• 제목/요약/키워드: Korean Products

검색결과 27,895건 처리시간 0.054초

소비자 가치 및 과시적 소비성향이 공익마케팅 패션제품에 대한 태도 및 구매의도에 미치는 영향 (The Effects of Consumer Value and Conspicuous Consumption Tendency on the Attitude toward and Purchase Intention of Fashion Cause-related Marketing Products)

  • 조아라;이윤정
    • 한국의류학회지
    • /
    • 제39권1호
    • /
    • pp.43-54
    • /
    • 2015
  • This study examines how consumer value and conspicuous consumption tendency influence attitudes and purchase intention toward fashion cause-related marketing products. Survey questionnaires were distributed to 326 women in their 20's to 50's living in Seoul January 2012. The instruments included measurements of consumer value, conspicuous consumption tendency, attitude toward fashion cause-related marketing products, intention to purchase fashion cause-related marketing products, and demographics. Factor analysis, correlations, and multiple regressions were conducted using SPSS 12.0. The results of this research are as follows. Consumer value affected attitude toward fashion cause-related marketing products as well as intention to purchase products. Those with a higher conspicuous consumption tendency showed a higher intention to purchase fashion cause-related marketing products, regardless of attitude toward fashion CRM products. This indicates that and association with famous prestige brands will increase the possibility of success of cause-related marketing products. The research helps establish a marketing strategy to launch new fashion cause-related marketing products by discovering the relationships between consumer consumption patterns and attitudes toward fashion cause-related marketing products.

충남 친환경학교급식의 농식품 속성 가치 분석: 감자, 콩나물, 토마토를 중심으로 (Analysis on the Value of Attributes of Agricultural Products for Chungnam School Food Service: Focused on Potato, Bean Sprouts and Tomato)

  • 양성범
    • 한국유기농업학회지
    • /
    • 제29권1호
    • /
    • pp.25-39
    • /
    • 2021
  • The objective of this study is to analyze the value of attributes of agricultural products in school food service using hedonic price model and choice experiment. In the case of potatoes, bean sprouts, and tomatoes, environment-friendly agricultural products rather than conventional ones, and domestic price premiums exist rather than Chungnam. The higher the price, the higher the margin rate. Conventional agricultural products were more profitable than environment-friendly ones, and domestic products were more profitable than Chungnam. In consumer preferences, environment-friendly agricultural products are preferred over conventional agricultural products and local products (Chungnam, Cheonan, Asan) rather than domestic ones. This is the opposite result of the Hedonic price model estimation that Chungnam has a lower price premium than domestic in the case of origin. This study is meaningful by analyzing the attribute value of agricultural products used for school meals in Chungnam and comparing them with the willingness to pay consumers. With the results of this study, it is necessary that discussions on supplementing the value of local products used in Chungnam school food service.

유기농산물에 대한 소비자의 평가와 구매의식 (Appraisement and Purchase Consciousness of Consumer on Organically Grown Products)

  • 김연화;손상목
    • 한국유기농업학회지
    • /
    • 제8권1호
    • /
    • pp.49-67
    • /
    • 1999
  • This paper focussed to find out the consumer appraisement and purchase consciousness on organically grown products since public pay more and more attention on organic food and market for organic products has been grown very rapidly. It is intended to deliver the necessary information at first time in Korea to the policy maker for environmentally sound agriculture, establishment for marketing strategy and consumer movement related with it. 66.2% of investigated consumer ever purchased the organic products, and they are inhabitant in apartment complex, belongs to high income group and eldly people, and used to buy frequently at 45.8%. For the reason why they choose the organic products ; 84.7% for health and safe, 48.6% for taste. But the reason why they not choose the organic products ; 56.7% for unconvenient to shop an organic food, 51.4% for expensiveness. On the purchasing the consumer mainly rely upon the certification label(67%), the marketing place(29.6%) and information and recommendation of shopkeeper(23.6%). Korean consumers intend to buy an organic products if variable products and crops are offered in the market and offered at reduced price. The group purchased intensively the organic goods appraise for an organic products positively, and group who do not express any careless intend never to purchase an organically grown products because of its high price. Consumer indicated the support policy and action program by government(69.2%), research & development on organic agriculture and its extension activity(48.8%) are necessary to stimulate an organic agriculture in Korea.

