• Title/Summary/Keyword: Korean and Chinese Markets

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Strategic Value of Hong Kong as a Bridgehead for Entering Chinese Service Market: Focusing on China-Hong Kong CEPA (대중국 서비스업 진출 경유지로서 홍콩의 전략적 가치; 중국-홍콩 경제동반자 협정(CEPA)을 중심으로)

  • Lee, Jongseok
    • Journal of Service Research and Studies
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    • v.8 no.3
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    • pp.1-23
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    • 2018
  • This study suggests a way through Hong Kong as an alternative strategy for Korean companies to enter Chinese service market which is rapidly expanding due to China's recent policy switch toward service economy. Service market is generally more regulated, labor-intensive, and domestic demand-oriented than goods market, which makes opening of domestic markets to foreigners slow. In case of China, market control and regulations by the State is tighter than other economies. Therefore, it is important to find ways to avoid regulations from the Chinese government if possible. In this sense, this study investigates the China-Hong Kong CEPA and draws its strategic value for entering Chinese service market by comparing it with the Korea-China FTA service sector. In addition, utilizing the difference in tax agreements between Korea-China and China-Hong Kong, and the human network of Hong Kong entrepreneurs in China may play an important role in reducing the risk that might arise in China.

Pork Preference for Consumers in China, Japan and South Korea

  • Oh, S.H.;See, M.T.
    • Asian-Australasian Journal of Animal Sciences
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    • v.25 no.1
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    • pp.143-150
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    • 2012
  • Competition in global pork markets has increased as trade barriers have opened as a result of free trade agreements. Japanese prefer both loin and Boston butt, while Chinese prefer pork offal. Frozen pork has increased in terms of imports into China. Japanese consumers consider pork meat origin along with pork price when making purchase decisions. While the Chinese prefer a strong tasting pork product, South Korean consumers show very strong preferences to pork that is higher in fat. Therefore, South Korean consumers have a higher demand for pork belly and Boston butt. Consequently, the supply and demand of pork in Korea is hardly met, which means that importation of high fat parts is inevitable. In Korea there is lower preference toward low fat parts such as loin, picnic shoulder, and ham. During the economic depression in South Korea there have been observable changes in consumer preferences. There remains steep competition among the pork exporting countries in terms of gaining share in the international pork market. If specific consumer preferences would be considered carefully, there is the possibility to increase the amount of pork exported to these countries.

The Influence of National image, Brand Image and Country-of-Origin Image on Purchase attitude and Purchase Intention - Focus on the purchase of korean cosmetics which applied a high and/or convergence technology in chinese consumers - (국가이미지, 브랜드이미지와 원산지이미지가 구매태도와 구매의도에 미치는 영향에 대한 연구 - 중국소비자들의 한국산 첨단 및 융합기술적용 화장품 구매를 중심으로 -)

  • Seo, Yong-Mo;Li, Shuai;Kim, Eung-Kyu
    • Journal of Digital Convergence
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    • v.13 no.6
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    • pp.69-79
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    • 2015
  • The purpose of this study is to investigate the effect of national image, brand image, and country of origin on Chinese consumer's purchase attitude and purchase intention of Korean cosmetic products which applied a high and/or convergence technology. The survey was completed by chinese customers and the data is analysis with SPSS 21.0. The results show that national image, brand image, and country of origin image have a positive impact on Chinese consumer's purchase attitude and purchase intention. This results imply that when Korean companies enter into chinese markets, if they perform very aggressive promotion activities on national image, brand image, and country of origin image, they can be successful by transforming positively chinese consumer's purchase attitude and purchase intention of Korean products.

A Study on Linking Korean Wave and Corporate Image on Country Image, Perceived Quality: A Study of China

  • Kim, Sang Mook;Kim, Joo Nam;Park, Min Jae
    • Asia Marketing Journal
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    • v.20 no.1
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    • pp.69-87
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    • 2018
  • This study examines the linkage between Korean wave, corporate image and country image, perceived quality of products made in the country. To close a gap lacking empirical studies on impacts of corporate image to country image and to further understand impacts of Korean wave, this study conducts survey over Chinese consumers to test the effects of corporate image, Korean wave to the country image, and verify on its effects to perceived quality of the products made in the country. The results show that both corporate image and Korean wave influences to form positive country image of Korea, and perceived quality of Korean made products. The size of effects varies upon products type and stimuli. This study could provide policy makers insights how to promote country image as well as support SMEs for developing overseas markets. Also, it could give marketers valuable implications to develop effective global marketing strategies using cultural assets, country image and salient corporate image.

