• Title/Summary/Keyword: Keywords Analysis

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Semantic Network Analysis on the MIS Research Keywords: APJIS and MIS Quarterly 2005~2009

  • Lee, Sung-Joon;Choi, Jun-Ho;Kim, Hee-Woong
    • Asia pacific journal of information systems
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    • v.20 no.4
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    • pp.25-51
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    • 2010
  • This study compares and contrasts the intellectual development of the MIS field in Korea from 2005 to 2009 to that of international trends by using a keyword co-occurrence network analysis of the two flagship journals: APJIS and MIS Quarterly. From 316 research articles in these two journals, 132 unique and most frequently co-occurred keywords were put into analysis. The results of structural equivalence show a mild correlation between APJIS and MIS Quarterly. The e-commerce, trust, and technology adoption are the high frequency keywords in both journals. In Korea e-learning, purchasing, and recommendation systems turn out to be important keywords while outsourcing, research method, quantitative method, design research, information theory, and empirical research are in average international journals. This connotes that the Korean scholarship tends to focus more on practically oriented topics, but the clustering and relational mapping of research topics in each journal show a mild level of overlap with distinctive orientations due to intrinsic disparities depending on the concerned journals' geographical scopes, namely domestic or global.

Research Trends in Korean Journal of Acupuncture: Focus on Keywords Analysis (경락경혈학회지 연구동향 분석: 주요 키워드 분석을 중심으로)

  • Yoon, Da-Eun;Lee, In-Seon;Chae, Younbyoung
    • Korean Journal of Acupuncture
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    • v.39 no.1
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    • pp.3-7
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    • 2022
  • Objectives : The study's goal was to look at the research trends of articles published in the Korean Journal of Acupuncture. Methods : The Korean Journal of Acupuncture's website yielded a total of 882 articles. The VOSviewer application was used to visualize research trends from keywords. Results : A total of 87 keywords were found and visualized based on the average year of publication. The relevant characteristics and trends of basic acupuncture research published in Korean Journal of Acupuncture were determined by a network analysis based on the co-occurrences and publication year of keywords. Acupuncture, acupoint, herbal acupuncture, electroacupuncture, moxibustion, and meridian were the most frequently used keywords. Conclusions : This bibliometric study will give you a broad picture of research trends in Korean Journal of Acupuncture. These data may help to establish a timeline for the advancement of acupuncture basic research.

Text Mining-Based Analysis of Customer Reviews in Hong Kong Cinema: Uncovering the Evolution of Audience Preferences (홍콩 영화에 관한 고객 리뷰의 텍스트 마이닝 기반 분석: 관객 선호도의 진화 발견)

  • Huayang Sun;Jung Seung Lee
    • Journal of Information Technology Applications and Management
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    • v.30 no.4
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    • pp.77-86
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    • 2023
  • This study conducted sentiment analysis on Hong Kong cinema from two distinct eras, pre-2000 and post-2000, examining audience preferences by comparing keywords from movie reviews. Before 2000, positive keywords like 'actors,' 'performance,' and 'atmosphere' revealed the importance of actors' popularity and their performances, while negative keywords such as 'forced' and 'violence' pointed out narrative issues. In contrast, post-2000 cinema emphasized keywords like 'scale,' 'drama,' and 'Yang Yang,' highlighting production scale and engaging narratives as key factors. Negative keywords included 'story,' 'cheesy,' 'acting,' and 'budget,' indicating challenges in storytelling and content quality. Word2Vec analysis further highlighted differences in acting quality and emotional engagement. Pre-2000 cinema focused on 'elegance' and 'excellence' in acting, while post-2000 cinema leaned towards 'tediousness' and 'awkwardness.' In summary, this research underscores the importance of actors, storytelling, and audience empathy in Hong Kong cinema's success. The industry has evolved, with a shift from actors to production quality. These findings have implications for the broader Chinese film industry, emphasizing the need for engaging narratives and quality acting to thrive in evolving cinematic landscapes.

