• Title/Summary/Keyword: K/S value

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The Effect of Flow Experience and Perceived Utilitarian Value of Internet Shopping on Purchase Intention of the Fashion Merchandise (인터넷 쇼핑에서의 플로우 경험과 실용적 가치 지각이 패션상품 구매의도에 미치는 영향)

  • Lee, Eun-Jin;Hong, Byung-Sook
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.8
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    • pp.1188-1198
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    • 2006
  • This study recognizes that individual's experience is important in change over Internet fashion consumers to Internet users, and find out fashion consumer's flow experience in Internet shopping of the fashion merchandise. Also, the purpose of this study is to analyze whether flow experience and perceived utilitarian value have an effect on Internet purchase intention of the fashion merchandise. To fulfill this objectives, a survey was conducted out from June 20 to July 30 in 2005, and an subject of study was married women aged from 20s to 30s in purchase experience of the fashion merchandise to Internet shopping malls. Data collected over the Internet, and analyzed the 306 subjects. The statistical analysis methods was frequency analysis, reliability analysis, factor analysis, multiple regression analysis. 3 hypotheses were accepted, the result of this study were as follows: First, a married women aged from 20s to 30s in purchase experience of the fashion merchandise to Internet shopping malls were skilled Internet enough to regarding Internet shopping as an easy thing, and was challenged in Internet activity. Their Internet skills, challenges and interaction had an effect on flow experience and perceived utilitarian value. Therefore, the more Internet skills, challenges. and interaction were higher, the more flow and utilitarian value about Internet shopping was higher. Second, a married women aged from 20s to 30s were high-purchased group of the fashion merchandise to Internet shopping malls, and had a repurchase intention in Internet shopping mall within the purchase experience of the fashion merchandise. Their flow experience and perceived utilitarian value had an effect on Internet purchase intention of the fashion merchandise. Therefore, the more flow experience and perceived utilitarian value were higher, the more Internet purchase intention of the fashion merchandise was higher.

The Effect of Motor Manufacturer A's Vehicle Quality Capability and Perceived Risk on the Customer Value and Loyalty (자동차 제조사 A 기업의 자동차 품질역량과 인지된 위험이 고객가치 및 고객충성도에 미치는 영향)

  • Kim, Tae-Young;Yoo, Hanjoo;Song, Gwangsuk
    • Journal of Korean Society for Quality Management
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    • v.48 no.1
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    • pp.125-147
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    • 2020
  • Purpose: This study would measure the users'perceived overall quality level of A automobile Company, which has leading market power in the domestic automobile market and analyze the causal relationships in the quality value process Model to quality capability, customer value and loyalty based on that. Especially, this study would analyze the relative impacts of the users'perceived risks appearing in the quality value process model of the formation of Quality Factors(QF), Customer Value(CV), and Customer Loyalty(CL) and analyze the moderating effect of the causal relationships among the components. Methods: For an analysis of causal relationships connected to QF, CV, and CL of the customers who purchased Auto manufacturer A's automobile users, 179 users who used within 3 years were utilized as samples for the analysis. As for QF, based on the Garvin(1988), the QF of automobiles were redesigned. For a structural equation analysis of the entire research model, the PLS(S(Partial Least Square) model was utilized. Results: As a result of an analysis, R2 of CV and CL was 0.652 for CV and 0.664 for CL, which was a very stable Goodness of fit. As a result of an analysis of the hypotheses of QF and CV, automobile performance, conformance, aesthetics, serviceability, and durability. In addition, it turned out that the perceived risk had a moderating effect on convenience, service availability, and perceived quality. Conclusion: This study found that the perceived quality risk appearing among automobile users had negative effects on the quality value process model to QF, CV and CL. In contrast, there were factors not affecting the users'quality value process in spite of the perceived risk. These factors can suggest important managerial implications in that they can be utilized as Auto manufacturer A's market-dominant strengths.

The Effect of Corporate CSV Activities on Prosocial Consumer Behavior through Emotional Factors

  • Hong, Seong-Sil;Song, In-Am;Kim, Gyu-Bae
    • East Asian Journal of Business Economics (EAJBE)
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    • v.5 no.3
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    • pp.48-63
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    • 2017
  • Purpose - The objective of this research is to investigate not only the effect of a company creating shared value (CSV) influencing consumers' emotions that lead to prosocial consumer behavior but also the moderating effect of Companies' authenticity in the causal relationship between economic or social value of CSV and either gratitude or pride of consumers. Research design, data, methodology - The 9 hypotheses presenting the relationship among CSV, consumer's emotion and prosocial consumer behavior were proposed and tested in this study. Research data were collected from the surveying of 350 respondents over 20 years and the 340 samples were used to test the proposed hypotheses. SPSS 20.0 and AMOS 20.0 were used for statistical analysis such as reliability test, validity test and path analysis. Results - The results show that the economic or social value of corporate CSV activities affects positively consumer's gratitude or pride except for the relationship between social value of CSV and consumer's pride. The results also show that gratitude or pride of consumers affects positively consumers' prosocial behavior. We also found that there is a moderating effect of Companies' authenticity in the causal relationship between economic or social value of CSV and either gratitude or pride of consumers. Conclusions - Company's activities in creating shared value influences consumer emotions and pride, and although these activities induce gratitude, this does not apply to pride. In addition, when these shared value activities influence consumer emotions, the authenticity of the company has shown to have a moderating effect.

