• Journal of Global Scholars of Marketing Science
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• v.18 no.4
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• pp.307-331
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• 2008

The CEO and the Corporate Image is considered very important in the aspect of marketing. The fact that CEO image itself influences the company or value of the product directly and indirectly has been verified through many cases. Recently, the differentiation of products and services between companies became difficult because the disparity in technique between companies retrenched. As a result, the rate of people who decide to purchase or invest their money based on the corporate image or reputation has been increased. Also in the knowledge society like today, the talented employees are the company's customer and the company's necessity for managing those brains of marketing perspective on how to satisfy and attract the customers is being embossed. The Fashion industry is one of the most value-added industry and in those value-added businesses, the most important factor is the human resources' knowledge power. However the study of the relationships among the CEO image, the corporate image and employment brand value in fashion industry has not been carried out yet. This research considers that dynamic relationship exists among the CEO image, corporate image and employment brand value that affects a company's main goal of pursuing benefits and intends to investigate the relationships of the three concepts. The specific purposes of this study were, 1) to analyze the impact of CEO image on a corporate image, 2) to analyze the impact of corporate image on employment brand value, 3) to analyze the impact of CEO image on employment brand value, 4) to analyze whether corporate image plays a mediating role in the relationship between CEO image and employment brand value or not. A survey design with a structured questionnaire was employed for this research. A convenience sample of 398 subjects was selected from two groups, which are university students majoring in fashion and practitioners working in fashion industry. For the data analysis, descriptive statistic (i.e., frequency, percentage), factor analysis, and multiple regression analysis were used by utilizing SPSS 12.0 for Windows program. The results for this research are as follows, first, the study of the impact of CEO image (i.e., Managerial Competence, Reliability/Leadership, Personal Attractiveness) on corporate image (i.e., Product Image, Corporate Social Responsibility Image, Corporate Cultural Image) brought conclusion that the CEO image generally affected the corporate image in fashion industry. Managerial Competence and Reliability/Leadership affected Product Image, Corporate Social Responsibility Image and Corporate Cultural Image. However, while CEO's Personal Attractiveness affected Product Image and Corporate Social Responsibility Image, it did not affect Corporate Cultural Image. Second, the study of the impact of corporate image on employment brand value brought conclusion that corporate image (i.e., Product Image, Corporate Social Responsibility Image, Corporate Cultural Image) affected employment brand value. Corporate Cultural Image affected employment brand value the most and then the Corporate Social Responsibility Image and Product Image. Third, the study of the impact of CEO image on employment brand value brought conclusion that CEO image (i.e., Managerial Competence, Reliability/Leadership, Personal Attractiveness) affected the employment brand value. CEO's Reliability/Leadership affected the employment brand value the most and then CEO's Personal Attractiveness and CEO's Managerial Competence. Forth, the study examined whether corporate image plays a mediating role in relationship of CEO image and employment brand value and concluded that it does. Corporate image played a full mediating role between CEO's Managerial Competence and employment brand value while it played a partial mediating role between CEO's Reliability/Leadership and CEO's Personal Attractiveness. This study is meaningful in a sense that it examines the relationship among the CEO image, corporate image and employment brand value which has not been carried out yet in fashion industry. It will ultimately contribute to the success of a fashion company by providing useful information of establishing strategies for managing proper the CEO and the corporate image to the fashion company and operating the talented employees.

• Archives of design research
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• v.11 no.2
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• pp.203-213
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• 1998

The forthcoming twenty-first century is at the mercy of information and culture. A quality of humanlife is under the control of a cultural level. A nation's creative culture and a cultural level represent all things about the nation; and a national image, as a whole result of culture, is enormously influential. This new era of culturalism gives us a significant responsibility for getting ready for the late industrial society by practically harmonizing rationality of modem culture with conception of traditional culture. Industrializing culture and culturalizing industry will be the most important strategy for existence in these days of borderless international competitiveness. Cultural products which is containing a nation's own culture can not only enhance the national image, but also become high value-added industry. While general products are developed for the purpose of convenient and practical use, cultural products are created with the intention of informing international society about a nation or a region. In order to confront with a global market system and a change of cultural environment, it is necessary to create a proper design with cultural inheritance for modem likes and senses, to produce the design on a commercial scale, and to strengthen its competitiveness on international markets. In order that a commodity is born, distributed throughout markets, and delivered to a final consumer, it is essential to understand complicated process such as development, distribution and marketing of products and to systematize each part. Although we should not neglect any part, a political and systemical plan or a distributional and marketing idea will be beside the point in this article. This article presents importance of traditional patterns as a Korean cultural image, and it shows the process of designing and developing products in order for traditional patterns to be utilized for products effectively. I expect that concrete activation and systematization for those works can be carried out successively.

