• Title/Summary/Keyword: Korean customers

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A Survey of the Customer Satisfaction of Military Foodservice for their Improvement (군인 급식 개선을 위한 급식 서비스 만족도 조사)

  • 이혜상;한영순;이재만
    • Korean Journal of Community Nutrition
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    • v.5 no.3
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    • pp.522-528
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    • 2000
  • The purpose of this study was to provide basic reference materials for improving the quality of the military foodservice so that they can satisfy the customers needs. The questionnaires employed in this study were developed based on the IPA(Importance Performance Analysis). The questionnaires for the military customers(Group A which is the smaller size then Group B which is larger in size ; a criteria for the classification is the number of soldiers served in the foodservice facilities) consist of demographic variables, concerns about the military foodservice, and service practices. A total of 656 military customers answered the questionnaires. A statistical data analysis was conducted using the SPSS/win package program for descriptive analysis, a $\chi$$^2$-test and t-test. The results of this study could be summarized as follows : The IPA in case of Group A showed the following attributes in Quadrant A(\"focus here\") : (1) availability of the meals that the customers prefer, (4) taste of the food, (16) cooking methods that the customers prefer, (17) the overall quality of the breakfast. The IPA in case of Group B showed the following attributes in Quadrant A(\"focus here\") : (11) cleanliness, (12) kindness of the foodservice personnel, (15) the overall quality of the service, (17) the overall quality of the breakfast. The opinion of the Group A on the improvement of military foodservice was significantly different from that of Group B in the areas of meals/service improvement, problems in military foodservice, improvement in service methods, etc.(p < 0.05).ods, etc.(p < 0.05).

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Effects of Apparel Product Attributes on Customer Satisfaction, Trust, and Loyalty in Online Stores (온라인 점포에서 의류상품특성이 고객만족, 고객신뢰, 고객충성도에 미치는 영향)

  • Park, Eun-Joo
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.8
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    • pp.1299-1308
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    • 2008
  • Customers’ loyalty to an online store may be worth up to ten times as much as its average customer. To develop a loyal customer base, most online stores try their best to continually satisfy their customers and to generate long-run relationships with them. This study investigates the effects of product attributes on customer satisfaction, trust, and loyalty in the context of online shopping for apparels. A self-administered questionnaire with multi-item scale was developed based on literatures. A total of 356 usable questionnaires were obtained from respondents and were analyzed using by LISREL 8.54 Program. The results showed that attributes of apparel products (e.g., products variety, price, and information) have indirectly influenced customer loyalty, which are moderated by customers’ satisfaction and trust. Additionally, customer satisfaction plays an important role to develop customer loyalty of online apparel stores. The findings suggest that, to satisfy their customers, online apparel stores should focus on product variety, and reasonable/economic prices of their apparel products, while they should provide the information about contents/care of apparels in building trusting relationships with their customers. In light of the major findings, this study sets forth strategic implications for customer loyalty in online settings of apparel store.

Purchase Behavior and Satisfaction Levels of Wholesale Discount Store Customers (대형할인매장 이용 소비자의 구매행태 및 만족수준)

  • Kim, In-Sook;Noh, Mi-Hee;Shin, Yu-Kyoung
    • Korean Journal of Human Ecology
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    • v.10 no.4
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    • pp.317-332
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    • 2001
  • The purpose of this study was to find the purchase behavior and satisfaction levels of wholesale discount store customers. Three hundred and eighty housewives who had buying experiences from wholesale discount stores at Gunpo city, Kyeonggi province were selected. The questionnaire survey method was conducted during August 3 to August 9, 2000. The major findings were as follows ; First, the major customers using wholesale discount store were found to be age over thirties and they bought food, such as vegetables and processed food stuffs. They visited wholesale discount store once or twice a week and spent $10{\sim}50$ thousand won each purchasing. Second, most customers evaluated positively wholesale discount store, on the other hand they experienced compulsive buying or had the desire for it. Third, though they visited wholesale discount store because of lower price than other stores, they didn't agree that they were saving money through using wholesale discount store. Forth, housewife-customers' satisfaction level about whole sale discount store was not so high. Among the factors suggested, they were satisfied comparatively with the comfortable counter atmosphere and parking lot, and were dissatisfied comparatively with the long waiting time at cashier.

