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시선추적장치를 활용한 은행 브랜드 로고의 시각적 주의집중도 분석 연구 (Analysis of Visual Attention in Bank Brand Logo using Eye-Tracking)

  • 박민희;황미경;김치용;권만우
    • 한국멀티미디어학회논문지
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    • 제23권9호
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    • pp.1210-1218
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    • 2020
  • This study selected brand logos of six South Korean and Chinese banks including KB, IBK, SH, ICBC, ABC, and SISB, conducted Eye Tracking experiment among 36 South Korean and Chinese university students(Nine male and female students, respectively), and analyzed the difference of visual attention of consumers on bank brand logo, symbol, Korean/Chinese character logo types as well as the difference of visual attention of these consumers on English logo types. Results were represented by using statistics and visualization including GAZEPLOT, HEATMAP, and visual expression. Results showed that most generally gazed logo types more often and longer than symbols when they watched bank brand logos. A slight difference was observed between both groups in terms of gazing English logo types. This study has a implication that it proposed the possibility of drawing quantitative and reliable outcomes by utilizing eye tracking device and approaching in an objective standpoint beyond a methodological aspect on bank brand logo primarily leaning over the analysis of case research or design development. Moreover, findings are expected to serve as basic data for proposing the direction of special bank brand logo design and marketing strategies.

Molecular and Morphologic Identification of Spirometra ranarum Found in the Stool of African Lion, Panthera leo in the Serengeti Plain of Tanzania

  • Eom, Keeseon S.;Park, Hansol;Lee, Dongmin;Choe, Seongjun;Kang, Yeseul;Bia, Mohammed Mebarek;Lee, Sang-Hwa;Keyyu, Julius;Fyumagwa, Robert;Jeon, Hyeong-Kyu
    • Parasites, Hosts and Diseases
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    • 제56권4호
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    • pp.379-383
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    • 2018
  • The present study was performed with morphological and molecular analysis (cox1 and nad1 mitochondrial genes) to identify the proglottids of spirometrid tapeworm found in the stool of an African lion, Panthera leo, in the Serengeti plain of Tanzania. A strand of tapeworm strobila, about 75 cm in length, was obtained in the stool of a male African lion in the Serengeti National Park ($34^{\circ}$ 50' E, $02^{\circ}$ 30' S), Tanzania, in February 2012. The morphological features of the adult worm examined exhibited 3 uterine coils with a bow tie appearance and adopted a diagonal direction in the second turn. The posterior uterine coils are larger than terminal uterine ball and the feature of uteri are swirling rather than spirally coiling. The sequence difference between the Spirometra species (Tanzania origin) and S. erinaceieuropaei (GenBank no. KJ599680) was 9.4% while those of S. decipiens (GenBank no. KJ599679) differed by 2.1% in the cox1 and nad1 genes. Phylogenetic tree topologies generated using the 2 analytic methods were identical and presented high level of confidence values for the 3 major branches of the 3 Spirometra species in the cox1 gene. The morphological and molecular findings obtained in this study were nearly coincided with those of S. ranarum. Therefore, we can know for the first time that the African lion, Panthera leo, is to the definitive host of this tapeworm.

한국 인터넷전문은행의 발전전략에 관한 연구 (A Study on the Developmental Strategy of the Korean Internet Primary Bank)

  • 김소정;김주연;오수빈;전성원;허남윤;원종권;황혜정;장영현
    • 문화기술의 융합
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    • 제3권2호
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    • pp.37-42
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    • 2017
  • 인터넷(ICT)과 은행(금융)이 융합하여 형성된 인터넷전문은행은 핀테크의 결정체라고 불리며 최근 급속한 성장속도를 보이고 있다. 현재 한국의 대표적인 인터넷전문은행으로는 'K뱅크'와 '카카오뱅크'가 있으며, 출범과 동시에 'IT 금융 혁신의 시작'이라는 반응을 얻고 있다. 인터넷전문은행의 편리한 금융서비스를 이용하며 시간적 금융적인 장점을 극대화하는 사용자도 있지만, 신규은행인 단점으로 거래계좌를 검색해도 사기 등의 잘못 악용된 전적을 찾을 수 없기 때문에 중고물품 거래를 악용한 단 한 명의 사기판매자로 인한 피해금액만도 2,000만원을 상회하는 경우도 있다. 본 논문에서는 인터넷전문은행의 최신 동향을 분석하고 피해/긍정사례들을 제시, 분석하며 인터넷전문은행의 피해 예방 방법과 발전전략을 연구, 제안한다.

