• Title/Summary/Keyword: Korean Product

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Effects of the Enterprise Image in Korean Processed Marine Product Industry on Consumers' Product Evaluation and Purchase Intention (한국 수산물 가공식품기업의 이미지가 제품 평가 및 구매의도에 미치는 영향)

  • So, Won-Hyun;Kim, Ha-Kyun
    • The Journal of Fisheries Business Administration
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    • v.44 no.1
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    • pp.1-14
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    • 2013
  • The purpose of this study is examining an influence of a corporate on processed marine product's purchase intention with moderating effect of consumers' product evaluation adding processed marine product's evaluations as new variable. The hypothesis of a positive influence of processed marine product's corporate image on processed marine product's purchase intension is partially supported. Specifically, product itself, service, reliability, and communication among the factors of a processed marine product's corporate image significantly affect processed marine product's purchase intension whereas corporate social responsibility does not affect processed marine product's purchase intention. Processed marine product's evaluation also positively affects processed marine product's purchase intention. It implies that there are somewhat differences between influences of various factors of a processed marine product's corporate image on processed marine product's purchase intention but are overall influences of a processed marine product's corporate image on processed marine product's evaluation both directly and indirectly. Nowadays, consumer considers not only good quality of product but also its invisible image and value. Therefore, future studies should consider various ways to investigate a processed marine product's corporate image and processed marine product's product evaluation.

The Role of Strategic Learning in New Product Development Management (신제품개발 관리에서 전략적 학습의 역할)

  • Kim, Ji-Dae;Lee, Sung-Seok
    • Korean Management Science Review
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    • v.25 no.1
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    • pp.149-167
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    • 2008
  • One of characteristics of firms having successfully developed new products is that they are practicing strategic learning, that is, organizational learning for preparing the future. In this context, we attempts to examine the effect of strategic learning on the proficiency of new product development activities and new product outcome, in an empirical way. In addition, we Investigated the moderating effect of new product innovativeness on the relationship among strategic learning, proficiency of new product development activities, and new product outcome. The analysis results show that the strategic learning has a positive impact on both the proficiency of new product development activities and new product outcome. And it was found that the impact of strategic learning on the proficiency of new product development activities is increasing when firms developing new products with high degree of innovativeness. However, the impact of strategic learning on new product outcome was not different according to new product innovativeness. This results shed some insight on the role of strategic learning in the new product development management.

Relationship between Fashion Product Attributes, Product Satisfaction and Repurchase Intention for Schoolbags - Focusing on middle and high school students in Daegu and GyeongJu - (통학가방구매 시 패션제품속성요인과 만족도 및 재구매의도와의 관계 - 대구, 경주 지역의 중고생올 중심으로 -)

  • Park, Goo-Ja;Yoo, Tai-Soon
    • Journal of the Korean Society of Costume
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    • v.59 no.6
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    • pp.16-28
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    • 2009
  • This study examined relationship among fashion product attributes of schoolbag, product satisfaction and repurchase intention. Total 315 questionnaires were distributed to the female/male students in Daegu and GyeongJu. Frequency analysis, factor analysis, reliability analysis, multiple regression were conducted using SPSS 13.0K statistics program as data analysis. The independent sample t-test was also conductd to examine the differences among sex, domicile, middle and highschool students. The findings hum the analysis are described in the following: First, female students is higher subjective fashion product attributes(fashion, individuality, refined) and objective fashion product attributes(design, color) importance than male students in purchasing schoolbag. High school students is higher subjective fashion product attributes(fashion, individuality) and objective fashion product attributes(brand, color) importance than middle school students in purchasing schoolbag. Second, product satisfaction are positive influenced by practicality and individuality of subjective fashion product attributes. Product satisfaction are not influenced by fashion and refined of subjective fashion product attributes. Third, product satisfaction are positive influenced by brand and design of objective fashion product attributes. Product satisfaction are not influenced by price and color of objective fashion product attributes. Forth, repurchase intention in schoolbag are strong positive influenced by product satisfaction.

An Influence on Image and Purchase Intention of Korean Product of the Korean Wave Storm by Success of Entertainment Product -Focused on Japanese Market- (엔터테인먼트상품의 성공으로 인한 한류열풍이 한국제품의 이미지와 구매의도에 미치는 영향 -일본시장을 중심으로-)

  • Bae, Il-Hyun;Kim, Jang-Hyun
    • International Area Studies Review
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    • v.12 no.2
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    • pp.175-201
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    • 2008
  • From near and far, Koren wave(Hallyu) become a familiar term. In Japan, Bae Yong-joon, hero of the phenomenally popular drama "Winter Sonata", "Yonsama", a nickname coined by Japanese fans. So, we research about relationship of attitude on Korean wave, image on Korean product, an attitude on Korean product and purchase intention of Korean product in Japanese market. The results are summarized as follows: First, attitude on Korean wave positive impact on Korean product image. Second, attitude on Korean wave positive impact on attitude on Korean product. Third, image on Korean product significant impact on attitude on Korean product. Fourth, image on Korean product significant impact on purchase intention of Korean product. Finally, attitude on Korean product positive impact on purchase intention of Korean product.

