• 한국의류학회지
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• 제31권9_10
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• pp.1333-1341
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• 2007

The purposes of the present study were to investigate the impact of a apparel brand and an ingredient brand on evaluation(perceived quality, favorable attitude, purchase intention) of apparel products, and to examine the differences in evaluations toward apparel products allied with ingredient brands between groups divided by product knowledge and leisure involvement. The subjects were 235 men and women aged 20 to 40. Two-by-two factorial design were employed. A series of ANOVA were used to determine if significant differences existed in evaluations of apparel products. There was a significant interaction effect of an apparel brand and an ingredient brand on evaluations of apparel products. Empirical results showed that ingredient brands would improve the consumers' perceived quality, favorable attitude and purchase intention toward apparel products. In addition, the results indicated that the respondents that had high leisure involvement and high product knowledge were more likely to evaluate apparel products based on the ingredient brand of the products. However, the respondents that had low leisure involvement and product knowledge were more likely to evaluate apparel products based on the host brand of the products.

• 지식경영연구
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• 제17권1호
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• pp.135-154
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• 2016

Absorptive capacity has been increasingly thought of as a potential source of innovation. From the knowledge management perspective, absorptive capacity is composed of a set of activities dealing with acquisition, assimilation, transformation, and exploitation of external and internal knowledge. This study investigates what relationship the absorptive capacity of individuals who have technical knowledge in the organization has with process innovation and product innovation. Mobile based survey was conducted from the employees working for the largest electronics manufacturer in Korea. The analyzed data was based on 156 responses from 199 participants. The analysis result shows that four phases of absorptive capacity such as acquisition, assimilation, transformation and exploitation have different effects on process innovation and product innovation, respectively. Specifically, transformation is found to be most critical in leading to innovation.

• 복식문화연구
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• 제24권3호
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• pp.301-314
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• 2016

The purpose of this study was to determine the gender differences in the relationships between knowledge of, attachment with, and attitude toward a parent brand and perceived risk of, attitude toward, and purchase intension of an extended product in the case of brand extension. A total of 300 survey questionnaires were distributed to 150 male and 150 female college students, and 275 responses were used for the final analysis. The results showed that for male college students, knowledge of the parent brand had a positive relationship with brand attachment with the parent brand, which in turn had a positive relationship with brand attitude toward the parent brand. Knowledge of the parent brand had a negative relationship with perceived risk of the extended product, which again had a negative relationship with attitude toward the extended product. In addition, for male college students, knowledge of the parent brand had a positive relationship with attitude toward the extended product, which also had a positive relationship with purchase intension of the extended product. For female college students, brand attachment with the parent brand had a positive relationship with brand attitude toward the parent brand, which also had a positive relationship with attitude toward the extended product. Brand attachment with the parent brand showed a negative relationship with perceived risk of the extended product, which also had a negative relationship with attitude toward the extended product.

• 한국유기농업학회지
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• 제23권2호
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• pp.185-206
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• 2015

This study aims to prepare a solution necessary for boosting the consumption of environment-friendly agricultural products, positively reflecting consumers' opinions that expect supplies of safe agricultural products to secure the domestic farms producing environment-friendly agricultural products and at the same time, to meet consumers' needs. As a result of the hypothesis testing, of the subjective knowledge in Hypothesis 1, product knowledge had an impact on attitude, while purchase knowledge and use knowledge after purchase were not significant. Of the subjective knowledge in Hypothesis 2, purchase knowledge and product knowledge had significant impacts on purchase intention. Brand image in Hypothesis 3 had a significant impact on attitude, while brand image in Hypothesis 4 had a significant impact on purchase intention. As a result of the mediated regression analysis of Hypothesis 5, all of the subjective knowledge, purchase knowledge, product knowledge and use knowledge after purchase had an impact on purchase intention, partially mediated by attitude, and brand image, too, had an impact on purchase intention, partially mediated by attitude.

• 지식경영연구
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• 제17권3호
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• pp.117-136
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• 2016

External knowledge search is critical to expand the firm's knowledge base, increasing the innovation performance. However, prior literature has paid less scholarly attention on the boundary condition of the search activity. In particular, the few literatures on the contingency factors are either conceptual or focus on the firm characteristics such as resources and capability. In this regard, this study argues the negative moderating effect of knowledge protection and environmental uncertainty of a firm on the positive relationship between external knowledge search and innovation performance, because these contingency factors hamper the reciprocity and the mutual trust between the firm and its external partner that provides knowledge needed in the innovation process. The empirical analysis is based on the sample drawn from Korean Innovation Survey, provided by STEPI in Korea. The sample consists of 1,637 respondent firms that experienced product innovation during the survey period. We could find statistically supporting results for the negative moderating effect on the positive relationship between external knowledge search and innovation performance. This study extends the academic debate on the boundary conditions of external knowledge search and provides managerial implications for successful product innovation.