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Effect of Social Identity on Customers' Behavioral Intention to Premium Food Markets (사회정체성에 따른 프리미엄 푸드마켓 소비자의 구매 행동에 미치는 영향)

  • Lee, Hojin;Ham, Sunny
    • Journal of the Korean Dietetic Association
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    • v.25 no.3
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    • pp.178-187
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    • 2019
  • This study examined the effects of social identity (cognitive, affective, and evaluative social identity) on affective commitment and behavioral intention in premium food markets. Data were collected from customers who had visited the premium food markets within three months prior to the time of the survey. A total of 247 responses were analyzed using SPSS 25.0 for Windows. The three attributes of social identity (cognitive, affective, and evaluative social identity) had a significant positive effect on the affective commitment, while affective commitment had a positive effect on the behavioral intention in premium food markets. On the other hand, only evaluative social identity had a significant positive effect on the behavioral intention in premium food markets. These results revealed the mediating effect of affective commitment in the relationship between social identity and customers' behavioral intention. This suggests a positive affective commitment as a key factor for customers in premium food markets. The results would be applied to marketing strategies based on the attributes of premium food market customers.

Assessment of Workplace Violence among Taxi Drivers (택시 운전직 종사자의 직장폭력 평가)

  • Lee, Mi Ho;Lee, Sa-Woo;Phee, Young Gyu
    • Journal of Korean Society of Occupational and Environmental Hygiene
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    • v.31 no.1
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    • pp.31-37
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    • 2021
  • Objectives: The purpose of this study was to evaluate the level of workplace violence experienced by taxi drivers and identify the affected factors. Methods: Two hundred twelve taxi drivers were investigated for general characteristics and workplace violence was evaluated using K_WVSⓇ13. The data was collected from July to October 2020 through questionnaires. It was analyzed using t-test and ANOVA with SPSS WIN23.0. Results: Most of the taxi drivers were elderly and suffered from long hours of labor and low wages. After evaluating four sub-factors of workplace violence, 'psychological and sexual violence from customers', 'psychological and sexual violence from customers, supervisors, and coworkers' and 'physical assault from customers/supervisors/coworkers' were judged as risks. For 'psychological and sexual violence from customers, supervisors, and coworkers', the mean score by age was significantly higher for workers in their 70s or older and those with 30 years of experience compared to other age groups. In the case of 'psychological and sexual violence from customers', sales taxis were significantly higher than private taxis. Conclusions: It is necessary to develop a workplace violence prevention program suitable for the characteristics of taxi drivers in order to manage their physical and mental health. When establishing such a program, business type, age, and experience must be considered.

A Study on Supplier Evaluation and Selection Method Based Dependency

  • Ju, Jong-Moon;Hwang, Seung-Gook
    • Proceedings of the Korean Institute of Intelligent Systems Conference
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    • 2003.09a
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    • pp.672-675
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    • 2003
  • The development of information & technology and the Internet provides various connecting routes between manufacturers with consumers. These expanded routes has made it Possible fer customers to directly transfer their voice to manufacturers, but n research on how the manufacturers respond the customers' needs has to be further conducted. In this paper, a method in which a best supplier would be chosen based on customers' needs from the perspective of a buyer tab been Presented. A method that makes it possible to evaluate and choose the best supplier in accordance with consumers' requirement by analyzing customers' needs and the evaluated data also hag been designed.

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A Study on How Trust and Commitment in Airlines' Mileage Program Affects the Customers' Loyalty (항공사 마일리지 프로그램에 대한 고객의 신뢰와 결속이 브랜드 충성도에 미치는 영향)

  • Baek, Sun Hee;Lee, Seung Chang;Lee, Sanghak
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.22 no.1
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    • pp.95-107
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    • 2014
  • A customer loyalty program (i.e., FFP) has become more important to keep loyal customers especially for legacy airlines. Therefore, the researchers intended to examine the elements of an airline loyalty program and how these elements influenced the effects of the loyalty program. To set up the research framework, the commitment-trust model (i.e., KMV model) in the loyalty program was used in this study. Shared values, benefits, serviceabilities, and affiliated companies were considered as independent variables (i.e., elements of FFP). Trust and commitment added as mediating variables and customers' loyalty were examined as a dependent variable. A survey has been conducted. All independent variables had positive relationships with trust and commitment and trust influenced commitment. Lastly, the mediating variables had positive effects on customers' loyalty.