Coincidence Analysis of Keywords of the Journal of Korean Academy of Nursing with MeSH (대한간호학회지 게재 논문 주요어 분석(2003-2005년))

  • Jeong Geum-Hee;Ahn Young-Mee;Cho Dong-Sook
    • Journal of Korean Academy of Nursing
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    • v.35 no.7
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    • pp.1420-1425
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    • 2005
  • Purpose: We try to disclose how much the keywords of the papers from the Journal of the Korean Academy of Nursing coincide with MeSH terminologies and to understand the major subjects of the recent nursing research in Korea from keywords. Methods: Keywords of journals were extracted and compared with MeSH terms. The frequency of the appearance of each keyword was sorted by a descending order. Results: Coincidence rate of 1,235 keywords with MeSH terms was $51.6\%$. Out of them, depression, elderly, stress, self efficacy, quality of life, exercise, middle-aged women, and women appeared most frequently in descending order. Conclusion: Coincidence rate of the keywords with MeSH terms was at an acceptable level, however to improve it, the education of submitters and editorial board members are required, as well as the copy editor, to take a role in checking keywords. To infer the subjects of the research from keywords might well represent the recent topics of research work.

A Study on Recent Research Trend in Management of Technology Using Keywords Network Analysis (키워드 네트워크 분석을 통해 살펴본 기술경영의 최근 연구동향)

  • Kho, Jaechang;Cho, Kuentae;Cho, Yoonho
    • Journal of Intelligence and Information Systems
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    • v.19 no.2
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    • pp.101-123
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    • 2013
  • Recently due to the advancements of science and information technology, the socio-economic business areas are changing from the industrial economy to a knowledge economy. Furthermore, companies need to do creation of new value through continuous innovation, development of core competencies and technologies, and technological convergence. Therefore, the identification of major trends in technology research and the interdisciplinary knowledge-based prediction of integrated technologies and promising techniques are required for firms to gain and sustain competitive advantage and future growth engines. The aim of this paper is to understand the recent research trend in management of technology (MOT) and to foresee promising technologies with deep knowledge for both technology and business. Furthermore, this study intends to give a clear way to find new technical value for constant innovation and to capture core technology and technology convergence. Bibliometrics is a metrical analysis to understand literature's characteristics. Traditional bibliometrics has its limitation not to understand relationship between trend in technology management and technology itself, since it focuses on quantitative indices such as quotation frequency. To overcome this issue, the network focused bibliometrics has been used instead of traditional one. The network focused bibliometrics mainly uses "Co-citation" and "Co-word" analysis. In this study, a keywords network analysis, one of social network analysis, is performed to analyze recent research trend in MOT. For the analysis, we collected keywords from research papers published in international journals related MOT between 2002 and 2011, constructed a keyword network, and then conducted the keywords network analysis. Over the past 40 years, the studies in social network have attempted to understand the social interactions through the network structure represented by connection patterns. In other words, social network analysis has been used to explain the structures and behaviors of various social formations such as teams, organizations, and industries. In general, the social network analysis uses data as a form of matrix. In our context, the matrix depicts the relations between rows as papers and columns as keywords, where the relations are represented as binary. Even though there are no direct relations between papers who have been published, the relations between papers can be derived artificially as in the paper-keyword matrix, in which each cell has 1 for including or 0 for not including. For example, a keywords network can be configured in a way to connect the papers which have included one or more same keywords. After constructing a keywords network, we analyzed frequency of keywords, structural characteristics of keywords network, preferential attachment and growth of new keywords, component, and centrality. The results of this study are as follows. First, a paper has 4.574 keywords on the average. 90% of keywords were used three or less times for past 10 years and about 75% of keywords appeared only one time. Second, the keyword network in MOT is a small world network and a scale free network in which a small number of keywords have a tendency to become a monopoly. Third, the gap between the rich (with more edges) and the poor (with fewer edges) in the network is getting bigger as time goes on. Fourth, most of newly entering keywords become poor nodes within about 2~3 years. Finally, keywords with high degree centrality, betweenness centrality, and closeness centrality are "Innovation," "R&D," "Patent," "Forecast," "Technology transfer," "Technology," and "SME". The results of analysis will help researchers identify major trends in MOT research and then seek a new research topic. We hope that the result of the analysis will help researchers of MOT identify major trends in technology research, and utilize as useful reference information when they seek consilience with other fields of study and select a new research topic.

