• The Research Journal of the Costume Culture
• /
• v.27 no.3
• /
• pp.239-250
• /
• 2019

Recently, young people wearing hanbok are highly visible in the palace and in Hanok Village. However, there is much controversy regarding whether the hanbok the young people are wearing is traditional. Young people in Korea are exposed to hanbok through a variety of ways such as school education, games, webtoons, television shows, and movies. In this study, we presented teenagers with illustrations of hanbok to see which they preferred and which if any they recognized as traditional. The study respondents most preferred the hanbok from the 18th century, but they considered the hanbok from the 20th century to be the traditional style. We next used text mining to analyze the students' freely written, open-ended responses regarding the hanbok they preferred and the one they considered traditional. The hanbok from the 18th century, the one the teenagers preferred, was a sexy, cool style related to gisaeng that emphasized the waist, whereas the hanbok they believed was traditional, the $20^{th}$-century hanbok, was simple, neat, comfortable, and plain. Among the young people's responses regarding which hanbok was traditional, the text mining extracted the following repeated words related to both the 18th- and 20th-century hanbok: "dramas," "mass media," "historical dramas," and "movies." For the 18th-century hanbok only, we extracted "webtoons" and "Hanok Village," and for only the 20th-century hanbok, we extracted "textbooks."

• Journal of the Korean Institute of Rural Architecture
• /
• v.24 no.4
• /
• pp.9-16
• /
• 2022

The purpose of this study is to analyze the cross-sectional ratio of the courtyard, an external space that not only was used as a workplace, shelter, and playground in our lives, but also gave symbolic meaning to Koreans. Since the beginning of 2000, Hanok began to receive rapid attention from people, and Hanok construction and remodeling were actively carried out in urban and rural areas. In particular, Bukchon and Seochon in Seoul, around Cheonmachong in Gyeongju, and Hanok Village in Jeonju became popular places related to hanok, and Gyeongju, Buyeo, Gongju, and Iksan were designated as ancient districts to encourage the construction of hanok. However, although hanok is being built with national trends, support, and interest, attention is focused only on the external form, materials, and convenience of use, and the composition and system of the external space have not been properly reviewed. Therefore, this study aims to understand the functions and meanings of the yard in traditional housing, and to analyze the proportion of the height of the building surrounding the yard and the depth of the yard in terms of closure and opening. In addition, the system and characteristics of the external space of traditional architecture felt by this can be used as basic data in designing traditional architecture.

• Smart Media Journal
• /
• v.7 no.3
• /
• pp.43-50
• /
• 2018

Hanok (a traditional Korean-style house) has recently become a popular attraction for tourists all over the world. Jeonju Hanok Village, for example, attracted about 10 million visitors for 2 consecutive years. Observing Hanok's popularity, many local governments drew up plans to improve tourism dynamics by strengthening the advantages of Hanok. Emotionally rich experience is required to offer a greater satisfying experience that meets the demands of tourists. However, very few studies yet have addressed how to measure those emotions felt by users while experiencing Hanok. As an attempt to improve this situation, 182 emotional words were collected from earlier studies and classified into 33 groups with the Delphi method. Among the emotional words in each of the 33 groups, those of overlapping concepts on the characteristics of Hanok were re-grouped, and extracted the most appropriate 68 words. Additionally, a survey was conducted with 325 people who had experienced Hanok to gather 30-most representative emotions for measuring emotions felt from Hanok. The factor analysis of the 30 representative emotions resulted in classified 6 factors based on common features of emotional words: senses of aesthetics, happiness, novelty, ownership, balance and relaxation. The 30 representative emotions and six emotion categories found out by this study can help measure how much people feel certain emotions while experiencing hanoks. Further study will explore the degree of emotions hanok users feel about objects of hanok, such as roof materials and shapes, and body shapes.

• Journal of the Korean Association of Geographic Information Studies
• /
• v.16 no.3
• /
• pp.1-11
• /
• 2013

This study developed the algorithm of location-based service for supplying the efficient tourism service to traveller using mobile device and applied it to the Jeonju HANOK village. First, the location service was advanced using algorithm coupling with GPS error range and travel speed in single line, and with GPS location and nearest neighbor method to line in multiple one. Also this study developed a program using DuraMap-Xr spatial engine for establishing topology to Node and Link in line automatically. And the foundation was prepared for improving travel convenience by programming location-based service technology to single and multiple lines based on Blackpoint-Xr mobile application engine.

• Journal of the Korean Society of Food Culture
• /
• v.31 no.1
• /
• pp.64-72
• /
• 2016

This study investigated the correlation between consumer's buying habits and food styling visual elements. Differentiated and original techniques were used to determine whether or not visual elements in tteok menus reflect the aesthetic needs of consumers without altering the nutrition of tteok. The targeted tteok cafes were in Jeonju Hanok Village, which is a tourist attraction in Korea. First, sub-factors of food styling visual elements applied to tteok $caf{\acute{e}}$ menus such as shape, size/volume, color, and texture all had significantly positive effects on customer satisfaction, proving that food styling visual effects applied to tteok $caf{\acute{e}}$ menus have significant effects on customer satisfaction. Second, sub-factors of food styling visual elements applied to tteok $caf{\acute{e}}$ menus all had significantly positive effects on buying habits. Third, customer satisfaction of menus had a significant effect on buying habits, as proven by previous studies. Fourth, the effects of customer satisfaction on the relationship between food styling visual factors applied to tteok $caf{\acute{e}}$ menus and buying habits were investigated.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
• /
• v.11 no.4
• /
• pp.414-420
• /
• 2018

The digital convergence looking for new ways to engage visitors by superimposing virtual content on projection over the real world captured media contents. This paper propose the Light ID based interactive 3D immersive exhibition things view using HMD AR technology. This approach does not required to add any additional infrastructure to be built-in to enable service and uses the installed Lighting or displays devices in the exhibit area. In this approach, the Light ID can be used as a Location Identifier and communication medium to access the content unlike the QR Tag which supports provide the download information through web interface. This utilize the advantages of camera based optical wireless communication (OWC) to receive the media content on smart device to deliver immersive 3D content visualization using AR. The proposed exhibition method is emulated on GALAXY S8 smart phone and the visual performance is evaluated for Jeonju Hanok Village. The experimental results shows that the proposed method can give immersive 3D view for exhibit things in real-time.

