• Title/Summary/Keyword: LPD

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The Joint Effect of Multi-Promotion Offers and Consumer Mindset in Fostering Product Purchase Intention

  • Moon-Yong Kim;Minhee Son
    • International journal of advanced smart convergence
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    • v.12 no.1
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    • pp.157-163
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    • 2023
  • The current research aims to examine the moderating effect of consumers' mindset on their product purchase intention in the multi-promotion offers containing both a bonus pack and a price discount (i.e., BP + PD offers). That is, this research investigateswhether consumers' product purchase intention in the BP + PD offers variesdepending on their mindset (growth mindset vs. fixed mindset). Specifically, it is predicted that consumers with a fixed mindset will have higher product purchase intention in the offers containing the high PD but low extra amount of BP (LBP HPD) than in the offers with a high extra amount of BP but low PD (HBP LPD), whereas consumers with a growth mindset will have higher product purchase intention in the HBP LPD offers than in the LBP HPD offers. An experiment wasconducted to test the prediction. Consistent with the prediction, it was found that participants' mindset moderates their product purchase intention in multi-promotion offers. The findings imply that marketers can evoke more positive consumer purchase intention toward BP and PD offers, considering consumer mindset.

Development of a Predictive Model Describing the Growth of Staphylococcus aureus in Pyeonyuk marketed (시중 유통판매 중인 편육에서의 Staphylococcus aureus 성장예측모델 개발)

  • Kim, An-Na;Cho, Joon-Il;Son, Na-Ry;Choi, Won-Seok;Yoon, Sang-Hyun;Suh, Soo-Hwan;Kwak, Hyo-Sun;Joo, In-Sun
    • Journal of Food Hygiene and Safety
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    • v.32 no.3
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    • pp.206-210
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    • 2017
  • This study was performed to develope mathematical models for predicting growth kinetics of Staphylococcus aureus in the processed meat product, pyeonyuk. Growth patterns of S. aureus in pyeonyuk were determined at the storage temperatures of 4, 10, 20, and $37^{\circ}C$ respectively. The number of S. aureus in pyeonyuk increased at all the storage temperatures. The maximum specific growth rate (${\mu}_{max}$) and lag phase duration (LPD) values were calculated by Baranyi model. The ${\mu}_{max}$ values went up, while the LPD values decreased as the storage temperature increased from $4^{\circ}C$ to $37^{\circ}C$. Square root model and polynomial model were used to develop the secondary models for ${\mu}_{max}$ and LPD, respectively. Root Mean Square Error (RMSE) was used to evaluate the developed model and the fitness was determind to be 0.42. Therefore the developed predictive model was useful to predict the growth of S. aureus in pyeonyuk and it will help to prevent food-born disease by expanding for microbial sanitary management guide.

Description of Kinetic Behavior of Pathogenic Escherichia coli in Cooked Pig Trotters under Dynamic Storage Conditions Using Mathematical Equations

  • Ha, Jimyeong;Lee, Jeeyeon;Oh, Hyemin;Kim, Hyun Jung;Choi, Yukyung;Lee, Yewon;Kim, Yujin;Lee, Heeyoung;Kim, Sejeong;Yoon, Yohan
    • Food Science of Animal Resources
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    • v.40 no.6
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    • pp.938-945
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    • 2020
  • A dynamic model was developed to predict the Escherichia coli cell counts in pig trotters at changing temperatures. Five-strain mixture of pathogenic E. coli at 4 Log CFU/g were inoculated to cooked pig trotter samples. The samples were stored at 10℃, 20℃, and 25℃. The cell count data was analyzed with the Baranyi model to compute the maximum specific growth rate (μmax) (Log CFU/g/h) and lag phase duration (LPD) (h). The kinetic parameters were analyzed using a polynomial equation, and a dynamic model was developed using the kinetic models. The model performance was evaluated using the accuracy factor (Af), bias factor (Bf), and root mean square error (RMSE). E. coli cell counts increased (p<0.05) in pig trotter samples at all storage temperatures (10℃-25℃). LPD decreased (p<0.05) and μmax increased (p<0.05) as storage temperature increased. In addition, the value of h0 was similar at 10℃ and 20℃, implying that the physiological state was similar between 10℃ and 20℃. The secondary models used were appropriate to evaluate the effect of storage temperature on LPD and μmax. The developed kinetic models showed good performance with RMSE of 0.618, Bf of 1.02, and Af of 1.08. Also, performance of the dynamic model was appropriate. Thus, the developed dynamic model in this study can be applied to describe the kinetic behavior of E. coli in cooked pig trotters during storage.

