• Title/Summary/Keyword: Korean Department Store

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The Effect of Consumer’s Switching Barrier Perception on Store Loyalty in Apparel Product Purchasing (의류제품 구매시 소비자의 전환장벽지각이 점포충성도에 미치는 영향)

  • 김수진;정명선
    • Journal of the Korean Society of Clothing and Textiles
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    • v.25 no.8
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    • pp.1512-1523
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    • 2001
  • The purposes of this study were to examine the effect of switching barrier perception on store loyalty in apparel product purchasing to classify the factors of switching barrier perception, and additionally ot identify differences of store loyalty and switching barrier perception according to demographic characteristics. The questionnaire was administered to 300 women shopped in a department store in Gwang-ju city during February 10-23, 2001. Data collected from 261 women were analyzed by using frequency, factor analysis, ANOVA, Duncan-test, regression analysis by SPSS for windows PC program. The results were as follows; 1. The consumer’s perceived switching barrier was composed of three factors; economic psychological, time factor. 2. There was significant difference in store loyalty according to consumer’s age, occupation, education level. and income. 3. There was significant differences in economic. time switching barrier perception according to consumers’age, occupation education level, and income. There was significant difference in psychological switching barrier perception according to consumers’ occupation education level, and income. 4. The swiching barrier perception significantly infulenced on the store loyalty.

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The Physical Environment Influence of Chinese Department Stores and Consumer's Internal Responses on Store Loyalty (중국 백화점의 물리적 환경에 따른 소비자의 내적반응이 점포충성도에 미치는 영향)

  • Zhang, Ting-Ting;Jun, Ji-Hyun;Rhee, Young-Sun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.37 no.2
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    • pp.202-212
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    • 2013
  • Outstanding service quality is a crucial factor to increase customer revisits, to increase customer revisits, to create new customers through positive word-of-mouth marketing and increase profits; in conjunction, the physical environment of department stores have a firsthand impact on customer purchasing behavior. This study examines the physical environment dimensions of department stores in China and the causal relationship with the physical environment, service environment, internal responses and store loyalty. The subjects in this study were male and female adults who finished the shopping the Lotte and Wangfujing Department Store located in Beijing. All participants were over the age of 20 and a one-on-one survey was conducted to gather data from October to November 2011. Data from 424 respondents were analyzed: in addition, AMOS factor analysis and path analysis were used. The results were as follows. First, physical environment factors consist of exterior aesthetic attraction, convenience, cleanliness and an interior aesthetic attraction. Second, exterior aesthetic attraction, convenience and cleanliness affect the overall service environment perception. Third, the service environment exercised an influence on internal responses, and internal responses impacted store loyalty. Fourth, a comparative analysis was made over Korean and Chinese department stores in China to check the research model. In Wangfujing Department Store, exterior aesthetic attraction, cleanliness and convenience had a statistically significant impact on service environment perceptions. In Lotte Department Store, the perception of service environment was under the statistically significant influence of all physical factors (exterior aesthetic attraction, interior aesthetic attraction, convenience and cleanliness). The findings of this study are helpful for Korean Department stores that plan to make inroads into China to formulate efficient service environment strategies tailored to local consumer characteristics.

A Study on Relationship marketing of Apparel Store toward Customers-Focused on department store- (의류점포의 대고객 관계마케팅에 관한 연구 -백화점을 중심으로-)

  • 김은정;이선재
    • Journal of the Korean Society of Clothing and Textiles
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    • v.25 no.6
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    • pp.1079-1090
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    • 2001
  • This paper suggest the importance of relationship marketing of the apparel store, and proved the relationship between the relationship marketing factors and the relationship quality and performance. In this research, department store is focused, Credence service, contact guest service, and communication service are defined as relationship marketing factors. Satisfaction and trust are defined as relationship quality. And long-term oriented relationship, repeat purchase. and positive word-of-mouth are set to performance. The questionnaire survey was carried out 238 20's & 30's women in the capital region during nov, 2000. SAS package program was used to analyze the gathered data. The investigation of this research reveals some results. First, relationship marketing factor has effects on relationship quality. Second, it is proved that relationship quality has effects on performance. In conclusion, it is proved that relationship marketing of apparel store is very important marketing strategy that make concrete relationship with consumer and give satisfaction and trust to consumer, and then can make partnership with consumer for long-term consideration.

