• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2010.05a
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• pp.347-350
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• 2010

With the advent of new media era we are living in the world of motion picture image is not an exaggeration. With the development of the mass media with images and moments that passed the day feeling like part of it is communication. In this era a sensual and shapeable image more than the logical and realistic thinking may be passed. In the act of seeing a moving image, prior to linguistic and conceptual meaning, color and screen configuration delivery and formative element in the change they produce is first recognized. Particular kind of video animation having the narrative structure, this territory effect greatly. the film even more significant effect on the area and linking the image of the scene transitions in the scheme also features a simple means of natural communication functions are being expanded. These transitional effects provide visual pleasure from a simple transition traditional methods. And In terms of narrative functions performed to help a narrative flow of availability, visual representation should continue.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2010.05a
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• pp.335-338
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• 2010

Passage of 2000 United Broadcasting Law was included the viewer right guarantee reinforcement provision which is relation of broadcasting participation and directness of the citizen and access broadcasting introduction relation provision. It guarantees an access program time zone in representative ground green onion public management broadcasting, in order for new media broadcasting the cable TV which is the possibility of doing and to case of Direct Broadcasting by Satellite the audience will want to organize a case where audience direct production program.

• Asia Marketing Journal
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• v.24 no.3
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• pp.96-108
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• 2022

This study investigates how affects elicited by visual images in print ads are integrated to form a liking for the ads. Assuming a sequential rather than simultaneous processing of still-cut images, we adopt the 'think-aloud' method to capture consumers' spontaneous responses to visual images. We hypothesize that not only would consumers show mixed affects toward a still-cut visual image but that they would also integrate their serial affects heuristically rather than simply averaging the affects as suggested by the compensatory hypothesis. By comparing the effects of two contradictory affect integration hypotheses (i.e., peak-affect and mood-maintenance) with compensatory integration, using a single regression model, we found that peak-negative along with mood maintenance integration of serial affects for a print ad works best in the formation of ad liking. The results also support our initial premise that people can have mixed valence even toward a still-cut ad.

• Journal of Internet Computing and Services
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• v.21 no.1
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• pp.147-157
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• 2020

The purpose of this paper is to examine how mainstream international media cover a major political event like the 2018 North Korea-U.S. Summit and how place branding effect is manifested on the Internet. A quantitative content analysis was conducted. A total of 1,990 relevant Internet news stories were collected from May 9 to June 17, 2018 and the types of media mentions Singapore as country and brand received were analyzed. As expected, Singapore garnered worldwide media coverage which in turn helped promote the island-nation's brand. International media reported on Singapore as a Summit location while also highlighting it as an important and attractive, cultural, historical destination. The study's findings indicate that global broadcasters such as CNN and BBC played the biggest role during the Summit in disseminating images of Singapore and landmarks as attractive places. Finally, the visual aspect of the event coverage also served as a formidable marketing instrument in bolstering the nation's brand.

• Smart Media Journal
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• v.3 no.2
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• pp.29-36
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• 2014

Human beings in their perception of the objects perceive the overall characteristics first rather than any parts of the object. In the process of 'information structuralization' and 'information visualization', therefore, it is needed the methods of narrative information representation based on a relationship of cause and effect in order to express effectively the whole messages which designers want to deliver. In this study, according to the concept of narrative information representation, we reviewed the meanings of the visual storytelling. As a result, we found that the visual storytelling has the three key roles which are 'narrative', 'visual communication catalyst', 'interacting'. First, the narrative describes the information logistics flow and it has a role to provide a specific story into information in the process of users' information understanding. Second, in the information design, the visual story telling not only expresses the information structure(story) but also uses the visual expressions to deliver the specific message, which is called visual communication catalyst. Third, the information design goes through the information structuralization and the information visualization stages through the visual storytelling to provide the experience factors to the information users, which is called the interactivity. The research implication is to provide the basis developing an approach method which is able to convey information messages effectively by improving information users' visual cognition and raising information users' memory.

