• 제목/요약/키워드: Knowledge commerce service

검색결과 57건 처리시간 0.022초

기업의 해외직접투자 모형설정에 관한 실증 연구 - 동아시아 6개국 중심 - (An Empirical Study on the Modeling Determinants and Effects of Korean FDI - Focused on six Country of East Asia -)

  • 이응권
    • 통상정보연구
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    • 제11권2호
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    • pp.343-367
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    • 2009
  • This research is about global investment for managing the important position, what Korea is doing in World's main market. Considering there are some differences between developed countries' model and developing countries' model in doing direct overseas investment, they target to get political agreement and develop the new invest plan and strategy by understanding changes of Korean manufacturing companies in direct overseas investment between 2000 and 2007 and analyzing the change of yearly investment motivation factors and determining factors for investment. The result from this result let us know that company should develop their own idea for their competitive advantage by doing direct overseas investment with the existing theory which convinces the need of competitive advantage for investing overseas. I set actual model and analyze results from it with the considering that it is so important to get knowledge and information for globalizing companies to invest overseas and companies, which want to be world leading ones for their field through innovation and changes, need to have more active strategy. And, the overseas investment, which was already done in other countries, 1. Review its realities and tendency in terms of investing countries, investing industries, and its scale. 2. Set up an actual model, based on strategic combination of investing location select and determination of Korean manufacturing companies and yearly investing factor-effect analysis. 3. Analyze how the situational factors have influenced and what factors would be considered for direct overseas investment. From the analyzing result, even though it is fairly true that raising wage and getting resources, avoiding customs, and developing alternating industries for export had influenced at the beginning, overseas investing companies' policy will be influenced by the results from studying marketing-pursuit type, which emphasizes to manage trade income and outgo, keeping the balance in the black, ensuring raw materials, local producing and manufacturing by using low-wage people for local sale, and situation for changing investing tendency as service industry.

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베트남 모바일결재시스템 수용의도에 영향을 미치는 요인에 관한 실증연구 (An Empirical Study on Factors Affecting Customer Intention to Use Mobile Payment System in Vietnam)

  • 응엔프엉이;이성택;강위만;김정석;김광용
    • 한국IT서비스학회지
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    • 제14권4호
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    • pp.171-184
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    • 2015
  • Nowadays, mobile commerce is having an increasingly profound impact on our daily lives, and offer interesting and advantageous new services. Mobile payment is an emerging and important application of mobile commerce in smart work, enabling users to use their mobile devices (especially mobile phones) for paying goods and services wherever they go. The appearance of m-payment is expected to provide us a convenient and bright future to enjoy. That is the common trend on over the world, but in Vietnam, although the number of smart phone users has been increasing rapidly, the adoption of m-payment system still didn't succeed completely. The research reviewed literature regarding mobile payment services, analyzed the impact of customer characteristics and system characteristics on m-payment adoption in Vietnam. To analyze the adoption behaviors of m-payment users, m-payment research model which consists of three customer-characteristics (m-payment trust, personal innovativeness, m-payment knowledge) and four m-payment system characteristics (mobility, reachability, convenience, compatibility) were studied. The results indicate that perceived usefulness, trust, and compatibility are the important predictors to the intention to use m-payment. This study will assist m-payment services suppliers in implementing appropriate business models and service strategies to successfully attract customer to use m-payment in Vietnam, allowing managers to exert appropriate investment, time, and effort for m-payment system development in designing smart working.

콜 대리업체 서비스에서 O2O 방식이 적용된 대리운전 사업 모델로의 소비자 전환 의도에 관한 연구: 카카오 드라이버를 중심으로 (Factors which Influence Customers' Intention to Switch from Call-Based Driver-for-hire Services to App-Based Driver-for-hire Services Based on Online to Offline (O2O) Business Model: Focusing on Kakao Driver service)

