• 한국의류학회지
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• 제29권1호
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• pp.124-135
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• 2005

This study was intended to compare and analyze the clothing purchasing behavior of Chinese career women in Benjing, Shanghai, Shenzhen, and Changchun, and to provide useful information for establishment of marketing strategies for China. The subjects were 662 career women in their 20's or 30's living in Benjing, Shanghai, Shenzhen, and Changchun. Data was collected through the questionnaire based on the theoretical and previous studies from April 9, 2003 to April 31, 2003. A total of 662 questionnaires was analyzed by frequency, percentage, ANOVA, Duncan's multiple range test, and ${\chi}^2-test$. The results of this study were as follows: 1. Demographic variables such as an age, marriage, academic back ground, residential city, monthly income, and monthly expenditure on clothing were significantly different among the career women in Benjing, Shanghai, Shenzhen, and Changchun. 2. Clothing purchasing behavior variables such as clothing purchasing motive, using informants, clothing selection standards, store selection standards, and satisfaction after purchasing clothes were significantly different among the career women in Benjing, Shanghai, Shenzhen, and Changchun.

• 패션비즈니스
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• 제6권1호
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• pp.71-82
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• 2002

The purpose of this study was to correctly understand the costume of Qing dynasty in the court painting. The starting point of this study was that the painting typically reflects the cultural values, social significations, costume and aesthetic outlook of that period when the paintings were done. Based on this regard, this study analyzed the costume of figure paintings in the court painting of the Qing dynasty that complied and edited by the Palace Museum. The court dress of Qing dynasty represented not only the spiritual world of Manchu tribes but also the influences of Chinese traditional culture. The court dresses of Kangxi and Qianloug showed definitely the luxury of life of Qing court. The everyday dress of Qing dynasty reflected the nomadic environments and it was very simple. The hunting dress of Qing dynasty was very developed and also represented horse riding and hunting activities of their traditional life. The ladies of Qing dynasty enjoyed to dress the costume of old Chinese style. The appearance of noble women was fragile and slim.

• 한국심리학회지 : 문화 및 사회문제
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• 제13권4호
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• pp.113-134
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• 2007

동아시아 삼국 여대생의 신체가치와 신체존중감을 비교하고자 하였다. 이를 위해 한국(n=168)과 중국(n=108), 일본(n=152)의 여대생을 대상으로 신체에 관한 가치로서 조작성, 편향성, 평가소재와 사회적유용성을 측정하였고, 전반적 신체존중감 척도를 이용해서 외모존중감, 체중존중감, 건강존중감을 측정하였다. 신체의 자의적 변형에 대한 수용정도는 일본이 가장 높았고 중국이 가장 낮았다. 건강에 비해 외모를 중시하는 경향은 한국이 일본과 중국에 비해 높았고, 타인의 관점에서 자신의 신체를 평가하는 경향은 한국과 일본이 중국보다 높았다. 신체의 외모나 건강의 사회적 유용성에 대해서는 한국이 가장 높게 지각하고 있었고, 일본과 중국의 순이었다. 한국 여대생은 외모존중감은 가장 높고 건강존중감은 가장 낮은 반면, 일본 여대생은 건강존중감이 가장 높고 외모존중감과 체중존중감은 가장 낮았다. 중국 여대생은 체중존중감이 가장 높았다. 네 가지 신체 가치는 외모와 체중존중감과는 유의한 상관이 있었으나, 건강존중감과는 아무런 상관이 없었다. 연구결과의 함의를 논의하고 향후연구의 필요성을 제안하였다.