• Korea Trade Review
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• v.45 no.1
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• pp.301-319
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• 2020

This study aims to explore the positive impact of Korean drama watching satisfaction on purchase intention for Korean products by considering the mediating roles of social distance to Korea, national image of Korea, and Korean product image. This study identified that Korean drama reduced the social distance to Korea while increasing the positive image of Koreas and Korean products. However, the reduced social distance was not positively associated with Korean product image and Korean product purchase intention. This implies that Korean dramas directly affect Korean product purchase intension and indirectly affect Korean national image and product image. This study supplies guidance to international marketers who aims to enter the Myanmar market. To use the Korean wave as a Korean product marketing tool, marketing strategies need to cover Korean culture-relevant materials such as cultural background, cultural characteristics, exposed products, and so on.

• Journal of Conservation Science
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• v.35 no.3
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• pp.237-244
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• 2019

In this study, we applied terahertz imaging technology to three Korean modern oil paintings ('Boy,' 'Girl,' and 'Hyehwadong Landscape'); investigated the types of inner layer information in the pictures that can be extracted with terahertz imaging technology; and analyzed the conditions for extracting them. The biggest problem in the terahertz imaging analysis we encountered was the image distortion caused by the change of the distance between the target surface and the terahertz detector, depending on the surface curvature of the target paintings. We then developed a 'working distance maintaining device' to solve this problem. As a result, the terahertz imaging technique was used to identify the base material characteristics and any patterns of damage inside, and presented the optimal conditions for identifying each characteristic. In addition, it was useful to employ the terahertz frequency-division image to check the characteristics of the background materials. To confirm coloring techniques such as brush strokes, it is effective to compare the maximum reflection peak image with the cross-section image; and to detect damage information inside the paintings that cannot be observed on the surface, to compare the cross-section image with the frequency-division image. On the other hand, according to the terahertz imaging analysis of the oil paintings, the internal structural damage marks of 'Boy' and 'Girl' were confirmed, and the artist's painting style was confirmed in 'Hyehwadong Landscape.' The above results are expected to be useful for the analysis and diagnosis of Korean modern oil paintings for their preservation.

• Journal of the Korean Institute of Traditional Landscape Architecture
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• v.38 no.1
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• pp.132-141
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• 2020

This study is a basic study of the stone cultural landscape resources of Jeju Island with the value of world heritage. It has the ultimate purpose of providing basic resources for the advantages of various Jeju local resources and future conservation and management. Literature research and field survey were conducted to derive the landscape characteristics of Jeju stone cultural resources. and Research for recognition of stone cultural resources and image analysis were performed in parallel. Accordingly I would like to consider the recognition of the Jeju stone cultural landscape held by Korean and Chinese. As a result of the research, Stone is a typical local resource in Jeju, and the greatest feature of the stone was its natural nature. and In the image of the cultural resources of stone, he highly appreciated the image of "Harmonious", "Attractive" and "Unaffected". Recognized Field walls as "Beautiful" and Dolhareubang as "Familiar". And the most preferred stone cultural resources in Korea and China are surveyed in order of Field walls and Dolhareubang, and you can see that there is a difference between them in the evaluation.