A Comparative Study on Selecting a Plant Location: Focusing on Korean and Chinese Corporation (기업의 생산입지선정에 관한 비교연구: 한국과 중국 기업사례를 중심으로)

  • Zhang, Dong-Zhe;Yonn, Min-Suk;Kim, Jong Soon
    • International Area Studies Review
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    • v.14 no.2
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    • pp.205-227
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    • 2010
  • Where should a plant or service facility be located? The decision is crucial since the capital investment in land, factory construction, and facility is enormous. Once a firm has sunk a large sum of money into a factory, it lives with the decision for a long time. In this age of global markets and global production, this is a key decision problem for contemporary manufacturing and/or service. Using data from Korean and Chinese managers and the AHP (Analytic Hierarchy Process), this paper did study on the actual condition for identifying the differences of opinion between the two group's(Shanghai and Shenyang managers) in how to make decisions on the location problems. Since this study was carried out during recent global economy recession, and the limitation of the collected questionnaires, it is hard to avoid the possibility for those managers to show different view from their ordinary times. Nevertheless, this paper will provide managers with useful informations on successful facility location in China.

Development of Molecular Marker to Distinguish Octopus minor Sasaki Caught in Korea and that in China (한국산과 중국산 낙지구별을 위한 DNA 마커)

  • Kim, Joo-Il;Oh, Taeg-Yun;Yang, Won-Seok;Cho, Eun-Seob
    • Journal of Life Science
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    • v.18 no.2
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    • pp.284-286
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    • 2008
  • Octopus minor (O. minor) is widely distributed along the coastal regions of Korea, but most of them are caught in southern waters which are associated with one of the important fisheries stock. At present, O. minor from China has been introduced to the fishery markets in Korea. Here, we attempt to discriminate their origin for Korea or China using molecular techniques. Based on the O. minor mitochondrial DNA sequence, we developed a PCR-based origin discrimination system. The assay specificity was assessed by testing four individuals of O. minor from Sangdong, China, as well as 20 additional O. minor from Namhae, Muan, Yeosu and Jindo, Korea. Only four isolates of O. minor originated from China tested as positive in our distinction system. All PCR-positive products yielded identical sequences from Chinese O. minor, whereas Korean O. minor appeared to be PCR amplification. This result suggested that the primers used in this study are O. minor species specific, especially originated from China. The detection system appeared to be positive results in the use of 0.1 ng of Chinese O. minor DNA as template, however, the Korean O. minor even using $1{\mu}g$ of DNA showed no amplification. Consequently, the assay provides a simple, rapid and accurate method for the detection of Chinese O. minor.

The Characteristics of Chinoiserie in Contemporary Women's Wear - Focused on Paris Collection from 2005 to 2014 - (현대 여성복에 나타난 중국풍 특성 - 2005년~2014년 파리 컬렉션을 중심으로 -)