  • 김대원;정혜승
    • 한국전자거래학회지
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    • 제21권3호
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    • pp.51-78
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    • 2016
  • O2O(online to offline)가 온라인 상거래(e-commerce)의 새로운 트렌드가 되면서, 다채로운 분야에서 O2O와 기존 산업 간의 결합이 진행되고 있다. 본 연구에서는 이 중 대리운전 산업과 O2O 방식이 접목된 서비스(앱 대리)에 대한 소비자 수용 의사를 탐색했다. 구체적으로 본 연구에서는 기존의 대리운전 서비스 방식인 콜 대리 서비스(콜 대리)에서 O2O 방식이 접목된 앱 대리로의 소비 전환의도를 발생시키는 기제를 확인하고자 했다. 소비전환 의도에 대한 이론적 논의와 확장된 통합기술 수용이론을 토대로 변인을 도출하고, 설문 문항을 고안했다. 설문 조사는 기존의 콜 대리 서비스 경험을 보유한 500명을 대상으로 실시됐다. 연구 결과, 기존의 대리운전 서비스 체계인 콜 대리에 대한 불만족은 콜 대리에서 앱 대리로의 소비 전환의도를 높이는 요인으로 확인됐다. 콜 대리에 대한 충성도와 콜 대리에서 앱 대리로의 전환비용은 콜 대리에 대한 불만족과 콜 대리에서 앱 대리로의 소비 전환 의도 간 관계에서 조절변인으로서 기능을 하지 못하는 것으로 나타났다. 앱 대리 사용 시 기대되는 효과, 앱 대리 사용 과정의 편의성, 앱 대리 사용 과정에서 확보될 수 있는 도움이나 앱 대리 사용에 대한 사용자 개인의 지식의 정도, 그리고 앱 대리의 소비자 가격의 합리성에 대한 기대가 콜 대리에서 앱 대리로의 소비 전환 의도를 제고하는 요인으로서 유의한 영향을 미치는 것으로 확인됐다. 성별, 연령, 그리고 앱 대리 사용 경험은 전술한 앱 대리 선택에 영향을 미치는 요인과 앱 대리로의 소비전환 의도 간의 관계에서 조절 효과요인으로서는 유의하지 못한 것으로 파악됐다.

집단지성의 품질, 그 결정요인, 유용성의 관계: 수용자 관점에서 한국의 위키서비스와 Q&A 서비스의 비교 (Relationships between Collective Intelligence Quality, Its Determinants, and Usefulness: A Comparative Study between Wiki Service and Q&A Service in Perspective of Korean Users)

  • 주재훈;이스마틸라 노르마토프
    • Asia pacific journal of information systems
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    • 제22권4호
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    • pp.75-99
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    • 2012
  • Innovation can come from inside or outside organizations. Recently, organizations have begun turning to external knowledge more often, through various forms of collective intelligence (CI) as collaborative platform to solve complex problems. Several factors facilitate this CI utilization phenomenon. First, with the rapid development of Internet and social media, numerous web applications have become available to millions of the Internet users over the past few decades. Web 2.0 and social media have become innovative web applications that provide an environment for human social interaction and collaboration. Second, the diffusion of simple and easy-to-use technologies that enable users to interact and design web applications without programming skills have led to vast, previously unknown amounts of user-generated content. Finally, the Internet has enabled communities to connect and collaborate, creating a virtual world of CI. In this study, web enabled CI is defined as a composed ability of individuals who are acting as a single cognitive unit to achieve common goals, think reasonably, solve problems, make decisions, carry out complex tasks, and develop creative ideas collectively through participation and collaboration on the web. Although CI plays a critical role in organizational innovation and collaboration, the dubious quality of CI is still problem that is difficult to solve. In general, the quality level of content collected from the crowd is lower than that from professionals. Thus, it is important to identify determinants of CI quality and to analyze the relationship between CI quality and its usefulness. However, there is a lack of empirical study on the quality factors of web-enabled CI. There exist a variety of web enabled CI sites such as Threadless, iStockphoto or InnoCentive, Wikipedia, and Youtube. One of the most successful forms of web-enabled CI is the Wikipedia online encyclopedia, accessible all over the world. Another one example is Naver KnowledgeiN, a typical and popular CI site offering question and answer (Q&A) services. It is necessary to study whether or not different types of CI have a different effect on CI quality and its usefulness. Thus, the purpose of this paper is to answer to following research questions: ${\bullet}$ What determinants are important to CI quality? ${\bullet}$ What is the relationship between CI quality factors and the usefulness of web-enabled CI? ${\bullet}$ Does CI type have a moderating effect on the relationship between CI quality, its determinants, and CI usefulness? Online survey using Google Docs with email and Kakao Talk was conducted for collecting data from Wikipedia and Naver KnowledgeiN users. A totoal of 490 valid responses were collected, where users of Wikipedia were 220 while users of Naver KnowledgeiN were 270. Expertise of contributors, community size, and diversity of contributors were identified as core determinants of perceived CI quality. Perceived CI quality has significantly influenced perceived CI usefulness from a user's perspective. For improving CI quality, it is believed that organizations should ensure proper crowd size, facilitate CI contributors' diversity and attract as many expert contributors as possible. Hypotheses that CI type plays a role of moderator were partially supported. First, the relationship between expertise of contributors and perceived CI quality was different according to CI type. The expertise of contributors played a more important role in CI quality in the case of Q&A services such as Knowledge iN compared to wiki services such as Wikipedia. This implies that Q&A service requires more expertise and experiences in particular areas rather than the case of Wiki service to improve service quality. Second, the relationship between community size and perceived CI quality was different according to CI type. The community size has a greater effect on CI quality in case of Wiki service than that of Q&A service. The number of contributors in Wikipeda is important because Wiki is an encyclopedia service which is edited and revised repeatedly from many contributors while the answer given in Naver Knowledge iN can not be corrected by others. Finally, CI quality has a greater effect on its usefulness in case of Wiki service rather than Q&A service. In this paper, we suggested implications for practitioners and theorists. Organizations offering services based on collective intelligence try to improve expertise of contributeros, to increase the number of contributors, and to facilitate participation of various contributors.