Evaluation of absorbed dose in monkey and mouse using 18F-FDG PET and CT density information

  • Kim, Wook;Lee, Yong Jin;Park, Yong Sung;Cho, Doo-Wan;Lee, Hong-Soo;Han, Su-Cheol;Kang, Joo Hyun;Woo, Sang-Keun
    • Journal of Radiopharmaceuticals and Molecular Probes
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    • v.3 no.1
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    • pp.18-24
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    • 2017
  • Patient-specific image-based internal dosimetry involves using the patient's individual anatomy and spatial distribution of radioactivity over time to obtain an absorbed dose calculation. Individual absorbed dose was calculated by accumulated activity multiply S-value of each organs. The aim of this study was to calculate the S-values using Monte Carlo simulation in monkey and mouse and evaluation of absorbed dose in each organ. Self-irradiation S-value of monkey heart self-irradiation was 3.15E-03 mGy-g/MBq-s, lung self-irradiation was 8.94E-04 mGy-g/MBq-s and liver self-irradiation S-value was 2.23E-03 mGy-g/MBq-s. Mouse heart self-irradiation S-value was 1.95E-01 mGy-g/MBq-s, lung was 9.59E-02 mGy-g/MBq-s, and liver was 1.40E-03 mGy-g/MBq-s. The results of this study show that the calculation protocol of image based individual absorbed dose of each organ using Monte Carlo simulation. Therefore, this study may be applied to calculate human specific absorbed dose.

Do Patents Lead to an Increase in Firm Value? Evidence from Korea

  • LEE, JANGWOOK
    • KDI Journal of Economic Policy
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    • v.42 no.3
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    • pp.33-52
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    • 2020
  • Patents are widely used in the literature as a measure of firm-level innovation. It is regarded that patents improve a firm's operational environment and ultimately increase the value of the firm. However, the relationship between patents and firm value in Korea is under-explored in the literature due to the difficulty of constructing datasets. This paper examines whether patents in Korea increase the market value of a firm. To do this, I exploit novel data on firm-level patents and financial information of all listed Korean companies during the period of 1993-2015 and estimate the non-linear production-function type of Tobin's q equations on R&D, patents, and citations. Surprisingly, I find that patents and citations are weakly associated with firm value, while R&D is strongly associated with an increase in firm value. These results direct imply that policymakers in Korea should enhance patenting incentives to encourage firms to innovate.

The Dyeing Properties of Silk Fabrics of Glycyrrhizae Radix Extract (감초 추출물에 의한 견직물의 염색성)

  • 이영숙;장정대
    • Textile Coloration and Finishing
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    • v.16 no.1
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    • pp.34-39
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    • 2004
  • Dyeing properties of Glycyrrhizae Radix was investigated with silk fabrics. Dyeing water is a type of chalcone, it showed yellow in IR spectrum. K/S value showed high in following conditions; Glycyrrhizae Radix $200g/1\ell4 water, $80^{\circ}$ of dyeing temperature, 90 minute of dyeing time. Glycyrrhizae Radix dyeing water has higher K/S value in alkalinity(pH9) than in neutrality(pH7) or acidity(pH3) conditions. K/S value showed highest in pH5 premordant method of alkalinity dyeing water condition. The color of silk fabric dyed with Glycyrrhizae Radix is yellow. The change of color did not show by mordant treatment. K/S value showed higher in mordant treatment than nonmordant. Light fastness showed over 3 degree in nonmordant, premordant, simmordant(Al,Cu,Fe) and postmordant(Cu). Water fastness showed over 3 degree in dyeing water(pH3, pH5, pH7). Dry cleaning fastness showed over 3 degree in all dyeing methods. Washing fastness is showed in 2-3 degree; Al in nonmordant, premordant, simmordant and Cu in simmordant are 2-3 degree. Perspiration fastness is nearly 3-4 degree in premordant and simmordant. Perspiration fastness shows high in premordant, simmordant than postmordant. The fastness of light, water, dry cleaning, washing, perspiration shows better nonmordant, premordant, simmordant than postmordant method.

