• Title/Summary/Keyword: Joint marketing

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The Study on the Revitalization of Traditional Market through the Use of Cultural Properties(Focused on Namhang Market in Busan) (문화를 이용한 전통시장 활성화 방안(부산 남항시장을 중심으로))

  • Kim, Hae-Jin
    • The Journal of the Korea Contents Association
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    • v.14 no.10
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    • pp.73-86
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    • 2014
  • The traditional markets representing the lives of ordinary people have been pivotal in retail markets for a long time, but they suffer from deterioration due to the downturns of competitiveness caused by the inactive confrontation with changes of life styles and the large retailers' marketing territories. Recently the efforts to vitalize the traditional markets are widely developed, and this research will cover the necessity of such activation through the use of market competitiveness and cultural properties which have the social and cultural functionalities. By analyzing the case of Namhang market in Busan, this study suggests the specific activation measures in the aspects of hardware, software, human ware, and a joint venture.

Analyzing Chinese Online P2P Financial Product Purchase Decisions Utilizing the Framing Effect

  • Shang, Yu Fei;Kim, Soon-Hong
    • Journal of Distribution Science
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    • v.13 no.10
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    • pp.51-56
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    • 2015
  • Purpose - This study examines Chinese P2P investment decision processes from a behavioral economics approach. Research design, data, and methodology - We analyze the online P2P investment product purchase decisions of 241 respondents in China, March 2015 to May 2015. T-tests were conducted to determine whether the framing effect influenced investor investment preferences. The Association Rule was used to identify the framing effect of respondent demographic characteristics on joint decisions regarding stable or risky investment products. Results - There are significant differences between the two groups (positive framing and negative framing) and their product-choosing behavior. In the positive framing group, female investors, young investors, investors with non-financial occupations and with limited or no experience, preferred stable P2P investment products. In contrast, in the negative framing group, investors with extensive investment experience preferred risky investment products. Conclusions - The framing effect influences investor choices in online P2P investment products. It is necessary to implement comprehensive supervision and full information disclosure regarding P2P investment products. P2P investment websites can also adopt different marketing strategies according to investor gender and age.

Reform of sacrificial ritual model through the empirical tests of reformative model far Korean sacrificial rite (제례 재구성 모델의 실증적 검증을 통한 제례 모델 재구성)

  • 두경자
    • Journal of Families and Better Life
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    • v.19 no.6
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    • pp.241-263
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    • 2001
  • The objectives of this study were empirically to test the reformative model for Korean sacrificial rite and to investigate the effects of demographic variables. the survey was conducted by means of questionnaire with 600 persons located in Seoul. Major findings were as follows ; 1, Sacrificial day ; was displayed (1) dead day (2) holiday in back and forth of dead day 2. Sacrificial time ; was showed (1) 8-9 h. p.m (2) 6-7 h. p.m 3. Sacrificial extent ; was displayed (1) grandparents and parents (2) only parents 4. Participative extent ; was showed (1) Cousin (2) only sons and daughters 5. Sacrificial procedure ; was displayed twice deep bow and 1 minute\`s silent prayer. 6. New year's and Chusok's rite ; was showed (1) simple foods (2) joint leisure time 7. Sacrificial table ; was displayed (1) boiled rice . water . gustoish articles. (2) omission of food table 8. rite\`s socialization ; was showed (1) delivery and marketing sale\`s food (2) special sacrificial restaurant. 9. Womens'and mens'difference ; women were active 7ut men were passive 10. Age's difference ; excepting 30-40, the all generations were more reformative. 11. Number of brothers ; small number of brothers were more reformative than a many number. 12. Sacrificial manager or not , managers were conservative than persons were not managers.

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A Study of Fisheries' Competitiveness in Korea, China and Japan (한.중.일 수산업의 산업경쟁력 분석)

  • Hong, Hyun-Pya;Lee, Heon-Dong;Ma, Chang-Mo;Baek, Eun-Young
    • The Journal of Fisheries Business Administration
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    • v.40 no.2
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    • pp.127-148
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    • 2009
  • The objective of this paper is to evaluate of fisheries competitiveness in Korea, China and Japan. A joint research with researchers from Korea, China and Japan from 2007 to 2008 was conducted to analyze competitiveness of each respective fishery industry. An industry's competitiveness means the aggregated and potential abilities of the infrastructure, producers and other operators in the industry. The study improved the Norway-Iceland Model developed by the FCI Team(2005) and applied it to the fisheries of the 3 countries. To compare competitiveness of each fishery from the 3 countries, the study examined 87 items including 64 questions and 23 statistics items. Korea fisheries' competitive advantage over China is in marketing capability. Capabilities of fishing companies and fishing processors are also slightly over Japan's performance. However, Korea holds an absolute disadvantage over China and Japan when it comes to the macroeconomic environments and government support, industrial environments and infrastructure, and production and management. Korea's fishing companies and fishing processors especially are much weaker than those of China. In conclusion, Korea needs strategies to advance the industry's structure, China needs to expand the industry's base and Japan needs to differentiate the industry.

