• Title/Summary/Keyword: Korea travel

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Factors Influencing Operation of Travel Agency Services (여행업 경영에 영향을 주는 요인)

  • Oh, Soo-Kyung
    • The Journal of the Korea Contents Association
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    • v.7 no.10
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    • pp.283-292
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    • 2007
  • Recent studies on business performance in the operation of travel agency services note the importance of non-financial factors, in addition to financial factors. They also indicate that in order to enhance the business performance in travel agency services, it is necessary to emphasize the most competitive key factors based on the understanding of the circumstances with which those services are faced. The analyses of business performance in travel services and of related research Papers have showed that the major factors influencing the operation of travel agency services include the relationship with tourism-related companies the introduction of e-commerce and knowledge-based management, the services of employed workers, and brand awareness and advertising. The present study attempts to propose an approach to the efficient operation of travel agency services by reviewing and analyzing the different studies regarding these factors. To do so, this study employs the existing study reports and publications related to the operation of travel services, focusing mainly on literature review. The paper is composed of four chapters: The first is an introductory chapter; Chapter 2 provides the theoretical background; in Chapter 3 an analysis of the previous studies is attempted; and Chapter 4 presents the results of analysis and other considerable suggestions.

A Study on Factors Influencing Chinese Tourists' Intention to Use Online Travel Reservation Services (방한 중국인의 온라인 여행 예약 서비스 사용의도에 미치는 영향 요인에 대한 연구)

  • Han, Jing Hao;Kwon, Hyuk Jin;Kim, Dongsoo
    • The Journal of Society for e-Business Studies
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    • v.18 no.4
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    • pp.257-272
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    • 2013
  • As visiting of Chinese tourists to Korea have increased gradually, Chinese people who use online travel reservation services for their visits to Korea have increased accordingly. In addition, the growth of the online reservation services in China is very rapid. Therefore, it is necessary to study the factors affecting the Chinese tourists' intention to use the online travel reservation services in order to advance e-business in the travel industry. This paper presents a new research model based on Technology Acceptance Model (TAM) including perceived risk, service factors, online reviews and user satisfaction. Also, it analyzes factors affecting the Chinese tourists' intention to use the online travel reservation services. The results of this study show that the key influencers of the online travel reservation services are perceived usefulness, perceived ease, and perceived risk. Additionally, based on these results, this paper proposes practical suggestions to solve the existing problems and improve online travel reservation websites in China.

A study on additional information and its transmission method of data service linked to travel program (여행 프로그램 연동형 데이터서비스의 부가정보와 정보 전송 설계 연구)

  • KO, Kwangil
    • Convergence Security Journal
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    • v.21 no.3
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    • pp.67-73
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    • 2021
  • According to a survey by the Korea Tourism Organization in 2018 and 2019, traveling to places recorded in TV programs or influential videos has become an important travel trend and several studies show that watching a travel program improves the intention to visit the places featured on the program. This study designed a travel program-linked data service that provides additional information on the places and events to the viewers of the travel program. Specifically, the additional information of the travel program was defined in a formal manner by dividing it into places and events, and a method of exposure of the additional information conformed to the contents of the program was designed. We also devised an international standard DVB-based data transmission method that provides the additional information to data services appropriately in time for program broadcasting. This study is significant in that it tested new applications of data services for travel programs.

Study on Temporal Comparison Analysis of Factors to Affect Travel Time Budget: A Case for Seoul (통행시간예산에 미치는 요인의 시계열적 비교·분석 연구: 서울시를 사례로)

  • Lee, Hyangsook;Choo, Sangho
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.19 no.6
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    • pp.180-191
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    • 2020
  • This study analyzes factors that affect average daily travel time budgets, using the Time Use Survey data from 1999 to 2014 in Seoul. We first developed multivariate regression models for travel time from each year, considering demographic and socio-economic variables as well as non-home activity time. The model results showed that household and personal characteristics and non-home activities significantly affect travel time, and their effects are different over time. In addition, we developed seemingly unrelated regression (SUR) models for time allocation for non-home activity and travel, considering their correlations, and explanatory variables were compared over time. Overall, demographic and socio-economic variables significantly affect travel time as well as non-home activity time.