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A Study on Classification and Preference of Physical Features in Front Plaza of Department Store (백화점 전면광장의 물리적 특성 유형화 및 선호도 연구)

  • 정용문;김중재;변재상
    • Journal of the Korean Institute of Landscape Architecture
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    • v.32 no.3
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    • pp.91-105
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    • 2004
  • Recently the function of a department store has changed to the concept of a multi-functional center because of the alternative stores such as discount stores, home shopping, and internet shopping. This means that the front plaza of a department store is not a personal or private space any more, but a public space. This study focuses on the special character of public space through the classification and preference types of department store front plazas. The major results of this study can be summarized as follows: (1) Components of front plaza of department store are classified by three factors. The first factor, named "space limit", has 14 elements ; the second, named "space decoration" has 16 elements ; third, named "activity", has 2 elements. The first preferred element is easily- used and easily- serviced wide space. The second preferred element is the equipment that is placed linearly along the street. The third preferred element is cultural events. (2) The comparison between the frequency and preference shows that the plazas could not satisfy the user-needs. (3) Preference factors of front plazas were examined to three characters such as familiarity, peculiarity, and openness. Familiarity, peculiarity, openness have a positive correlation in all types. Peculiarity especially influences the other two space - preference factors.

Classification of Cosmetics Consumers who use a Department Store by the Q-Methodology (Q방법론을 활용한 백화점 화장품 소비자 유형)

  • Whang, Sangmin;Shin, Saeyoung
    • Journal of Fashion Business
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    • v.20 no.5
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    • pp.30-44
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    • 2016
  • In this study, we used the Q methodology, which is considered an effective way to identify and assess the characterization of the human subjective consciousness, and we intended to carry out a scientific approach to classify cosmetics consumers in a department store. The purpose of this study is to identify the dimension of recognition and the characterization of Korean women who use a department store, as well as to classify cosmetics consumers in a department store. The analyzed data was divided into the top 10 questions and 10 sub-items, and it was then classified into six consumer types, depending on typicality of three factors. The three factors were 'effectiveness', 'goal' and 'congestion of shopping'. We named and analyzed the features of each type through in-depth Q workshops in which 22 professionals participated. This study is meaningful as it used the Q-methodology instead of statistics which had been used before to classify the consumers, so that the 'subjective' estimation was analyzed into 'objective' types. The results of this study are expected to be useful for creating a marketing strategy for the cosmetics industry.

Research on Gender Specification and Their Visual Preferences at Department Store Display Space - Target Department Store Space - (백화점 매장공간의 성별 탐색 특성과 주시경향에 관한 연구 - 백화점 매장 공간을 대상으로 -)

  • Choi, Gae-Young
    • Korean Institute of Interior Design Journal
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    • v.25 no.6
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    • pp.52-60
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    • 2016
  • Observation about space is looked steady in an instant, but in continuous movement, one's observation unconsciously stays at different points. In department store, customer actually observes around the store for buying, not focusing on certain point. By studying customer's movement and observation feature, buying desire and interest can be found. For analysis of the different searching-features according to the continuous-observation depending on sex, the study is set up to record movements of customers at women in Department store. The following are the findings. First, Men observed 0.2-0.4 units more in I-II section which are assumed as predominant. The result shows that men can focus on more section (around +0.4%) and longer (around +5.7%) than women do. Second, the same feature of observation depending on sex is that both men and women observe left and right section while keep focusing on middle section. Third, according to the fact that right-focused observation magnificently occurred in the image curved to right, the Space-composition has influenced on the observation of both men and women on the space. Forth, excessive number of display can cause avoidance of observation. Moreover, observation does not stay on the coverage due to wall or post, but is attracted to the brand name. As brand name causes right-focused observation in the image [(8)], brand name can be one of the reasons to attract observation in women apparel store. To sum up, this study is noticeable as it researches about continuous-observation. Furthermore, verifying the result that the composition of space and the placement of products can cause big differences in the observation feature is meaningful outcome.

