certain place using an inherent brand design and a fabric material. A point label is an additional label to express brand image and is located outside at various places for decoration using various characters and design and materials.

Implementation of the Label Distribution Protocol for the Multiprotocol Label Switching (Multiprotocol Label Switching System을 위한 Label Distribution Protocol 구현)

  • 박재현
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.24 no.12B
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    • pp.2249-2261
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    • 1999
  • In this paper, we describe the design and implementation of the Label Distribution Protocol (LDP) for Multiprotocol Label Switching System. We review the implementation issues of LDP that is required to make a gigabit switched router, and propose a detail design of it. We present the data structures and procedures for the LDP as a result, which are based on IETF standard. We present design issues for applying this to carrier class products. The implemented protocol could afford 40,000 entries of the IP routing table that is required for deploying this system to commercialized data network. Furthermore this system implemented using the standard API of Unix, as a result, it has portability. By implementing LDP based on the international standard and these implementation issues, we expect that the implemented LDP will be interoperable with other commercialized products. We prove the validity of the design of the LDP through prototyping, and also verify the prototype with the specification using the process algebra and the performance analysis.

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A Comparative Study on the Visual Elements of Beer Brand - Focusing on the Label Design of China and Global Beer Packages - (맥주브랜드의 시각요소 비교연구 - 중국과 글로벌 맥주패키지의 라벨디자인을 중심으로 -)

  • Kim, Heehyun;Meng, Ya Qing
    • The Journal of the Korea Contents Association
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    • v.20 no.1
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    • pp.324-333
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    • 2020
  • This study compares the visual elements of the top five global beer brands currently in the Chinese market with those of the top five Chinese beer brands. The purpose of the research is to identify the importance of visual elements in the label design of beer package and to present the direction of efficient label design. To this end, it is a brand among visual elements of beer label design, and it investigates the label design of Chinese beer and global beer brand through the multi-accelerated comparative analysis method, focusing on color, illustration and layout, and analyzes the difference of elements appearing in the global beer label design from China by utilizing the recursive five-point scale. According to the research, the visual elements used in the Chinese beer brand were more complex compared to the global beer brand, and most layouts were similar, making the product less differentiated. On the other hand, the global beer brand has secured brand identity and differentiation based on its iconic visual elements and diversity of layout. In order to establish itself as a strong brand in consumers' minds, the Chinese beer brand needs differentiated label design through active use of unique brand design.

Validation of the Detailed Design of the Label Distribution Protocol for the Multiprotocol Label Switching System (Multiprotocol Label Switching System의 Label Distribution Protocol 상세설계 검증)

  • 박재현
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.26 no.5A
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    • pp.889-901
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    • 2001
  • 본 논문에서 Multiprotocol Label Switching 시스템을 위한 Label Distribution Protocol의 개발과 분석에 관해서 기술한다. 먼저 Gigabit Switched Router를 만들기 위해서, 상용화시 Carrier Class 제품에 적용하기 위한 LDP의 구현시 고려해야 될 사항에 대해 살피고, 상세 설계를 제안한다. IETF 표준에 의거한 LDP의 구현을 위한 상세 설계는 프로토콜 상태기계의 유도 트리와 프로세스 대수를 사용한 형식적 명세를 사용하여 제시한다. 본 논문에서는 제시된 유도트리와 프로세스 대수를 사용한 프로토콜 동작의 분석을 통해, 구현된 LDP의 상호 연동성과 완전성, 생존성, 도달성, 안전성을 검증한다. 또한 이를 사용하여 구현된 LDP가 기존 상용 제품들과의 연동성과 그 동작의 신뢰성을 확보할 것을 기대한다. 결과적으로 구현된 LDP의 프로토콜 동작들의 검증을 제공한다.

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The Effect of Label Design Images on the Intention of Purchase in Convenience Store Lunch Box (편의점 도시락의 라벨 디자인 이미지가 구매의도에 미치는 영향)

  • Kang, Eun-Young;Kim, Seung-In
    • Journal of Digital Convergence
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    • v.18 no.11
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    • pp.493-500
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    • 2020
  • The purpose of this study is to analyze the effect of the visual element of the label design image of premium lunch boxes and general lunch boxes on purchasing intention. As a method of research, the label design images and purchase intentions of premium lunch boxes and general lunch boxes from the nation's leading convenience store brands, Seven Eleven, GS25, and CU, were investigated through a survey, T-verification was conducted based on the measured average value and standard deviation was completed after analysis with SPSS 21. The results of the study showed that the label design of premium lunch boxes was recognized by consumers as a premium image that was a point of differentiation from general lunch boxes, and that the proportion of "quality" and "menu composition" was high, This indicates that convenience store premium lunch boxes could also offer consumers a competitive edge in value that is considered premium other than "price."