• Journal of the Korea Society of Computer and Information
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• v.16 no.10
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• pp.185-196
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• 2011

Exercise programs for elderly users are operated by each department and facility, but it is not enough to visualize exercise prescription and effect followed by elderly users physical conditions. The purpose of this study is to suggest exercise prescription for elderly users with a visual path map. A visual path map is to visually present types of users classified according to physical strength conditions, the process of exercise prescription, and effects of exercise. Exercise prescription is divided into four stages: analysis of physical conditions, exercise prescription by the visual path map, smart exercise prescription, and exercise for elderly users. The first stage, analysis of physical conditions is to classify physical conditions by each type by mechanically learning elderly users' physical test values. The second stage, exercise prescription by the visual path map, is to present exercise prescription suitable for elderly users' physical conditions. The third stage, smart exercise prescription, is to offer exercise prescription of the day when exercise is carried out using elderly users' smart phones in consideration of their situations. The fourth stage, exercise for elderly users, is to provide information by their smart phones when they exercise. In conclusion, this study will be able to induce elderly users to do continuous exercise by motivating them.

• Journal of Korea Multimedia Society
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• v.13 no.9
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• pp.1399-1411
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• 2010

Mobile media have become independent media formats in a current media environment. This study explores mobile media uses of metropolitan Korean teenagers focusing on demographic elements and socio-cultural dimensions. The findings of this study show that demographic variables and socio-cultural variables influenced mobile media purchases and mobile content uses. Specifically, demographic variables explain mobile media purchases more, and socio-cultural variables explain mobile content uses of Korean teenagers. Among significant variables, conformity and self demonstration are core elements explaining teenagers' consumer behaviors. These findings could provide implications to both academicians and practitioners.

• Biomedical Science Letters
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• v.2 no.1
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• pp.49-55
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• 1996

The objective of this study was to develop a paper strip which could determine E. coli qualitatively and quantitatively in water, wastewater, drinks, or food. This paper strip method was a simple and rapid test method that determine E. coli by visual identification. In this study, nutrient culture media were formulated and characterized for optimum conditions. Paper strips were then prepared by impregnating into the media and dried at $60^\circ$C. The test procedure is quite simple to use. The paper strip was dipped into a sample, and excess sample was removed. The strip was then incubated at $37^\circ$C for 16 to 20 hours and the number of colonies on the strip was counted. The color of the colony spots produced by microorganisms varied depending on the media formulation. Violet-red spots were produced by E. coli. The test method was simple, rapid and no special laboratory equipment was necessary for visual identification. Therefore, this test method is applicable to on-site tests such as field tests or home tests. The paper strip method was compared with the standard agar plate method and Japanese commercial product. The method of the economical preparation of test strips was studied for production on industrial scale.

• Cartoon and Animation Studies
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• s.35
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• pp.29-65
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• 2014

Visual culture art education (VCAE) seems to be the new paradigm for art education after postmodernism. Getting beyond the traditional art education, VCAE has expanded its scope of interest to include the visual environment that surrounds our life, thus pushing the boundary of art education beyond the traditional fine arts to cover pop culture and visual art. VCAE shares the issues as well as a lot of elements of culture and art education and in fact serves as a major theoretic background for culture and art education, in that it pays attention to the sociocultural context of images and emphasizes visual literacy and constructionist learning. In this paper, I have reviewed the theoretical background and related issues of VCAE with a view to presenting a direction for animation education, which is gaining in importance coming into the Age of Digital Media. VCAE was born in the progressive cultural atmosphere from the 1970s and thereafter, and its gist consists in figuring out visual artifacts and their action in order to improve individual and social life. Yet, VCAE continues with its development according to the changing aspects of visual culture, and currently, it is expanding its scope of interest to cover the esthetic, experiential education in visual culture and construction of meaning through digital story-telling. In the visual environment of the Digital Age, animation is establishing itself as the center of the visual culture, being a form that goes beyond an art genre or technology to realize images throughout the visual culture. Also, VCAE, which has so far emphasized visual communication and critical reading of culture, would need to reflect the new aspects of the visual culture in digital animation across the entire gamut from experiencing to understanding and appreciating art education. In this paper, I emphasize on Cross-Curricula, social reconstruction, the expansion of animation education, interests in animation as a digital media, and animation literacy. A study of animation education from the perspective of VCAE will not only provide a theoretical basis for establishing animation education, but also enrich the content of VCAE, traditionally focused on critical text reading, and promote its contemporary and futuristic orientation.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2003.05a
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• pp.183-186
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• 2003

Light is important as to say that it completes space and form. Space that is made by light is not only functional but it can be seen as a place where space and people communicate to each other. Recently mass media is embossed as communication method. Light is the most instant and affluent factor among what consists of the image of space to express sensitivity. Especially the artificial lighting plays an important role in the presentation of space in the mass media with the progress of technology. Therefore this study's purposes are to search how the artificial light present the image of space in the mass media and to suggest alternative methods to present the image with artificial lighting.