• Journal of the Korea Society of Computer and Information
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• v.19 no.4
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• pp.131-138
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• 2014

The purpose of this paper is to study the effects of the competitiveness of intermediate goods and enterprise's core competency on customer value and enterprise performance. And it is surely meaningful to investigate the intermediate product competitiveness with the variable of interest to recent corporate values and corporate customers with business performance by exploring their relationships. This research focuses on the intermediate goods competitive dimension and the company's core competency, and then several models are proposed. The research model is based on the existing core competencies of the conceptual model, which consists of intermediate goods competitive, core competencies, product innovation, product reliability, customer value and corporate performance. The automobile company in China and Korea are focused in this paper; empirical analysis method is applied to examine the relationships in these areas. The concept of core competencies in the existing competitive enterprises in product and process is defined as the relative advantage. Eight hypotheses are introduced for statistical hypothesis testing. Employees and typical intermediate products in automotive companies in China and Korea are investigated.

• The Journal of the Korea Contents Association
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• v.9 no.9
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• pp.403-410
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• 2009

This paper is to find out which factors affect preference and revisiting on brand personality according to cross-national college students in Korea and China, and to suggest distinguished strategies for attracting core customers continuously on each country and restaurants. The questionary hand out each 150, then used for data analysis 142 in Korean, 122 in China. The results come up with; First, It couldn't compared huge gap for McDonald and Burger King in sampling. Second, three variables (successful, harmony, and western) are highly recognized brand personality in Korean. They should build up powerful image to communicate 20's ages. For Chinese that ranked highly three variables (Darling, Friendly, and Sincere), they reinforced warm-hearted image with special character, providing promotion coupon, and various event. Third, because 2 factors(Sincere and Sensitivity) had significant in preference for Korean and Chinese. It should be formed non-producted parts which are visual decoration, atmosphere, uniform and music. Also, 'feminine' had meaningful for Chinese. Fourth, 'Sincere' was connected directly in revisiting for Korean and Chinese. Trust Is prior to customer and brand. Also, for Korean, 'sensitivity' had significant. Therefore, it should make exciting surrounding, and atmosphere.

• Culinary science and hospitality research
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• v.22 no.5
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• pp.151-166
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• 2016

The purpose of this study is to understand the influence of Chinese customer coffee sought benefits on satisfaction with, and attachment and loyalty to Korean coffee shops. Based on a total of 200 samples obtained for empirical research from 10 Mar. to 25 July, 2015, of self-administrated questionaries completed by patrons in Beijing, Shanghai, Haerbin in China, data were analyzed for frequency, exploratory factor analysis, reliability analysis, correlation analysis, multiple regression and hierarchical multiple regression analysis. The results of this study are summarized as follows. First, it was found that Chinese customer sought pursuits (functional & experimental benefits, symbolic benefit) had an effect on satisfaction of Korea coffee shop. Second, satisfaction influenced Korean coffee shop attachment and loyalty. Third, Korean wave attitude had a mediating effect between satisfaction, attachment and loyalty. From the results, we can conclude following implications: First, by providing atmosphere of South Korea, menu, barista service, we can predict that Korean coffee brands can prevail in competition through active promotions of their brands. Second, Korean coffee brands can make a strategy that includes providing full service from trained South Korean baristas and hosting talk shows between baristas from South Korea. Third, providing the opportunity to visit South Korea for local cafe tours is a good social event. These results will help control marketing strategies in China. Limitations and future research directions are also discussed.

• Journal of Digital Convergence
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• v.15 no.4
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• pp.549-554
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• 2017

This study conducted a survey on 319 Chinese women in their 20s to 50s living in three large cities in China, with an aim to analyze the influence on the purchasing behavior and satisfaction for Korean cosmetics depending on their complex purchasing tendencies. According to the research, the rational tendency was higher when the subjects were over 40 years old and married, and the impulsive tendency was the highest in those in their 30s. There was no huge difference in regions depending on the two tendencies, while there were statistically significant differences in purchasing period, times and costs when buying cosmetics. In addition, purchasing satisfaction for cosmetics had a positive correlation with purchasing tendencies. The subjects pursued convenience in purchasing as their rational tendency was higher, while they sought the trends as their impulsive tendency was higher. Based on the results, it is expected to maximize purchasing satisfaction of Chinese female consumers depending on their purchasing tendencies, if the Korean cosmetics makers provide reliable quality assurance, product exchange and customer management services. It is also expected to help revitalize the beauty market for China as well as Southeast Asia, if the Korean cosmetics companies implement differentiated marketing strategies targeting the customers in the age group with the impulsive consumption tendency.

• Korean journal of food and cookery science
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• v.31 no.6
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• pp.749-755
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• 2015

The objectives of this study were to evaluate the gap between perceived importance and performance of foreign Chinese students' off-campus restaurants selection attributes and to analyze the factors affecting their satisfaction with off-campus restaurants. All statistical analyses were conducted using the SPSS package program (ver. 20.0). In summary, Importance-Performance Analysis results indicated that 'price propriety', 'ventilation of dining room' and 'friendliness of employees' were key aspects that should be reinforced by off-campus restaurant managers. Additionally, exploratory factor analysis on the validity of the 23 attributes of off-campus restaurant selection resulted in the identification of 5 factors including 'food quality and price', 'physical environment and value', 'service environment', 'service quality', and 'convenience and cleanness'. According to the results of multiple regression analysis, 'service quality', 'service environment', 'food quality and price', and 'physical environment and value' had significantly positive effects on overall satisfaction. In conclusion, in order to increase customer satisfaction among Chinese students, off-campus restaurant managers should improve not only the quality of service and food, but also the physical and service environment.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.8
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• pp.1194-1205
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• 1999