• 복식문화연구
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• 제22권5호
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• pp.655-669
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• 2014

This study was to examine the service and the product evaluation factors of Korean internet fashion shopping malls and to suggest marketing implications for Korean internet fashion shopping malls wanting to expand into the Chinese market. This study conducted a questionnaire survey for college female students in Qingdao, China, who have shopped at Korean internet shopping malls, and 310 surveys were used in the final analysis, frequency analysis, factorial analysis, and regression analysis. The results of the study were as follows. First, Most of the respondents answered that they found the Korean internet fashion shopping malls through the internet, and the most purchased item was outer clothing. Second, the system stability and web site structure excellence factors had a positive influence on the service satisfaction for the shopping mall 'S', while the system satisfaction, service efficiency, interactivity and web site structure excellence factors had positive influences on service satisfaction for the shopping mall 'P', and the system satisfaction, service efficiency, interactivity factors had positive influences on service satisfaction for the shopping mall 'N'. Third, examining the correlation between product satisfaction for the shopping mall 'S', 'P', and 'N' with fashion product evaluation factors showed that, design factors and quality excellence factors of the three shopping malls had positive influences on product satisfaction. The results of this research provide useful information in forming an efficient operating system and improving marketing strategies for internet fashion shopping malls planning to enter or having already entered the Chinese market.

• 패션비즈니스
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• 제10권5호
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• pp.135-158
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• 2006

The purpose of this study was to provide for the useful fundamental data by developing an appearl sizing system according to body types for Chinese Adult Female. Thus, it was to improve of fittness and coverage rate of exporting domestic clothing to China. For study, It was measured 1360 female women aged between 19 and 50 who resident in Beijing and Shanghai in China. as a sample, 1381 female women was seleted for development of apparel sizing system. Thus, this study was to characterize body types of Chinese adult female by classifying them into groups and set coverage rate of ready-made clothes by developing an apparel sizing system according to the Women's Wear Specifications(GB/T 1335.2-1997), National Standards of People's Republic of China. As for the method of this study was done during Jun. 23 $\sim$ Aug. 7, 2004. Data analysis were processed by SPSS WIN 10.0 Program was used to for technical statistical analysis. The result was as follows: The clothes dimension for upper and lower body and the coverage rate of body size that had the highest appearance ratio from the entire group was Y-type 160-84$\cdot$160-64(4.6%) and the section 160cm 32.4%, A-type 160-88$\cdot$160-72(3.3%) and the section 160cm 28.1%, B-type 155-88$\cdot$155-78(3.8%) and the section 155cm 27.8%, C-type 150-96$\cdot$150-88(2.5%). The result By setting of representative size number and production coverage rate for Chinese adult female. The representative size number of the entire group was set for 150-80A$\cdot$150-64A(1.0%), 155-84A$\cdot$155-68A(2.6%), 160-88A$\cdot$160-72A(3.3%), 165-84A$\cdot$165-68A (2.8%), 170-96A$\cdot$170-80A(0%). The production coverage rate for each representative size number was SS size the section 150cm 2.8%, size the section 155cm 17.0%, M size the section 160cm 31.6%, L size the section 165cm 25.0%, XL size the section 170cm 12.6% that covered 85.0%.

• 한국식생활문화학회지
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• 제15권3호
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• pp.225-232
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• 2000

The Purpose of this study was to understand the China Yunnan Baizu food. This study was performed a visit market based on in- depth interview with food experts those who lived in Baizu province. The results were summarized as follows. The main food of Baizu were Bab, Dduk(BaBa), Nuddle(Mi xian) made from rice. They ate all kind of food from vegetables, fish, and pork, but the remarkable thing was that there were practical limit to select the ingredient. They would use some fermented products such as Pao-chai, Yan-chai, Zha. Pao-chai was fermented vegetables like Kimchi, Yan-chai was similar with Changachi in Korea, and Zha was prepared from meat and fish. Menus for Banquets were included 8 kinds of cold appetizer, 8 kinds of hot dishes, and 2 kinds of sweet desserts. The ingredients were local products and they considered hot, sour, cold taste importantly. The method of cooking was simple and Rusan, Sengpi was the most traditional Baizu food. Ru san is one of dishes prepared from the milk, and milk pedimented product. Sengpi was uncooked pork.

