• Title/Summary/Keyword: Keyword Evaluation

Search Result 171, Processing Time 0.026 seconds

An exploratory analysis of the web-based keywords of fashion brands using big-data - Focusing on their links to the brand's key marketing strategies - (패션 브랜드 연관 키워드 변화 추이에 관한 빅데이터 기반 탐색적 연구 - 브랜드별 주요 마케팅 전략과의 연계성을 중심으로 -)

  • Heo, Junseok;Lee, Eun-Jung
    • The Research Journal of the Costume Culture
    • /
    • v.27 no.4
    • /
    • pp.398-413
    • /
    • 2019
  • This study empirically analyzed the influence of fashion brands' marketing issues on actual sales and consumer preference-focusing on evaluation trends of brands over time by using the theoretical background and big data provided through literature. This study examined the influence of three fashion brands (Balenciaga, Vetements, and Off-White) that have recently seen a drastic increase in the number of searched volumes through social networks. To identify the consumer-brand evaluations and trends and the marketing issues, the time period was divided into Groups A and B, which are from 2014 to 2015 and from 2016 to 2017, respectively. This study analyzed the frequency of overlapping keywords by using the R program to graphically visualize the changes over the timeline. Specifically, this analysis extracted data mainly related to bags, wallets and accessories for 2014-2015, but in 2016-2017, all four brands saw a vast increase in the frequency of searching product keywords related to clothing and footwear, and newly extracted ones were the top keywords. When analyzing the big data with these keywords as indicators, I confirmed that the products related to bags, wallets, and accessories were shifted to those related to apparel and footwear. Consumers previously recognized luxury brands such as Balenciaga as accessories-oriented brands that were focused on handbags and sunglasses, but now they are gaining popularity and recognition among consumers as a fashion brand.

Review of Clinical Research about the Treatment of Aphasia after Cerebrovascular Disease (뇌혈관질환 후 실어증의 한의학적 치료에 대한 국내 임상연구에 대한 고찰)

  • Koh, Ji-yoon;Son, Ah-hyun;Shin, Hyeon-su
    • The Journal of Internal Korean Medicine
    • /
    • v.39 no.6
    • /
    • pp.1105-1115
    • /
    • 2018
  • Objectives: The aim of this review is to investigate clinical studies on Oriental medicine treatment for aphasia after cerebrovascular disease. Methods: Using the keywords 'Aphasia', 'Oriental medicine', 'Stroke' 'Cerebral infarction', 'Cerebral hemorrhage', and 'Clinic', we searched domestic databases, including "NDSL (National Discovery for Science Leaders)", "Korean Traditional Knowledge Portal", "OASIS (Oriental Medicine Advanced Searching Integrated System)", and "RISS (Research Information Sharing Service)". Each keyword was not searched individually, but combined in various ways. To investigate recent trends, we limited our search to papers published after 2000. Papers that did not include a specific treatment method or did not match the subject "Aphasia after stroke" were excluded. Results: Using the searching method, 13 studies were found. Of these, 12 studies were in the form of case reports, while one was in the form of a non-randomized controlled trial. These studies showed positive results for the use of Oriental medicine in terms of the Korean version of the Western Aphasia Battery (K-WAB), the evaluation form on functional performance capability and accuracy of articulatory organs developed by Lee, aphasia screening test refered in 'Assessment in Speech-Language Pathology' and adapted properly to Korean, the Communicative Ability in Daily Living Test (CADLT), the Korean Version-Boston Naming Test (K-BNT), and language assessment items included in CNS, and NIHSS. Conclusions: Of the 12 case reports, 11 studies showed positive results of the use of Oriental medicine for treatment of aphasia after cerebrovascular disease. However, more sophisticated and large-scale clinical research on aphasia should be conducted.

A Systematic Review on Driving Rehabilitation of After Stroke (뇌졸중 환자의 운전재활에 관한 체계적 고찰)

  • Park, Bo-Ra
    • Journal of Society of Occupational Therapy for the Aged and Dementia
    • /
    • v.12 no.2
    • /
    • pp.37-46
    • /
    • 2018
  • Objective : The aims of this study is to investigate the research trends of driver rehabilitation in stroke patients through systematic consideration and suggests future research directions. Method : This study was conducted on a total of 6 subjects selected from 2008 to 2017. The analysis criteria were classified into qualitative level, published journal, evaluation tool, and keyword. Result : The study on the driving rehabilitation of stroke patients was the highest in IV and V levels at 33.32% each, and the most studies were published in 2014. The keywords of the study were 33.32% each related to driving and stroke. Conclusion : This study investigated the driving rehabilitation of stroke patients. Based on the results, it is necessary to continuously study the effects of various programs for driving rehabilitation in the future.