New Fashion Brands in Department Stores: Evaluation Criteria and Attitudes (백화점 내 신규 패션 브랜드 평가 기준과 브랜드 태도에 관한 연구)

  • Choo, Ho-Jung;Moon, Hee-Kang
    • Journal of Distribution Research
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    • v.13 no.1
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    • pp.61-77
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    • 2008
  • This study proposes new fashion brand evaluation criteria. In developing the criteria, we emphasize the following considerations: first, the object of the evaluation should be the brand rather than the products or store second, the "new" brand should be the "new" brand from the consumer's perspective finally, only fashion brands available in department store are included to examine the relationship between evaluation criteria and consumers' relationship quality perception with a department store. Our data analysis of an online survey panel sample of 537 female consumers produced six new fashion brand evaluation criteria: merchandise power, in-store communication, brand/company image, salesperson, VMD, and assortment variety. New fashion brand evaluation criteria factors include both brand attributes and store attributes. Brand-related evaluation criteria are merchandise power, assortment variety, and brand/company images, whereas store-related criteria are VMD, salesperson, and in-store communication. The associations among brand evaluation criteria, brand attitudes, and the consumers' relationship quality with department store were tested by regression analysis.

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A Study on the social necessity of marriage culture center and its interial environmental design -Focus on the plan for the special departmentstore of necessary articles for marriage (결혼문화센터의 사회적 필요성과 그 실내환경디자인에 관한 연구 -혼수 전문백화점을 중심으로-)

  • 장규순
    • Korean Institute of Interior Design Journal
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    • no.1
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    • pp.56-66
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    • 1992
  • A study on the social necessity of marriage culture center and its interial environmental design. -Focus on the plan for the special department store of necessary articles for marriage. The purposes of this study are to play a role as a guide of marriage for the age-group people who want to marry soon, and to devise a special departmentstore which harmonizes two systems of sales promotion and cultural role, which reflect features of marriage culture. This department store will settle all the procedure of marriage easily, and will improve the commercial state that hampers the essential value of marriage and that arose at department store of necessary articles for marriage and facilities for ceremony during preparation of it. Followings are also included in this study ; to study about how can the special department store offers a cultural space which is coincindent to consumer's needs, to devise a purchaser's concenience obtaining affirmative act and mental satisfaction , and to originate a design following the result.

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A plan for a renewal design of an inner shop at a department store (대형백화점의 B 브랜드 리뉴얼 계획안)

  • Kim, Hye-Ja
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2005.10a
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    • pp.221-222
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    • 2005
  • Nowadays, the consuming society, the quality of wideness is increasing as the economic life level increases. Modern's any of large department stores, playing a very important role in the middle of our consuming culture, is creating a new life culture and life patterns including producing a new consuming value, too. This is a plan for a renewal design of an inner shop at a department store for brand launching in Seoul, which was planed to escape from the brand's own cold color to show up the product's color using indirect illumination. It was also considered clients' path lines who may keep at a distance to come into an expensive brand's store by designing the whole area as a show room, so there a window display and a harmony with the products let the shop be well functionalized.

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NUMERICAL STUDY OF AN EXTERNAL STORE RELEASED FROM A FIGHTER AIRCRAFT

  • Yoon, Young-Hyun;Cho, Hwan-Kee;Chung, H.S.;Lee, S.H.;Han, C.H.
    • Journal of computational fluids engineering
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    • v.13 no.4
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    • pp.80-85
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    • 2008
  • The prediction of the separation trajectories of external stores released from a military aircraft is an important task in the aircraft design area having the objective to define the operational and release envelopes. This paper presents the results obtained for store separation by employing commercial softwares, FLUENT and CFD-FASTRAN. FLUENT treats the rigid body motion by employing a remeshing scheme. CFD-FASTRAN uses Chimera(overset) grid and interpolations. It was found that, for the prediction of the trajectories and behavior of the stores separated from the wing, both codes show the good agreement with the experimental results.