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A Study on the Promotion of Retail Business on Primary Fisheries Cooperatives in Korea (수협 단위조합 소매사업 발전 방안에 관한 연구)

  • Park, Joon-Mo
    • The Journal of Fisheries Business Administration
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    • v.44 no.1
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    • pp.39-57
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    • 2013
  • This study aims to examine problems of retail business operated by primary fisheries cooperatives and provide some suggestions for enhancing their retail business function. It reveals that although sales business function of fisheries cooperatives is very important for the members of Korean fisheries cooperatives, their performance and efficiency outcomes have been disappointing. The research offers six suggestions in two categories to resolve the issues. In the first category as a marketing plan for retail business of primary fisheries cooperatives, first, enhance of marine products business using local specialty goods. second, expanded of on-line shopping mall and third, joint marketings among primary cooperatives are necessary. In second category as an assistance plan of National Federation of Fisheries Cooperatives(NFFC) for primary fisheries cooperatives, First, we needed to making logistics system for fisheries. Second, conducting retail business consulting for primary fisheries cooperatives. Finally, human resource development programs are needed. Primary fisheries cooperatives have to discipline faithfully as a cooperatives for NFFC roles as a cooperatives. So making marine products sales business as a core of a economy business of primary fisheries cooperatives in Korea is very important.

A Comparative Study on the Policy of Korea and Japan for Improving Upland Farming Mechanization (밭농업 기계화 지원정책 개선을 위한 한·일 정책 비교 연구)

  • Yoo, Li-Na;Hwang, Su-Chu
    • Journal of Korean Society of Rural Planning
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    • v.24 no.4
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    • pp.89-97
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    • 2018
  • This is a comparative study on the policy of Korea and Japan for improving upland farming mechanization. Purpose of the study is to set a policy direction of improving efficiency of farm management by using agricultural machinery. Research topic is the agricultural mechanization policy at the national level. The research attempts to classify mechanization policies into framework plan, R&D, rent and lease program, upland farm promotion policies. Major features of the comparative analysis are followed. First, there is a similarity between policies of Korea and Japan in terms of the aim of framework plan and other policies settings. However, Japanese policies focus more on the joint management of farming than Korean policies. Japanese policies take an entire system covering from farm to market into account. Second, Japanese policies have much attention to the agricultural organizations such as corporate, cooperatives that are eligible for using agricultural machinery. This is different from Korean policy. Thus, upland farming mechanization policy needs to set priority, and to have systemic approach. Also, upland farming mechanization policy has to be facilitated in accordance with producer organizations and their marketing strategies.

Sharing Economy: Generation Z's Intention Toward Online Fashion Rental in Vietnam

  • PHAM, Huong Trang;HOANG, Kim Thu;NGUYEN, Thi Thoa;DO, Phuong Huyen;MAR, Ma Tin Cho
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.3
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    • pp.997-1007
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    • 2021
  • The last decade has seen the emergence of the idea of "sharing economy" as people are more aware of environmental issues. Although clothing businesses applying the model of sharing consumption have emerged recently, less research effort has been invested in this topic, especially in investigating young consumers' intention. The purpose of this study is to investigate factors driving Generation Z consumers' behavioral intention toward online fashion rental. In this research, a conceptual framework is proposed based on the Theory of Planned Behavior and Technology Acceptance Model. To test the research model and hypotheses, a survey of 375 students and pupils was conducted in Vietnam. All the scales' reliability and validity were assessed through Cronbach's Alpha and confirmatory factor analysis. Structural equation modeling was used to assess the relationship among constructs. The study results showed that attitude toward behavior, subjective norm and perceived behavioral control were positive contributors to Gen Z's intention to use online fashion rental. Besides, the positive relationships between attitude and two other factors - perceived usefulness and perceived ease of use - were also highlighted. Moreover, the findings provided empirical evidence for supporting the positive impact of interpersonal influence, e-WOM, and influencer e-marketing on subjective norm.

