• Title/Summary/Keyword: Korea-China Commerce

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The Effects of International Medical Tourism Service Quality on Perceived Value (국제의료관광 서비스 품질이 지각된 가치에 미치는 영향에 관한 연구)

  • Lee, Chang-Nam;Kim, Hyun-Ju;Hwang, Il-Young
    • International Commerce and Information Review
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    • v.15 no.4
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    • pp.3-25
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    • 2013
  • With the ever-changing medical tourist environment, the study has delved into issues ranging from judged value on medical tourist service quality and its effect on the service level and recurring rate of return visit through the quantitative analysis with the survey for a group of tourists from Japan, China, USA and the interview survey on medical specialist on tourists. Verifying the Hypothesis 1 reveals the assertion that quality of medical service for tourists has effected upon the functional value has proven to be true except the cases on responsiveness and accessibility. And the assumption that the quality of medical service for tourists has effected upon the emotional value has proven to be true except the case on accessibility. The paper has its limitation in that it is confined to medical tourists of small numbers of target countries, relatively short survey period. The study shall be followed by the further analysis on the factors for medical tourists' personal and societal effect

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Research on impulse purchase of live e-commerce platform users based on ELM model in China

  • Yu, Ying;Liu, Ziyang
    • Journal of the Korea Society of Computer and Information
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    • v.27 no.11
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    • pp.295-304
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    • 2022
  • The purpose of this study is to investigate the influencing factors and mechanism of the characteristics of the live broadcast e-commerce platform and the characteristics of the host on the impulse purchase intention of live broadcast viewers. Based on the ELM model, this study complements existing research content. This study adopts the form of questionnaire survey and conducts empirical analysis using SPSS, AMOS, Mplus and other analysis software for online live broadcast users. The results show that the characteristics of live broadcast platforms have a positive impact on consumers' flow experience and satisfaction; the personal characteristics of anchors have a positive impact on consumers' flow experience and satisfaction; consumers' flow experience and satisfaction have a positive impact on impulse Purchase intention has a positive impact, and flow experience and satisfaction have a mediating effect on the characteristics of the live broadcast platform and the personal characteristics of the host.

A Study on the Changes in Characteristics of Trade Freights and the Status as a Gateway of Busan Port between 1991 and 2010 (수출입 화물 특성과 무역관문의 위상에서 본 부산항의 변화, 1991~2010년)

  • Lee, Jung-Yoon
    • Journal of the Korean association of regional geographers
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    • v.18 no.1
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    • pp.55-70
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    • 2012
  • Busan port has played a part as the main trade gateway in Korea for several decades. However, due to the rapid integration of China into the global economy and the grand changes in global trade structures, the trade gateway system in Korea and the status of Busan port have been transformed. Busan port's role as a trade gateway toward Japan and U.S. has increased during last two decades but, in cases of China, its importance has relatively decreased. Moreover, Busan port's competitiveness has been undermined in the most part of commodity trade. These phenomena reflect the high competition among trade ports which tend to increase the effectiveness of supply chains. Based on the geographical research tradition which has understood a port as a nexus between hinterland and foreland, this study focuses the changes in characteristics of trade freights and the status as a gateway of Busan port. This approach will contribute to the understandings of dynamics in the comtemporary international logistics.

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A study on Chinese Consumer Behavior of Korean Automobiles (중국소비자의 한국자동차 구매의도에 관한 연구)

  • SONG, Yun-Tao;LEE, Jong-Ho
    • The Journal of Industrial Distribution & Business
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    • v.10 no.6
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    • pp.29-37
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    • 2019
  • Purpose - This study intends to analyze Chinese consumers' purchase intention of Korean automobile. The aims of this study investigated to find out how product attributes and brand image affect the consumer's purchase intention of Korean automobiles in China. We consider the product attributes, brand image as evaluation criteria, also recognized as objectives for purchase intention. This study aims to analyze the positive effects on Chinese consumers' purchase intention with the variables by using the research model. Research design, data, and methodology - Based on theory of Purchase Intention, the concept of purchase intention was assessed by two factors: a) product attributes, and b) brand image to test the proposed hypotheses. The survey was conducted for 30 days, from October 17 to November 16 in 2018. With IBM SPSS Statistics 23.0 and IBM SPSS AMOS 23.0, factor analysis and regression, Cronbach's alpha and correlation were tested. 300 samples were used for this analysis. Results - As a main result, product attributes and brand image exerted significant effects on consumer's purchase intention. Thus,

