• 한국정보컨버전스학회논문지
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• 제1권1호
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• pp.55-59
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• 2008

정보화 사회가 도래됨으로 인하여 우리의 생활과 기업의 마케팅도 다양하게 변화가 되었다. 정보의 획득이 손쉬워 지는 오늘날 소비자들의 욕구는 다양해지고 이에 부흥하기 위한 기업의 변화는 환경과 사회기여도까지 고려하지 않을 수 없게 되었다. 따라서 본 연구는 그린마케팅에 대한 최근의 마케팅 환경과 앞으로의 기업에서의 대응방안에 대해 알아보고자 한다. 경영환경 변화 중에서 그린마케팅이라는 화두는 기업의 경영전략에 큰 변화를 가져왔다. 환경은 기업경영과 무관하게 생각해온 과거의 경영과는 달리 오늘날에는 경영전략에서 필수불가결한 전략 중 하나가 되었는데 그것이 그린마케팅이다. 따라서 본 연구는 정보의 홍수 속에 있는 다양한 욕구를 가진 소비자를 만족시키기 위하여 마케팅의 환경변화와 그린 마케팅의 배경을 알아보고 기업의 자세와 미래를 전망하고자 한다.

• 유통과학연구
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• 제12권5호
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• pp.109-117
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• 2014

Purpose - The study investigates the history, production methods, market scale, and distribution of the traditional liquors of three countries: South Korean sokokju, Chinese shaoxing-chiew, and Japanese sake. These have similar production methods, being made from rice or cereal, cores of their respective food industries. Research design, data, and methodology - The study investigated the history of the three liquors, liquor classification in the three countries, and production methods. It examined the scale of the traditional liquor market and these countries' distribution structure. Results - Brand cognition of traditional liquors is affected by a focus on wellbeing and LOHAS (lifestyle of health and sustainability). Promotion and marketing strategies along with a high quality image, shelf life of draft liquor, traditional liquor identification systems, and high taxes on traditional liquor, and the need for continuous R&D and training of professionals all impacted the industry. Conclusions - These countries play important roles in world trade, seeking economic integration. By forming a free trade agreement (FTA), their traditional liquors, with a proud history, can be jointly branded in the world market.

• 한국염색가공학회:학술대회논문집
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• 한국염색가공학회 2011년도 제45차 학술발표회
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• pp.21-21
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• 2011

개인적 삶의 질 향상과 함께 사회적인 삶의 가치를 추구하여 인체친화적이며 동시에 환경 친화적인 제품 소비에 가치를 두는 LOHAS 트렌드의 영향으로 의류 제품에서는 소비자의 요구 수준에 맞춘 고급화, 고기능화된 의류 상품 및 소재 중심의 소비와 함께 친환경 소재, 리사이클 소재 등에 대한 관심이 증가하고 있다. 최근 Ramie 복합 소재는 이러한 트렌드에 적합한 대표적인 소재로서 고감성/웰빙 신섬유 제품 개발을 통해 신시장 개척이 가능한 아이템으로 주목받고 있다. 한편, Ramie는 땀에 대한 흡습성과 속건성이 우수하고 청량감이 있어 주로 여름 소재로 활용되어 왔으나 촉감이 좋지 못하고 광택성이 떨어지는 단점이 있어 이를 보완하기 위해 촉감이 좋고 광택성이 뛰어난 레이온 계열의 소재와 혼방하여 고급스럽고 환경 친화적인 의류소재로써 개발이 진행되고 있다. 본 연구에서는 이러한 레이온계 섬유 중에서 상품성이 modal 섬유 Tencel 섬유를 각각 혼방한 Ramie/Modal(28's,30's), Ramie/Tencel(28's) 복합소재의 반응성 염료에 대한 염색특성을 비교 고찰해 보았다. 실험은 Heterobifunctional type 반응성 염료 3종(Red, Yellow, Blue)을 이용하여 흡진 거동, 빌드업 특성, 겉보기 색상농도 등을 비교하였으며 1/1 standard 농도에서의 제반 견뢰도를 비교 평가하였다.