Characteristics of Private Label Users of Low Involvement Products: Scanner Data Analysis (저관여 생필품 소매업체상표 구매자의 특성: 스캐너 데이터 분석)

  • CHO, Jae-Wun
    • Journal of Distribution Science
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    • v.17 no.5
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    • pp.95-102
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    • 2019
  • Purpose - The purpose of the research is to identify the demographic characteristics of the customers with high private label purchase intention. According to the previous research demographics such as gender, age, income, and residence type affect private label purchase intention indirectly through psychographics rather than directly. For instance, higher income group is time pressured, price-insensitive, quality-sensitive, less likely to enjoy shopping utilitarian products, and less likely to be variety-seeking. The main contribution of this research is to verify the results found in the previous empirical foreign research using scanner data and to investigate the differences of the characteristics of private label users between Korea and the foreign countries. Research design, data, and methodology - In order to empirically test the proposed hypotheses, scanner data of a Korean major super center was analyzed. Results - Empirical results show that private labels are more favored by old people over 50s, dwellers in individual house, lower income group, and frequent store visitors. Age of 30s, dwellers in the apartment of 30 pyung, higher income group, and consumers who purchased a large amount are less likely to purchase private labels. Gender turned out not to affect private label purchase. It should be noted that there is a significant multicollinearity among independent variables. Conclusions - The research findings provide managerial implication for retailers' private label strategy. In general, retailers heavily send private label coupons to the customers with high purchase volume. According to the research, however, store visit frequency is much more positively associated with private label purchase than purchase amount. The study has some limitations. The samples are only consumers with private label purchase experience. The data were drawn from one store and only 8 commodity products were used for the analysis. Also, if more demographics were available, a more complete description on the private brand users' profile could have been derived. We propose the following future research. Research using the data including consumers without private label experience, research investigating direction of causality between private label loyalty and store loyalty, and research using hedonic private label products such as TV and PC could be promising.

The Actual Condition of Care Label Attached to Clothing and Consumers' Perception (의류제품 취급표시 부칙 실태 및 소비자 의식)

  • Choo, Tae-Gue;Song, Jung-A
    • Fashion & Textile Research Journal
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    • v.2 no.4
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    • pp.331-338
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    • 2000
  • To study on the actual condition of care label attached to clothing and consumers' perception, 250 summer clothes sold at department store-blouse, trousers, one-piece dress, knit cardigan and skirt-were investigated during July 2000. In addition, a questionnaire was administered to 192 women in Taegu during August. The fiber contents of surveyed clothes were polyester 100% & polyester blend (26%), rayon 100% & rayon blend (18%), cotton 100% & cotton blend (17%), wool 100% & wool blend (14%) and others. All clothes surveyed were attached care label and the signals showed on care labels were 4~6 kinds about cleaning, squeezing, drying, bleaching, and ironing methods. 92% of clothes had to be dry-cleaned and only 8% could be wet-cleaned. Considered the surveyed clothes were for summer which needs frequent washing and the clothing items, the number of clothes had to dry-cleaned were too many. The bleaching instructions were no chlorine bleach (74%), no bleaching (21%) and others. The ironing instructions were cool ironing ($80{\sim}120^{\circ}C$) with cover (24%) and warm ironing ($140{\sim}160^{\circ}C$) with cover (69%) primarily. The drying instructions was dry on a hanger in the shade (54%) and 38% had no signal or incorrect signal. The properties of summer clothes considered important by consumers were wrinkled hardly, hand-washable, machine-washable, needed no iron and etc. Actually most of summer clothes were hand or machine-washed. Also, the majority of respondents felt inconvenient to have to dry-clean summer clothes. More than 80% respondents looked over care label and fiber content label before buying clothes. However most of respondents did not followed that instructions exactly and thought care label instructions were not correct. Considered this results, the suppliers have to make efforts to attach correct and appropriate care label which furnish the correct information to consumers.

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Consumers' Attitude toward Care Label Instructions and Care of Winter Outerwear (겨울 아우터웨어의 품질표시에 대한 소비자 태도와 관리)

  • Han, Ho-Jung;Chung, Haewon
    • Journal of the Korean Society of Clothing and Textiles
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    • v.38 no.6
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    • pp.942-952
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    • 2014
  • Winter outerwear includes various clothes such as classical jackets/coats, padded jackets/coats, wind breakers, leather and fur jackets/coats. This research surveyed care-label instructions attached to 100 jackets/coats dropped off at five drycleaners in the Gyungin area. University students' perception and attitudes towards care labels and management of winter outerwear were examined using a questionnaire. Data collected from 230 respondents were analyzed by frequency analyses, t-tests, ANOVAs and Duncan tests with PASW 20.0. Half of the padding jackets/coats were labelled to be dry cleaned and dry cleaning was more excessively labelled than necessary. University students confirmed more care symbols than fiber compositions such as more at time of cleaning than at purchasing. Clothing-related major students understood care label symbols better than non-clothing major students. Consumers laundered some winter outerwear at home, even though they thought dry cleaning was a proper cleaning method. The appropriate cleaning method for padded jackets/coats is laundering; however, consumers who answered dry cleaning as an appropriate method were three times as those who answered washing, and those performed dry cleaning were two times as those who performed washing. Winter outerwear manufacturers should provide adequate and more specified care-information to consumers in order to maintain initial appearance and performance over longer periods.