A Study on the Research Trend of Elementary Environmental Education through an Analysis of the Network of Author Keywords (저자 키워드 네트워크 분석을 통한 초등 환경교육의 연구 동향 탐색)

  • Kim, Dong-Ryeul
    • Journal of Korean Elementary Science Education
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    • v.36 no.2
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    • pp.113-128
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    • 2017
  • This study aims to investigate the research trend of elementary environmental education. Thus, author keywords were extracted from a total of 197 academic these related to elementary environmental education during two different periods when detailed goals were applied to the 2007 and 2009 revised curriculums respectively, and then this study analyzed the network of author keywords. The results of this study can be summarized as below. Firstly, as a result of analyzing the frequency of author keywords from academic theses related to elementary environmental education, this study discovered 369 author keywords from the period when detailed goals were applied to 2009 revised curriculum. Out of them, it was found that the keyword, 'climate change education', showed the highest frequency, followed by 'environmental literacy' and 'environmental perception', except such central keywords as 'environmental education' and 'elementary school student'. From the period when detailed goals were applied to the 2007 revised curriculum, a total of 394 author keywords were discovered, and the keyword, 'environmental literacy', showed the highest frequency, followed by 'environmental perception' and 'ESD (education for sustainable development)'. Secondly, as a result of analyzing the network of author keywords, this study found out that in the total number of network connections, average connection degree, density and clique, the period when detailed goals were applied to the 2007 revised curriculum was somewhat higher than the period when detailed goals were applied to the 2009 revised curriculum. As a result of analyzing the centrality of author keywords, this study found out that during both the periods, 'environmental perception' and 'environmental literacy' were high in degree centrality and betweenness centrality, except such central keywords as 'environmental education' and 'elementary school student'. As a result of analyzing the components of author keywords as sub-networks, this study discovered 9 components from the period when detailed goals were applied to the 2009 revised curriculum and 6 components from the period when detailed goals were applied to the 2007 revised curriculum. During both the periods, the largest component was composed of keywords high in degree centrality and betweenness centrality.

Identification of sentiment keywords association-based hotel network of hotel review using mapper method in topological data analysis (Topological Data Analysis 기법을 활용한 호텔 리뷰데이터의 감성 키워드 기반 호텔 관계망 구축)

  • Jeon, Ye-Seul;Kim, Jeong-Jae
    • The Korean Journal of Applied Statistics
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    • v.33 no.1
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    • pp.75-86
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    • 2020
  • Hotel review data can extract various information that includes purchasing factors that lead to consumption, advantages, and disadvantages for hotels. In particular, the sentiment keyword of the review data helps consumers understand the pros and cons of hotels. However, it is not efficient for consumers to read a large number of reviews. Therefore, it is necessary to offer a summary review to customers. In this study, we suggest providing summary information on sentiment keywords association as well as a network of hotels based on sentiment keywords. Based on a sentiment keyword dictionary, the extracted sentiment keywords associations construct the hotel network through topological data analysis based mapper. This hotel network allows a consumer to find some hotels associated with specific sentiment keywords as well as recommends the same related hotels. This summary information provides users with a summarized emotional assessment of hotels and helps hotel marketing teams understand consumers' perceptions of their hotel.

