• Title/Summary/Keyword: Korean customers

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A study of developing Customer Satisfaction Index(CSI) used for Structural Equation Model(SEM) and applications of customers' decision - focused on the domestic automobile industry - (구조방정식을 이용한 고객만족지수 개발과 고객의사결정에의 활용 방안에 관한 연구 - 국내 자동차 산업을 중심으로 -)

  • 정지영;조재립
    • Journal of Korean Society for Quality Management
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    • v.31 no.3
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    • pp.85-97
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    • 2003
  • There are various methods to assess to company's outcome. Among them, the customers satisfaction, which is assessed by customers, is the most important. If the customers satisfaction is measured by the CSI based on the proper reliability and validity, you can apply the result for various marketing methods. Therefore, this study develops a model to assess CSI for an industry, specifically, local automotive industry based on the SEM that is already proven valid through assessing models such as ACSI, KCSI and NCSI. Moreover, this research can be utilized for marketing strategy helping customers to decide as an AHP model, one of the decision making method.

Analysis on G/M/1 queue with two-stage service policy

  • KIM SUNGGON;KIM JONGWOO;LEE EUI YONG
    • Proceedings of the Korean Statistical Society Conference
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    • 2004.11a
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    • pp.295-300
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    • 2004
  • We consider a G/M/1 queue with two-stage service policy. The server starts to serve with rate of ${\mu}1$ customers per unit time until the number of customers in the system reaches A. At this moment, the service rate is changed to that of ${\mu}2$ customers per unit time and this rate continues until the system is empty. We obtain the stationary distribution of the number of customers in the system.

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A Study on the Reliability Index and Customer Density of Distribution System (배전계통의 신뢰도 지수와 수용가 밀도에 관한 연구)

  • Bae, In-Su;Kim, Jin-O
    • The Transactions of The Korean Institute of Electrical Engineers
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    • v.60 no.9
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    • pp.1646-1650
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    • 2011
  • SAIDI(System Average Interruption Duration Index) is the index that signifies the power quality of customers. SAIDI is also used to know how well utilities operate their systems. The annual interruption time in the areas that consists of widely distributed customers, is generally longer than that in the areas that consists of heavily concentrated customers. The Reliability index of huge system is not necessarily better or worse than that of small system, because SAIDI is irrelevant to the total amount of power sold or the total number of customers. This paper proposes a customer density very relevant to SAIDI. The proposed customer density is used to modify the existing SAIDI to more clearly express the service level of power supply. A modified WSAIDI(weighted SAIDI) can be a useful indicator helping utilities improve the reliability of their systems and customers evaluate the service level of receiving power.

The Effect of Emotional Intelligence on Salesperson's Behavior and Customers' Perceived Service Quality

  • Kim, Sang-Hee
    • Proceedings of the Korean DIstribution Association Conference
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    • 2007.08a
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    • pp.127-158
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    • 2007
  • This study discusses salespersons' emotional intelligence, one of the key abilities necessary to meet customers' needs effectively, and express positive emotions in frequent interactions with customer. Emotional intelligence refers to self-controllability and social ability emphasizing pro-social aspect and understanding of others. This study investigates how salespersons' emotional intelligence affects adaptive selling and positive emotional expression during the process of interaction with customers, and how such adaptive selling and positive emotional expression affects the quality of service perceived by customers. The results show that greater salespersons' emotional intelligence results in better adaptive selling and positive emotional expression. Such adaptive selling and positive emotional expression had significant effects on the quality of service perceived by customers. These results are important in that they address emotional intelligence as salespersons' emotional ability, which has been overlooked as an antecedent variable for improving adaptive selling and display of positive emotion, consequently provide another factor to help salespersons improve their selling behavior.

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Does Customer Relationship Management for VIP Customers Affect Repurchase and Positive WOM in Premium Hotels? (특급호텔 서비스를 이용하는 VIP 고객 관점에서의 CRM 관계편익에 관한 연구 : 일반 고객과의 비교를 중심으로)

  • Shim, Byung-Hui;Kim, Min-Cheol;Ko, Jae-Yong;Kim, Sang-Yong
    • Journal of the Korean Operations Research and Management Science Society
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    • v.36 no.4
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    • pp.185-206
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    • 2011
  • "Does CRM benefit affect repurchase or WOM? What is difference between VIP customers and non-VIP customers on CRM benefit?" is the interesting issue on premium industry such as a hotel business. This study examines how social benefit, psychological benefits, economic benefits and customization benefits affect repurchase and positive WOM in premium hotel. Only three of the four benefits showed significant results in repurchase and positive WOM. Also interactions between customer type and benefits were different in repurchase and WOM. The results figure out that VIP customers depend on psychological benefits and customization benefits on repurchase, whereas VIP customers depend on only social benefit on WOM. This finding suggests that hotels need to develop VIP program and approach differently to increase the repurchase volume or positive WOM effect.

