• 가정과삶의질연구
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• 제21권6호
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• pp.69-79
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• 2003

The purpose of this study was to examine the effects of social norms and personal ethics on recycling behavior. For this purpose, survey data from four hundred and fifty seven individuals were collected and analyzed using an SPSS program. The major findings were as follows: First, social norms had a positive impact on personal ethics and recycling behavior. Second, personal ethics significantly affected recycling behavior. Third, awareness of the consequences of recycling behavior (AC) and ascription of responsibility for environmental problems(AR) did not significantly translate personal ethics into actual recycling behavior. Fourth, ascription of responsibility for environmental problems(AR) and awareness of consequences of recycling behavior(AC) affected recycling behavior. These results suggest that in order to encourage recycling behavior, it is necessary to inform and educate the public so as to enhance social norms and personal ethics.

• Human Ecology Research
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• 제56권2호
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• pp.109-122
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• 2018

Cross-border online shopping is an example of non-mobile transnational consumption behavior that has become more popular over the last decade due to the development of technology and transportation. Based on the Theory of Reasoned Action(TRA), this study proposed and tested the hypothesized model that would explain the relationships among consumption beliefs, attitudes toward cross-border online shopping, subjective norms, and purchase intention. Consumption beliefs were measured by global consumption orientation, consumer orientation, and global brand beliefs. In addition, subjective norms included two types: online and offline norms. Descriptive statistics and path analysis were employed for the analysis of the dataset of 174 participants. As a result, the hypothesized model was generally supported. Consistent with the hypothesis, global consumption orientation and global brand beliefs were positively related to positive attitudes toward cross-border online shopping but negatively associated with consumer ethnocentrism. Offline subjective norms positively predicted both the attitudes and purchase intention whereas online subjective norms only predicted purchase intention. The results reflected that TRA was applicable to the intention of cross-border online shopping in a current on-line shopping context. We also discussed the practical applications and limitations of the study.

• Child Health Nursing Research
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• 제29권2호
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• pp.149-160
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• 2023

Purpose: Based on the health belief model and theory of planned behavior, this study investigated how age group (adolescence and emerging adulthood) moderated the relative effects of perceived susceptibility, perceived severity, and subjective norms on preventive behavior against coronavirus disease 2019 (COVID-19). Methods: This secondary data analysis utilized data from adolescents (n=272) and emerging adults (n=239). Hierarchical multiple regression analysis was performed to test the moderating effect of age group on the relationships among variables. Results: Higher perceived susceptibility (β=.21, p<.001), perceived severity (β=.14, p=.002), subjective norms (friends) (β=.26, p<.001), subjective norms (parents) (β=.44, p<.001), and subjective norms (schools) (β=.28, p<.001) enhanced COVID-19 preventive behaviors. Moderated regression analysis showed that subjective norms (friends and school) impacted preventive behavior in adolescents more than in emerging adults. Conclusion: Given the need to increase perceived susceptibility and severity among adolescents and emerging adults, these findings provide baseline data for designing effective COVID-19 prevention interventions that consider the developmental characteristics of different age groups. Interventions by health centers at universities can strengthen COVID-19 preventive behavior among emerging adults. As adolescents are influenced by friends, their peer roles must be strengthened to enhance adherence to COVID-19 preventive guidelines.

• 대한가정학회지
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• 제33권4호
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• pp.189-198
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• 1995

This study discusses the traditional main life culture of Korea and the relations with the traditional manners of Korean culture. According to studies of literature and an analysis, it shows the traditional courtesy can be linked to the housing structure of the Cho-sun dynasty which can be termed as a representation of traditional Korean society. Housing culture of Cho-sun dynasty led to a most characteristic living culture. To be specific sit-down culture use norms, hierarchy and fittings can be sited. The sit-down culture in turn led to the main courtesies of greeting, table manners, etiquette for entrance and exit, the carefulness shown to elders, the self-restraint of speech and action and the manners between men and women, But in today's world there are realistic difficulties that make the application of these norms in everyday life difficult. But at the same time we must realize that there are traditional norms which overcome time and which affect today's norms.

• 대한치과교정학회지
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• 제33권5호
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• pp.319-322
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• 2003

Recent scientific findings on the perception of facial attractiveness coupled with technological advances in computer imaging make it possible to measure the facial characteristics that nay be associated with specific judgments of facial appearance. These new methods can be used to produce psychometric norms of facial attractiveness which potentially could supplement the conventional population norms or averages used currently in orthodontic treatment planning. It is hypothesized that consideration of psychometric norms will enhance doctor-patient communication and lead to greater patient satisfaction at the completion of orthodontic treatment.