To Bid or Not to Bid? - Keyword Selection in Paid Search Advertising

  • Ma, Yingying;Sun, Luping
    • Asia Marketing Journal
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    • v.16 no.3
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    • pp.23-33
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    • 2014
  • The selection of keywords for bidding is a critical component of paid search advertising. When the number of possible keywords is enormous, it becomes difficult to choose the best keywords for advertising and then subsequently to assess their effect. To this end, we propose an ultrahigh dimensional keyword selection approach that not only reduces the dimension for selections, but also generates the top listed keywords for profits. An empirical analysis using a unique panel dataset from a large online clothes retailer that advertises on the largest search engine in China (i.e., Baidu) is presented to illustrate the usefulness of our approach.

Introducing Keyword Bibliographic Coupling Analysis (KBCA) for Identifying the Intellectual Structure (지적구조 규명을 위한 키워드서지결합분석 기법에 관한 연구)

  • Lee, Jae Yun;Chung, EunKyung
    • Journal of the Korean Society for information Management
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    • v.39 no.1
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    • pp.309-330
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    • 2022
  • Intellectual structure analysis, which quantitatively identifies the structure, characteristics, and sub-domains of fields, has rapidly increased in recent years. Analysis techniques traditionally used to conduct intellectual structure analysis research include bibliographic coupling analysis, co-citation analysis, co-occurrence analysis, and author bibliographic coupling analysis. This study proposes a novel intellectual structure analysis method, Keyword Bibliographic Coupling Analysis (KBCA). The Keyword Bibliographic Coupling Analysis (KBCA) is a variation of the author bibliographic coupling analysis, which targets keywords instead of authors. It calculates the number of references shared by two keywords to the degree of coupling between the two keywords. A set of 1,366 articles in the field of 'Open Data' searched in the Web of Science were collected using the proposed KBCA technique. A total of 63 keywords that appeared more than 7 times, extracted from 1,366 article sets, were selected as core keywords in the open data field. The intellectual structure presented by the KBCA technique with 63 key keywords identified the main areas of open government and open science and 10 sub-areas. On the other hand, the intellectual structure network of co-occurrence word analysis was found to be insufficient in the overall structure and detailed domain structure. This result can be considered because the KBCA sufficiently measures the relationship between keywords using the degree of bibliographic coupling.

A Study of Perception of Golfwear Using Big Data Analysis (빅데이터를 활용한 골프웨어에 관한 인식 연구)

  • Lee, Areum;Lee, Jin Hwa
    • Fashion & Textile Research Journal
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    • v.20 no.5
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    • pp.533-547
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    • 2018
  • The objective of this study is to examine the perception of golfwear and related trends based on major keywords and associated words related to golfwear utilizing big data. For this study, the data was collected from blogs, Jisikin and Tips, news articles, and web $caf{\acute{e}}$ from two of the most commonly used search engines (Naver & Daum) containing the keywords, 'Golfwear' and 'Golf clothes'. For data collection, frequency and matrix data were extracted through Textom, from January 1, 2016 to December 31, 2017. From the matrix created by Textom, Degree centrality, Closeness centrality, Betweenness centrality, and Eigenvector centrality were calculated and analyzed by utilizing Netminer 4.0. As a result of analysis, it was found that the keyword 'brand' showed the highest rank in web visibility followed by 'woman', 'size', 'man', 'fashion', 'sports', 'price', 'store', 'discount', 'equipment' in the top 10 frequency rankings. For centrality calculations, only the top 30 keywords were included because the density was extremely high due to high frequency of the co-occurring keywords. The results of centrality calculations showed that the keywords on top of the rankings were similar to the frequency of the raw data. When the frequency was adjusted by subtracting 100 and 500 words, it showed different results as the low-ranking keywords such as J. Lindberg in the frequency analysis ranked high along with changes in the rankings of all centrality calculations. Such findings of this study will provide basis for marketing strategies and ways to increase awareness and web visibility for Golfwear brands.