• Asia Marketing Journal
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• 제12권3호
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• pp.1-24
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• 2010

본 연구는 혁신적인 모바일 서비스의 사용-확산 관점에서 혁신적인 서비스의 사용량과 사용의 다양성에 사회적 영향력이 어떠한 역할을 하는지 살펴보았다. 본 논문의 연구모형에 포함된 사회적 영향요인은 크게 두 가지인데 이는 네트워크 요인과 상표 동일시이다. 여기서 네트워크 요인은 사회적인 규범과 네트워크 효과를 포괄하는 개념이며, 상표 동일시는 소비자 개인의 자아정체성과 서비스 브랜드와의 일치성을 의미한다. 먼저 네트워크 요인의 경우 모바일 서비스의 사용량에 유의한 영향을 미치는 것으로 확인되었으며, 지속사용의도에도 긍정적인 영향을 미치는 것으로 나타났는데, 서비스 사용의 다양성에는 별 영향을 주지 않는 것으로 나타났다. 상표 동일시의 경우에는 사용량과 사용의 다양성에 모두 유의한 영향을 미치며 지속사용의도에도 긍정적인 효과를 가지는 것으로 나타났다. 본 연구에서 사용한 충성도 지표는 두 가지인데 하나는 모바일 서비스의 지속사용의도이고 또 하나는 상표애호도 즉 상표 전환의도이다. 이 두 가지 변수 중 전자는 서비스 카테고리에 대한 충성도이고 후자는 상표에 대한 충성도인데 서로 다른 의미를 갖는 만큼 연구 결과도 다르게 나왔다. 즉, 모바일 서비스의 사용량과 사용의 다양성은 모두 지속사용의도에 긍정적인 영향을 미쳤으나, 상표 전환의도에의 경우에는 사용량만이 유의한 영향을 주었고 가설과 반대로 사용량이 높을수록 오히려 상표 전환의도가 높아지는 것으로 나타났다. 이는 특정 혁신 서비스를 사용해 본 얼리어답터 고객들이 다양한 사업자의 서비스를 이용해 보고자 하는 니즈가 있음을 보여 준 것으로 이해할 수 있다.

• KIEAE Journal
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• 제15권2호
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• pp.103-107
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• 2015

Purpose: Since September 1st, 2013, subjects of the evaluation have been expanded, and the evaluation standard has been detailed to enable Building energy rating system for all buildings. Accordingly, the new evaluation program (ECO2) has been developed, and therefore, apartment applied after September 1st, 2013 were evaluated with the new evaluation program. Therefore, this research suggests the improvement plan to figure out reasons for the evaluation result calculation and to calculate the evaluation results close to the actual energy usage by analyzing and comparing primary energy consumption as a result of the new evaluation program (ECO2) and actual heating energy usage on the same building. Method: When comparing evaluation results of the new evaluation program (ECO2) and actual heating energy usage, the tendency was similar but different. Also when comparing seasonally, the tendency was similar, but the different between actual heating energy usage and primary energy consumption during winter is greater than during spring or fall, and when comparing seasonal electric usage, heating alternatives were used through increased electrical usage during winter compared to during spring or fall. Result: Therefore, when evaluating apartment with the new program (ECO2) in the future, evaluation items relevant to the use of heating alternatives should be added, and the modification factor should be added according to the region. Based on the evaluation results of the research and actual energy usage, the Modification factors of the central part and the southern part were calculated respectively as 0.5 and 0.8.

• 디지털융복합연구
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• 제7권2호
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• pp.83-91
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• 2009

This study aimed at improving our understanding of education-related Web usage for schoolwork and research in universities. This study found out a list of factors that influence the usage of education-related Web sites by Korean and New Zealand university students and suggested the features of those factors. These findings will enhance further understanding of factors associated with Education-related Web usage and the relationship among attitude, intention to use, and performance, which could help web practitioners design and develop education-related Web sites to promote web usage and attract university students into their web sites.

