• Title/Summary/Keyword: Korean restaurant satisfaction

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외식업체 종사원의 국내.외 브랜드에 따른 직무 만족도에 대한 연구

  • 이상미;김태희;고재윤;이경희
    • Culinary science and hospitality research
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    • v.10 no.2
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    • pp.72-83
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    • 2004
  • The study aimed at conducting comparative analysis of employees' job satisfaction between Korean brand restaurant and foreign's in the food service industry, and suggesting useful human resource management. As a result, the survey showed several findings; The first, workers in the Korean brand restaurant have more satisfied than foreign brand restaurant employee overall. The second, expecially employees in the Korean brand company have higher pride and vision than those of Foreign brand company in the restaurant business. The third, service staffs in the both recognized very low in the working schedule, fairness of promotion, and wage. Some implications are as followed; The first, works as a one day manager or unit manager who is one of the best employees. The second, use education & training video to increasing the communication. The third, attend in the decision making to being a part of co' and giving a motivation.

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A Study on the Effect of China Consumer's Restaurant Selection Attributes, Customer Satisfaction and Customer Loyalty - Focusing on Korea and China Restaurants in China - (중국 내 외식 소비자의 외식업체 선택 속성이 고객 만족과 고객 충성도에 미치는 영향에 관한 연구 - 한식당과 자국 식당 간의 비교 분석을 중심으로 -)

  • Moon, Sung-Sik;Kang, Byung-Nam;Jeon, Jeong-Won
    • Culinary science and hospitality research
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    • v.16 no.5
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    • pp.79-91
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    • 2010
  • The purpose of this study is to investigate selection attributes of Korea and China restaurants in China. By a convenience sampling method, total 479(245 China restaurants and 234 Korea restaurants) useable data were selected. Multiple statistical methods(factor analysis, reliability analysis, T-test, multiple regression) were used to analyze the data. The results are as follows: First, restaurant satisfaction is affected by selection restaurant attribute factors. Second, restaurant satisfaction bas a significant impact on customer loyalty. Third, Korea and China restaurants have differences in customer satisfaction. Fourth, Korea and China restaurants have differences in customer loyalty.

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A Study on the Family Restaurant Customers' Needs by Kano Model & Potential Customer Satisfaction Improvement Index - Based on Female Customers - (Kano 모질 및 PCSI 지수를 통한 패밀리레스토랑 이용고객 Needs에 관한 연구 - 젊은 여성 고객을 중심으로 -)

  • Yun, Ho-Cheol;Kim, Myung-Hoon;Lee, Sang-Bok
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2006.04a
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    • pp.8-13
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    • 2006
  • In this paper, we try to find success factor to satisfy Female Customer of a Family Restaurant We survey Female Customers Requirement and make a Questionnaire based on Female Customer by interview and internet Homepage. We find Potential customer satisfying factor by using Kano Analysis and Timko's CS coefficient and Potential Customer Satisfactionv improvement Index(PCSI) which is suggested by Leem represents how much a service feature can increase the degree of customer satisfaction when the service feature is fully fulfilled. We also discuss how to use this result, we hope our result to apply customer satisfying many fields not only Family Restaurant.

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Role-Play Training Factors that Positively Influence Training Satisfaction and Customer Service Orientation

  • Shin, Chung-Sub;Nam, Jae-Chul;Kim, Hey-Soo;Lee, Sang-Youn
    • Journal of Distribution Science
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    • v.13 no.9
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    • pp.29-36
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    • 2015
  • Purpose - The purpose of this study is to examine the influence of effective role-play and training on employee education satisfaction and customer orientation. Evidence of the suggested objective is obtained by monitoring the effectiveness of hotel service training. Research design, data, and methodology - Data were collected from 280 role-play sessions performed in a Korean Hotel and examined using a frequency analysis, reliability/validity assessments, correlation analysis, and regression analysis using SPSS 19.0. Results - 1) Entrepreneurs and training instructors should enthusiastically apply service education in order to enhance each employee d evaluation in terms of customer satisfaction and customer orientation. 2) The most effective factor on customer satisfaction and orientation is the instructor's qualifications. 3) Since a higher level of education-training satisfaction leads to better customer orientation, effective education-training is essential to achieve this result. Conclusions - The study was able to obtain practical evidence that can confirm that service education-training through role-play positively affects employee customer service orientation. In future advanced research on training effects on customer orientation, various internal factors of a business should also be considered.

