• Journal of Fashion Business
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• v.2 no.1
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• pp.25-34
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• 1998

This study has it's purpose in examining the materialized background. characteristic of African traditional costume and the A fro fashion of the year 1960. and it's influence on the contemporary fashion. Then the findings are applied to suggest a new way of image creation. 1960' s was the year in which people tried to free oneself from the ruling culture of the social standards. war. and the development of science. By such movement. people started to get interested in the environment and ecology. This then lead to the interest of the rights of the minority. With the youngs as the central figure A fro hair style and dashiki appeared as the street fashion. The characteristics of African costume applied to A fro fashion in 1990' s is as below. First. the North African style. Djellaba. and wrap style in the most common silhouette. Second. heavy materials such as stone. copper. silver. and gold are used. Necklace can be classified according to it's simple but. modern style. delicate but grand style. Bracelets are however. broad in width and many rings are worn widely. Third. Multi colored stripe and prints inspired by tattoo and deformation using red brown. dark beige. and orange are printed on textiles such as see through. Fourth. image of tattoo and deformation are applied to make-up. A fro hair and corn beads are also African taste. Fifth. African taste in recent fashion showed off the black beauty by appointing black models at the collection. In analyzing the study done above. characteristic images of African costume. accessaries and body painting was applied in presenting 3 creative designs. The first design named "Geometric I", took it's motif from the geometric pattern of the body painting with the afro hair. "Geometric II", the second design, showed it's application of geometric pattern of mutilation and the silhouette of the costume by using the see through. The third design called the "Geometric III" showed that the aesthetic and decorative side of clothing can be satisfied by applying various form and color of accessaries as the motif. A fro fashion is chosen as one of the folklore mood and it's beauty is conveyed on till today.

• Journal of Fashion Business
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• v.19 no.3
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• pp.1-13
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• 2015

The purpose of this research is to analyze the morphological relationship between changes hair styles and changes in necklines and collars in 20th century fashion. After selecting the representative plate by each age for this study, the neckline, collar, and formative relevancy of hair style according to it have been analyzed by measuring the neckline, collar, and the width and height item of each hair style. The results of this study show- that the width changes of necklines and collars were mostly proportional in relation to each other, but the width changes of collars and hair styles were inversely proportional. While the amplitude of necklines and collars' width change was very broad, the amplitude of some hair style's height change was very broad. Regarding width, this result had similar results of the researcher's former research, the relation according to the width of necklines, collars and hair style from 16th century to 19th century. However, regarding height, this result was different from the preceding research in that the amplitude of hair style and collars' height change was very broad between 16th and 19th centuries, but the amplitude of neckline's height change is relatively small. This means various heights of necklines appeared in the 20th century, but more various heights of collars were shown between the 16th and 19th centuries. This research hopes to be helpful by predicting trends in fashion, and to be basic resources to understand the systemic relationship of these factors.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.9
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• pp.310-320
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• 2020

BTS has established itself as a leading Korean popular music group in the global mainstream music market. In addition, BTS's fashion style is receiving so much attention that it is featured in the social networks of foreign media and the public. The purpose of this study considers BTS' fashion trends based on the analysis of their fashion styles. The methods and scope of this study have been combined with theoretical studies related to the fashion impact of BTS and BTS, as well as content analysis studies based on the image of BTS over the last five years. The results of this study are as follows. First, it was found that they pursue classic and modern styles through suits that emphasize straight silhouettes, the use of achromatic colors, and simplified decorations. Second, it has been shown that BTS prefers a casual style of free-spirited and comfortable sensibility by matching a jacket with a round shoulder line, toned-down skinny jeans, hood T-shirts, lettering patterns, and vivid colors. Third, BTS pursues a dynamic and active sporty style by utilizing the sleeveless basketball shirts, round neckline baseball shirts and shorts, training pants, and overfit sweatshirts with an emphasis on lettering patterns.

• Journal of the Korean Society of Costume
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• v.53 no.1
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• pp.77-85
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• 2003

The following results are from a research on the influences of the political parties on the fashion styles. which political power was strugg1ed with each other were one of the political Phenomena featuring Chosun Dynasty. Partisan fashion styles are mainly divided into two groups : NohRon (노론) and SohRon (소론). Nonetheless. NmIn (남인) also shows several unique traits. BukIn (북인). however, does not seem to be retaining any unique styling features. which believed to be caused by lack of political Power. The style of NohRon represents the status of a ruling party, which generally had abundant resources and the image of a conservatism. On the contrary, with SohRon's style, swiftness and reform-minded images could be found. Moreover, the NohRon's style is generally known to present, as the representing the way of noble men of Chosun Dynasty wore in the past. The reason seems to have stemmed from its status as the last ruling party in Chosun Dynasty. Thus, many people of the age mimicked the style, and it gained general acceptance in turns. Consequently, it is still deemed as the prevalent style of Chosun Dynasty.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.8
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• pp.1119-1130
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• 1999

The purpose of this was to investigate the differences in recognition of brand and advertisement image according to the life style segments of adolescents. The subjects selected for the final analysis were 613 female high school students whoe were residents in Seoul Pusan and Taejeon. The statistics used for data analysis were factor analysis one-way ANOVA Duncan's multiple range test paired t-test frequency distribution and percentage by the SPSS program The results of this study were as follows : 1. The life style of adolescents wee classified into five groups : Sports Uninterest group Friend Preference/Fashion Uninterest group Sports Preference/Home Oriented group Fashion Interest group and Confidence group. 2, The brand image and advertisement image recognition didn's correspond in general 3. The brand image and advertisement image recognition were significantly different among five groups of life style. The Confidence group and Friend Preference/ Fashion Uninterest group recognized brand image and advertisement image lower than the other groups.