• 한국의류학회지
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• 제27권11호
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• pp.1307-1317
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• 2003

The level of consumer knowledge has been gradually increased with the growth of living standard of consumer and the development of communication technology. The purpose of this study was to investigate the structure and measure of consumer knowledge and to find out relationship between objective knowledge and subjective knowledge. The subjects of this study were female adults from theirs twenties to theirs forties who lived in Seoul, Kyunggi or Incheon areas and Quota sampling method was used age and areas. The data were obtained from 603 questionnaires. Data were statistically analyzed using SPSS 10 and major statistical methods are mean, frequency, Pearson correlation coefficient, and Cronbach's $\alpha$ coefficient. The results are as follows: 1. Objective knowledge consisted of the product knowledge, brand knowledge, purchase knowledge and usage knowledge, and subjective knowledge consisted of experience and self-evaluation knowledge. 2. Consumer knowledge was related to the subjective knowledge and objective knowledge. But, there was relatively a low relationship between subjective knowledge and objective knowledge of apparel.

• 한국CDE학회논문집
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• 제9권3호
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• pp.192-202
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• 2004

This paper introduces an approach to semantic mapping using Product ontology for CPC environment. In CPC environment, it is necessary that the participants in a product life cycle should share the same understanding about the semantic of product terms. For example, they should know that although 'COMPONENT' and 'ITEM' are different word-expressions, they could have the same meaning. In order to handle such terms in the information system, it is desirable that the system automatically recognizes that the terms have the same semantics. Serving this purpose, we described an ontology design methodology using first order logic, knowledge interchange format, and knowledge engineering process. In our approach, we investigated domain knowledge of the Bill Of Material, and then designed Product ontology of it. Based on the ontology, we described syntactic translation, semantic translation, and semantic mapping procedure with an example.

• 한국정밀공학회:학술대회논문집
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• 한국정밀공학회 2003년도 춘계학술대회 논문집
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• pp.877-880
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• 2003

In a competitive and globalized business environment, the need for the green products becomes stronger. To meet these trends, the environmental assessment besides delivery, cost and quality of products should be considered as an important factor in new product development phase. In this paper. a knowledge-based approximate life cycle assessment system (KALCAS) for the collaborative design environment is developed to assess the environmental impacts in context of product concept development. It aims at improving the environmental efficiency of the product using artificial neural networks consisting of high-level product attributes and LCA results. The overall framework of the collaborative environment including KALCAS is proposed. This architecture uses the CO environment to allow users on a wide variety of platforms to access the product data and other related information. It enables us to trade-off the evaluation results between the objectives of the product development including the approximate environmental assessment in the collaborative design environment.

• 한국정밀공학회:학술대회논문집
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• 한국정밀공학회 2003년도 춘계학술대회 논문집
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• pp.1-4
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• 2003

Knowledge classification and expression of constructed knowledge have been main research issues in the field of knowledge representation. Constructed design knowledge of the former product loses its utility when new products with different structures are introduced to the market. In order to construct the design knowledge for a new product. designers need to reconstruct the design knowledge with new relationships. The design knowledge has been constructed with level trees, but it is difficult to rearrange the relations. Design DNA is proposed in this work in order to facilitate the rearrangement of design knowledge and give flexibility to knowledge structure. Design DNA is based on Layout-oriented domain knowledge and Function-oriented domain knowledge, which enables to generate new design knowledge that will result in new part geometries for given constraints on the part functions. Design DNA is applied to the design knowledge of lever system of the automatic transmission of passenger cars as an example.

• 지식경영연구
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• 제7권1호
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• pp.13-30
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• 2006

This study aims at exploring the relationships between knowledge activity, knowledge activity performance, and organizational performance. By adopting the balanced scorecard perspective, organizational performance was measured by product/service, customer and internal performances. Using data collected from the 36 Korean firms, this study found that knowledge creation activity was positively and significantly related to the organizational performance such as product/service performance, customer performance and internal performance. We also found that knowledge activity performance such as knowledge quality and user knowledge satisfaction mediated the positive relationship between knowledge sharing activity and internal performance.