A Study on the Effect of Psychological Traits and Environment on Learning Transfer of the Restaurant Entrepreneurship Education (외식창업자의 심리적 특성과 주변환경이 학습전이효과에 미치는 영향에 관한 연구)

  • Park, Young-Soo;Ko, Jae-Youn
    • Culinary science and hospitality research
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    • v.18 no.1
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    • pp.228-245
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    • 2012
  • This study attempts to investigate the relationships among psychological traits, environment, attitude on education, satisfaction with education, and learning transfer of restaurant entrepreneurship education. The samples of this study were selected from the restaurant entrepreneurs who were running restaurants after having taken the restaurant entrepreneurship education in Seoul and Kyonggi Province. Three hundred and eighty nine copies of the questionnaire, with a 86.4% response rate from a judgmental sample of 450 restaurant entrepreneurs, were utilized to study the relationships between research constructs. SPSS (11.5 version) and AMOS 5.0 were employed to analyze the uni-dimensionality of research concepts and reliability tests, and structural equation modeling was employed to verify the research hypotheses. Need for achievement and ambiguity tolerance, and environment showed a positive effect on attitude to education. Attitude to education was related positively with satisfaction with education, and satisfaction with education showed a positive effect on learning transfer of the restaurant entrepreneurship education. The managerial implications of these results were also examined.

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A Study on the Family Restaurant Customers' Needs by Kano Model & Potential Customer Satisfaction Improvement Index : Based on Female Customers (Kano 모델 및 PCSI 지수를 통한 패밀리레스토랑 이용고객 Needs에 관한 연구 : 젊은 여성 고객을 중심으로)

  • Yun, Ho Cheol;Ree, Sang Bok
    • Journal of Korean Institute of Industrial Engineers
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    • v.32 no.2
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    • pp.153-162
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    • 2006
  • Customer satisfaction is an ever-growing concern of management throughout the world. To find the way to increase customer satisfaction, we must understand customer requirements. Kano distinguishes between three types of product requirements (must-be, one-dimensional, attractive requirement) which influence customer satisfaction in different ways when met. In this paper, potential customer satisfaction improvement (PCSI) index was developed using Kano model and CS coefficient. Timko has developed customer satisfaction (CS) coefficient based on Kano model. The PCSI index represents how much a service feature can increase the degree of customer satisfaction when the service feature is fully fulfilled. In order to explain the meaning of PCSI index, a case syudy of a Family Restaurant is done. It is also discussed how to use the index strategically.

The Effects of Social Commerce Attributes on the Satisfaction and Repurchasing Intention for a College Women Student according to Restaurant and Food Choices (여대생들의 소셜커머스를 통한 음식점과 식품 구매 속성이 만족도와 재구매 의도에 미치는 영향)

  • Choi, Jung-Hwa
    • The Korean Journal of Food And Nutrition
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    • v.26 no.4
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    • pp.919-927
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    • 2013
  • Social commerce is becoming an increasingly popular shopping method among college women students. This study focuses on the influence of the satisfaction lavels and repurchasing intentions by consumers for restaurant and food choices according to social commerce attributes. In this survey, 351 valid surveys are being used to test the hypothesized (183 users and 168 non-usesr within 6 months), in order to ensure validity and reliability. As a result, factors such as perceived value, product diversity & information, delivery, ordering convenience, site character, price competitiveness, time pressure, and real time information are all being found. Factors of perceived value (p<0.001), price competitiveness (p<0.001), product diversity & information (p<0.05), delivery (p<0.05), and site character (p<0.05) significantly influence the customer satisfaction rates. Factors of perceived value (p<0.001), price competitiveness (p<0.001), time pressure (p<0.001), and site character (p<0.01) significantly influence the repurchasing intentions. In addition, it has been found that the customer satisfaction rates significantly influence repurchase intentions.