Mathematical modeling of growth of Escherichia coli strain RC-4-D isolated from red kohlrabi sprout seeds (적콜라비 새싹채소 종자에서 분리한 Escherichia coli strain RC-4-D의 생장예측모델)

  • Choi, Soo Yeon;Ryu, Sang Don;Park, Byeong-Yong;Kim, Se-Ri;Kim, Hyun-Ju;Lee, Seungdon;Kim, Won-Il
    • Food Science and Preservation
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    • v.24 no.6
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    • pp.778-785
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    • 2017
  • This study was conducted to develop a predictive model for the growth of Escherichia coli strain RC-4-D isolated from red kohlrabi sprout seeds. We collected E. coli kinetic growth data during red kohlrabi seed sprouting under isothermal conditions (10, 15, 20, 25, and $30^{\circ}C$). Baranyi model was used as a primary order model for growth data. The maximum growth rate (${\mu}max$) and lag-phase duration (LPD) for each temperature (except for $10^{\circ}C$ LPD) were determined. Three kinds of secondary models (suboptimal Ratkowsky square-root, Huang model, and Arrhenius-type model) were compared to elucidate the influence of temperature on E. coli growth rate. The model performance measures for three secondary models showed that the suboptimal Huang square-root model was more suitable in the accuracy (1.223) and the suboptimal Ratkowsky square-root model was less in the bias (0.999), respectively. Among three secondary order model used in this study, the suboptimal Ratkowsky square-root model showed best fit for the secondary model for describing the effect of temperature. This model can be utilized to predict E. coli behavior in red kohlrabi sprout production and to conduct microbial risk assessments.

Descriptor Type Linear Parameter Dependent System Modeling And Control of Lagrange Dynamics

  • Kang, Jin-Shik
    • 제어로봇시스템학회:학술대회논문집
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    • 2003.10a
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    • pp.444-448
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    • 2003
  • In this paper, the Lagrange dynamics is studied. A state space representation of Lagrange dynamics and control algorithm based on the state feedback pole placement are presented. The state space model presented is descriptor type linear parameter dependent system. It is shown that the control algorithms based on the linear system theory can be applicable to the state space representation of Lagrange dynamics. To show that the linear system theory can be applicable to the state space representation of Lagrange dynamics, the LMI based regional pole-placement design algorithm is developed and present two examples.

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High-voltage and low power consumption driver for an electronic paper

  • Hattori, Reiji;Wakuda, Satoshi;Asakawa, Michihiro;Masuda, Yoshitomo;Nihei, Norio;Yokoo, Akihiko;amada, Shuhei
    • 한국정보디스플레이학회:학술대회논문집
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    • 2006.08a
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    • pp.222-225
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    • 2006
  • A custom-made display driver for an electronic paper is presented, which has high-voltage multilevel output capability and extremely low power consumption. An original level-shifter circuit can effectively reduce the power consumption and the chip area. This driver was implemented to a Quick-Response Liquid Powder Display (QR-LPD) and the image quality and power consumption was estimated.

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LPD(Linear Parameter Dependent) System Modeling and Control of Two Wheeled Mobile Robot

  • Kang, Jin-Shig
    • 제어로봇시스템학회:학술대회논문집
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    • 2002.10a
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    • pp.76.2-76
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    • 2002
  • Because of the wheeled mobile robot is modeled by nonlinear system framework and controlled by nonlinear algorithms or fuzzy algorithms, the treatment of wheeled mobile robot is very complecate and conservative. In this paper, a new model of two wheeled mobile robot, which is a type of linear system and treated easily, is presented. And we will show that the control algorithms based on the linear system theory is well work to the wheeled mobile robot by simulation and experiment.

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Modeling and Path Following for Mobile Robot (이동 로봇의 모델링 및 경로 추종)

  • 임철우;김영구;강진식
    • Proceedings of the IEEK Conference
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    • 2002.06e
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    • pp.29-32
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    • 2002
  • In this paper the wheeled mobile robot is studied. The kinematic and dynamic modeling of the robot is presented via LPD(Linear Parameter Dependent) framework. A path-planning algorithm which is optimized in the sense of robot mobility and distance is presented. And by using PI controller we show that the presented algorithm and model is work very well in the computer simulation and experiment.

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CDT Super Slim의 새로운 기회

  • Jo, Hyeon-Beom
    • Information Display
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    • v.7 no.6
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    • pp.3-6
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    • 2006
  • Slim CRT의 등장은 CRT 산업에 다시 한번 생기를 불어 넣어주는 기회가 되었다. TV용 Slim CPT(Color Picture Tube)의 성공과 함께 모니터용 CDT(Color Display Tube)의 Slim 성공은 한층 더 치열한 디스플레이 산업을 예고하고 있다. CDT는 CPT보다 더 높은 해상도와 정교한 Linearity 특성을 가져야 하므로 Slim CRT를 구현을 위한 광각 편향에 대하여 더 높은 기술적 대응이 요구된다. LG.Philips Displays(LPD)는 CDT에서 106도 편향을 구현함으로써 전장이 320mm인 CDT를 세계 최초로 실현하였다. 이는 기존 Flat CDT가 90도 편향에 전장이 375mm 인 것 대비하여 전장을 56mm 축소하는 성과를 가져왔다. [그림 1]은 기존의 17"Normal CDT와 17"CDT SuS를 비교한 것이다.