• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.7
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• pp.1104-1115
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• 2008

The main purpose of this study is to analyze how differences in lifestyle affect the consumer decision making process on Korean and Chinese consumers. We conducted a survey on 210 female college students to gather the data needed. Through this study we were able to distinguish five different type of lifestyles; the confident, the charismatic, the vogue pursuing, the competitive, and the sociable. We also found out that the consumers of Korea and China with different lifestyles act differently throughout the decision making process. Chinese consumers were more influenced by advertising than Korean consumers. Korean and Chinese consumers also showed a difference in the perception of cosmetic prices, purchasing motivations, types of cosmetics, and where it was made from. Both Chinese and Korean consumers are influenced by salesperson more than any other marketing variables at point of purchase. The findings of this study are expected to help marketer make successful marketing strategy for cosmetics business in China.

• Industrial Engineering and Management Systems
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• v.9 no.3
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• pp.275-284
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• 2010

Offshore software development (OSD) is international business collaboration. OSD projects often encounter intercultural and inter-linguistic problems disturbing the projects. Business documents are formal media of information and knowledge for OSD. While OSD documents should convey common understanding of the OSD products, the documents may contain unsuitable expressions which draw misunderstanding of the required products and offensive issues for the collaboration. Intercultural and inter-linguistic differences cause mistakes and inappropriate expressions. OSD from Japan to China is the largest in Asia, and Japanese language is often used in OSD documents. Large similarity is found between Japanese and Chinese in their languages, while many differences exist even for the same word. The similarity induces to write unsuitable expressions for both sides of OSD. To introduce risks for OSD projects caused by unsuitable or inappropriate expressions in OSD documents, we propose to apply a proofreading system of Japanese documents for OSD. Japanese consignor uses the system to refine OSD documents written by Japanese engineers for Chinese readers, and Chinese consignee uses it to refine Japanese documents written by Chinese Engineers as derivatives of OSD projects. Effectiveness of applying the proofreading system is discussed for actual projects.

• Journal of Fashion Business
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• v.11 no.5
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• pp.124-135
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• 2007

To understand tendency of body shapes of Chinese women who reside in Beijing and Shanghai for improving the match of exported clothes to China, this categorizes the bodies by extracting the elements of the objects and understanding body promotion. To categorize the subject by not size factor but form factor, data were compared and analyzed mainly with index based on measurement of the body. This selected specimen as 1381 of Chinese women from 19 to 50 selected in random sampling in Shanghai and Beijing from 23th, June to 7th August in 2004. 1. Chinese women is generally separated in 7.09 parts and upper body including waist shapes round. 2. The elements indicating the women's physical properties are obesity, the size of upper part, front shape, side shape, shoulder and back shape, perpendicular size and lower part length, body shape. 3. The Chinese are categorized by three factors. Normal shape which is not both fat and skinny, records the highest in the ranking.

• Journal of Fashion Business
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• v.28 no.4
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• pp.45-61
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• 2024

This study adopted a deconstructionist approach to utilise expressive features of architecture of Suzhou Chinese classical gardens to conduct an empirical study that combined traditional elements with modern design processes. Firstly, concepts and characteristics of Chinese classical primary forest and deconstructionism are deeply understood. Their artistic value and modern application potential are explored. Artistic layers of classical primary forest and deconstructionism were analysed to investigate their sculptural and expressive characteristics and to explore new design measures. Based on this, a deconstructivist design process was utilised to develop an experimental fashion design process that utilized the classical Chinese image of Wenlim. The outcome of this research was a 3D virtual fashion design, which could present new design possibilities. It is hoped that this study will provide an easy and accurate analytical framework for further research on traditional Chinese images in contemporary fashion.

• East Asian Journal of Business Economics (EAJBE)
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• v.12 no.2
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• pp.9-18
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• 2024

Purpose: This study compares Korean and Chinese consumers on the impact of customer equity on trust. Although there have been many studies regarding the impact of customer equity, most of them are limited to the retail and banking industry and mostly compare East and West cultures. Therefore, this study compares Korea and China within East Asia in the hotel industry. Research design, data and methodology: Based on reviews in the literature, this study explores different effects of customer equity on brand trust between Korea and China. To confirm the hypotheses, the research collected survey data from 186 Korean and 155 Chinese respondents. After confirming reliability and validity of measures, this study conducted a multiple regression to test proposed hypotheses. Results: The results of the study showed that all of three customer equities influences on trust positively in the hotel industry. Regarding comparing Korea and China, brand equity has stronger impact on trust in Chinese customers than South Korean customers, on the other hand, value equity and relationship equity had a slightly stronger positive effect in South Korea than in China. Conclusions: This study found significant differences between Korean and Chinese customers in the hotel industry. These results show that even two countries in the same region of East Asia, South Korea and China, are different. Also, this finding suggests that hotel management level should consider differentiating their marketing strategies for Korean and Chinese customers.