The Analysis of the Role of Production Input Control in a Job Shop Manufacturing Environment Considering Customers and Suppliers (고객 및 부품공급자를 포함한 개별공정 제조시스템에서의 생산입력통제의 역할에 관한 연구)

  • Kim, Hyun-Soo
    • Journal of Korean Institute of Industrial Engineers
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    • v.23 no.3
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    • pp.501-514
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    • 1997
  • Manufacturing is fast entering a new age of industrial excellence that is being called "Agile Manufacturing." The goal of Agile Manufacturing is to link customers, suppliers, and the manufacturing system into a super-efficient confederation to produce a variety of products quickly and at a low cost. In order to improve the quality of the study of production input control(PIC) in a job shop manufacturing system by reducing the significant gap between research models and models of actual manufacturing systems, the previous line of research on PICs in a job shop manufacturing system is extended by integrating customers and suppliers with the manufacturing system. Then, a set of measures is developed to evaluate PICs, measures that reflect concerns of customers and suppliers as well as concerns of the manufacturer. Also, a weighted overall measure (with various cases to represent different possible weights of manufacturer's emphasis on the performance measures) is used to synthesize all the performance measures. Then, for each case, various existing PICs are evaluated in combination with various priority dispatching rules(PDRs).

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Recommended Practice for the Assessment of Transformer Capacity by the Forecasting of Peak Power in Industrial Customers (산업용전력사용고객의 최대전력 예측에 의한 변압기용량 산정에 관한 연구)

  • Kim, Se-Dong;Shin, Hwa-Young
    • Proceedings of the Korean Institute of IIIuminating and Electrical Installation Engineers Conference
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    • 2009.10a
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    • pp.383-386
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    • 2009
  • Contract power conversion factor which is applied to estimate contract power of industrial customers is an important standard to calculate transformer capacity. This paper shows a reasonable contract power conversion factor, that was made by the systematic and statistical way considering actual conditions, such as investigated contract power and peak power for the last 5 years of each customer for industrial customers as to AMR system. In this dissertation, it is necessary to analyze the key features and general trend from the investigated data. It made an analysis of the feature parameters, such as average, standard deviation, median, maximum. minimum and thus it was carried the linear and nonlinear regression analysis. Therefore, this paper compared characteristics for a contract power conversion factor which is applied to calculate contract power with characteristics for a regression model for customers which maximum utilization factor of transformer is more than 60%.

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A Study on the Classification of KTX Customers by the Kano Model and Customer Satisfaction and Switching Barriers : Comparing with the Airline and Express Bus Customers (카노모델을 활용한 고속철도 고객의 분류와 고객군별 고객만족 및 전환장벽에 관한 연구 : 항공기 및 고속버스 고객과의 비교)

  • Yoo, Han-Joo;Song, Gwang-Suk
    • Journal of Korean Society for Quality Management
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    • v.33 no.3
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    • pp.71-90
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    • 2005
  • New high-speed rail service, the Korea Train Express(KTX), has been beginning service in Korea. We measured the service quality of the Korea Train Express and comparatively analyzed the service quality of domestic flight and express buses which are means of long distance transportation. Furthermore, by using the Kano model, the perception level of the service of customers is not only segmented in groups but also switching barriers are derived. As a result, the customers by group have a difference in the level of their perception. While in both high-speed bullet train service and flights dimensions significantly affect the customer satisfaction and retention excluding a responsiveness dimension, in the Train Express four dimensions(Reliability, Responsiveness, Assurance, Tangibles) with the exception of Empathy which significantly affect the customer satisfaction and retention.