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교육서비스수출 촉진을 위한 한국 대학교육 평가요인에 관한 연구: 중국인 유학생 관점에서 (A Study on the Evaluation Factors on Korean University Education for Promoting Educational Service Export from the Perspective of Chinese Student in Korea)

  • 홍성헌
    • 통상정보연구
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    • 제13권4호
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    • pp.463-484
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    • 2011
  • 본 연구의 목적은 한국의 교육서비스 수출활성화를 위해 대학교육 서비스품질의 평가요인과 속성을 도출하고 중국인 유학생들을 대상으로 각 요인들의 중요도와 만족도에 대해 어떻게 인식하는지를 실증 조사하였다. 본 연구에서는 다음과 4가지 연구문제를 제시하였다. 첫째, 대학교육 서비스품질 요인의 중요도 평가에 국립대 재학 유학생과 사립대 유학생간에 차이가 존재하는가? 둘째, 대학교육 서비스 품질 만족도에서 국립대 재학 유학생과 사립대 유학생간에 차이가 존재하는가? 셋째, 대학교육서비스 품질요인의 중요도 평가와 만족도 평가 간에 차이가 존재하는가? 넷째, 한국 대학교육 서비스품질 평가요인의 전반적 한국 대학교육서비스품질 만족에 미치는 상대적 영향력은 어떻게 다른가? 검증결과, 첫째, 국립대와 사립대 중국인 유학생들의 대학교육 서비스품질 중요도평가에 차이가 없는 것으로 나타났다. 둘째, 품질만족도에서 관계복지요인에서만 국립대와 사립대 간의 만족도 차이가 나타났다. 셋째, 국립대와 사립대 모두 서비스품질요인 중요도에 비해 실제 만족하는 정도와는 1% 유의 수준에서 매우 유의적인 차이가 있는 것으로 나타났다. 넷째, 강의요인과 교육시설요인만이 대학의 전반적 교육서비스 품질 평가요인 만족에 통계적으로 유의한 것으로 나타났다. 전반적 만족도에 대한 영향력은 강의요인이 교육시설보다 더 컸다. 본 연구의 결과는 대학당국이 외국학생 유치전략 수립 시교육서비스와 관련된 품질차원들을 중심으로 외국인 유학생을 위해서 적절한 시스템과 적절한 방안을 세워야 한다는 점을 시사한다.

