• Journal of Distribution Science
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• v.14 no.6
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• pp.89-98
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• 2016

Purpose - This article tackles risk communication issues and aims to address the characteristics of MERS risk information distribution in South Korea, and secondly to examine the communicative behavior of the public health authority in terms of the quality of communication strategies. Thirdly, the study attempts to figure out the risk communication to cope with MERS through the applications of SMCRE model in chronological order. We employ the social amplification of risk framework for analyzing the emergent public response as one of the main approaches. Research Design, Data and Methodology - The main framework of this study is theoretically based on the social amplification of risk, which describes signals about risk transmitted and processed by individuals and social groups. The model also reflects the interactions between social groups and institutes about disaster-related risk issues, which are potential amplifiers or attenuators of communication signals. S-M-C-R-E Model is methodologically employed to examine the social amplification for MERS risk information in each period, which we defined operationally. The proposed methodology allows the assessment of effectiveness and ineffectiveness on risk communication to be conceptualized as a countermeasure against disasters. The paper focuses on exploring how social risk amplification can be applied and organized in each stage. Results - The SMCRE model describes the exchange of risk information and is also applied to all forms of communication between stakeholders including public health authority, local government and media. Each factor of risk communication includes source, message, channel, receiver and effect. The results support that the effective risk communication involves not only the improved reliability of public health authority as a key factor of risk communication, but also a close cooperation and good collaboration with local governments. It does not seem to be possible that the government-initiated risk communication based on controllability and management cope effectively with infectious disease in early stage. The results of this study imply that the shared risks between local, regional and national authorities can enhance risk communication system. Conclusions - The study supports that the disparities in how disaster-related risk information is interpreted and coded, have made effective risk communication and public sense-making impeded. Our findings support a more communicative discussion about the role of risk information sharing between governments for the improvement of emergency management and underline the importance of social elements in the risk communication, such as relationship and trust building. Findings suggest that trust building between stakeholders could be added to help explain the processes of social amplification and attenuation of risk. It would be recommended that the continuous risk communication with all the involved stakeholders will be able to help national health promotion policy to be improved regarding emergency management. Furthermore, risk communication has to be a scientific approach for the communication pertaining to potentially sensitive or controversial situations with public concerns and low public trust.

• Journal of dental hygiene science
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• v.18 no.2
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• pp.113-123
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• 2018

The purpose of this study to review clinicians and educators on required communication education factors of dental hygienists using qualitative research by focus group interview. The participants were dentists, dental hygienists and professors. A questionnaire was developed on communication education to collect data. The collated data derived concepts related to communication education. After transferring the data, were analyzed by open coding and axial coding using computer-aided qualitative data analysis software. Focus group emphasized that higher education on communication should be preceded before they are put into the clinical field. However, the dental hygienist emphasized experiential education in the clinical field, the professor emphasized additional education for continuity of communication education even after graduation. Besides, focus group emphasized role play, and the professor required that the standardization of the dental communication training courses objectives and role play modules and the education environment infrastructure should be established to implement communication education efficiently. The categories of communication education stated in the focus group were time and method for the dental communication training courses, dental communication training courses standardization and educational environment, of evaluation of communication competency, of perception of the dental communication training courses. This study identified the communication education development to conform with the needs of the clinical field strengthen and cultivate communication competency dental hygienists based on factors of communication education emphasized in focus groups.

• Journal of KIISE:Information Networking
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• v.31 no.5
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• pp.450-459
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• 2004

This paper studies the collective communication in the grid computing environment, which is characterized by the combination of heterogeneous networks as well as uneven, long communication delay. Efficient collective communication requires communication schedule, which in turn requires network information. When the network information is not accurate or network faults occur, the performance of collective communication can be markedly degraded. This paper proposes TTCC(Two-Tree Collective Communication) for scheduling collective communication in the grid. It Provides an efficient and reliable schedule even In this unfavorable network condition by maintaining two disjoint communication trees. Benefits of the proposed method are manifested via simulation, where the performance degradation with TTCC is much slower than those using conventional scheduling algorithms.