Isolation and characterization of a novel short-chain alcohol dehydrogenase gene from Panax ginseng

  • Kim, Yu-Jin;Shim, Ju-Sun;Lee, Jung-Hye;Jung, Dae-Young;Sun, Hwa;In, Jun-Gyo;Yang, Deok-Chun
    • BMB Reports
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    • 제42권10호
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    • pp.673-678
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    • 2009
  • The cDNA of alcohol dehydrogenase (PgADH) was isolated and characterized from the leaf of Panax ginseng. The cDNA had an open reading frame of 801 bp and a deduced amino acid sequence of 266 residues. The calculated molecular mass of the mature protein is approximately 29 kDa with a predicated isoelectric point of 6.84. Homology analysis revealed that the deduced amino acid of PgADH shares a high degree of homology with the short-chain ADH proteins of other plants. Genomic DNA hybridization analysis indicated that PgADH represents a multi-gene family. The expression of PgADH under various environmental stresses was analyzed at different time points using real-time PCR. ABA, SA and especially JA (80-fold) significantly induced PgADH expression within 24 h of treatment. The positive responses of PgADH to abiotic stimuli suggest that ginseng ADH may protect against hormone-related environmental stresses.

Development and characterization of nine microsatellite loci from the Korean hare (Lepus coreanus) and genetic diversity in South Korea

  • Kim, Sang-In;An, Jung-Hwa;Choi, Sung-Kyoung;Lee, Yun-Sun;Park, Han-Chan;Kimura, Junpei;Kim, Kyung-Seok;Min, Mi-Sook;Lee, Hang
    • Animal cells and systems
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    • 제16권3호
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    • pp.230-236
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    • 2012
  • The Korean hare, Lepus coreanus, is an important mammal in ecosystem food chains, and is distributed across the entire Korean peninsula and northeastern China. Polymorphic microsatellite loci were developed using the biotinenrichment technique for use in population genetics studies. Five trinucleotide and four dinucleotide microsatellite loci were selected and tested on 22 Korean hare specimens collected from Gangwon Province and Gyeongsangbuk Province in South Korea. The number of alleles across the two sampling regions ranged from three to nine with a mean of 6.1. Mean observed and expected heterozygosities and polymorphic information content were 0.540, 0.627 and 0.579, respectively. Only one locus, Lc06, showed departure from Hardy-Weinberg equilibrium after applying the Bonferroni correction. Four microsatellites, Lc01, Lc03, Lc12, and Lc19, satisfied the criteria to serve as a core set of markers recommended for population genetics studies. These new microsatellite markers will be widely applicable to future genetic studies for management and conservation of the Korean hare and related species, including assessment of the genetic diversity and population structure of L. coreanus.

Do Firm and Bank Level Characteristics Matter for Lending to Firms during the Financial Crisis?

  • Lee, Mihye
    • 산경연구논집
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    • 제9권5호
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    • pp.37-46
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    • 2018
  • Purpose - This paper explores the determinants of bank lending to firms during and after the global financial crisis using firm- and bank-level data to answer the questions what caused the contraction of lending to firms despite the loosening monetary policy during this crisis period. Research design, data, and methodology - We investigate the effects of the monetary policy that followed the global financial crisis on firms borrowing. We use a dynamic panel model to address how firms lending respond to monetary policy. The data are obtained from CRETOP and we consider the manufacturing sector for the analysis to control for unobserved heterogeneity such as industry-specific shocks. Results - The findings from the empirical analysis suggest that both bank- and firm-level characteristics are significant determinants of bank lending. Especially, we find that corporate risk, measured by default risk, is one of the key factors that led to a decline in lending during the crisis. Conclusions - This paper shows that companies borrow more from liquid banks, and high bank capital can also contribute to an increase in a firm's borrowing from banks. Especially, the results confirm that the default rate measured at the firm level has increased during and after the global financial crisis, which implies that default risk interplays with other firm and bank-level characteristics.

토양시드뱅크에 의한 식생복원 가능성에 관한 연구 (A Study on the Potential Contribution of Soil Seed Bank to the Revegetation)

  • 고정현
    • 한국환경복원기술학회지
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    • 제10권6호
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    • pp.99-109
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    • 2007
  • The main objectives of this comparative study were 1) to compare the floristic similarity of species composition between the extant vegetation and seedlings from soil seed bank and 2) to quantify the potential contribution of soil seed bank to revegetation of forest in a constructed area, which is called "ecological impact mitigation" in conjunction with the power plant extension. Forest topsoil of seven plots was collected from the surface soil after measurements were taken on the ground vegetation in each plot. A greenhouse experiment was conducted and monitored to analyze the germination potential of soil seed bank. The forest topsoil was spread on plastic trays ($0.7m^2{\times}7$) filled with a 5cm layer of sterilized potting mix. The results of monitoring for 2 years in a greenhouse were as follows : 1) seedlings of soil seed bank per 4.9$m^2$ were 1,269 with 36 species (1st year) and 2,615 with 25 species (2nd year). 2) 38${\pm}$8% of the flora species were germinated from soil seed bank. It can be concluded that the use of soil seed bank would be effective to promote establishment of diverse species and vegetation. However, it behooves to continue monitoring on succession of vegetation and pursue revegetation with other methods for ecological restoration. Finally, adequate topsoil deposit and gathering methods should be studied properly.