  • PDF

Characterization of Hanwoo Bovine By-products by Means of Yield, Physicochemical and Nutritional Compositions

  • Seong, Pil Nam;Kang, Geun Ho;Park, Kuyng Mi;Cho, Soo Hyun;Kang, Sun Moon;Park, Beom Young;Moon, Sung Sil;Ba, Hoa Van
    • 한국축산식품학회지
    • /
    • 제34권4호
    • /
    • pp.434-447
    • /
    • 2014
  • Though the edible bovine by-products are widely used for human consumption in most countries worldwide but the scientific information regarding the nutritional quality of these by-products is scarce. In the present study, the basic information regarding the yields, physicochemical and nutritional compositions of edible Hanwoo bovine by-products was studied. Our results showed that the yields, physicochemical and nutritional composition widely varied between the by-products examined. The highest pH values were found in rumen, reticulum, omasum and reproductive organ. Heart, liver, kidney and spleen had the lowest CIE $L^*$ values and highest CIE $a^*$ values. Liver had the highest vitamin A, B2 and niacin contents whereas the highest B1 and B5 contents were found in kidney. The highest Ca content was found in rumen, reticulum, omasum, head and leg while the highest Mn and Fe contents were found in rumen, omasum and spleen, respectively. Liver had the highest Cu content. Total essential amino acids (EAA)/amino acids (AA) ratios ranged between the by-products from 38.37% to 47.41%. Total polyunsaturated fatty acids (PUFA) levels ranged between the by-products from 2.26% to 26.47%, and most by-products showed favorable PUFA/SFA ratios. It is concluded that most of by-products examined are good sources of essential nutrients and these data will be of great importance for promotion of consumption and utilization of beef by-products in future.

A study on the purchase behavior of Chinese consumers about environment-friendly agricultural products

  • Kim, Sounghun;Ryu, In-Hwan;Lee, Ki-Young
    • 농업과학연구
    • /
    • 제43권3호
    • /
    • pp.459-467
    • /
    • 2016
  • In Korea, the market size for environment-friendly agricultural products has reached a plateau, even though many Korean consumers still show a high level of preference for environment-friendly agricultural products. In order to solve this problem, some Korean farmers and marketers are starting to try to export their products to many countries, including China. China, in particular, is becoming one of the fastest rising market for Korean environment-friendly agricultural products, after the signing of the Free Trade Agreement with China. However, little research has been done or reported about the purchase behaviors of Chinese consumers. The purpose of this paper is to analyze the environment-friendly agricultural product purchase behavior (especially, mandarin orange and muskmelon) of consumers in the Chinese market and to present some useful implications for Korean farmers and marketers. Through survey in China (especially, Beijing and Shanghai) and frequency analysis, this study made the following findings: first, Chinese consumers show a very strong concern for environment-friendly agricultural products. Second, many Chinese consumers usually buy environment-friendly agricultural products more than two times per month. Third, Chinese consumers give more value to freshness and food-safety than taste when they make decisions on buying environment-friendly mandarin orange and muskmelon. These can have some implications for the exportation of environment-friendly agricultural products.

한국산 유기JAS인증 농산물의 일본 수출가능성 분석 -방울토마토를 중심으로- (Feasibility of Exporting Korean Organic Agricultural Products to Japanese Market)

  • 조재환;최태길;김태균
    • 한국유기농업학회지
    • /
    • 제16권2호
    • /
    • pp.151-171
    • /
    • 2008
  • The objective of this paper is to evaluate the feasibility of exporting Korean organic agricultural products to Japanese market. To achieve the objective, we explored the marketing trend of organic agricultural products in Japan and surveyed marketing dealers and food processors that deal with organic foods. We also analyzed Korean farmers' intention of acquiring organic Japanese Agricultural Standard(JAS) certificate in order to export organic agricultural products. The results show that mini tomato is economically feasible to acquire organic JAS certificate but other agricultural products need more attentions. The results also suggest that the education of production and safety management using the international standards such as Japanese Agricultural Standard should be strengthened by local government to promote export of organic agricultural products. The paper implies that producers acquiring organic Japanese Agricultural Standard should be systematization to get larger scale and to guarantee the stability in export supply.

  • PDF

Characterization of Thermal Products of Alpha-Tocopherol

  • Chung, Hee-Young
    • Preventive Nutrition and Food Science
    • /
    • 제9권4호
    • /
    • pp.295-299
    • /
    • 2004
  • Alpha-tocopherol was thermally oxidized and degraded at high temperatures and the resulting products were chromatographically separated and identified by LC-MS. Alpha-tocopherol dissolved in glycerol was heated at 200^{\circ}C for 30 min. The thermal products were separated by hexane extraction and analyzed by HPLC using a reversed phase $\mu$-Bondapak $C_{18}-column$ with two kinds of elution solvents: a mixture of acetonitrile and methanol (3:2), and of acetonitrile, methanol, 2-propanol, chloroform and methylene chloride (3:2:5:0.5:0.5) in a gradient mode. The isolated thermal. products of alpha-tocopherol were more viscous than alpha-tocopherol, and dark brown in color. Major thermal degradation products of alpha-tocopherol were identified by LC-MS, and the structures of thermal products were proposed. Alpha-tocopherol and its thermal degradation products were degraded into fragments, mainly at the non-aromatic parts. The degradation products of alpha-tocopherol. were combined with oxidized product (tocopherylquinone) to make thermal. products through dimerization.