A Study on the Characteristic Analysis of Local Informatization in Chungcheongbuk-do: Focus on text mining (충청북도의 지역정보화 특성 분석에 관한 연구: 텍스트마이닝 중심)

  • Lee, Junghwan;Park, Soochang;Lee, Euisin
    • The Journal of the Korea Contents Association
    • /
    • v.21 no.10
    • /
    • pp.67-77
    • /
    • 2021
  • This study conducted topic modeling, association analysis, and sentiment analysis focused on text mining in order to reflect regional characteristics in the process of establishing an information plan in Chungcheongbuk-do. As a result of the analysis, it was confirmed that Chungcheongbuk-do occupies a relatively high proportion of educational activities to bridge the information gap, and is interested in improving infrastructure to provide non-face-to-face, untouched administrative services, and bridge the gap between urban and rural areas. In addition, it is necessary to refer to the fact that there is a positive evaluation of the combination of bio and IT in the regional strategic industry and examples of ICT innovation services. It has been confirmed that smart cities have high expectations for the establishment of various cooperation systems with IT companies, but continuous crisis management is necessary so that they are not related to political issues. It is hoped that the results of this study can be used as one of the methods to specifically reflect regional changes in the process of informatization.

Meta-Analysis of Associations Between Classic Metric and Altmetric Indicators of Selected LIS Articles

  • Vysakh, C.;Babu, H. Rajendra
    • Journal of Information Science Theory and Practice
    • /
    • v.10 no.4
    • /
    • pp.53-65
    • /
    • 2022
  • Altmetrics or alternative metrics gauge the digital attention received by scientific outputs from the web, which is treated as a supplement to traditional citation metrics. In this study, we performed a meta-analysis of correlations between classic citation metrics and altmetrics indicators of library and information science (LIS) articles. We followed the systematic review method to select the articles and Erasmus Rotterdam Institute of Management Guidelines for reporting the meta-analysis results. To select the articles, keyword searches were conducted on Google Scholar, Scopus, and ResearchGate during the last week of November 2021. Eleven articles were assessed, and eight were subjected to meta-analysis following the inclusion and exclusion criteria. The findings reported negative and positive associations between citations and altmetric indicators among the selected articles, with varying correlation coefficient values from -.189 to 0.93. The result of the meta-analysis reported a pooled correlation coefficient of 0.47 (95% confidence interval, 0.339 to 0.586) for the articles. Sub-group analysis based on the citation source revealed that articles indexed on the Web of Science showed a higher pooled correlation coefficient (0.41) than articles indexed in Google Scholar (0.30). The study concluded that the pooled correlation between citation metrics with altmetric indicators was positive, ranging from low to moderate. The result of the study gives more insights to the scientometrics community to propose and use altmetric indicators as a proxy for traditional citation indicators for quick research impact evaluation of LIS articles.

Evaluation of YouTube videos as sources of information about complex regional pain syndrome

  • Altun, Aylin;Askin, Ayhan;Sengul, Ilker;Aghazada, Nazrin;Aydin, Yagmur
    • The Korean Journal of Pain
    • /
    • v.35 no.3
    • /
    • pp.319-326
    • /
    • 2022
  • Background: As the internet usage becomes easily accessible, the patients are more frequently searching about diseases and medical/non-medical treatments. Considering that complex regional pain syndrome (CRPS) is a debilitating disease, it is important to check the information that patients are accessing. Therefore, this study aimed to investigate the reliability, sufficiency, and accuracy of the YouTube videos about CRPS. Methods: This study is a descriptive research which is derived by searching videos using the keyword 'complex regional pain syndrome' on YouTube. Relevance-based sequencing was used to sort the videos. Sources and video parameters were documented. To evaluate the accuracy, reliability and content quality of the videos, Global Quality Score, Journal of American Medical Association Benchmark Criteria and Modified DISCERN Questionnaire scales were used. Results: A total of 167 videos were included in this study. The majority of the videos originated from USA (80.2%, n = 134). The median number of views was 639 and the viewing rate was 73.3. Most of the videos had partially sufficient data and the interaction index viewing rate parameters for videos with high content quality were greater than videos with low content quality (P = 0.010, P = 0.014). Conclusions: Our results showed that videos about CRPS on YouTube mostly had partially sufficient data and include intermediate-high quality contents. Moreover, high-content quality videos had higher viewing rates, interaction indexes, number of likes, longer durations, as well as better reliability and accuracy scores. Videos with high quality and reliable content are needed to reduce misinformation about CRPS.