• East Asian Journal of Business Economics (EAJBE)
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• v.8 no.1
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• pp.71-80
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• 2020

Purpose - The purpose of this paper is to advance the understanding of the relationship between host country image and cultural intelligence (CQ) on the attractiveness of expatriate destinations. Specifically, this study compares the different impacts of CQ on the relationship between host country image and subsidiary attractiveness by comparing a US-based subsidiary and a Vietnam-based one. Research design and methodology - A total of 445 Korean full-time workers responded through an online survey. The survey randomly showed the participants one of two conditions for a potential expatriate location. The participants were asked to answer a series of questions on the organizational attractiveness of the subsidiaries from the perspective of an expatriate candidate and respond to a series of questions on individual CQ. Results - Through a two-way ANOVA test, the results reveal that Korean expatriate candidates perceive that a Vietnam-based subsidiary is a less attractive destination for international assignment when compared to a US-based subsidiary. In addition, the positive moderating effect of cultural intelligence on the relationship between the host location and the subsidiary's attractiveness is stronger when Vietnam, rather than the US, is the assignment location. Conclusions - Drawing upon AUM theory, this study confirmed that unfavorable country image affects subsidiaries' attractiveness for expatriate candidates, due to anxiety. However, this study showed the role of employees' CQ to mitigate these challenges. This study suggests providing information on positive conditions of expatriate locations and building systematic process for enhancing individual CQ for organizations.

• Journal of the Korean Society of Clothing and Textiles
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• v.39 no.2
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• pp.307-322
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• 2015

This study develops textile designs and cultural fashion products with the image of 'Youngguchunhwa', which means the beautiful spring flowers of Jeju. Historical literature was reviewed to emphasize the authenticity of Halla Mountain and Youngguchunhwa. Consumers' responses to Halla Mountain, Baengnokdam, and Royal Azalea related to Youngguchunhwa were evaluated along with photos of Halla Mountain and Youngguchunhwa images upload on Internet during the last 2 years. The results of consumer survey and photo analysis confirmed the consumers' high preference and high association with the image of Jeju. The full-blown Royal Azaleas in the Seonjakjiwat field of Halla Mountain were used as motifs for the development of Jeju cultural products as a representative landscape showing the beautiful spring of Jeju. Six types of textile designs were developed by the repeated arrangement of the basic patterns of Halla Mountain, Baengnokdam, and Royal Azalea. Ladies' apparels products, children's wear, bags and cushions were made using oxford cotton fabrics printed with the textile designs. We suggest how pattern designs of the Youngguchunhwa image could be applicable and used for the development of other kinds of Jeju tourism souvenirs.

• Journal of Fashion Business
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• v.20 no.1
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• pp.115-126
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• 2016

Today the Olympics are considered representative of a culture that symbolizes the country's image and cultural specificity, and important colors act as effective means of Olympics marketing. Each color is unique to the natural environment and cultural heritage is one of the languages of each country, region or community and it symbolizes. Hence, the purpose of this study was to examine the color and to view the color image displayed on Olympic uniforms based on the national color sensibility. After analyzing the color image of the Olympic athletes, including six kinds of uniforms and operational personnel, a cool casual/casual image is created more frequently, followed by a modern, gorgeous, dynamic, elegant/chic, dandy/classic image. The uniform color is consistent with the national image and the theme of the Pyeongchang Olympics is to enhance the country's competitiveness by widely promoting the national image of Korea around the world. Furthermore, it is necessary to provide the empirical basis for creating the 2018 Pyeongchang Winter Olympic uniforms.

• Journal of The Korean Digital Architecture Interior Association
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• v.6 no.2
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• pp.31-38
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• 2006

An architect for Cultural Technology have the most obligation to improve the cultural inheritance into an industrial resources. From an esthetical point of view, it is possible to put digital contents to a multiplicity of practical usage in the moment of its' digital conversion. These are practical resources out of an only duplication from the original. Developing cultural archetype into the most suitable model for one-source multi-use that is the core of the project. If you want to change an archetype, a Korean traditional architecture, into a creative source, you should develope a reappearance and a practical model harmonized with the image set. In addition, development process of cultural archetype digital contents based on ultimate idea and imagnation in our architectural culture, referred from cultural archetype and digital contents technology was offered by the study.

• Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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• v.21 no.4
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• pp.355-363
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• 2003

This paper Non-metric digital video camera against subject of study, stone cultural heritages such as stone pagodas(East & West three storied stone pagoda of dansoksa temple site), and easily acquire still-images which are for analyzing, from moving picture part. When we analyze a location of cultural assets using a Non-metric digital video camera, we could get a accuracy from 1.8mm to 8.3mm. Finally, it can be said that study also suggests the efficient measurement when planning to restore prototype of cultural heritages in the future and providing specific three-dimensional information on them.