• The Journal of Information Technology
• /
• v.5 no.3
• /
• pp.181-195
• /
• 2002

The brand name is considered as an essential part of the brand and the foundation for any marketing communication efforts. The tremendous and ever in creasing cost associated with new brand introductions has prompted companies to take great care in the creation, pretesting, developing, and managing of new brands. Creating new brand name is not an easy task. A brand name should appeal to the customer while at the same time clear trademark registration - two goals that can sometimes be conflicting. This study is on the strategic establishment with success e-brand for e-business.

• Biomolecules & Therapeutics
• /
• v.8 no.2
• /
• pp.113-118
• /
• 2000

TEA, glibenclamide, L-NAME and SKF 525A-induced reversible contraction were investigated using acetylcholine, sodium nitroprusside (SNP) and pinacidil in rat abdominal and thoracic aorta. Acetylcho-line, SNP or pinacidil produced in a dose dependent manner relaxation on phenylephrine-induced contraction In rat aorta. TEA, SKF 525A, and L-NAME produced reversible contractions on acetylcholine-induced relaxation, but not on SNP- or pinacidil-induced relaxation. Glibenclamide significantly produced reversible con- traction on pinacidll-induced relaxation. The reversible effect of TEA on the acetylcholine-induced relaxation was reduced by SKF 525A. These results indicate that the acetylcholine-induced relaxation may be mediated by NO, cytochrome P$_{450}$-dependent epoxygenase pathway, or $Ca^{2+}$ activated $K^{+}$ channel, and the pinacidil-induced relaxation may be mediated by ATP-sensitive $K^{+}$ channel.annel.

• Communications for Statistical Applications and Methods
• /
• v.13 no.2
• /
• pp.285-295
• /
• 2006

As more generic drugs become available, the quality, safety, and efficacy of generic drugs have become a public concern. Specifically, drug interchangeability among generic copies of the same brand-name drug is a safety concern. This research proposes a Bayesian method for assessing bioequivalence between two generic copies of the same brand-name drug from two independent $2{\times}2$ crossover design experiments. Uninformative priors are considered for general use and the posterior distribution of the difference of two generic drug effects is derived from which the highest probability density interval can be evaluated. Examples are presented for illustration.

• International conference on construction engineering and project management
• /
• 2005.10a
• /
• pp.1083-1088
• /
• 2005

Current brand strategies applied for name brand apartments seem to have no product differentiation but merely function as a convenient instrument for product image change through naming only. Since proliferating brand names don't have much relevance to their brand concepts at present, long-range brand strategies are definitely needed. We'll inquire, first, the success and failure cases in the brand strategies of other industry. Next, through questionnaire survey, we'll look into the brand concepts of construction firms and their customer satisfaction. Finally we'll present the necessity of indigenous brand culture by use of macroscopic contents development.

• Journal of Marine Life Science
• /
• v.4 no.2
• /
• pp.96-105
• /
• 2019

The mugilidae fishes are common euryhaline species that live in coastal marine waters to freshwater areas. The taxonomy and nomenclature of the mugilidae fishes still remain unresolved because of their morphological similarities. Among the mugilidae fishes, most commonly consumed in Korea, are grey mullet (Mugil cephalus) and red lip mullet (Chelon haematocheilus). It is generally called 'mullet' without distinguishing between two mullets. Therefore, the aim of this study is to examine the scientific names and common names of mullet species used in Korea from the domestic journals and Korean old documents. The scientific name of grey mullet is M. cephalus, but that of redlip mullet is C. haematocheilus. But the genus of redlip mullet is still mixed with Chelon, Mugil, and Liza. The standard name of two mullet is not distinguished in the Korean dictionary, but they were clearly distinguished in the Japanese, English, and Chinese dictionaries. In the ancient Korean references, the mullet was called 'Chieo' or 'Sueo'. In most of the old literature, the distinction between grey mullet and redlip mullet is not clear. However, in Jasaneobo, it was written separately from grey mullet and redlip mullet, and attaching "ga" was different from now. The Korean standard name of redlip mullet is 'gasungeo', however, the fishermen in Jeollado and Gyoungsangdo call it 'chamsungeo'. Considering the negative perception of 'ga' character, it is proposed to change 'cham(眞)' instead of 'ga(假)' to improve economic value of red lip mullet.

• The Journal of Information Technology and Database
• /
• v.6 no.2
• /
• pp.101-114
• /
• 1999

Data Naming has been a long-lived issue in data management. A data name is a basic vehicle to convey meanings of data. Thus, names are organized in such a way that anyone can understand their meanings with ease; however, Korean data names have been organized based on English-like naming scheme. This paper proposes a Korean data naming scheme. For this, we specify information that data names should include. Secondly, we propose rules to organize data names. For real world applications, a database system is proposed to manage data names. The database is expected to provide a starting point that on organization can develop its own data name repository.

• Mycobiology
• /
• v.28 no.3
• /
• pp.149-152
• /
• 2000

Dried specimens of the genus Inocybe collected from mountain areas throughout the Korean country from 1982 to 1998 and preserved in NIAST were investigated. Out of them, Inocybe hystrix were confirmed as an unrecorded species in Korea. In 1991 Lee et al., previously recorded Inocybe kasukayamensis only with its scientific name and korean common name. In this study we report it with full descriptions of morphological characteristics and diagnosis of micro-structures of this species.

• Proceedings of the Korean Information Science Society Conference
• /
• 2011.06a
• /
• pp.116-119
• /
• 2011

Mobile devices are increasingly used, and changed persons' social habits of creating new relationship. While existed systems can not satisfied the principles of user-centered, convenient and ensure privacy. This paper describes an intelligent name-card exchange technique in context-aware smart phone, which has no verbose user operation, ability of intelligent match based on context-aware information, and privacy protection.

• The Journal of Korean Medical History
• /
• v.14 no.1
• /
• pp.79-108
• /
• 2001

Pyunjak is presumed to be Jinwallin who was active in early Chunchu period among five identically called doctors from early Chunchu period to Warring period. The name, Pyunjak, seems to be used as "special local doctor who goes around the country". This reflects the social atmosphere of the time that medical science and art were getting developed from royal household and government centered medicine to civilian-centered medicine.

• Proceedings of the PSK Conference
• /
• 2002.10a
• /
• pp.381.1-381.1
• /
• 2002

Gleditsia sinensis Lam. (Leguminosae) is a perennial shrub distributed in Gyeongju in Korea and throughout China. Its thorns called "Jo Gak Ja" (Korean name) or "Zao Jia Ye (Chinese name) have been known to possess an antiinflammatory effect. Korean "Jo Gak Ja". a speciality of Gyeongju. is much longer and thicker than that of Chinese one. (omitted)