• 한국의류학회지
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• 제42권6호
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• pp.1016-1024
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• 2018

Lifestyle of Health and Sustainability (LOHAS) influences the development of hygienic and health-oriented functional textile products; consequently, there has been an increase in the prospects for environmentally friendly natural dyeing products with functional and sensitive characteristics. Therefore, the present study expresses a functional manifestation on fabrics by treatment with chitosan and tannin using natural Coptidis Rhizoma. Cotton and wool fabrics dyed with Coptidis Rhizoma after treatment with chitosan and tannin. Consequently, the antibiosis of fabric dyed with Coptidis Rhizoma was excellent with 99.9% bacterial reduction for Staphylococcus aureus and Klebsiella pneumoniae in both fabrics. The deodorization rate was more than 90.0% in both fabrics after 120 minutes. The UV-A protection rate was 88.2% and the UV-B protection rate was 87.7% for cotton. The UV-A protection rate was 88.2% and the UV-B protection rate was 84.3% for wool fabric. Therefore, both of the dyed fabrics showed excellent UV protection by treatment with only chitosan and tannin, without mordants. Therefore, chitosan and tannin treatments were able to manifest functionalities in the fabrics dyed with Coptidis Rhizoma.

• 복식
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• 제56권2호
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• pp.134-146
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• 2006

Modern society is a multi-cultural consumer society, and there are multiple trends to cater to the tastes of diverse consumers with different sociocultural background. To grasp fashion trends in fast-changing society, how consumer life is changing and what sort of trend is prevailing should be understood above all. A major fashion trend keeps on changing in every season, and that is an extensive and compound measure of what affects the lives and values of cultural receivers who take the lead in it. The purpose of this study was to delve into what sorts of trends were presented in the 21st century's different cultures, how those cultures were reflected in fashion trends, and how design elements predicted by fashion trends could serve as the sources of design that could create a new fashion. The findings of the study were as follows: First of all, the theories of popular culture and trends were reviewed to describe how general receivers found meaning and delight in the products of cultural industry in their own way and how the products were converted into diverse cultural media. Secondly, consumer styles were discussed by classifying consumers into six groups, twixter, duppie, Ubi-Nomad, NONOS, LOHAS and chav, who were generated by changing cultural codes. Thirdly, sociocultural trends and consumer changes brought a lot of diverse changes to fashion trends. The visual materials about the 2005 S/S, F/W Collection were examined to track how changing trends affected fashion style.

• 복식
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• 제59권9호
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• pp.146-162
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• 2009

In the current product and fashion design, the 'eco-friendliness' is affecting practically and conceptually on all the sectors of industry and culture. Therefore, this study seeks to examine specific values in the concept of eco-friendly design. The subjects of this paper are studied on the scholarly journals, and are confined to those from 1990, when naturalism and ecology trend started to be in product and fashion, to the moment of search of February 2009. This study used 'Naturalism', 'Green', 'Environment-friendly', 'Eco', 'Sustainable', 'Well-being' and 'Lohas' as key words for the search. Analysis is performed by content analysis and the unit of analysis was based upon the adjectives, nouns and phrases which is related key words in the concept of eco-friendly design. The study realized that there are personal value, environmental value, economic value, and social value in the concept of eco-friendly design. In the result, it is not enough to consider the effect on environment only. Understanding the personal, environmental, economic, and social value from the viewpoint of customers, finding the optimal design factors, and reflecting them in development of product and fashion are necessary to pave the way for advanced eco-friendly design. The results of this paper would help to the future product and fashion development for eco-friendly brands.

• 복식
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• 제57권6호
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• pp.101-111
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• 2007

The purpose of this study is to examine the features of the conversational patterns presented on the fashion in the early 2000's and analyze it from cultural view. The expression of the patterns is a result of a creative aesthetic activity, mental activity, and the reflection of the common cognition. And the fashion is a part of the life environment. So the patterns presented on the fashion provides a clue to figure out the common unconscious sense for explaining the culture. The patterns have been expressed with different methods belonging to each culture such as weaving and prints. And those of the each cultural group have been communicating each other. The silk came to the Europe in the 6th century. The textile industry which flourished since 15th century. And they shows the chinoiserie or indian prints, not only the european culture. We can observe that the exchange of the techniques and cultures between cultural groups like the east and the west, and the presentation of the patterns is a way to express their own desires. The patterns presented after 2,000 can be classified by the form and the contents. But, more specifically, the patterns classified by the contents, which is Conversational design, can be categorized as followed according to the origin; reflecting cultural identity, Popular culture, Lohas lifestyle, and art movements. Which can be summarized as that the people have more interest on the different cultural group, diversity, retrospectiveness, and exoticism, which the patterns originally belonged to than on the form itself.