• Asia pacific journal of information systems
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• 제11권3호
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• pp.105-126
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• 2001

The objective of research is to find out exogenous variables that influence the usage and performance EDI in the Korea firms. Specifically the goals of this research are; (1) to examine relationships between exogenous variables, such as management, technology, inter-firm relationship characteristics, and EDI performance, and (2) to measure EDI volume, EDI diversity, EDI depth among Korea firms. The questionnaire consists of two versions; One for the EDI system managers and the other for the EDI users. The analysis of this study is designed as cross level to examine the causal relationship among variables in different analysis level. The reliability and validity of data was tested by explanatory factor analysis, Cronbach's alpha coefficient, confirmatory factor analysis, and correlation analysis. Also, the structural equation model(SEM) analysis was performed to test the usefulness of the model. The analysis results revealed that education level, IS growth, trust, support, power are major influential variables on the usage level and performance of EDI. Especially, persuasive power turned out to be more important than coercive power, and technical financial support from organizations was also found to be a significant variables.

• 복식문화연구
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• 제4권1호
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• pp.15-28
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• 1996

This study is concerned with the prohibition of False Hair(加笙) and a primary factor in Lee Dynasty. Assuming that the trend of simplification in false hair is closely related to the idea of practical science to be the social and ideal background of those times, we researched. The results are as follows: Constant discussions and prohibitions against false hair were designed to differentiate between classes but to discard a variety. Goge(高笙) came to be a big problem during the reign of king Sung-Jong(成宗) and after on arguemt for the usage of false hair was in vogue king Young-Jo(英祖) and Jung-Jo(正祖). Finally, the wearing of Hooge(後笙) came to be a national regulation in manners and customs, and also brought the realization of prohibition against the usage of false hair. It is believed that the performance and the effect of the prohibition against the usage of false hair have a close relation with the idea of practical science.

• 한국IT서비스학회지
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• 제9권2호
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• pp.129-149
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• 2010

Although many organizations have implemented and used ERP systems for years, industry reports point out that the usage level does not reach their expectation. As a result, they do not enjoy the benefits from the investment into ERP systems. This study attempts to develop a research model and test the model empirically for identifying factors that affect the usage of an ERP system at a public organization. This study has classified potential factors into three groups of technical system characteristics (usability, usefulness), organizational support characteristics (operational support, education and training, evaluation and measurement), and user characteristics (organizational citizenship, self-efficacy). Then, a structural equation model has been established on the basis of previous literature and tested with empirical data. In summary, this study has found that self-efficacy, usefulness, and operational support have an effect on the ERP usage. Self-efficacy is the strongest factor; Usefulness is the second; and the third is operational support. On the contrary to the previous literature, this study has not found a significant effect of organizational citizenship on the usage. The result confirms that an organization can increase the ERP usage by improving the usefulness of an ERP system to some extent. However, to boost the usage further, the result implies that organizations need to strengthen the self-efficacy of their members by reinforcing operational support, providing education and training steadily, and establishing an evaluation mechanism in relation with the ERP usage.

• 산경연구논집
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• 제10권3호
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• pp.25-33
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• 2019

Purpose - With the economic development in China, the lifestyle of Chinese customers has changed dramatically. Chinese customers are more likely to have coffee in a shop with the ability to make them happy than those with high quality coffee in a nice physical environment. Happiness becomes a critical driver of customers' intention to purchase a cup of coffee in a specific coffee shop again and again. As a result, happiness becomes an important factor for managers to make strategies for attracting customers. Although managers and scholars pay more attention to emphasize the importance of happiness in customers' consumption, little research has been conducted to investigate the relationship between happiness and coffee shop's continuous usage intention in the Chinese coffee industry. Research design, data, and methodology - A research model is made to explain the impact of happiness on customer's behavior. To understand the influence of happiness better, we consider two dimensions of happiness which are subjective well-being and psychological well-being. In order to confirm the relationships of the variables in the research model, the online survey is constructed in China. Customers who have experienced the services in a coffee shop are asked to do the questionnaire. With 453 reliable questionnaires, structural equation modeling is used to analyze the causal relationships of the coffee quality, physical environment, subjective well-being, psychological well-being, and continuous usage intention. Results - Results indicate that coffee quality and physical environment are not the direct factors that influence customers' continuous usage intention. However, good coffee quality and physical environment are the significant predictors of Chinese customers' happiness associated with subjective well-being and psychological well-being, which in turn affects customers' continuous usage intention. Conclusions - In this study, it is proposed that coffee quality and physical environment may be the key factors influencing customers' happiness. Happiness, including subjective well-being and psychological well-being matters in decision making process. More importantly, happiness increases the continuous usage intention when the coffee shop can serve customers with higher quality coffee at a good atmospheric place. Managers should consider happiness as an important factor in making marketing strategies to compete in this industry.