  • Zhu, Jiayi;Ha, Seung-Yeon
    • Journal of the Korea Fashion and Costume Design Association
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    • v.18 no.3
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    • pp.21-36
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    • 2016
  • The purposes of this study were to find out how the characteristics of Chinoiserie in the perspective of the West have influenced on the contemporary womens' fashion. 440 pieces of photo data for this study were collected, focusing on Paris collections as a fashion capital of Europe, for the period of 10 years from 2005 through 2014. The results of this study are as follows. The impacts of Chinoiserie have increased consistently since 2009. The reasons for the increased impacts are assumed that the influence of Chinoiserie on the contemporary fashion rekindled it, as the worldwide attentions to China have been growing since Beijing Olimpic, Aug. 2008. Reviewing by seasons, the trend of Chinoiserie has been more distinct in F/W season comparing with S/S season except year 2007 and 2011. Considering the results of analysis for each designer, Leonard and Shiatzy Chen, the designers of Chinese-origin, appeared to apply the characteristics of Chinoiserie on the contemporary fashion most successfully, while European designers, such as Dries Van Noten, Valentino, and Jean Paul Gaultier, also appeared to accommodate actively the design styles of Chinoiserie in their fashions. Moreover the Asian designers, such as Aesuro Tayama, Andrew GN, and Kenzo, had been using Chinoiserie as a means of providing oriental ambience. The results of this study would be helpful to design and plan the fashion items which are scheduled to enter Chinese markets by Korean designer brands and fashion enterprises. In addition, it is considered that these results would help Chinese designers understand the design characteristics of Chinoiserie which have evoked empathy of people all around the world, when they make Western stage debut in the future.

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Information, trading and stock returns: Lessons from dually-listed securities

  • Chan, K.C.;Fong Wai-Ming;Kho, Bong-Chan,;Stulz Rene M.
    • The Korean Journal of Financial Studies
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    • v.2 no.2
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    • pp.221-256
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    • 1995
  • This paper compares the intra-day patterns on the NYSE and AMEX of volatility, trading volume and bid-ask spreads for European and Japanese dually-listed stocks with American stocks of comparable average trading volume and volatility. It is shown that the intra-day patterns for these stocks are remarkably similar even though public information flows differ markedly across these stocks during the trading day. In the early morning, all stocks have higher volatility than later in the day, but this phenomenon is most pronounced for Japanese stocks and affects American stocks the least. We argue that these patterns are consistent with markets reacting to the overnight accumulation of public information but are inconsistent with the view that early morning volatility can be attributed to monopolistic specialist behavior.

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The Economic Collaborative Tasks in China: New Role for the 4th Logistics Party

  • Choi, Yong-Rok
    • International Commerce and Information Review
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    • v.7 no.2
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    • pp.205-216
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    • 2005
  • The ever-expanding Chinese economy has affected the Korean economy in many respects. So many companies, including most of major groups, has increased their economic collaborative businesses in China. Due to the sandwich situation of the economic competitiveness, many Korean companies has been seeking for the lower production costs in China, while other high-tech companies also for the prospective markets in China. Nonetheless all the Korean FDIs in China have been seriously connected with its global supply chain management. In order to promote this kind of collaboration across the border, the 4PL kind of tasks are needed. The study suggests these tasks in terms of 3 categories of Pre-Feasibility/ Business Planning, Cultural Localization, and Networking Economies/ Relationship Management. Most of all, the collaboration across the border may promote the final vision of the FTA in the Far-east Asian countries.

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Study on Factors Affecting Intention of Switching China's Mobile Telecommunication Service - Focusing on PPM Theory (중국 이동통신시장에서 서비스 전환의도에 영향을 미치는 요인에 관한 연구 - PPM 이론을 중심으로)

  • Jang, Hae-won;Kwak, Na-yeon;Lee, Choong C.
    • Journal of Digital Convergence
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    • v.15 no.7
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    • pp.169-180
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    • 2017
  • China's mobile communication market has been growing quantitatively and qualitatively since 2000. Currently, it has secured 1.27 billion mobile subscribers and many of the Korean companies try to enter the Chinese market and cooperation with companies in China is being held. Thus understanding of the Chinese markets is the key to better prepare for future international competition. This study is to identify factors affecting switching intentions and behaviors for Chinese mobile subscribers to other mobile service providers by the PPM and it is to derive correlations between strategies of mobile service providers and users' switching intention by the groups classified by ARPU. We conducted a survey targeting 270 Chinese mobile users and analyze it by using Smart PLS 2.0. In conclusion, push effects have positive influence on intention to switching and relational switching cost among mooring effect have significantly negative influence on intention to switching In particular, intention to switching depending on the groups classified by a level of their ARPU have been shown as significantly different. This study will extend theoretical range of PPM theory in explaining users' switching behaviors and contribute to establish strategies to enter the chinese market.