가정용 섬유제품 중 기타 제품류의 폼알데하이드 위해성평가 연구 (Formaldehyde Risk Assessment in Other Household Textile Products)

  • 박태현;송지환;천사호;조희래;윤필준;강호연;구명선;손진혁;이철민
    • 한국환경보건학회지
    • /
    • 제50권2호
    • /
    • pp.138-145
    • /
    • 2024
  • Background: Appropriateness issues have emerged regarding the non-application of hazardous substance safety standards for items classified as 'other textile products'. Objectives: Testing for formaldehyde (HCHO) and risk assessment were conducted on 'other textiles products' to provide reference data for promoting product safety policies. Methods: Testing was conducted on five items (102 products) classified as 'other textile products' according to relevant standards (textile products safety standards), and the risk of each product was assessed using the evaluation methodologies of the European Centre for Ecotoxicology and Toxicology of Chemicals (ECETOC) and European Chemical Agency (ECHA). Results: Out of the 102 products tested, HCHO was detected above the quantification limit in five. Based on these results, the screening risk assessment indicated that three products exceeded the criteria. Upon reassessing the emission and transfer rates of products exceeding the criteria, it was confirmed that there were no instances of exceeding the criteria. Conclusions: Risk assessment results can be used as supporting data for non-application of hazardous substance standards. However, it is deemed necessary to transition towards a management approach based on risks in order to addressing emerging trends such as convergence/new products.

한국 유가공업의 발전과 전망 - 발효유 (Development of Korean Dairy Industry - Fermented milk products -)

  • 허철성
    • Journal of Dairy Science and Biotechnology
    • /
    • 제23권2호
    • /
    • pp.149-153
    • /
    • 2005
  • Lactic acid bacteria had been widely utilized in fermented foods such as fermented dairy products, traditional sauces, kimchi, fermented sausages, medicines or probiotic feed additives for a long time. LAB are also widely distributed in the mammalian gastrointestinal tracts, oral cavity, vagina, and various foods or soils. The most familiar examples of using LAB would be the fermented milk products, and those had become one of the favorite foods in Korea f3r more than 34 years of history. The main benefits of the fermented milk products were originally the improvement of the balance of intestinal flora to control diarrhea and congestion disorders, and gradually, they were chosen by the consumer preference of the taste. The very beginning of the fermented milk products in Korea was the Yakult type products in 1971, and it was the commencement of the solid foundation of the dairy industry and the understanding beneficial effect of probiotic yogurt. After middle of 80's, stirred type fermented milk products had been firstly produced, and it was the time that the domestic dairy industry took root in Korea. From 90's, functional fermented milk products were produced, and drink type yogurt sales a mount increased drastically, and these products began to be chosen not only with the values of nutrition but also with physiological functions. The health claims are classified into intestinal health, gastric health and hepatic health. The prospects for the Korean market are as follows; The majority of leading products would be the premium functional yogurt products as it was last year. It is because the sales of lower cost products shows slow-down, and industries tend to increase the commercial advertisements of premium functional yogurt products through mass media. These tendencies would make the market situation become more competitive.

  • PDF

학교 급식의 우리 농축산물 이용 실태 및 이에 대한 영양사의 인식 (Using Status of Korean Agricultural Products in School Food Service and Dieticians' Perception)

  • 양일선;이보숙;이소정;이해영;정현영
    • 한국식생활문화학회지
    • /
    • 제21권2호
    • /
    • pp.142-153
    • /
    • 2006
  • This study was planned to investigate the current using status of agricultural products in school food service both produced in Korea and imported from other countries and the dieticians' perception on using those. A total of 723 dieticians of 442 elementary schools and 381 middle high schools were surveyed in July, 2003 to perform the purposes of the study. A high using rate (93.4%) for Korean agricultural products was investigated. As for meat such as pork and chicken except beef and eggs, the using rate of Korean agricultural products was high. Almost 100% of vegetables and fruits, except tropical fruits such as banana, kiwi, orange and pineapple supplied for school food service were also Korean products. As for nuts and edible oil, the rate of using for Korean agricultural products was comparatively lower than those of other food items due to the price gap. Most dieticians rated the quality of the products produced in Korea higher than that of the imported products in the aspects of their freshness, taste, and safety. But they found no difference in the package condition of the products produced in Korea and of those imported from other countries. This result suggests that the package system should be improved for the agricultural products produced in Korea.