IMC Strategy Based on Consumer's Purchase Decision-Making Process : LG Hausys Brand Z:IN Case Study (소비자 구매의사결정과정 기반 IMC전략 : LG하우시스 브랜드 Z:IN 사례)
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- Journal of Korean Society of Industrial and Systems Engineering
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- v.43 no.3
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- pp.135-142
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- 2020