The Impact of Business Intelligence on the Relationship Between Big Data Analytics and Financial Performance: An Empirical Study in Egypt

  • Mostafa Zaki, HUSSEIN;Samhi Abdelaty, DIFALLA;Hussein Abdelaal, SALEM
    • The Journal of Asian Finance, Economics and Business
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    • v.10 no.2
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    • pp.15-27
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    • 2023
  • The purpose of this research is to investigate the impact of Business Intelligence (BI) on the relation between Big Data Analytics (BDA) and Financial Performance (FP), at the beginning we reviewed the academic accounting and finance literature to develop the theoretical framework of business intelligence, big data and financial performance in terms of definition, motivations and theories, then we conduct an empirical analysis based on questionnaire-base survey data collected. The researchers identified the study population in the joint-stock companies listed on the Egyptian Stock Exchange and operating in the sectors and activities related to modern technologies in information systems, big data analytics, and business intelligence, in addition to the auditing offices that review the financial reports of these companies, and The sector closest to the research objective is the communications, media, and information technology sector, where the survey list was distributed among the sample companies with (15) lists for each company, and (15) lists for each audit office, so that the total sample becomes (120) individuals (with a response rate 83.3%), The results show, First, Big data analytics significantly affect organizations' financial performance, second, Business intelligence mediates (partial) the relationship between big data analytics and financial performance.

Establishing a marketing strategy model for academic-industrial cooperation between companies and universities (기업과 대학간의 산학협력마케팅 전략모델 구축에 관한 연구)

  • Yun, Jeong-Keun
    • Journal of Distribution Science
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    • v.12 no.4
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    • pp.65-72
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    • 2014
  • Purpose - Because of the emphasis on the necessity of academic-industrial cooperation between companies and universities, there are various ongoing academic-industrial cooperation programs led by the government. As government actively supports such cooperation as policy,and universities vitalize new technology development, academic-industrial cooperation between companies and universities is being recognized as an important growth engine for companies the competitiveness of academic-industrial cooperation is also attracting more interest. The government has vitalized human resource fostering, practical R&D, and technology transfer to companies since 2012 by executing a "leading university fostering project for academic-industrial cooperation." Based on an organic interlink among universities, industry, and research institutes, the government also created and is promoting several models of such cooperation between companies and universities to support shared growth of industry and local universities. The purpose of academic-industrial cooperation is growth and benefit fromtechnology development, technical cooperation, and technology transfer between companies and universities. Research design, data, and methodology - As more academic-industrial cooperation efforts are ledby companies due to the limitation in technology-focused commercialization cooperation, the academic-industrial cooperation system became fragmented and it is losing the potential for future advancement. Specifically, as differences between universities grow, academic-industrial cooperation between companies and universities based on new technology from universities is finding difficulty advancing,while systematic support from companies to enhance the performance of businesses created by academic-industrial cooperation is also insufficient. Accordingly, this study established a growth model for the advancement of academic-industrial cooperation between companies and universities and suggested a plan to strengthen the competitiveness and promote the future advancementof academic-industrial cooperation between companies and universities by analyzing the current situation of such cooperation and diagnosing its issues. Results - This study explored the concept and current status of academic-industrial cooperation relationships and analyzed related issues. For such cooperative organizations to be competitive, the employment environment of professional human resources for academic-industrial cooperation should be improved and measures to secure professional resources should be taken as early as possible. Though the academic-industrial cooperation now is being led by government, there is a limitation based on business models, which require creation of profit; however, an academic-industrial cooperation model still cannot stand alone without the support of government. This study also pointed out that a having only a plan to build competitiveness of companies and universities for academic-industrial cooperation is not sufficient. Conclusions - In order to increase the competitiveness of academic-industrial cooperation, a detailed growth-sharing model for academic-industrial cooperation should be developed, and there should be more joint development processes for the advancement of such cooperation in which the need for technology development can be verified in advance. In addition, beyond focusing on technology-focused academic-industrial cooperation, a network between companies and universities searching for ideas for academic-industrial cooperation in the fields of human and social aspects should be created. A new academic-industrial model linking current cooperation between companies and universities to the local area should be built based on such academic-industrial cooperation in human and social fields.

Strength Property of the Incised Larix (Larix kaempferi Carr.) Round Posts treated with CCA (인사이징 처리 낙엽송 CCA-방부원주목의 강도 성능 평가)

  • Park, Jun-Chul;Kim, Sang-Woo;Ryu, Jae-Yun;Hong, Soon-Il
    • Journal of the Korean Wood Science and Technology
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    • v.36 no.3
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    • pp.85-92
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    • 2008
  • Strength of logs and round posts is compared and analyzed to estimate the strength of the incised Larix round posts treated with CCA in this paper. There is no significant difference in MOR of logs and round posts. However, in the incised Larix round posts treated with CCA MOE is decreased to about 9%, and there is 29% reduction in MOR as strength ratio is 0.71. When calculating the allowable bending stress of incised round type round posts, not in nominal 2-in timbers, an adjustment factor for MOE and bending strength is proposed as 0.91 and 0.71, respectively. Logs, round posts and the incised Larix round posts treated with CCA do not show significant difference in nail withdrawal load. There is almost no difference between incised Larix round posts treated with CCA and round posts in the shear strength of bolted joint. When calculating the allowable shear stress of bolted joint, it is conformed that considering the application of incising factor is not necessary.