• 한국컴퓨터정보학회논문지
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• 제23권5호
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• pp.73-78
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• 2018

Recently, Flipped Learning is attracting attention as a method for qualitative growth of university education. Flipped Learning is a kind of computer based education and consisted of online video lectures and offline student activities. This paper introduces the results of applying Flipped Learning for one semester to Korean linguistic norms course. As for this course, the contents related to the knowledge and information were provided individually before the class through online video, and the offline classes focused on student-led activities. When qualitatively evaluating the results of the course, students developed a more comprehensive and flexible mind set beyond the preexisting normative attitudes and showed increase in analytical and critical thinking in understanding the principles of linguistic norms and spelling system. According to these results we argue that it is necessary to actively adopt Flipped Learning in the humanities education, including the grammar classes.

• 한국의류학회지
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• 제40권2호
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• pp.342-352
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• 2016

This study examined the fashion culture of 20-30s working women through clothing norm relationships in the workplace. A literature research was conducted along with qualitative research, in-depth interviews in order to understand the domestic working environment and fashion culture such as lifestyle and consumer culture characteristics of 20-30s working women. The results were: First, it showed that the increased number of members having various inclinations caused subcultures through an increase of women's economic activities and transition to a knowledge-information society in domestic work places that changed into a business casual that recognized employees' autonomy and diversity. Second, in the working place, clothing norms coexist as stipulated by statutes, company rules, and official documents as well as others implied by experiences of sanction against members. Workplace closing norms are classified into norms of exposure that draw attention to clothes and casual clothes. Third, it showed that factors pressuring clothing norms are classified as external pressures and by spontaneous self-censorship that cause conflict and confusion with working women's fashion according to the degree of pressure. Two kinds of pressure by others (or types of departments and members) were observed.

• 한국초등과학교육학회지:초등과학교육
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• 제39권1호
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• pp.40-53
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• 2020

This study analyzed the features of norms formed in mobile-based science problem-solving and interpreted them from the perspective of digital citizenship. For this, we implemented two mobile-based science problem-solving activities for nine elementary school preparatory teachers composed of two groups, and analyzed the norms observed in their activities. As a result, four norms were found as follows. First, the information presented as a basis should be scientifically reliable. Second, the information need to be searched widely, but the information should be selected and reconstructed in relation to the problem. Third, in a mobile environment, the ideas should be clearly expressed and understood. Fourth, courtesies in mobile interaction should be represented more politely than in face-to-face interaction. Based on the four norms found in this study, we discussed the characteristics and factors of digital citizenship for judging scientifically reliable and relevant information and expressing ideas clearer in mobile environment. Finally, we suggested the educational implications for fostering digital citizens who can judge and practice 'science issues' in a 'mobile environment'.

• 한국의류학회지
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• 제19권4호
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• pp.580-589
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• 1995

When age-role i-: being confused and fasion is as whimsical as these days, the norm on the length of the skirt can be a matter of controversy. This study aimed to see if there exists decisive norm on skirt lengths according to the age of feminine stimuli and the sex and age of perceiver. It also aimed to find out whether the norm of the individual perceiver is influenced by the assumed norm of generalized others. Questionnaire including linedrawings of feminine lower body was given out to be marked with age-proper length of skirt. Results revealed existence of certain length norms according to the age of the stimuli. Norms also varied according to the age of the perceiver and interaction effects among the age, sex of the perceiver and the age of the stimuli existed. Assumed norms of the generalized others were different from the actual norms of the individual. Interaction between the ages of the stimuli and perceiver affected the difference between the actural individual norm and the assumed norm of the generalized others.

• 대한간호학회지
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• 제54권2호
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• pp.178-192
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• 2024

Purpose: This study aimed to examine the predictive factors of COVID-19 vaccination behavior by evaluating the moderating effect of perceived behavioral control on the theory of planned behavior. Methods: Data were collected from August 6 to August 31, 2022 from 235 college students (aged 20~29 years) across 12 universities using a structured web-based survey. Statistical analyses were conducted using the SPSS and AMOS software. Results: Attitudes toward COVID-19 vaccination, subjective norms, and intention to be vaccinated significantly influenced COVID-19 vaccination behavior. Attitudes and subjective norms indirectly affected COVID-19 vaccination behavior through intention to vaccinate, whereas intention to vaccinate had a direct effect. The moderating effect of perceived behavioral control on the relationship between subjective norms and intention to vaccinate was significant. Conclusion: Interventions that foster a positive attitude toward COVID-19 vaccination and bolster subjective norms and perceived behavioral control can boost the intention to be vaccinated and facilitate the uptake of COVID-19 vaccination.