    and

    were supported. The results showed that the product attributes, brand image had positive effects on purchase intention. The findings of this thesis are as follows: Firstly, automobiles' quality factors were divided into two categories like product properties (price, performance, design, economy, and safety), and brand image (awareness, favorability, reliability, and familiarity). Second, it showed that product properties and brand image had positive impacts on purchase intention of consumer. Conclusions - The impact of product attributes and brand image on consumer perceived value of Korean automobiles in China can be seen as a universal psychology of consumers who trust automobile products such as high quality, technology, ets. The results offer some insights into the extended model and have important managerial implications for Korean automobile enterprise. As the findings of this thesis show, all strategic orientations have significant and positive effects on the ability of innovation. At the same time, automobile company must pay attention to quality. As the relationship between the automobiles' performance and brand image were positive and significant, automobile companies should have comprehensive strategic orientations focused on strengthening these factors.

The Impact of Block Chain Characteristics on the Intention to Use Hotel Reservation System in China (중국에서의 호텔예약 시스템의 블록체인 특성이 사용의도에 미치는 영향)

  • JIN, Peng-Ru;LEE, Jong-Ho
    • The Journal of Industrial Distribution & Business
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    • v.10 no.8
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    • pp.33-44
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    • 2019
  • Purpose - As the scope of existing digital transformation expanded to various degrees, the Fourth Industrial Revolution came into being. In 2016, Klaus Schwab, Chairman of the World Economic Forum (WEF), said that the new technologies that lead the fourth industrial revolution are AI, Block chain, IoT, Big Data, Augmented Reality, and Virtual Reality. This technology is expected to be a full-fledged fusion of digital, biological and physical boundaries. Everything in the world is connected to the online network, and the trend of 'block chain' technology is getting attention because it is a core technology for realizing a super connective society. If the block chain is commercialized at the World Knowledge Forum (WKF), it will be a platform that can be applied to the entire industry. The block chain is rapidly evolving around the financial sector, and the impact of block chains on logistics, medical services, and public services has increased beyond the financial sector. Research design, data, and methodology - Figure analysis of data and social science analytical software of IBM SPSS AMOS 23.0 and IBM Statistics 23.0 were used for all the data researched. Data were collected from hotel employees in China from 25th March to 10th May. Results - The purpose of this study is to investigate the effect of the block chain characteristics of the existing hotel reservation system on the intention to use and to examine the influence of the block chain characteristics of the hotel reservation system on the intention to use, We rearranged the variables having the same or similar meaning and analyzed the effect of these factors on the intention to use the block chain characteristic of the hotel reservation system. 339 questionnaires were used for analysis. Conclusions - There are only sample hotel workers in this study, and their ages are in their 20s and 30s. In future studies, samples should be constructed in various layers and studied. In this study, the block chain characteristics are set as five variables as security, reliability, economical efficiency, availability, and diversity. Among them, Security and reliability made positive effects on the perceived usefulness. Also, security and economics did on the perceived ease. Availability and diversity did on both perceived usefulness and perceived ease. Perceived ease did on perceived usefulness. And perceived ease and perceived usefulness did on user intent. But security and economics did not on the perceived usefulness

An Empirical Assessment of Competency Requirements for Logistics Managers in China (중국진출 한국기업 물류관리자의 자격요건에 관한 연구)

  • Hong, Eui;Kim, Jin-Su
    • International Commerce and Information Review
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    • v.13 no.4
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    • pp.251-274
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    • 2011
  • The aim of this research is to identify the competencies required by logistics managers or supply chain managers in China. And this research also attempts to show their relative importance and key knowledge areas that require improvement. Using a survey questionnaire, data was collected against forty three logistics and supply chain management skills or competencies, which were then grouped into four categories and analysed. The Analysis revealed that supply chain awareness, ability to make decisions, analytical skill, communication skill, supply chain cost, people skill, and integration of internal or external information flow which belong to logistics planning group are considered the most important Competencies for effective and efficient logistics functioning. On the other hand, reverse logistics and IATA regulations from environmental awareness group show little influence on logistics managers for improving their logistics performances. The results have implications for a variety of parties including prospective logisticians, students, teachers and companies considering expanding their business to Chinese market. For example, the results permit companies to employ appropriate logistics managers who are qualified with sufficient skills and competencies suggested in this research. In the case of practitioners, the results provide a benchmark for comparison with their current level of abilities and suggested competencies.

