• Industry Promotion Research
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• v.8 no.1
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• pp.103-110
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• 2023

This study targeted KakaoTalk app users, mainly in Seoul and the metropolitan area, and verified the factors that had a significant impact on the intention to continuously use the app through KakaoTalk contents. Among various content characteristics, five variables were used to verify the variables that had the greatest influence on the intention to continue using, and the ones that did not. As a result of testing the five hypotheses, it was found that convenience, enjoyment, informativeness, and perceived usefulness had a significant positive(+) effect on the intention to continue using, but intimacy did not. From this, it can be determined that the majority of users use the app content because it is useful and informative, rather than because they have a sense of familiarity. In this way, the purpose of this study is to provide empirical help to factors closely related to the intention of continuous use in deriving priorities to be considered in the service planning stage as well as in terms of technical design of contents when developing mobile apps in the mobile app industry as a whole and in the field in the future. I want to provide it, but there is a meaning.

• The Journal of the Korea Contents Association
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• v.14 no.4
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• pp.287-296
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• 2014

Given rapid growth of mobile messenger services (MMSs) such as KakaoTalk, Line, and Wechat, it has become critical to understand the mechanisms that lead to user loyalty in the MMS context. In this regard, this study examined key factors of user loyalty in the MMS environment. We posit attitudinal loyalty and IT expertise as key drivers of behavioral loyalty. In addition, the impacts of perceived usefulness and emotion on attitudinal loyalty were examined. Data collected from 235 KakaoTalk users who have used more than 1 year were empirically tested against a research model using partial least squares. The analysis results found that both attitudinal loyalty and IT expertise play an important role in enhancing behavioral loyalty in the MMS context. The findings of this study indicate that perceived usefulness and positive emotion significantly influence attitudinal loyalty, whereas negative emotion negatively affects it. The analysis results provide several insights that can help MMS providers understand the role of emotion in enhancing user loyalty.

• Journal of Digital Convergence
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• v.13 no.1
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• pp.455-461
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• 2015

while the mobile game is the publishing of KakaoTalk, mobile game industry, became the opportunity for more growth. However, after two years in service, this time in a number of games has a service Kakaogame, but out Profitable game is out steadily, as compared to the service game was in early Kakaogame many I was reduced. Everyone hurried game of in feature If you get a good game is depending of course also Profitable model. Although domestic mobile game is a lot of publishing of KakaoTalk, in order to the competition between the same kind of game because it is similar to everyone game, profit structure in the game is important. Under the paper to find a direction that can be maximized through the previous study the benefits of typical Profitable model used Kakaogame has been presented in the direction of a new Profitable model.

• Korean Journal of Community Nutrition
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• v.16 no.6
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• pp.697-705
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• 2011

This study was conducted to investigate the effects of real time communication digital photography method using Kakao Talk application in smart-phone for the fortification of food consumption monitoring and weight reduction. Thirty-four female college students were randomly assigned to the camera-phone (CP) group or smart-phone (SP) group. Each group participated in the weight control program for 8 weeks. The mean energy intake of CP group during program was 1353.5 kcal and the SP group consumed 1289.2 kcal. The total energy intake of both groups was significantly decreased during the program. The CP group lost 1.9 kg of body weight and 1.9% of body fat and the SP group lost 4.3 kg of body weight and 3.0% of body fat. The body weight was significantly decreased in the SP group compared to the CP group. The triglyceride and total cholesterol, and LDL-cholesterol level of SP group were significantly decreased during the program. However, there were no significant changes in CP group during the program. Also there were no significant changes in lipid profile between two groups. In this study, it is considered that real time communication digital photography method using Kakao Talk application in smart-phone might influence weight control through a trained consumption monitoring. Therefore, smart-phone can lead individuals to rely more heavily on easy-to-monitor visual cues.

• The Journal of the Convergence on Culture Technology
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• v.5 no.3
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• pp.215-227
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• 2019

This study empirically explores the effects of SNS use and the individual differences as the self-esteem on the social connectedness. The study results show that the higher self-esteem, the more use the Instagram and the Kakao Talk, which implies that the individual who has the more pro-social propensity uses the more diverse SNS. In contrast, the twitter shows the opposite pattern compared to the Instagram and Kakao Talk in terms of the SNS use according to the degree of the self-esteem. It also shows that women use the more SNS and the cell phone compared to the men do, whereas men use the more Internet than women do. The study results show that the more SNS use and the higher self-esteem, the higher social connectedness. Among the diverse SNS, only the Instagram shows the statistically positive effect on the social connectedness, which implies that the more the Instagram use, the more active in off-line social meetings.