Job Burnout of Restaurant Employees in Daegu City - With a Focus on 'Family-Work Conflict', 'Work-Family Conflict', Job Satisfaction, and Individual Job Performance - (대구 외식업 종사원의 직무소진에 관한 연구 - '가족-일 갈등', '일-가족 갈등', 직무만족 및 개인직무성과를 중심으로 -)

  • Ha, Dong-Hyun
    • Journal of the Korean Society of Food Culture
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    • v.26 no.3
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    • pp.261-270
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    • 2011
  • The purpose of this study was to investigate the relationship between 'family-work conflict/work-family conflict', job burnout, job satisfaction, and individual job performance in the employees at the restaurants in Daegu City. The sample of this study consisted of employees at the restaurants in Daegu City who visited the 2010 Daegu Food Tour Expo between October 7 and October 10. A total of 302 questionnaires were analyzed using statistical methods of factor analysis, reliability test, and covariance structural analysis. The research findings were as follows; firstly, work-family conflict was positively related to job burnout, secondly, job burnout was negatively related to job satisfaction and individual job performance and thirdly, job satisfaction was positively related to individual job performance. However, there was no relationship between family-work conflict and job burnout. The reason for rejection of the relationship between family-work conflict and job burnout was that family-related affairs were not important enough to affect job burnout among restaurant employees in Korea. This phenomenon happened differently in the US. Therefore, currently, restaurant managers in Daegu City should pay much attention to work-related affairs so as to mitigate job burnout as much as possible among their employees.

Study on the Effects of Switching Cost in Family Restaurant Upon Customer Satisfaction and Switching Focused on the Moderating Effects of Customer Knowledge and Variety Seeking Orientation (패밀리레스토랑의 전환 비용이 고객만족도 및 전환 의도에 미치는 영향 연구 - 고객 지식 및 다양성 추구 성향의 조절효과를 중심으로 -)

  • Jung, Hyo-Sun;Yoon, Hye-Hyun
    • Journal of the Korean Society of Food Culture
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    • v.27 no.1
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    • pp.19-29
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    • 2012
  • The purpose of this study was to understand interrelationships among switching costs, customer satisfaction, and switching intent in a family restaurant. Based on a total of 427 customers obtained from empirical research, this study reviewed the reliability and fitness of the research model and verified a total of five hypotheses using the Amos program. The hypothesized relationships in the model were tested simultaneously by using a structural equation model (SEM). The proposed model provided an adequate fit to the data, ${\chi}^2$=137.881 (df=50); p< .001; CMIN/df 2.758; GFI= .947; AGFI= .919, NFI= .965; IFI= .978; TLI= .970; CFI= .978; RMR= .047; RMSEA= .064. The results showed that switching cost (${\beta}$= .123) in a family restaurant had a positive (+) influence upon customer satisfaction. Further, switching cost had a significantly negative (-) effect on switching intent (${\beta}$= -.414). In addition, there were moderating effects related to customer knowledge and variety seeking orientation in terms of the causal relationships between switching costs, customer satisfaction, and switching intent. Limitations and future research directions are also discussed.

The effect of restaurant's eco friendly inductions on the user's satisfaction and the repurchase intention (레스토랑의 친환경 기능성 인덕션이 이용자 만족과 재구매 의도에 미치는 영향)

  • Kwon, Myung-sook;Cho, Chun-bong
    • Journal of Venture Innovation
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    • v.1 no.1
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    • pp.197-210
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    • 2018
  • The purpose of this study is to analyze the relationship between the induction servicescape and the user satisfaction and repurchase intention about the restaurant tables embedded with the most advanced eco - friendly induction range. The main results of this study are as follows. The demographic characteristics of the respondents were 104 male respondents and 106 female respondents, with male - female ratio almost similar. The respondents' positions and responsibilities consisted of 68 restaurant representatives and 142 restaurant managers or persons in charge. The number of restaurants embedded with the induction ranges staffing 5 or more employees was 62.4%, which clearly showed that they were larger than the average restaurants(2.8 employees). The result of hypothesis testing by regression analysis showed that the restaurant's eco - friendly functional induction servicescape had a significant effect on user satisfaction, and ② the eco - friendly functional induction servicescape of the restaurant had a significant influence on repurchase intention. ③ The operation of the restaurant with the induction of the eco - friendly function of the restaurant. The satisfaction of the manager has a significant influence on the repurchase intention. Therefor, the hypothesis suggested in this study was adopted.