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The Effects of ODA, FDI and Education Expenditure on Economic Growth: Vietnam After Doi Moi (ODA, FDI 및 교육비 지출이 경제성장에 미치는 영향: Doi Moi 이후의 베트남)

  • Cho, Woo-sung;Lee, Keon-hyeong;Jeon, Ki-hong
    • Korea Trade Review
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    • v.44 no.6
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    • pp.187-199
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    • 2019
  • Vietnam's economic growth has progressed rapidly since Doi Moi. Vietnam is a key driving force for global economic growth on behalf of China. Therefore, this study analyzed the factors of Vietnam's economic growth by using time series variables after Doi Moi. Study results show that educational expenditures affect ODA in the short term. In the long run, GDP and FDI are causally related to ODA. Based on the above findings, it can be seen that FDI and ODA played a significant role in Vietnam's economic growth. This finding suggests that in order for Vietnam's economy to grow further, the capital market should be more open to foreigners so that FDI and ODA can flow more smoothly. Since the inflow of FDI is also linked to educational expenditure, it is important to understand that the workforce is being upgraded in the Vietnamese labor market.

Fuel Cell Research Trend Analysis for Major Countries by Keyword-Network Analysis (키워드 네트워크 분석을 통한 주요국 연료전지 분야 연구동향 분석)

  • SON, BUMSUK;HWANG, HANSU;OH, SANGJIN
    • Journal of Hydrogen and New Energy
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    • v.33 no.2
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    • pp.130-141
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    • 2022
  • Due to continuous climate change, greenhouse gases in the atmosphere are gradually accumulating, and various extreme weather events occurring all over the world are a serious threat to human sustainability. Countries around the world are making efforts to convert energy sources from traditional fossil fuels to renewable energy. Hydrogen energy is a clean energy source that exists infinitely on Earth, and can be used in most areas that require energy, such as power generation, transportation, commerce, and household sectors. A fuel cell, a device that produces electric and thermal energy by using hydrogen energy, is a key field to respond to climate change, and major countries around the world are spurring the development of core fuel cell technology. In this paper, research trends in China, the United States, Germany, Japan, and Korea, which have the highest number of papers related to fuel cells, are analyzed through keyword network analysis.

US Navy's Current Status and Prospects in Trump's Era (트럼프 시대 미국 해군력 현황과 전망)

  • Lee, Choon-Keun
    • Strategy21
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    • s.41
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    • pp.5-29
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    • 2017
  • The Mahan's seapower theory has been the basis of US Navy to date as it can enjoy the supremacy status in all of the seas of the world. His theory is very straightforward. A nation can be a great country in the world just through the use of maritime commerce that could be protected by a strong and powerful navy. Mahan's theory on seapower was substantiated in the Spanish-American War with respect to how important the naval power is. The best thing to make US a great nation was to make sure that flow of international trade is smooth, and the unhindered trade could be made possible only by the destruction of enemy's fleet that may obstruct the SLOCs. That's why Mahan insisted that a strong navy was needed and a decisive battle by the navy's fleet at sea should be encouraged as a way of ensuring the safety of the SLOCs. The newly-arrived Trump administration seems to be in line with the Mahan's theory seapower in its policy on naval forces structure. It is expected that US will continue to support the Pivot to Asia policy that has been adopted by the previous administration through an increase in its naval fleet forces. The number of US navy ships will be 355 in 2030, rendering it much more powerful navy than before. The catch phrase "3rd Fleet Forward" proposed by the president Trump indicates that two carrier strike groups will be present in the Asia Pacific region, being able to make the confrontation between US and China more tense than before. The presence of the US naval forces in the area may function as some sort of pressure against China that Trump insisted had been responsible for the closure of 60,000 factories and the loss of 3,000,000 jobs in the United States.

Using Motivation of Short Video Advertising Marketing in China: An Exploratory Study of Douyin

  • Zeng, Nai
    • Journal of the Korea Society of Computer and Information
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    • v.26 no.8
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    • pp.229-237
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    • 2021
  • This paper aims to study the using motivation and influencing factors of Chinese users' participation in live stream shopping through theoretical and empirical analysis, so as to evaluate the change in users' needs and improve marketing strategies. In doing so, I conducted a questionnaire survey for Chinese live stream shopping users and collected the required data. For empirical analysis, I used SPSS and AMOS software to carry out descriptive analysis, reliability and validity analysis and structural equation model analysis (SEM) to test the hypothesis. The results of the analysis showed that core competency and brand personality of the short video industry have a significant impact on user and customer perceived value, thus influencing users' using motivation. That is, users do not blindly follow live stream shopping but make their active choice. Therefore, it is suggested that live stream shopping platform should strengthen the e-commerce attributes and eradicate "the sense of false satisfaction", in order to achieve the effective communication of information. On the other hand, to stimulate the purchase motivation of users, the brand should build up its personality, and enhance user and customer perceived value in cyber marketing.