• 유통과학연구
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• 제16권1호
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• pp.47-58
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• 2018

Purpose - China has become the world's largest market of Korean culture goods. However the distribution and information channel from which Chinese consumers can access to Korean contents remains under-explored. This study aimed to investigate Chinese consumers' information accessing behavior. Research design, data, and methodology - We collected the sample of 800 customers who are exposed to Korean Wave in China. Regression analysis is used to confirm the relationships in the research model. Results - The results showed that official channels such as state owned sites still play a significant role, Chinese consumers prefer to use unofficial channels and the private SNS is the most popular one. It is also found that users with low interests in Korean contents prefer offline/indirect channels while people who are highly immersed into Korean culture and spend longer time on it tend to favor online/unofficial channels. The results confirms that there are some users' characteristics such as gender, age, income and experience of visiting Korea are relevant to explain their propensity to select distribution and information channels for Korean contents. Conclusions - The study enables managers to develop the more effective distribution channel strategies according to the different target consumer groups.

• 보건의료산업학회지
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• 제10권4호
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• pp.197-212
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• 2016

Objectives : This study develops a salutogenic program and examines its effects on the sense of coherence, acculturative stress, and quality of life of married immigrant women. Methods : The salutogenic program was developed based on Antonovsky's Salutogenic Model, and the study design was a nonequivalent control group pre-post test design. The participants were married immigrant Chinese (n=30) and Vietnamese (n=31) women, who were assigned to either an experimental group (n=29) or a control group (n=32). The data were analyzed using the ${\chi}^2$-test, t-test, Fisher's exact test, and repeated measures ANOVA, and the IBM SPSS for Windows (version 20.0) program was used to perform the analysis. Results : Compared to the control group, the sense of coherence (F=52.05, p <.001) and quality of life (F=6.95, p=.002) were significantly improved in the experimental group, and the acculturative stress (F=24.64, p<.001) in this group significantly decreased after implementing salutogenic program. Conclusions : These findings indicate that a salutogenic program is an effective intervention for married immigrant women. The study suggests that such programs can be applied to married immigrant women at public health or multicultural family support centers to improve their sense of coherence and quality of life.

• 패션비즈니스
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• 제8권5호
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• pp.1-19
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• 2004

With a view to providing the basic data of clothing manufacturing for Chinese women in their 20s residing in Ningbo City, Zhejiangsheng, China, this study analyzes their upper-body types. With the subjects of 192 female adults(age 20 to 29), the following conclusions were made: 1. According to the Chinese standard classification, all body types except C were seen: A(58.33%), Y(40.63%), and B(1.04%). 2. According to the Korean standard classification, body types appeared in the order of H(68.75%), N(29.17%), and A(2.08%). 3. $R\ddot{o}hrer$ index was 1.23 belonging to the ordinary somatotype. The distribution was ordinary(60.42%), slim(38.54%), and fat(1.04%). 4. The subjects were 158.62cm(height), 83.54cm(bust), 65.77cm(waist), and 87.50cm(hip). 5. No significant differences were noticed in all the items except waist breadth around age 24. 6. Compared with Korean counterparts, Chinese females were a little shorter, had bigger bust, similar waist, and smaller and flatter hips. 7. Seen in the side somatotype classification, a standard body type was revealed with $24.50^{\circ}$ of a slightly-leaning shoulder gradient. 8. Seven factors were produced in the present analysis, and five body types in the group analysis turned out to be standard.

• 한국식생활문화학회지
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• 제36권5호
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• pp.441-454
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• 2021

This study analyzed consumer needs for the development of elderly-friendly HMR products in China. In developing the products, items needed to be improved, types and packages of the necessary products, additional improvements and food preferences were investigated. According to the demographic characteristics of elderly Chinese consumers, these was analyzed as well. A survey was conducted on a total of 370 elderly people, and data analysis was performed using SPSS 18.0 program. Items related to product quality safety, such as "marks of origin by ingredient", "rich nutrients", "expansion of letter size of packaging", "rich nutrients" and "clear manufacturing date and expiration date", were required to develop HMR products. The types of products that should be developed were porridge and noodles, and the packaging types that should be developed were eco-friendly packaging and recycled packaging. In addition, "low-calorie HMR", "development of various seasonings", "use of eco-friendly food ingredients" and "HMR to digest easily" should be improved. The demand for product improvement and food preference showed significant differences according to the degree of education, monthly income and oral health. The results were intended to prepare basic data for setting the direction when developing elderly-friendly HMR.