Research Trends Analysis on ESG Using Unsupervised Learning

  • Woo-Ryeong YANG;Hoe-Chang YANG
    • The Journal of Economics, Marketing and Management
    • /
    • v.11 no.3
    • /
    • pp.47-66
    • /
    • 2023
  • Purpose: The purpose of this study is to identify research trends related to ESG by domestic and overseas researchers so far, and to present research directions and clues for the possibility of applying ESG to Korean companies in the future and ESG practice through comparison of derived topics. Research design, data and methodology: In this study, as of October 20, 2022, after searching for the keyword 'ESG' in 'scienceON', 341 domestic papers with English abstracts and 1,173 overseas papers were extracted. For analysis, word frequency analysis, word co-occurrence frequency analysis, BERTopic, LDA, and OLS regression analysis were performed to confirm trends for each topic using Python 3.7. Results: As a result of word frequency analysis, It was found that words such as management, company, performance, and value were commonly used in both domestic and overseas papers. In domestic papers, words such as activity and responsibility, and in overseas papers, words such as sustainability, impact, and development were included in the top 20 words. As a result of analyzing the co-occurrence frequency of words, it was confirmed that domestic papers were related mainly to words such as company, management, and activity, and overseas papers were related to words such as investment, sustainability, and performance. As a result of topic modeling, 3 topics such as named ESG from the corporate perspective were derived for domestic papers, and a total of 7 topics such as named sustainable investment for overseas papers were derived. As a result of the annual trend analysis, each topic did not show a relatively increasing or decreasing tendency, confirming that all topics were neutral. Conclusions: The results of this study confirmed that although it is desirable that domestic papers have recently started research on consumers, the subject diversity is lower than that of overseas papers. Therefore, it is suggested that future research needs to approach various topics such as forecasting future risks related to ESG and corporate evaluation methods.

Group-wise Keyword Extraction of the External Audit using Text Mining and Association Rules (텍스트마이닝과 연관규칙을 이용한 외부감사 실시내용의 그룹별 핵심어 추출)

  • Seong, Yoonseok;Lee, Donghee;Jung, Uk
    • Journal of Korean Society for Quality Management
    • /
    • v.50 no.1
    • /
    • pp.77-89
    • /
    • 2022
  • Purpose: In order to improve the audit quality of a company, an in-depth analysis is required to categorize the audit report in the form of a text document containing the details of the external audit. This study introduces a systematic methodology to extract keywords for each group that determines the differences between groups such as 'audit plan' and 'interim audit' using audit reports collected in the form of text documents. Methods: The first step of the proposed methodology is to preprocess the document through text mining. In the second step, the documents are classified into groups using machine learning techniques and based on this, important vocabularies that have a dominant influence on the performance of classification are extracted. In the third step, the association rules for each group's documents are found. In the last step, the final keywords for each group representing the characteristics of each group are extracted by comparing the important vocabulary for classification with the important vocabulary representing the association rules of each group. Results: This study quantitatively calculates the importance value of the vocabulary used in the audit report based on machine learning rather than the qualitative research method such as the existing literature search, expert evaluation, and Delphi technique. From the case study of this study, it was found that the extracted keywords describe the characteristics of each group well. Conclusion: This study is meaningful in that it has laid the foundation for quantitatively conducting follow-up studies related to key vocabulary in each stage of auditing.

Exploring the possibility of using ChatGPT and Stable Diffusion as a tool to recommend picture materials for teaching and learning

  • Soo-Hwan Lee;Ki-Sang Song
    • Journal of the Korea Society of Computer and Information
    • /
    • v.28 no.4
    • /
    • pp.209-216
    • /
    • 2023
  • In this paper, artificial intelligence agents ChatGPT and Stable Diffusion were used to explore the possibility of educational use by implementing a program to recommend picture materials for teaching and learning according to the class topic entered by teachers. The average time spent recommending all picture materials is about 6 minutes. In general, pictures related to keywords were recommended, and the letters in the recommended pictures could only know the intention to represent the letters, and the letters could not be recognized and the meaning could not be known. However, further research seems to be needed on the fact that the type or content of the recommended picture depends entirely on the response of ChatGPT and that it is not possible to accurately recommend the picture for all keywords. In addition, it was concluded that it is true that the recommended picture is related to the keyword, but the evaluation of whether it has educational value is the subject of discussion that should be left to the judgment of human teachers.

A study of changes in user experience and service evaluation - Topic modeling of Netflix app reviews (사용자 경험과 서비스 평가의 변화에 관한 연구 - 넷플릭스 앱 리뷰 토픽 모델링을 통해)

  • Seon Yeong Yu;Mi Jin Noh;Yang Sok Kim;Mu Moung Cho Han
    • Smart Media Journal
    • /
    • v.12 no.6
    • /
    • pp.27-34
    • /
    • 2023
  • As Netflix usage has increased due to the COVID-19 pandemic, users' experiences with the service have also increased. Therefore, this study aims to conduct topic modeling analysis based on Netflix review data to explore the changes in Netflix user experience and service before and after the COVID-19 pandemic. We collected Netflix app review data from the Google Play Store using the Google Play Scraper library, and used topic modeling to examine keyword differences between app reviews before and after the pandemic. The analysis revealed four main topics: Netflix app features, Netflix content, Netflix service usage, and Netflix overall reviews. After the pandemic, when user experience increased, users tended to use more diverse and detailed keywords in their reviews. By using Netflix review data to analyze users' opinions, this study shows the changes in user experience of Netflix services before and after the pandemic, which can be used as a guide to strengthen competitiveness in the competitive OTT market.