The hand characteristics of bast blended fabrics are studied by a subective evaluation method. To offer basic data for development of better hand of bast fiber fabrics customer's hand preference surveys are executed as well. IN this study 51 varieties of linen or ramie blended fabrics of various blending ratio density and thickness and Hansan ramie Chinese ramie and a Shingosen fabics of various blending ratio density and thickness and Hansan ramie Chinese ramie and a Shingosen farbic and used. To evaluate the hand of the fabrics subjectively nine ranks' semantic differential scale questions of 26 items are developed with adjective pairs. A seven ranks' scale is also developed to evaluate hand preferences in blouse and jacket cloths, Through subjective evaluation of bast blended fabrics the 26 items could be classified into seven kinds of hand classification : surface characteristics extensibility/drapability felling of heaviness stiffness resilience moisture property and feeling of density. The cumulative variance value explained by these seven factors is 67.18% According to the results of fabrics' preference by age groups no significant differences are found in blouse cloths but a few significant differences are found among different age groups in jacket clothes. However experts and non-experts show considerable differences on preference It can be concluded that fabrics' preference I more dependent on professionality than on age. In the survey experts. However more drapery cloths are preferred by experts and cloths with drier touch are preferred by non-experts. Experts prefer rougher less even less winding heavier and sparser fabrics but non-experts prefer rougher lighter thinner and stiffer fabrics as jacket cloths.

• The Journal of the Korea Contents Association
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• v.14 no.12
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• pp.950-958
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• 2014

According to the rapid spreading of smart phone, the use of social network service(SNS) is also increasing rapidly. Social network service(SNS) which plays an important role in customer relationship management and brand management is becoming more important. This study aims to find out if differences exist in the perceptions of service quality and the consumer behaviors between Korean and Chinese consumers using SNS. In order to achieve the objectives of the study, the literatures of service quality and consumer behavior theory is reviewed. And based on the literature reviews, dimensions related to service quality and consumer behavior are derived and T-test is used to identify the differences. According to the analysis, significant differences exist in the perceptions of service quality and consumer behaviors between Korean and Chinese consumers using SNS. The results not only provide theoretical evidences for further SNS study but also provide practical evidences for companies in their overseas expansion.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.1 s.149
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• pp.125-136
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• 2006

The purpose of this study was to examine the size system of women's suits on the market in China and the levels of satisfaction on the fit experienced by Chinese customers, and thereby to look into the problems relating to the fit of Chinese women's suits. The findings were as follows: 1. The size fur women's suits currently on sale in China was indicated by the number by all manufacturers. The size of the largest production was in the order of 165-88A, 160-84A, and 170-92A for jackets; 160-68A, 165-72A, and 170-76A far pants and skirt. 2. The survey on the recognition of the size for ready-made suits showed the response rate of $91.1\%$ for jackets, $58.7\%$ for pants, and $56.3\%$ for skirts, indicating the higher recognition level in the measure for jackets in comparison with pants. 3. The survey on the satisfaction with the fitness for each item of women's suits(jackets, pants, and skirts) showed the satisfaction levels of $3.05\~3.63$ for all items, above the ordinary figures. Of the three items, the satisfaction level of pants was lowest. 4. The survey on the repair frequency for each item of suits showed $53.2\%$ for jackets, $52.5\%$ for pants, and $30.4\%$ for skirts, that of the skirts being lower than those of the other items.

• International Commerce and Information Review
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• v.19 no.1
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• pp.213-234
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• 2017

This study analyzed valid samples of 707 units collected by conducting paper and online surveys on the Korean, the Chinese, the American, and the Japanese. The result showed that a significant causal relationship exists between power distance and pull motivation as well as collectivism and push motivation, which led to a conclusion that developing travel packages that can strengthen bonding of fraternal societies through various events and attractions is effective for respondents from Asian countries. On the other hand, Americans turned out to prefer practical plans, which could provide individual's needs and preferences, for example, a self-healing package. This study, using a simple survey, may have a limitation in that it does not allow the participants to express their opinions. However, the study is meaningful that it made a theoretical contribution utilizing Hofstede's cultural dimensions index, two types of motivation, and theories of customer satisfaction and revisit intention. It also has a practical implication in that it proposes the most optimal and applicable overseas travel marketing strategy by comparing cultural traits of each country.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.43 no.4
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• pp.15-22
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• 2020

Economic indicators are a factor that affects air cargo volume. This study analyzes the different factors affecting air cargo volume by each Chinese cities according to the main characteristics. The purpose of this study is to help companies related to China, airlines, and other stakeholders predict and prepare for the fluctuations in air cargo volume and make optimal decisions. To this end, 20 economic data were used, and the entire data was reduced to 5 dimensions through factor analysis to build a dataset necessary and evaluated the influencing factors by multi regression. The result shows that Macro-Economic Indicators, Production/Service indicators are significant for every cities and Chinese manufacture/Customer indicators, Korean manufacture/Oil Price indicators, Trade/Current indicators are significant for each other city. All adjusted R2 values are high enough to explain our model and the result showed excellent performance in terms of analyzing the different factors which affects air cargo volume. If companies that are currently doing business with China can identify factors affecting China's cargo volume, they can be flexible in response to changes in plans such as plans to enter China, production plans and inventory management, and marketing strategies, which can be of great help in terms of corporate operations.