A study of developing Customer Satisfaction Index(CSI) used for Structural Equation Model(SEM) and applications of customers' decision - focused on the domestic automobile industry - (구조방정식을 활용한 고객만족지수 개발과 고객의사결정에의 활용 방안에 관한 연구 - 국내 자동차 산업을 중심으로 -)

  • Jung Ji-Young;Cho Jai-Rip
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2003.05a
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    • pp.508-515
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    • 2003
  • There are various methods to assess to company's outcome. Among them, the customers satisfaction, which is assessed by customers, is the most important. If the customers satisfaction is measured by the CSI based on the proper reliability and validity, you can apply the result for various marketing methods. Therefore, this study develops a model to assess CSI for an industry, specifically, local automotive industry based on the SEM that is already proven valid through assessing models such as ACSI, KCSI and NCSI. Moreover, this research can be utilized for marketing strategy helping customers to decide as an AHP model, one of the decision making method.

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Cosmetic Customers' Complaint Behaviors -Focused on the Changes of Complaint Behaviors before and after the Complaint Management Experiences- (화장품 구매고객 불평행동 연구 -불평처리 경험전과 후 불평행동 변화를 중심으로-)

  • Lee, Soo-Jin
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.2
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    • pp.288-298
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    • 2009
  • This article deals with the customers' complaint behaviors and complaint management for cosmetic customers. The general aim is to analyze the changes of complaint behavioral responses before and after the complaint management experiences, describing customers' response patterns in terms of how they are influenced by the service justice and satisfaction of complaint management. The most relevant contributions from the related theoretical work indicate that the better the customer complaints are managed, the higher the level of possibility for customers to complaint, especially for public and direct responses(complaint behaviors). The only exception, although the statistical significant support was not found, is the private response, as the chance gets lower than before experiencing the complaint management.

Quantitative Evaluation of the Customers' Effect by Automatic Reclosing of Power Distribution System (배전시스템에서의 재폐로에 의한 수용가측 영향의 정량적 평가)

  • 임성정;김재철
    • Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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    • v.12 no.2
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    • pp.7-14
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    • 1998
  • This paper presents an approach to quantitatively evaluate customers' effect due to automatic reclosing of power distribution systems. This proposed approach assess the customers' effect on equip ment halt by predicting a momentary interruption and voltage sag and analyzing the impact of customers' equipment sensitive to electric disturbances. Simulation results show that the increment of the number of reclosing improves the service reliability, but deteriorates the power quality for customers. The proposed approach utilizes the determination of automatic reclosing scheme and distribution system planning.anning.

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A Study on the Features of the Classified Customers through Pre-evaluation on the Recommender System (추천시스템에서 사전평가에 의해 선별된 고객의 특성에 관한 연구)

  • Lim, Jae-Hwa;Lee, Seok-Jun
    • Korean Business Review
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    • v.20 no.2
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    • pp.105-118
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    • 2007
  • Recommender system is the tool for E-commerce company based on the internet for increasing their sales ratio in the market. Recommender system suggests the list of items which night be wanted by customers. This list generated by the result of customers' preference prediction through the prediction algorithm automatically. Recommender system will be able to offer not only the important information for marketing strategy but also reduce the cost of customers' information retrieval trough the analysis of customers' purchase patterns and features. But there are several problems like as the extension of the users and items scales and if the recommendation to customers generated by unreliable recommender system makes the customer royalty to the system to weaken. In this study, we propose the criterion for pre-evaluation on the prediction performance only using the preference ratings on the items which are rated by customers before prediction process and we study the features of customers who are classified through this classification criterion.

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Examination of the Gap between Customer's Perception and Foodservice Provider's Perception of Service Quality in Restaurants (외식엽체에서 제공하는 서비스 품질에 대한 고객과 서비스 제공자의 인식의 차이점 분석)

  • 양일선;김성혜;김동훈
    • Korean Journal of Community Nutrition
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    • v.4 no.3
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    • pp.466-478
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    • 1999
  • A significant gap can exist between what customers expect in foodservice and what service providers deliver to customers. Reducing the gap and enhancing service quality plays a key role in increasing customer satisfaction and repurchase intentions. The purpose of this study was to investigate the personal and operational characteristics that affect the customer perceptions of service quality, to analyze the overall satisfaction and repurchase intention of customers, and to study the service quality gap between customer and foodservice provides. 427 customers and 278 foodservice providers in 82 fast food and family restaurants were surveyed. T-test, ANOVA, Correlation Analysis, and Multiple Regression were used for statistical analysis, The results of this study were as follows: 1) Among the personal characteristics of customers, sex affected the preception of 'General Management' and 'Reputation', and the expense per person showed a correlation with service quality. 2) Among the operational characteristics, the type of restaurant, months since opening, and the number of seats had a significant impact on service quality, while the seat turnover rate showed a negative correlation with service quality. 3) Among the human resource characteristics, the proportion of part-time employees had a negative correlation with service quality, and in general, the training program for full-time employees led to a higher degree of customer perception of service quality. 4) Six dimensions of service quality accounted for 38.39% of customer satisfaction in Multiple Regression. 5) The overall satisfaction of customers willing to repurchase was significantly higher than that of the non-repurchase customers. 6) The operational characteristics explained over 35% for the service quality gap among the customers and the service providers in Multiple Regression.

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