• Journal of Fashion Business
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• v.12 no.2
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• pp.42-58
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• 2008

The purpose of this study is to examine actual design cases of decorative detail in the Art Nouveau style from the end of 19th century to the beginning of 20th century, and create designs and fashion works to meet our contemporary fashion trends by means of over-decorative style, a characteristic of decorative detail. The characteristics of decorative detail in the Art Nouveau style can be outlined as follows: First, pleats appear with two major feels of solidity, undulated and curvilinear solidity based on gather(ruffle, frill/ flare and flounce) and regular and linear solidity based on linear pleats or tucks. Second, embroidery appears in various patterns developed with stitch of solid feel as well as a variety of coloration effects. Third, attachments are expressed by means of independent motif(applique, gloss effects(beads, sequins), affluent texture and mobility(fur, feather). Moreover, according to technical characteristics and expressive aspects of pleats, embroidery and attachments, it is found that decoration detail in the era of Art Nouveau is over-decoration style. Indeed, it appears in major expressive aspects such as rhythmical solid type, detailed prominence type, superficial touch type and profound volume type.

• Journal of Fashion Business
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• v.25 no.4
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• pp.14-35
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• 2021

This study compares and analyzes the designs of Burberry creative directors, Christopher Bailey and Riccardo Tisci. For this purpose, 322 photographs (176 Christopher Bailey and 146 Riccardo Tisci) were collected and the data analysis criteria were classified into color, shape, material, decoration, item, and fashion style. With respect to the data analysis method, statistical analysis and content analysis were combined. First, the design characteristics of Christopher Bailey top and bottom combined bright tone, tone-in-tone color scheme, H-line, heterogeneous material combination, and smart casual appeared very frequently. Second, the design characteristics of Riccardo Tisci top and bottom combined were monotone, tone-on-tone color scheme, H-line, heterogeneous material combinations, and street culture. Third, the design differences between creative directors were significantly different in color, tone, color arrangement, pattern, material type, material combination, detail, top and bottom items, and fashion style. Burberry men's wear maintains Burberry's traditional design identity with achromatic colors, beige-based colors, and beige checks. Christopher Bailey's design direction is characterized by modernity in a casual mood that emphasizes practicality. The design direction of Riccardo Tisci is characterized by a wide gap between images in a semi-formal style that emphasizes Burberry's tradition and a free-spirited casual style.

• Journal of the Korean Society of Costume
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• v.55 no.7 s.98
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• pp.22-37
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• 2005

The purpose of this study is to analyze TV drama clothes that is reflected in domestic TV fashion style. Frist of all, luxiry look is one of drama cloth's signiture look. It takes a imported brand wear and a high price accessories. Especially, the hero and heroine of the drama 'Fine lady' wear imported brand jacket and a accessories as earrings, shoes and bags are in fashion. Also the hero of the drama 'The room of a roofiop's cat' wear Armani shirts and Kenzo suits. Second, nowadays sportive look is one of fashion trend and young people's representative look. The drama 'The room of a rooftop's cat' has define trends when it comes to training wear. And the training wear is a big hit because of drama 'The room of a rooftop's cat' hero and heroine. Third, utility look shows a practical wear and comfortable wear The utility look's items is shirring T-shirt, cargo pants and jeans. In addition to that drama's hero and heroine make a lots of fashion. The hero of drama 'Winter sonata' of hair style and matching muffler is in fashion. Also TV drama's fashion is a potent influence.

• Journal of the Korean Society of Fashion and Beauty
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• v.2 no.2 s.2
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• pp.1-11
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• 2004

The purpose of this study was to analyze the hair style trend in the respect of fashion trend in 1960s. The study also attempted if there were significant influences to current hair designers and hair styles as beehive, mods hair, short cut. geometric cut, wigs, natural hair, unisex hair. This study is a descriptive study, involving the collection of picture data and examine the art of the 1960's. Because 1960's is a revolutionary decade in the way of living and fashion trend. This study also adopted review of literature and analysis of magazines. 1960's was a period of major street fashion as Mods, Jackie Look, Miniskirt, Pop Art, Op Art Look, Space Look, Hippie Look, Unisex Look. The results of this study can be summarized as follows: 1) A review of literature had shown that little or no studies for an in depth analysis of 1960's fashion trend and hair design. 2) During the sixties, the trend of fashion and hair style were remarkable change in the way of living. 3) There were strong influences hair styles of 1960's until today.

• Journal of the Korean Society of Costume
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• v.57 no.1 s.110
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• pp.17-27
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• 2007

The goal of the study was to research how the japanese fashion effects on the japanese fashion's current. This study was processed by the 'wabi', 'sabi', 'tsu', and 'iki' which were the foundation and core of the japanese traditional culture. This study also investigated the japanese style to help the recognizing of traditional design which needed for internationalization and informational periods. The review of related literature is presented under the following headings : (a) japanese culture, (b) japanese beauty, (c) japanese style, (d) japanese fashion designer. Conclusively, Japan complete unique design of world by on the basis of own tradition and beauty of japan which were revealed on the their common daily life. So To help there cognizing of traditional design which needed for internationalization and informational periods, fashion designer of the world must research the meaning of the trend and motive power of the world fashion, base on the cultural back ground of their country. And for this, the grounding educational curriculums for fashion designer include the process which can promote awareness of their country's culture, tradition, and beauty.