• International Journal of Computer Science & Network Security
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• 제24권7호
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• pp.207-213
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• 2024

This study investigated the perceived usability of the Blackboard learning management system (LMS) amongst students at Umm Al-Qura University. A quantitative approach was employed to explore the potential relationship between Blackboard usability and social media platform usage. Additionally, the study aimed to identify other factors influencing perceived usability. Data were collected through a three-section questionnaire distributed electronically to a sample of students (n=544). The findings, based on System Usability Scale (SUS) scores, revealed that the overall perceived usability of Blackboard resided near the midpoint of the scale, indicating an "acceptable" level. A potential negative correlation emerged between social media usage time and perceived Blackboard usability. Students who reported lower social media usage exhibited higher SUS scores. Training on Blackboard usage demonstrably exerted a positive influence on perceived usability. Gender was not identified as a statistically significant factor. An analysis of student support methods revealed that seeking help from a friend was the most prevalent approach, followed by search engines, university technical support, and social media platforms. The findings suggest that implementing strategies to improve Blackboard usability at Umm Al-Qura University could be achieved through readily accessible training materials and the exploration of alternative support channels.

• 한국IT서비스학회지
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• 제16권1호
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• pp.119-138
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• 2017

Mobile easy payment is a term for using mobile devices to facilitate financial transactions. Mobile easy payment is a quickly emerging practice, supported by the dramatic increase of mobile phone or device users around the world. The purpose of this study is to classify user's group of the mobile easy payment service by their lifestyle based on I-VALS type and to investigate differences in usage behavior among the user groups. For empirical study, a questionnaire survey was carried out with users of mobile easy payment services using the Internet from June 7 to 10 in 2016. We conducted factor analysis for I-VALS, usage factors, satisfaction factors. We also performed cluster analysis for group classification, and analysis of variance, cross analysis to compare the different usage behavior among the user groups. In analysis results, first three cluster appeared including "ICT task-oriented group", ICT positive and socialities oriented group", "ICT leader-oriented group". Second, it was found significant differences among the clusters about factor of "easy of use", "securities", "universality", "satisfaction". Third, we showed that there were significant differences in time first used the service. Based on these findings, we provide practical implications. Results of our study can be expected to provide the basis of differentiated marketing strategy of mobile easy payment services.

• 한국컴퓨터정보학회논문지
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• 제21권3호
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• pp.73-81
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• 2016

With the increasing popularity of social network services (SNSs), there have been many attempts to analyze the users of SNSs. By doing so, the characteristics and preferences of the users can be understood, which can help companies provide personalized information and services that they need or are relevant for them. This study aimed to analyze the usage behavior of Korean Twitter users from various perspectives to deepen the understanding of it. For this research goal, an online survey was conducted for the users of Twitter and the data about their actual usage were collected using the open API of Twitter. Factor analysis of the data revealed five factors that explain about 69.3% of the usage variables. It was also investigated how the factors are related to gender, age, and brand preferences. The results showed that the usage behavior of Twitter is largely affected by age (p<0.001), and also by gender through an interaction effect (p<0.05). Also, the factors showed significant statistical correlations with the brand preferences of the users.