• Cross-Cultural Studies
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• v.27
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• pp.347-386
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• 2012

This article aims to establish the model of textual communication and its schema. To do this, we must identify the characteristics of textual communication, different from that of the oral, because the model of communication is usually done to show the structure of oral communication. Moreover, we must clarify the status text as '${\acute{e}}nonc{\acute{e}}$', that is to say product of the act of enunciation. The study of the text has now reached to achieve from the perspective of pragmatics, overcoming the structural point of view that dominates long text linguistics. And now, we need to enrich the theoretical basis of the pragmatics of text. Then the search of elements necessary to develop the model and pattern of textual communication can help to establish the elements used to form the theoretical basis. To clarify the characteristics of textual communication, we needed to explain the present communication by the position of reader and the point of view of textual reference. The schema that we proposed is not perfect, but there are still issues to think to complete it. For example, one must take into account the plurality of readers and reflect the relationship between interpretive texts in this schema, etc. This kind of problem is not only required to complete the schema but also to strengthen the basis of the theory of textual communication and the pragmatics of text.

• The Mathematical Education
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• v.41 no.2
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• pp.157-172
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• 2002

The purpose of this study is to improve middle students'mathematical communication ability. We designed the mathematics instruction model based on Vygotsky's ZPD to develop the mathematical communication ability, and applied to 2nd grade students in Middle School. And we investigated the significant differences between the group which was instructed with mathematical communication and the group which was instructed with teacher's traditional explanation in aspects of learning achievement, mathematical disposition, and mathematical communication abilities. The results of the study are as follows : 1. There is no significant difference in learning achievement within significance level .05 between the group which was instructed with mathematical communication and the group which was instructed with teacher's traditional explanation by t-test. 2. There is a significant difference in reflection within significance level .01 and in self-confidence within significance level .10 by MANCOVA. 3. There is a significant difference in mathematical communication ability within significance level .01 between two groups by covariance analysis. In particular, there is a significant difference in reading within significance level .01 and in speaking within significance level .05 by t-test.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.16 no.9
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• pp.3138-3151
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• 2022

Traffic safety and congestion are becoming more and more serious, especially the frequent occurrence of traffic accidents, which have caused great casualties and economic losses. Cellular Vehicle to Everything (C-V2X) can assist in safe driving and improve traffic efficiency through real-time information sharing and communication between vehicles. All vehicles communicate directly with Base Stations (BS), which will increase the base station load. And when the communicating vehicles are too far apart, too fast or there are obstacles in the communication path, the communication link can be unstable or even interrupted. Therefore, choosing an effective and reliable multi-hop relay-assisted Vehicle to Vehicle (V2V) communication can not only reduce the base station load and improve the system throughput but also expand the base station coverage and improve the communication quality of edge vehicles. Therefore, a communication area division scheme based on regular hexagon segmentation technology is proposed, a relay-assisted V2V communication mechanism is designed for the divided communication areas, and an efficient communication link is constructed by selecting the best relay node. Simulation results show that the scheme can improve the throughput of the system by nearly 55% and enhance the robustness of the V2V communication link.

• Korean Journal of Communication Studies
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• v.17 no.1
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• pp.129-151
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• 2009

Human communication researchers have suggested that good communication between husbands and wives is a key to a healthy marriage. Although interpersonal communication itself cannot "fix" all problems in one's marriage, the importance of good communication in a marital-relationship cannot be overstated. Regardless of its importance, the communication behavior between husbands and wives as a research topic has been paid little attention by human communication scholars in Korea. Because of the "intimacy" Korean couples who have been influenced with the long tradition of Confucius culture tend to overlook the communicative problems in a marital-relationship. Yet, it is "the belief" of the intimacy that creates much of the communicative problems in a marriage. This study is designed to explore the characteristics and transitional process of the communication behavior between Korean husbands and wives among generations. Married couples in their 20's, 30's, 40's, and 50's were surveyed with five levels of interpersonal communication process-open attitudes, problem-solving, expression, listening, and feedback. The study result reveals each generation's characteristics and transitional process of marital communication behavior from younger couples to older couples as their intimacy and "shared" lived-experience get accumulated.