• The Korean Journal of Food And Nutrition
• /
• v.27 no.6
• /
• pp.1078-1089
• /
• 2014

The purpose of this research was to reveal how Jong Ga and its cuisine is perceived by Koreans and foreign tourists and to develop Jong Ga culinary culture for culinary tourism. The Inje Jong Ga was chosen since it is located in Jeonju, Hanok Village, which is a destination for tourists and gourmet enthusiasts. In-depth personal interviews were performed with Koreans and with foreign tourists who were visiting Korea. Interviews were done to provide deeper insight into the comments and subject matters. Most tourists selected "having one table setting for each (Doksang)" as the most distinctive part of Jong Ga and its cuisine. To develop the experience at a Jong Ga as a culinary destination, questionnaires were created to study six areas: preferences on length of stay, price range, food serving style, things to be improved, expectations by as a tourist at a Jong Ga, and the role of the food guide. Perceptions toward Jong Ga and its cuisine were generally positive, but the quality of service and lack of organization in establishments were perceived to be the negative factors.

• Journal of Fashion Business
• /
• v.23 no.1
• /
• pp.74-88
• /
• 2019

The purpose of this study is to explore university students' Hanbok rental behavior and to examine factors that influence their intention to rent Hanbok. Questionnaires were distributed in Universities in the Seoul metropolitan area, and the final 202 responses were used for data analysis. For data analysis, descriptive statistics, factor analysis, cluster analysis, t-tests, and multiple regressions analysis were used. Sixty-one percent of those who have experienced Hanbok rental said they rented Hanboks to experience tourism and 22 percent said they rented Hanboks to take pictures, and the main rental places are tourist attractions such as Jeonju Hanok Village. Respondents indicated that the design and color of Hanbok were important product attributes when they consider renting a Hanbok. They also indicated that the opinions of other users posted on the Internet/Social Network were their main source of information for Hanbok rental. The result of cluster analysis showed that there were two groups of Hanbok rental consumers based on clothing consumption values: novelty-seeking group and practicality-seeking group. The two groups were different in terms of few factors of the benefit sought of Hanbok rental, product attributes, and information sources. Regression analysis revealed that traditional culture perception, purpose-built Hanbok pursuit benefit, pragmatic pursuit benefit, attitude toward Hanbok, and the previous Hanbok rental experience significantly affected respondents' intention to rent Hanbok. Based on the results, this study summarizes the key features of each group and provides suggestion for developing strategic marketing activities.

• Journal of Environmental Impact Assessment
• /
• v.24 no.3
• /
• pp.217-232
• /
• 2015

This study is to examine the section-based stream management with environmental characteristics and user monitoring. In Jeonjucheon, upstream section located near to Jeonju Hanok village has very good water quality and natural stream landscape. In case of mid/down streams, water quality is good and heavy concentration of facility leads to high use rates of these sections. The questionnaire consists of 5 parts: user characteristics, use behavior, citizen participation, importance rank, and Importance-Satisfaction(IS). 383 out of 454 responses with listwise deletion are used for demographic analysis and IS Analysis. In terms of citizen participation through 'ecological experience activity' and 'stream stewardship activity', 'occasional participation' shows the average of 78% in all three sections. For importance rank, the results arranged in order of priority show 'water quality' > 'green corridor' > 'trail' in up/down streams and 'water quality' > 'vegetation management' > 'trail' in midstream. Therefore, 'water quality' appears to be the most important variable among 13 variables. At last, the results of ISA indicate that all 10 variables need to be improved as satisfaction is lower than importance. In addition, 'plant management' variable falls into 'concentrate here' quadrant where importance is high and satisfaction is low.

• The Journal of the Korea Contents Association
• /
• v.14 no.4
• /
• pp.467-479
• /
• 2014

Topophilia refers to emotional bonding such as attachment to or nostalgia for one's home town, which is remembered or imagined as a beautiful and happy paradise experienced in youth. The time spent in one's home town may have been short, but the associated memories of it are strong and enduring. These can later act as a strong motivator to learn if the correlated emotions are positive. According to archival research conducted on Jooyoung Chung's life, his home town and the things found therein, such as cows, were the principal objects of his topophilia, and later became the driving forces behind his success story. The same applies to Dvorak. Dvorak sublimated his nostalgia for his home town by composing a piece of music on hearing the sound of a train. We can discover diverse rhythms in nature such as sunrises and sunsets, the changing seasons, and even our heart beat. If a melody is added to the rhythm, it transforms into art. And if we seek harmony and principles, it becomes science. In this study, Jeonbuk's nature, places, food, and arts, as represented in its educational resources, are analysed for their ability to give rise to topophilia. To gain some experience of this feeling we recommend that you visit the Jeonju Hanok Village, the value of Gochujang, reverse icespike on Mai Mountain or enjoy the works of the painter Book Choi.