• Journal of Fashion Business
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• v.17 no.3
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• pp.58-73
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• 2013

In China, the phenomenon called 'Korean Wave' has boosted the interest in Korean pop culture, such as TV drama, music and films, and even in the general culture and society. As Korean singers, movie actors and talents become popular beyond acceptance of public culture, those who learn Korean, buy Korean products and visit Korea have emerged. Especially, most Chinese women have used Korean hair cosmetics and the interests in Korean hair cosmetics are increasing, since cosmetic companies entered China early due to Korean wave. Thus, the status of purchase of Korean hair cosmetics is growing day by day in China. In particular, since the environment is established to buy hair cosmetics easily in Myeong-dong which is one of the shopping tourism special districts, many Chinese tourists are crowded there. Based on such phenomenon, this study explored the differences in perceptions towards 'Korean Wave' among Chinese tourists who purchased Korean hair cosmetics in Myeong-dong, and analyzed the factors that largely determine the interest in Korean hair cosmetics and their purchase behavior. Therefore, this study is aimed at contributing to the development of hair cosmetics products and the market amid Korean Wave. As the research methods, 100 answered questionnaires were collected with target of Chinese tourists at 20s and 40s who purchased Korean hair cosmetics in Myeong-dong once 120 questionnaires were distributed. In-depth analysis was conducted and final research data were used. It was confirmed that Korean fever positively affected the Chinese tourists' purchase behavior and satisfaction of hair cosmetics, and the interests in Korean hair cosmetics at 20s were higher than at 40s. People at 20s had higher awareness, satisfaction and intention of repurchase of hair cosmetics compared rather than people at 40s. The research confirmed that Chinese tourists are very interested in Korean hair cosmetics as the pop music craze has led to the general Korean Wave, and differences in such perceptions have led to significant differences in the product purchase behavior.

• Journal of Fashion Business
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• v.22 no.1
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• pp.56-70
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• 2018

This study investigated if there are differences between the effects of lifestyle and personality on consumer complaining behavior between Korea and China. Sample subjects of this study were female college students of Korea(Jeollabuk-do and Jeollanam-do) and China(Yunnan). The questionnaire data from 780 college students were analyzed through the following statistical analyses: a reliability analysis, factor analysis, frequency, mean, and multiple regression analysis. The results of the study was as follows. First, the complaining behavior types of college students were divided into 4 factors: third party, breakaway behavior, compensation claim, and negative word of mouth. Second, significant differences were revealed between the dissatisfaction and the conditions of complaining behavior between Korean and Chinese consumers. Third, significant differences were found which were related to the effects of lifestyle and personality on types of consumer complaining behavior between Korea and China. Fourth, the complaining behavior factors of 'third party' and 'compensation claims' of Chinese consumers were higher than those of Korean consumers; however, the 'negative WOM' of Korean consumers were higher than those of Chinese consumers. Fifth, the lifestyle factors of 'fashion orientation, 'rational orientation' and 'activity orientation' of Chinese consumers were higher than those of Korean consumers. The 'achievement orientation' of Korean consumers was higher than that of Chinese consumers. And the personality factors of 'sense of responsibility' of Chinese consumers were higher than Korean consumers. Finally, 'openness' of Korean consumers were higher than Chinese consumers.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.6 no.1
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• pp.83-107
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• 2011

Recently Korea products or companies are conducting to advance to China by rapid economic development of China. In these circumstances, a study on important factors which have effects on acceptance of high-tech product by Chinese consumer will provide important strategic implications to Korea companies that plan to advance to China. But a study on the acceptance factors of high-tech product of existing Chinese consumer is insufficient. In addition, the basic research about acceptance and diffusion of advanced technology and services in China market is still insufficient. Therefore, this study suggested acceptance model of high-tech product by Chinese consumer so the empirical study was conducted. As a result, it shows that system quality has positive effect on usefulness and ease of use. Playfulness has positive effect on usefulness and acceptance intention. In addition, ease of use has positive effect on usefulness and acceptance intention. Usefulness had positive effect on acceptance intention. At the end of this study, the marketing implications for advancing to China market based on the results of empirical analysis were presented.

• Journal of Fashion Business
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• v.5 no.1
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• pp.145-156
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• 2001

The purpose of this study was to improve the fitness of Korean manufactured apparel products being exported to China and to provide for the basic data useful to the development of a torso prototypes for the Chinese women. For this purpose, Chinese college women aged between 18 and 24 were sampled to test the fitness of the Korean manufactured apparels for the Chinese women sample and address the problems of unfitness and thereupon. The results of this study can be summarized as follows; As a result of testing the fitness of the Korean manufactured apparels for the Chinese women, it was found that Chinese women felt more or less comfortable for the front of the jackets, but felt less comfortable with their side and back. Such a finding suggests that the Chinese women's postures are more turned back than the Korean women's. And also for the slacks, lack of a crotch length causes unnecessary pulls and creases from the back part to the crotch of a pair of slacks and the side line was not suitably placed. For this reason, the differences between the body shapes of Chinese and Korean women should be thoroughly considered when drawing the patterns to export to China.

• The Journal of the Convergence on Culture Technology
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• v.8 no.5
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• pp.285-290
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• 2022

With China's tremendous expansion, Chinese art and art museums are also rapidly growing. The purpose of this study was to arrange the growth process of Chinese art museums from modern times to modern times, as well as to examine the present state and tendencies. Although there is a disparity between Chinese art museums and those in Western nations, it is being observed that the gap is steadily closing. Chinese art museums are rapidly expanding and adapting to match current art museum trends, both in terms of number and quality. Despite this expansion, it is suffering operating challenges owing to a lack of cash, as well as issues such as insufficient system and support, opposition to progress, and a lack of professional staff. Since research on the Chinese art museum, which has lately attracted international attention, is limited, this study can add to research on the Chinese art museum in Korea. It is feasible to comprehend the development process, present condition, and challenges of Chinese art museums via this study, and based on this, we intend to provide implications for the development of Korean art museums.