• International Journal of Advanced Culture Technology
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• v.11 no.4
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• pp.48-55
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• 2023

China's intangible cultural heritage at the national level amounts to more than 1,500 species, and it is also the country with the largest number of items on UNESCO's intangible cultural heritage list, so the intangible cultural heritage of the country and mankind is very much treasured and cared for. However, with the development of the times, many intangible cultural heritages are facing a dilemma due to the problem of a single form of communication. However, at the same time, the efficient and convenient way of information visualization provides innovative ideas and new opportunities for the visual communication of Chinese intangible cultural heritage. This paper examines the formal characteristics of infographic visual expression on the theoretical basis of books and related papers and analyzes the application cases and advantages of infographics in the communication of Chinese intangible cultural heritage in the context of the present era. It aims to explore a fast and novel visual presentation method for the communication of Chinese intangible cultural heritage through infographic design methods, to promote the inheritance and development of Chinese intangible cultural heritage in the new era.

• Journal of the Korean Society of Costume
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• v.56 no.7 s.106
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• pp.1-16
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• 2006

Clothing not only offers protection for the body and an aesthetic function but also accomplishes a communication role by delivering a message. And symbolic meanings of clothes deliver important information about the wearer. The T-shirt is one of the most popular items of clothing because of its simplicity and utility, In particular, T-shirt patterns, being simple forms, accomplish non-verbal communication directly by making possible the expression of an idea and showing the personality of the wearer. For these reasons, the T-shirt is becoming established as an Important item of clothing that shows one's personality and individuality in modern society. One purpose of this study is to confirm the communication function of fashion and understand that fashion plays an important symbolic role as a means of communication. Another purpose is to see how T-shirt patterns relate to human communication, through studying of widely accepted T-shirt in modern society. The final purpose is to develop a T-shirt design application based on this study and show how T-skirts contribute to expressing one's individuality and deliver ideas about society through clothing. The results of this study are as follows: 1. T-shirt patterns play a part in non-verbal communication. 2. T-shirt patterns have been variously expressed through conditions of society, culture and types of patterns, and formation techniques. 3. The communication function of T-shirt patterns have been classified to 5 categories; publicity, persuasion, solidarity, art, and fashion. 4 T-shirt design patterns were developed and produced. 5. T-shirt patterns could be useful ways to express individuality of oneself today.

• Journal of Distribution Science
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• v.20 no.5
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• pp.65-74
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• 2022

Purpose: This paper evaluates which characteristics of marketing communication content distributed on social networks impact electronic word-of-mouth (e-WOM). Research design, data, and methodology: Quantitative research was carried out on 637 Vietnamese people aged from 18, who were exposed to marketing communication programs of fashion brands. Preliminary data were analyzed by the reliability of the scale, multivariate regression analysis, and analysis of variance. Results: The research findings have identified the four characteristics of social media content that positively impact e-WOM, including entertainment, interaction, trendiness, and customization. Participants aged 30 and under have a higher appreciation for media content and e-WOM than those from 31 and over. Conclusion: To promote e-WOM, marketing communication content distributed on social networks should focus on the following characteristics: (1) The entertainment of marketing communication content should involve positive emotions, fun, and enjoyment; (2) With interactive content, focus should be placed on discussion and exchange content, content that encourages sharing, and two-way interactive content; (3) For trending marketing communication content, marketers consider communicating brand-related latest information, up-to-date information, and hot discussion topics; and (4) When creating customized content, brands should be interesting, customized (information, product, price), and unique.