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G4C 스마트 앱 서비스 특성이 사용의도에 미치는 영향: 한·중 비교 분석을 중심으로 (The Influence of Using Intention by G4C Smart Application Service Characteristics: Comparing Korea and China)

  • 상회강;김화경;이종호
    • 유통과학연구
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    • 제12권11호
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    • pp.85-100
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    • 2014
  • Purpose - Recently, the prevalence of high-speed mobile communication technology (4G) and mobile devices (smart phones, tablet PC, etc.) is leading innovative changes across all fields in society as well as business environments. Furthermore, a diversified mobile application service has spread rapidly through mobile devices such as smart phones and tablet PCs. Accordingly, the traditional E-government services paradigm has rapidly changed into mobile intelligence. To identify the influencing factors on the using intention of G4C smart app services, based on previous studies, the variables that influence using G4C smart app services are defined; these are user cognitive factors (perceived usefulness, perceived easiness), user characteristics factors (user innovativeness, self-efficiency, social influence), service quality factors (convenience, interactivity, accessibility), and system quality factors (instant connectivity, safety). Research design, data, and methodology - This is designed not only to collect data with a questionnaire survey (9/22/13~10/23/13) but also to test hypotheses with SEM by SPSS 21.0 and AMOS 21.0 in both Korea and China. All items are used with Likert 5 scales. A total of 643 questionnaires (Korea 318, China 325) are used. Results - The perceived usefulness and perceived easiness in user cognitive factors have positive influence on using intention. The user innovativeness, self-efficiency, and social factors in user characteristics factors have positive influences on using intention. The convenience, interactivity, and accessibility in service quality factors have positive influences on both reliability and using intention. Safety in system quality has positive influence on both reliability and using intention. Reliability has positive influence on using intention. The control variables (Korea and China) affect its control hypothesis. Strategies and implications are suggested to assist the public using the intention of smartphone's e-government services based on the results of the empirical analysis. The mobile application service can be considered a new emergence of the paradigm just like the government's on-line portal websites appeared in the past. Under this prevailing situation of mobile smart devices, to promote the success of e-government mobile APP services, accurate analysis and understanding of users should precede anything, to provide services to grasp and satisfy users' desire properly. Conclusions - This study proposes implications to help E-governmental officers and companies make strategies. First, this is expected to give some information on the understanding and knowledge regarding the process of G4C smart APP service based on the empirical study. Second, this helps to make future policies and ways about E-government G4C smart APP service. Third, it is proved that super speed mobile communication technology and devices including phones will be crucial to change the structure of E-government services in 2-3 years. Fourth, it is necessary to increase the trust and using intention of users. Fifth, considering what type of environment users are placed in, to present proper public information matching their inclination, is important. Finally, various ways of experiencing service to explore potential users and ceaseless public relations are required.

데이터 마이닝 기법을 이용한 추천 시스템의 구현 (An Implementation of Recommender System using Data Mining Techniques)

  • 이기욱;성창규
    • 한국컴퓨터정보학회논문지
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    • 제11권1호
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    • pp.293-300
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    • 2006
  • 추천 시스템은 사용자들에게 관심 품목을 찾거나 평가하는데 도움을 준다. 이런 시스템은 전자 상거래를 비롯하여 전자 도서관 같은 여러 영역에서 강력한 도구가 되었다. 소비자의 인구통계학적 및 과거 구매 행동에 대한 분석을 바탕으로 미래의 구매 행동을 예측하여 판매자가 고객에게 상품을 추천할 수 있다. 본 논문에서는 고객의 패턴이나 성향에 가장 적절한 상품을 탐색하여 고객의 만족도를 높여줄 수 있는 개인화 추천시스템의 설계 및 개발에 관하여 기술한다. 제안된 시스템은 데이터 마이닝의 연관규칙을 적용하여 고객의 구매를 예측할 수 있는 실시간 분석서비스를 제공할 수 있다.

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전자상거래 시대 국내 택배업의 경쟁력 향상 방안에 관한 연구 (A Study on the Domestic Small Package Express Service′s Competitive Power Improvement Plan at EC Times)

