• 한국조리학회지
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• 제16권1호
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• pp.24-37
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• 2010

본 연구는 한식 레스토랑 이용 경험이 있는 중국 고객들을 대상으로 한식 레스토랑을 이용할 때 중요하게 생각하는 요인과 고객 만족에 영향을 미치는 요인을 분석하였는데, 다음과 같은 결과가 나타났다. 첫째, 연령, 결혼 여부, 교육 수준, 직업, 월 가계소득에 따라 한식 레스토랑 선택 속성의 중요도에 유의한 차이가 나타났다. 둘째, 연령, 결혼여부, 직업, 월 가계소득에 따라 한식 레스토랑 선택 속성의 만족도에 유의한 차이가 나타났다. 셋째, 한식 레스토랑 선택 속성의 중요도요인 중 가치 및 서비스 요인과 음식요인은 고객의 전반적인 만족도에 유의한 영향을 미치고 있는 것으로 나타났다. 넷째, 한식 레스토랑 선택 속성의 만족도요인 중 음식 및 가격요인, 분위기 및 서비스 요인은 고객의 전반적인 만족도에 유의한 영향을 미치고 있는 것으로 나타났다. 이를 바탕으로 한국 외식업체들이 목표 시장을 설정하거나 그에 맞는 업체의 컨셉을 정할 수 있는 실무적인 시사점을 제공할 수 있을 것으로 사료된다.

• 한국조리학회지
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• 제22권8호
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• pp.17-26
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• 2016

This study conducted to identify the influence of consume propensity on the visiting satisfaction among 253 people who visited the themed restaurants across the country within two months from the date of January 7, 2016. The result of this study are as following: Sociality, impulsivity, and planning are used for estimating the propensity to consume, and sociality (${\beta}=.551$, p<.001), impulsivity (${\beta}=.094$, p<.05), and planning (${\beta}=.328$, p<.001) had the significant positive (+) influence on satisfaction. Second, the choice of the themed restaurant had the significant positive (+) influence on the all variables of consume propensity in the first stage model that the propensity to consume of consumers was considered as an independent variable. In the second stage input model, the choice of restaurant (${\beta}=0.228$, p<.01) had the significant positive influence. That is, the choice of restaurants generally elevated the satisfaction of visiting the themed restaurants. In the third stage that the interaction between the propensity to consume of consumers was considered as an independent variable. The results show there was the significant positive (+) regulation effect with sociality (${\beta}=.108$, p<.05) and planning (${\beta}=.167$, p<.05), but there was no influence with impulsivity.

• 한국지역사회생활과학회지
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• 제22권4호
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• pp.689-704
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• 2011

Farm themed restaurants is an initiation by the Rural Development Administration (RDA) in order to perpetuate and develop Korean traditional food-culture. This food business model contributes to the increase of local food consumption and non-farm income for rural communities. Thus, the purpose of this study was to investigate the visitor's expectations, perception and satisfaction on the farm restaurant management type in order to assist activation of farm restaurants. Farm restaurants were categorized into two types; restaurant style and experience style. The majority of subjects(67.9%) were experiencing their first time to dine at farm restaurants. Regardless of farm restaurant style, the subjects perceived that farm restaurants use high quality food ingredients. The degree of subjects expectations prior to visiting a farm restaurant was estimated by 7 Likert scales. The results show that most subjects had high expectations for using good-quality food ingredients such as ‘fresh food (restaurant style 6.25, dietary education style 6.02)’ and ‘environment-friendly food (restaurant style 6.07, dietary education style 5.91)’. Overall satisfaction of the farm restaurants was also high. The satisfaction of food scored 4.1 and the satisfaction of experience program scored 3.8.