Estimating the Tourism Economic Value of TV Program using CVM - Focusing on Drama and Travel Entertainment Program - (CVM 을 활용한 TV 프로그램 관광경제가치추정 - 드라마 및 여행예능 프로그램을 중심으로 -)

  • Lee, Jong-Joo
    • The Journal of the Korea Contents Association
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    • v.21 no.7
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    • pp.171-180
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    • 2021
  • Places exposed to mass media induce behavior by forming curiosity and expectations for potential travelers. The places reported through mass media influence viewers. Among TV programs, the most influential genre is drama, and reality programs that provide immersion with different characteristics from dramas influence viewers' choice of destination. CVM is mainly used for estimating the value of objects that cannot be evaluated in the market, such as tourist destinations. This study conducted an economic valuation of filming locations for dramas and travel entertainment programs using CVM, and then compared and analyzed the research results of the two filming locations. Linear and log logit analysis were performed to measure the willingness to pay for the filming location of the drama/travel entertainment program, and the payment amount was derived. The conclusion of the study is that as the travel cost required to visit the filming location of the drama/travel entertainment program increased, the intention to visit decreased. The amount payable when visiting the filming location of the drama/travel entertainment program was higher than the average consumption amount for a day trip, and the amount payable for the drama was higher than that of visiting the filming location of the travel entertainment program.

A Study on Effects of Tourism Service Quality on Customer Satisfaction, Repurchase (관광상품의 서비스품질이 고객만족, 재구매의도에 미치는 영향에 관한 연구)

  • Choi, seung-il
    • Proceedings of the Korea Contents Association Conference
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    • 2007.11a
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    • pp.733-736
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    • 2007
  • Empirical analysis on the causality among travel service quality, customer satisfaction and repurchase intention, the objective of this study are to find out managerial implications of providing travel service quality to overcome the crisis of travel industries in Korea.

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A Study on Effects of Tourism Service Quality on Customer Satisfaction, Repurchase (해외여행상품의 서비스품질이 고객만족, 재구매의도에 미치는 영향에 관한 연구)

  • Choi Seung-Il
    • Proceedings of the Korea Contents Association Conference
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    • 2005.11a
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    • pp.205-209
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    • 2005
  • Empirical analysis on the causality among travel service quality, customer satisfaction and repurchase intention, the objective of this study are to find out managerial implications of providing travel service quality to overcome the crisis of travel industries in Korea.

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A Study on the Pressure-travel Curve of 5.56mm Rifle Obtained from the Empirical Base Pressure Factor (탄저압력계수를 이용한 5.56mm 소총의 압력-이동거리 곡선 산출)

  • Lee, Sang-Kil;Lee, Gang-Young
    • Journal of the Korea Institute of Military Science and Technology
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    • v.10 no.3
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    • pp.208-216
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    • 2007
  • As the propellant mass is being accelerated out of the gun chamber along with the projectile, a continuous pressure gradient exists between the end of chamber and the base of the projectile. For this reason, the base pressure-travel curve is very important to design a conventional gun barrel in the interior ballistics, but it is not obtained briefly by empirical or theoretical method. In this paper, a simple relation between chamber pressure and base pressure was determined by the factor of base pressure(Cb) obtained from the experimental method. The simple relation gives a reasonable prediction for the reduction of pressure between the breech and the base of projectile owing to the axial gradient in the gun tube. The predictions have been validated by the infrared screen sensor and the PRODAS(PROjectile Design and Analysis System) for interior ballistic systems. Therefore, the base pressure-travel curve could be calculated from the chamber pressure measured by piezoelectric sensor. The base pressure-travel curve obtained from the simple relation offers initial information to gun barrel designer and is used for calculation of muzzle velocity.

The Gender Differences of Travel Behavior in the Seoul Metropolitan City: Analysis of Time Use Survey (서울시민의 이동행동에 있어서의 젠더차이 : 생활시간조사자료를 중심으로)

  • Son, Moon-Geum
    • Korea journal of population studies
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    • v.33 no.1
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    • pp.1-25
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    • 2010
  • This study looks into travel behavior differences by sex, gender role and economic status. Source for analysis in this study is from Time Use Survey conducted by Korea National Statistical Office in 2004. The sample considered of 3,122 women's time diaries and 2,678 men's, whose age range from 20-59. The results of the study show that married women, women with child under age 6 and unemployed women have less travel time quantity, travel during the daytime and use mass transportation than men and single women. However single women and working women, especially working women having high income level, show more similar patterns of travel behavior with men's which are quite unvarying regardless of marital, parental and economic status.