Research on the Influences of New Product Design and New Product Development Process Management on New Product Development Performance in Taiwan's Industries

  • Liu, Pang-Lo;Tsai, Chih-Hung
    • International Journal of Quality Innovation
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    • v.10 no.1
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    • pp.89-105
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    • 2009
  • This study aims to probe into the influence of new product design and new product development process management on development performance. The research finding demonstrates that product design reveals positive and significant influence on new product development performance. Through statistical analysis, this study finds that companies in Taiwan value new product design. When companies value it more, they tend to have better new product development performance. With regard to the relation between new product development process management and new product development performance, the empirical results demonstrate that companies would pay more attention on new product development process management. With regard to new product idea and assessment, concept design and development, product function test and mass production in the market, through statistical analysis, this study finds that companies that value process management of new product development tend to have better new product development performance. As to the influence of new product design and new product process management on new product development performance, statistical analysis result demonstrates that the integration between new product design valued by companies in Taiwan and development process management would lead to significantly positive influence on new product development performance of the companies.

The Product Liability Laws and Regulations of China and Case Study on Product Liability (중국의 제조물책임 관련법규와 사례연구)

  • Huh, Jae-Chang;Han, Nak-Hyun
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.25
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    • pp.243-266
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    • 2005
  • Product liability is becoming a real issue to exporters, manufacturers world wide. The purpose of this study is to examine the product liability of Korean exporters, manufacturers, etc. under Product Liability Laws and Regulations of China. For this purpose, firstly we deal with the Product Liability Laws and Regulations of China. Secondly we analyze the case study concerning the Product Liability in China. From the analysis of case study, Korean exporters, manufacturers, etc. are required to pay close attention to the following : the correspondence of English with Chinese in the warning phrases, the possibility of application of strict global standard in case of existence of product liability, the proper treatment of evidence in the process of litigation, the application of strict liability and the shift of responsibility for evidence on to a defendant, the observance of procedures prescribed by the country in design and manufacture of the product, the manufacture of product to come up to country standard in quality, the consideration of diverse expression in the preparation of warning sign, the importance of quality control and inspection system in case of local procurement of parts and raw materials, Finally, this paper contributes to help the Korean Exporters, Manufacturers, etc. to build up the proper countermeasures regarding product liability under the product liability regulations of China.

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Product Data Model for Supporting Integrated Product, Process, and Service Design (제품, 공정, 서비스 통합 설계를 지원하는 제품자료모델)

  • Do, Nam-Chul
    • Journal of Korean Institute of Industrial Engineers
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    • v.38 no.2
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    • pp.98-106
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    • 2012
  • The current market preassure of least environmental effects of products needs companies to consider whole life cycle of their products during their design phase. To support the integrated and collaborative development of the products, this paper proposed product data model for extended Product Data Managemen (PDM) that can support integrated design of product, manufacturing process, and customer services, based on the consistent and comprehensive PDM databases. The product data model enables design, manufacturing, and service engineers to express their products and services efficiently, with sharing consistent product data, engineering changes, and both economical and environmental evaluations on their design alternatives. The product data model was implemented with a prototype PDM system, and validated through an example product. The result shows that the PDM based on the proposed product data model can support the integrated design for products, manufacturing process, and customer services, and provide an environment of collaborative product development for design, manufacturing and service engineers.

An Information System Architecture for Extracting Key Performance Indicators from PDM Databases (PDM 데이터베이스로부터 핵심성과지표를 추출하기 위한 정보 시스템 아키텍쳐)

  • Do, Namchul
    • Journal of Korean Institute of Industrial Engineers
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    • v.39 no.1
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    • pp.1-9
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    • 2013
  • The current manufacturers have generated tremendous amount of digitized product data to efficiently share and exchange it with other stakeholders or various software systems for product development. The digitized product data is a valuable asset for manufacturers, and has a potential to support high level strategic decision makings needed at many stages in product development. However, the lack of studies on extraction of key performance indicators(KPIs) from product data management(PDM) databases has prohibited manufacturers to use the product data to support the decision makings. Therefore this paper examines a possibility of an architecture that supports KPIs for evaluation of product development performances, by applying multidimensional product data model and on-line analytic processing(OLAP) to operational databases of product data management. To validate the architecture, the paper provides a prototype product data management system and OLAP applications that implement the multidimensional product data model and analytic processing.

GENERALIZATION ON PRODUCT DEGREE DISTANCE OF TENSOR PRODUCT OF GRAPHS

  • PATTABIRAMAN, K.
    • Journal of applied mathematics & informatics
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    • v.34 no.3_4
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    • pp.341-354
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    • 2016
  • In this paper, the exact formulae for the generalized product degree distance, reciprocal product degree distance and product degree distance of tensor product of a connected graph and the complete multipartite graph with partite sets of sizes m0, m1, ⋯ , mr−1 are obtained.

An Extension of Product Data Model for Calculating Product-level Carbon Footprint (제품수준 탄소배출이력 계산을 위한 제품자료모델 확장)

  • Do, Nam-Chui
    • Korean Journal of Computational Design and Engineering
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    • v.16 no.4
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    • pp.268-276
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    • 2011
  • The product-level carbon footprint (PCF) is a comprehensive and widely accepted metric for sustainable product development. However, since a full PCF study in general is time and cost intensive, it is not feasible for the product development team to synchronize the activity to the main product development process. In addition, the current dedicated life cycle assessment (LCA) tools for calculating PCF, separated from the main product data management systems, have limitations to provide timely PCF information for design decision makings and collaborations between design and environment engineers. This paper examines the possibility of the extension of the current product data model that can support the PCF calculation with PDM (Product Data Management) databases. The product data model can represent not only the content of products but also context or system information of the products. The product data model can be implemented as a PDM database that can satisfy the needs for handy and timely PCF calculations from the consistent product data for dynamic design decision makings and engineering collaborations.