  • 박영태;정종식
    • 한국유통학회:학술대회논문집
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    • 한국유통학회 2002년도 춘계학술대회 발표논문집
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    • pp.31-59
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    • 2002
  • 최근 전자상거래가 급증하면서 택배시장이 급속히 성장하고 있다. 전자상거래를 통하여 거래가 이루어진 상품은 택배서비스를 통해 소비자에게 배송되고 있기 때문에 전자상거래를 통한 택배물량은 향후 지속적으로 증가할 것으로 예상되고 있다. 실제 전자상거래 업체들은 자체적인 택배시스템을 갖추지 않고 아웃소싱 형태로 전문 택배업체들에게 상품 운송을 전담시키고 있으며, 고객들도 욕구가 다양해져 자신이 원하는 장소까지 빠른 시간에 정확히 운송되는 택배를 선호하고 있다. 이와 함께, 택배업체들도 전화 뿐만 아니라 인터넷을 통해 주문요청을 받고 있어 택배수요를 더욱 촉진시키고 있다. 그러나 택배수요에 대한 증가에도 불구하고 상품 배달비용이 전체 구매가격에서 차지하는 비중이 상대적으로 높기 때문에 전자상거래를 통한 소액상품의 경우에 물류비 부담이 상당히 높아지고 있으며, 상품 판매 후 최종 소비자에게 전달되는 과정에서 상품의 안전성, 배송의 신속성 등의 미흡으로 대고객 서비스가 상당히 취약한 실정이다. 즉, 급증하는 전자상거래 물품 운송을 택배시스템의 하부구조가 제대로 지원하고있지 못하다는 지적이 나오고 있으며, 택배서비스에 대한 고객들의 욕구도 제대로 충족시키지 못하고있는 상황에 있다. 반면 일본의 야마토운수(주)와 같은 택배업체들은 고객의 욕구를 충족시키기 위하여 터미널이나 집배차량과 같은 하부시설과 화물추적정보시스템 부문에 과감한 투자를 하고 있고, B2B 또는 B2C 화물 접하 서비스, 인터넷을 통한 화물추적 등을 위안 새로운 택배서비스를 개발하여 고객의 욕구를 충족시키고 있을 뿐만 아니라 전자상거래의 활성화에도 기여하고 있다. 따라서 본 연구에서는 전자상거래시대 택배업의 일반적 개관을 살펴보고, 선진외국의 택배업 사례분석 및 시사점을 도출하여, 이를 바탕으로 국내 택배업의 경쟁력 향상 방안을 제시하여 보고자 한다.orms. Such a design offers an equally aesthetic experience for the interactor as they explore the meaning of the work. This design approach has been used constructively in many applications. The crucial concern is to determine how little or how much information must be presented for the interactor to achieve a suitable level of cognition. This is always a balancing act: too much difficulty will result in interactor frustration and the abandonment of the activity and too little will result in boredom leading to the same negative result In addition, it can be anticipated that the interactor will bring her or his own level of experiential cognition and/or accretion, to the experience providing reflective cognition and/or restructure the learning curve. If the design of the application is outside their present experience, interactors will begin with established knowledge in order to explore the new work. T

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영남지역(嶺南地域) 중고등학교학생(中高等學校學生)들의 보건의식행태조사(保健意識行態調査) 연구(硏究) (A Study on Health Awareness of Middle and High School Students in Yong Nam Area)