• Journal of the FoodService Safety
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• v.2 no.2
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• pp.97-102
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• 2021

The purpose of this study was to investigate the effect of developing and continuously providing on-line hygiene education programs on the improvement of hygiene conditions in children's cafeterias. As a result of the 2020 sanitation and safety checklist analysis, 6 items (personal hygiene, separate use, clean ventilation, temperature control of refrigerators, country of origin, food distribution) were derived and on-line hygiene education programs for each of 6 items were produced. ① Customized educational materials and self-inspection checklists were provided to 208 children's cafeterias. After that, educational videos were provided through Kakao Talk twice a week for 6 months, and they were made available for viewing at any time through YouTube upload, ③ Kakao Talk Through this, a quiz related to the educational video was conducted to give feedback for interaction with the cook. As a result of analyzing the total hygiene and safety checklist score of all registered facility catering centers by visit order, in 2020 it was 82.8 points/100 points, but in 2021, it was 84.2 points (1st round), 89.3 points (2nd round), 91.4 points (3 points) The score improved significantly (p<0.001) as the on-line hygiene education program continued. As a result, significant (p<0.001) changes were observed in the items of 'Knife, chopping board' and 'Sanitation clothes, sanitary hat, sanitary shoes, apron, and sanitary gloves', confirming a clear improvement effect. Therefore, it is considered that the on-line hygiene education program will play a positive role in showing a lasting effect on improving hygiene management in children's cafeterias.

• Journal of Internet Computing and Services
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• v.22 no.6
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• pp.151-162
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• 2021

Steganography is an advanced technique that hides secret messages by transforming them into subtle noise and spreading them within multimedia files such as images, video and audio. This technology has been exploited in a variety of espionage and cyber attacks. SNS messenger is an attractive SNS Service platform for sending and receiving multimedia files, which is the main medium of steganography. In this study, we proposed two noble steganography communication techniques that guarantee the complete reception rate through the use of thumbnail images in the SNS messenger environment. In addition, the feasibility was verified through implementation and testing of the proposed techniques in a real environment using KakaoTalk, a representative SNS messenger in south korea. By proposing new steganography methods in this study, we re-evaluate the risk of the steganography methods and promoted follow-up studies on the corresponding defense techniques.

• Annual Conference of KIPS
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• 2023.05a
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• pp.368-369
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• 2023

대화 데이터 기반 광고 추천은 광고 마케팅에서 고객 맞춤형 광고 제공, 마케팅 효과 극대화 등을 위한 중요한 기술로 주목받고 있다. 본 논문에서는 모바일 인스턴스 메신저인 카카오톡 대화창에서 발생한 텍스트 데이터를 기반으로 대화 내용을 분석하여 대화 주제별 적절한 광고 키워드를 제안한다. 이를 위해 주제별 대화 내용을 미용, 식음료, 상거래로 세분하고 KoNLPy 의 Okt 를 이용하여 텍스트 전처리를 수행하고 키워드별로 빈도수를 뽑아 워드 클라우드를 제시한다. 또한, 잠재 디리클레 할당(Latent Dirichlet Allocation, LDA)을 기반으로 대화 주제를 세분화한 뒤 라벨링을 통해 주제별 대화 키워드를 분석한다. 실험 결과, 대화 주제를 온라인 쇼핑, 헤어, 뷰티 관리, 음식으로 나눌 수 있었으며, 토픽별 상위 키워드를 Word2Vec 을 통해 특정 단어와 유사한 키워드를 도출하여 적절한 광고 키워드를 제시할 수 있었다.

• Korean Journal of Clinical Pharmacy
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• v.30 no.4
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• pp.243-249
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• 2020

Background: Despite the increased use of direct-acting oral anticoagulants, warfarin is still recommended as first-line therapy in patients with mechanical valves or moderate to severe mitral stenosis. Anticoagulation management services (AMSs) are warranted for patients receiving warfarin therapy due to the complexity of warfarin dosing and large interpatient variability. To overcome limited health care resources, we developed a messenger app-based chatbot that provides information to patients taking warfarin. Methods: We developed "WafarinTalk" as an add-on to the open-source messenger app KakaoTalk. We developed the prototype chatbot after building a database containing seven categories: 1) dosage and indications, 2) drug-drug interactions, 3) drug-food interactions, 4) drug-diet supplement interactions, 5) monitoring, 6) adverse events, and 7) precautions. We then surveyed 30 pharmacists and 10 patients on chatbot reliability and on participant satisfaction. Results: We found that 80% of the pharmacists agreed on the consistency of chatbot responses and 44% agreed on the appropriateness of chatbot. Furthermore, 47% of pharmacists said that they were willing to recommend the chatbot to patients. Of the seven categories, information on drug-food interaction was the most useful; 90% of patients said they were satisfied with the chatbot and 100% of patients said they were willing to use it when they were unable to see a pharmacist. We updated the prototype chatbot with feedback from the survey. Conclusion: This study showed that warfarin-related information could be provided to patients through a messenger application-based chatbot.

• International Journal of Internet, Broadcasting and Communication
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• v.12 no.3
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• pp.233-243
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• 2020

The purpose of this study was to investigate the changes in the use of mobile phones due to COVID-19. The subjects of this study were those who lived in Jeju City and used their own mobile phone for more than 2 years, and were included in adult men and women aged 15 to 80 years old. The purpose of this study was explained and a questionnaire survey was conducted on 156 people who agreed. The survey period lasted from June 15 to July 4, 2020. As a result, the daily use time and function of the mobile phone, which were used more than before the occurrence of COVID-19, increased. This was a statistically significant trend (p<0.001) with increasing trend after COVID-19 in all age groups. In addition, in the mobile phone function, all age groups used more 'KakaoTalk' than 'call', but it was found that only the group with less than 1 hour of daily using time used the call function a lot.