고려인삼으로부터 Cinnamyl Alcohol Dehydrogenase 유전자의 분리 및 특성 (Molecular Cloning and Characterization of the Gene Encoding Cinnamyl Alcohol Dehydrogenase in Panax ginseng C.A. Meyer)

  • 라마;심주선;김유진;정대영;인준교;이범수;양덕춘
    • 한국약용작물학회지
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    • 제17권4호
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    • pp.266-272
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    • 2009
  • Cinnamyl alcohol dehydrogenase (CAD, EC 1.1.1.95), catalyzes the reduction of hydroxycinnamaldehydes to give hydroxycinnamyl alcohols, or "monolignols," the monomeric precursors of lignin. Lignins are important components of cell walls and lignified secondary cell walls play crucial roles in long distance transport of water and nutrients during plant growth and development and in plant defense against biotic and abiotic stresses. Here a cDNA clone containing a CAD gene, named as PgCAD, was isolated from a commercial medicinal plant Panax ginseng. PgCAD is predicted to encode a precursor protein of 177 amino acid residues, and its sequence shares high homology with a number of other plant CADS. The expression of PgCAD in adventitious roots and hairy roots of P. ginseng was analyzed using reverse transcriptase (RT)-PCR under various abiotic stresses such as salt, salicylic acid, wounding and chilling treatment that triggered a significant induction of PgCAD at different time points within 2-48 h post-treatment. This study revealed that PgCAD may help the plants to survive against various abiotic stresses.

Isolation and Characterization of Cinnamoyl-CoA Reductase Gene from Panax ginseng C. A. Meyer

  • Parvin, Shohana;Pulla, Rama Krishna;Shim, Ju-Sun;Kim, Yu-Jin;Jung, Dea-Yeoung;Kim, Se-Hwa;Yang, Deok-Chun
    • Journal of Ginseng Research
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    • 제32권3호
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    • pp.232-237
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    • 2008
  • Cinnamoyl-CoA reductase (CCR, EC 1.2.1.44) catalyses the reduction of cinnamic acid CoA esters into their corresponding aldehydes, the first step of the phenylpropanoid pathway specially dedicated to monolignol biosynthesis. A cDNA clones encoding CCR have been isolated from Panax ginseng C.A. Meyer and its expression was investigated in response to abiotic stresses. The cDNA, designated PgCCR which is 865 nucleotides long and has an open reading frame of 590 bp with a deduced amino acid sequence of 176 residues. The PgCCR encoded protein possesses substantial homology with CCRs isolated and cloned from other sources; the highest identity (51.8%) was observed with CCR from Tomato (Lycopersicon esculentum). Under various stress conditions, expression patterns of the PgCCR were highly induced in adventitious and hairy roots by several abiotic stresses. These results indicated that PgCCR plays protective role against diverse environmental stresses.

Defense Genes Induced by Pathogens and Abiotic Stresses in Panax ginseng C.A. Meyer

  • Lee, Ok-Ran;Sathiyaraj, Gayathri;Kim, Yu-Jin;In, Jun-Gyo;Kwon, Woo-Seang;Kim, Ju-Han;Yang, Deok-Chun
    • Journal of Ginseng Research
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    • 제35권1호
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    • pp.1-11
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    • 2011
  • Korean ginseng is a medicinally important perennial herb from the family Araliaceae. It has been cultivated for its highly valued medicinal properties for over 1,000 years in east Asian countries such as China, Korea, and Japan. Due to its longtime cultivation in shady areas, ginseng is frequently exposed to pathogenic infections. Plants protect themselves from microbial pathogens using an array of defense mechanisms, some of which are constitutively active, while others are activated upon pathogen invasion. These induced defense responses, controlled by defense-related genes, require tradeoffs in terms of plant fitness. We hypothesize that ginseng, as with other plants, possesses regulatory mechanisms that coordinate the activation of attacker-specific defenses in order to minimize fitness costs while attaining optimal resistance. Several classes of defense-related genes are induced by infection, wounds, irradiation, and other abiotic stresses. Both salicylates and jasmonates have been shown to cause such responses, although their specific roles and interactions in signaling and development are not fully understood in ginseng. This review summarizes possible defense-related genes in ginseng based on their expression patterns against biotic and abiotic stresses and describes their functional roles.