  • 김형남;남철현
    • 한국학교보건학회지
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    • 제4권2호
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    • pp.119-135
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    • 1991
  • The study was designed to gain necessary basic data order to grasp health knowledge, attitude, practice level of middle and high school students and to analyse th problem and to point out the method of improvement in the field of school health education. The survery was carried out through this reporter's interview for 2,400 students who attend to ten schools in Young Nam area during the period of a month from 25 the June to 25th July 1989. The result of this study can be summaried as follows. 1. The total number of answers on the question was 2,346. As for general characteristics the percent of female middle school students was 60.6% and the percent of male students was 77.7%, 45.9% of high school students was evening school students. 52.9% of middle school students and 42.3% of high school students were borne in rural area. 2. The percentage of unknown and misunderstanding for Epidemic Hepatitis infection was 46.3% of middle school students and 29.6% of high school students. 3. The percentage of unknown and misunderstanding for Epidemic Hemorrhage fever infection was 85.6% of middle school students and 66.9% of high school students. 4. The percentage of right knowledge for AIDS infection was 66.0% of middle school students and 90.4% of high school students. 5. The percentage of right knowledge for Typhoid infection was 47.8% of middle school students and 69.4% of high school students. 6. The percentage of unknown and misunderstanding for Tuberculosis infection was 71.6% of middle school students and 62.2% of high school students. 7. As for personal hygiene, the percentage of toothbrushing after every meal was high level : 44.2% of middle school students and 42.0% of high school students. 8. 60.9% of middle school students take a bath twice a week, 49.2% oh high school students take a bath a week. Times of bath of middle school students was higher than that of high school students. 9.The percentage of washing hand after using toilet was 42.1% of middle school students and 35.1% of high school students. 49.0% of middle school students and 55.1% of high school students wash hand sometimes after using toilet. 10. The percentage of change of underwear twice a week was 57.6% of middle school students and 49.8% of high school students. 11. The percentage of habit of unbalanced diet was 30.% of middle school students and 27.6% of high school students. 50.8% of middle school students and 51.7% of high school students have balanced diet. 12. Index of health practice of personal hygiene can be summarized as follows. A. A case of middle school students. 1) The percentage of health practice index in male and female was 49.6% and 48.1% respectively. Index of female students was higher than that of male students. 2) As for parent's occupation, public servants and company emplyee was upper level. Farming was low level. 3) As for income level, middle, level with 56.5% was highest in high income level and low level with 27.4% was highest in low income level. B. A case of high school students. 1) Middle level of health practice index was 46.0% of male students, upper and low level was 32.4% and 28.0% of female students respectively. 2) Middle level of health practice index was high in farming and company employee and upper level was high in commerce and service, low level with 60.0% was high in unemployed. 3) Upper practice index 35.7% appears in the rich and low practice index 38.3% appears in the poor. 13. Average points of Health practice about personal hygiene were as follows. (Full marks at 4). A. A case of middle school. Female (1.87 point) was higher than male (1.26 point). Night time (2.03 point) was higher than day time (1.66 point) and middle or small cities (2.17 point) are high than any other places. As for parent's occupation, students whose parents are company clerk get high marks (2.32) and ten students whose parent's job are service get next high marks (2.20). B. A case of high school. Female (1.53 point) was higher than male (1.22 point), as parents educational level were higher the point were higher, and as income level was higher, the points of health practice (1.78) were higher, and as for parents occupation, service get highest point (1.93) and commerce get next high point (1.86) public servant get low point (1.66). 14. The percentage of experience in smoking was 11.9% of middle school students and 60.9% of high school students. 15. The percentage of experience in inhalation of bond and administrating LSD was 4.3% of male middle school students, 8.4% of female middle school students, 6.9% of male high school students and 4.2% of female high school students. The knowledge level of communicable disease infection are very low in middle and high school students and practice level of personal hygiene are also very low. As a whole we can evaluate that middle and high school students are low level of health knowledge and practice. In conclusion, we must consider preparation for school health education program through establishing of health subjects in the carriculum, and securing of health education teachers and using materials and media program of health education. It is very important to establish macroscopic policy and strategy for public health education and to get people have right knowledge and practice for health.

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택배서비스의 새로운 택배요금 모델에 관한 연구 (A Study on the New Freight Charging Model for Parcel Service)

  • 송영심;박현성
    • 디지털융복합연구
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    • 제19권5호
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    • pp.135-144
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    • 2021
  • 국내택배는 전자상거래 활성화에 힘입어 매년 높은 성장률을 보이는 반면, 택배단가는 계속 떨어지고 있다. 낮은 택배단가로 택배사에 수익성 악화는 물론 소비자에게는 서비스 저하, 종사자에게는 과로 및 사고 등을 초래하여 택배요금 정상화를 위한 개선이 필요하다. 이 연구에서는 합리적인 요금체계 모델과 요금을 계산하는 시스템적인 접근방법을 제시하였다. 연구 방법은 화물의 부피와 무게로 부피중량(Voulumatirc Weight) 및 운임톤(Revenue Ton)을 반영하여 청구중량(Chargeable Weight)를 계산하고 택배원가을 토대로 새로운 택배요금 모델을 제시하였다. 또한 현장에서도 쉽고 편하고 합리적으로 요금을 결정할 수 있는 요금결정지원시스템을 개발하였다. 실증에서는 실제 거래되는 택배를 샘플링하여 요금차이를 검토한 결과, 부피보다는 중량에 의존하여 요금이 결정되고 있었으며 개인택배의 경우 63.5%, B2C택배의 경우 40%가 부적합으로 확인되었다. 택배현장에서 나타나는 부작용과 문제점을 해소하기 위한 대안으로 택배가격 개선방안 연구가 절실함에 이 연구가 활용될 수 있을 것이다.