• 대한예방한의학회지
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• 제17권1호
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• pp.27-50
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• 2013

Objectives : The aim of this study is to analyze the research trend focusing on well-being studies in Korea. Through this study, the researchers attempt to explore the research trends of the Yangseng(養生) and well-being in Traditional Korean Medicine. Methods : Well-being as a key word was searched on representative domestic databases of articles. The researchers collected the articles of journals published from 1980 to 2012. Finally 2,413 articles of well-being were selected. Results : Domestic studies of well-being had been increased steadily since the 1990s and they were greatly increased after the 2000s boom of well-being. Before 2000s, the mainstream of well-being studies was to analyse the correlation among the variables associated with quality of life in medicine. After the boom of well-being, the number of researches has been increasing significantly, since 2000s. Various methodologies of well-being studies(especially related various goods and services) have also been developed in the field of academia. Recently the concept of well-being has been evolving into LOHAS, wellness, healing, well-dying and etc. Conclusions : In order to handle the new wave of society and medicine, new health concept of Traditional Korean Medicine should be developed through Korean unique ideas of Yangseng.

• 한국실내디자인학회논문집
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• 제15권6호
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• pp.159-171
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• 2006

As the increase in quantity of apartments has been stable, consumers' needs in housing quality become more diverse. According to the changes in the tendency of residents, construction companies has developed brands of apartment buildings with the concepts of LOHAS, well-being, ergonomics, ubiquitous. However, these trends has been focusing on the Capital area, and becoming fixed and typical in the way of delux quality, large-sized houses and a healthful residence. For that reason, this research is about survey on the needs of the local apartment residents, especially in Daegu. This analysis of their preferences will furnish basic data and offer possible interior plans to building companies making inroads into the Daegu apartment market. This research is based on the questionnaire forms which had been collected for two months(in Aug.-Oct.) of 2005 in Daegu and the amount of the samples is 135. All of them are the residents of the apartments where they moved in after 2000. The contents of this research include the evaluation of plane composition and practicality, interior finishing and design, and spaces for items. The results of this research show that the interior design and finishing materials of apartments in Daegu should be improved and the drainage and uncleanness of bathroom also need to be considered, much like the results of Seoul area. However, regarding the higher age range and life stage, the bedroom 2 needs to be planned for a study and the design of livingroom is prefered to be widely open. Besides, comparing with those in Seoul, the residents in Daegu demand that spaces for things (especially those in secondary kitchen and dress room) be more organized and convenient.

• 한국식생활문화학회지
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• 제28권6호
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• pp.623-630
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• 2013

The purpose of this study was to determine the differences in perception of food hygiene and interest in dietary information among university students. A total of 550 college students from Seoul and the surrounding metropolitan area participated in this questionnaire using one-to-one interviews from September 20th to 28th, 2012. Three groups were classified according to level of awareness and practice of food safety. The highest education level of food safety was in the active-practice group (69.6%), with 58.0% in the want-practice group and 24.6% in the low-practice group. There were significant differences between the awareness and practice groups in terms of importance of food safety (p<0.001). Exactly 74.3% interest in food hygiene was measured in the active-practice group. Interests in dietary and food information were different between the groups: 71.4% for the active-practice group versus 24.6% for the low-practice group (p<0.001). Low-practice group showed the lowest scores for interests in organic food, pesticide-free food, low-pesticide food, slow food, LOHAS, healthy-functional food, nutritional labels, and expiration dates. In conclusion, appropriate levels of food hygiene and food safety education should be provided by the food industry according to perception of food awareness and practice of food safety.