A study on consistency and accuracy of pulse diagnosis in Eight-Constitution Medicine

  • Shin, Yong-Sup;Nah, Seong-Su;Oh, Hwan-Sup;Park, Young-Jae;Park, Young-Bae
    • Advances in Traditional Medicine
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    • v.9 no.1
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    • pp.14-19
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    • 2009
  • The aim of this study is to evaluate appraiser's consistency and accuracy about pulse diagnosis (PD) in discrimination of eight-constitutions using Gage R&R study. Cumulative numbers of PD for discrimination of eight constitutions of three appraisers' experience were 75,000 cases, 50,000 cases, 1,100 cases, respectively. Three Appraisers diagnosed subject's eight-constitutions by PD with blinded method. Gage R&R study was used to verify the results. In the measurements of consistency, appraiser B (agreement = 80%, Value of k = 0.8276) was very good, appraiser A (agreement = 70%, Value of k = 0.7465) was good, and appraiser C (agreement = 50%, Value of k = 0.5365) was moderate. In the measurements of accuracy, appraiser B (agreement = 70%, Value of k = 0.6812) was good, appraiser A (agreement = 60%, Value of k = 0.6414) was good, and appraiser C (agreement = 0%, Value of k = -0.1000) was poor. The results suggest that accuracy of discrimination of constitutions relatively depend on experience and number of cases of PD. Further large controlled study is needed to evaluate the accuracy of PD.

An Effect on Satisfaction and Loyalty of the Characteristics in Mobile Learning: According to Gender (모바일 러닝의 특성이 만족과 충성도에 미치는 영향: 성별에 따른 분석)

  • Chung, Kyung-Soo;Lee, Won-Bin;Noh, Mi-Jin
    • The Journal of Information Systems
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    • v.19 no.3
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    • pp.75-103
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    • 2010
  • This study analyzes a model appling value in the mobile learning. We investigate the interaction, ease of use, hedonic value, and utilitarian value considering importance factors in the mobile learning, and the customer values are found to influence the customer satisfaction. We analysis a relationship between these factors and the customer satisfaction, and the relationship between the customer satisfaction and the loyalty. Finally, we research difference among gender of the satisfaction on the mobile learning. To fulfill this purpose, the research model was designed from literature review, and the structural equation modeling technique was used to evaluate hypotheses. The major results of this study are as follows. First, the ease of use, hedonic value, and utilitarian value positively influenced the satisfaction, and the satisfaction had positive influences on the customer loyalty. But the interaction didn't have positive influence on the satisfaction. Second, gender difference was found for some path coefficient. Male user's interaction and ease of use has effect on the satisfaction, and Female user's hedonic value and utilitarian value have influenced the satisfaction. When it consider the market share or the growth potential of the mobile learning industry, the results of this study will provide the useful information to manage mobile learning.

Nutritional Value of Candida utitis for Rotifer and Larval Flounder Paralichthys olivaceus

  • Kim Hae Young;Kim Joong Kyun;Park Kyong-Joo;Bae Jean Hee;Hur Sung Bum
    • Fisheries and Aquatic Sciences
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    • v.8 no.4
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    • pp.235-242
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    • 2005
  • Baker's yeast, Saccharomyces cerevisiae, has been widely used as a food organism for rotifers used in the larval production of marine fish. However, the nutritional value of the yeast is relatively poor compared with that of the marine alga Chlorella. We examined the nutritional value of another yeast, Candida utilis, and whether its food value could be increased through manipulation such as a cell wall treatment. Candida utilis and S. cerevisiae and their manipulated varieties were assessed with regard to the growth and nutrition of the rotifer Brachianus plicatilis. Larvae of the flounder Paralichthys alivaceus were cultured with rotifers fed on the yeast species, and the dietary value of the rotifers for the larvae was examined. Rotifers that were fed C. utilis grew faster than those provided with S. cerevisiae. Rotifers grew slightly faster on manipulated yeast than on non-manipulated yeast varieties. Of the two yeast species, C. utilis had better dietary value for rotifers. Flounder larvae cultured with rotifers that had fed on C. utilis displayed better growth and survival ($\%$) than did those cultured with rotifers that had fed on S. cerevisiae. Although the manipulated variety of C. utilis was better than the non-manipulated variety in terms of rotifer growth, the flounder larvae survived ($\%$) and grew better when they were fed rotifers that had eaten non-manipulated C. utilis. However, the nutritional value of this yeast species was still lower than that of Chlorella.

Formation of Nearest Neighbors Set Based on Similarity Threshold (유사도 임계치에 근거한 최근접 이웃 집합의 구성)

  • Lee, Jae-Sik;Lee, Jin-Chun
    • Journal of Intelligence and Information Systems
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    • v.13 no.2
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    • pp.1-14
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    • 2007
  • Case-based reasoning (CBR) is one of the most widely applied data mining techniques and has proven its effectiveness in various domains. Since CBR is basically based on k-Nearest Neighbors (NN) method, the value of k affects the performance of CBR model directly. Once the value of k is set, it is fixed for the lifetime of the CBR model. However, if the value is set greater or smaller than the optimal value, the performance of CBR model will be deteriorated. In this research, we propose a new method of composing the NN set using similarity scores as themselves, which we shall call s-NN method, rather than using the fixed value of k. In the s-NN method, the different number of nearest neighbors can be selected for each new case. Performance evaluation using the data from UCI Machine Learning Repository shows that the CBR model adopting the s-NN method outperforms the CBR model adopting the traditional k-NN method.

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