• Journal of Fashion Business
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• v.17 no.6
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• pp.158-175
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• 2013

The purpose of this study is to provide basic information to Korean fashion designers who wish to advance to the overseas collection. This is done through analyzing the design characteristics of Japanese young fashion designers, Tsumori Chisato, Commuun, and Limi Feu, who have successfully launched their designs into the Paris collection and became global fashion brands. Collections of each brand were analyzed by the overall fashion style and design elements. For the overall fashion style, Tsumori Chisato used a romantic style using details with various ornaments, whereas Commuun shows minimal style with a simple silhouette. Limi Feu expressed avant-garde style with experimental patterns. Moreover, these brands expressed different style to other brands by applying Japanese traditional clothes, patterns, and Japanese techniques in modern view point. In terms of design elements, these three brands used the H-line silhouette. Tsumori Chisato used loose fit; Commuun, slim line; and Limi Feu, boxy silhouette. In the case of colors, materials, patterns and details, Tsumori Chisato showed mix & match with various colors, materials, patterns and details. Commuun used mono tone with black & white using only one or two materials. Limi Feu usually used the color black with cotton. According to the style of the brand and region of the collection, the main characteristics of the design and the application of Japanese traditional elements can be different.

• Journal of Family Resource Management and Policy Review
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• v.9 no.4
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• pp.145-159
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• 2005

The main purpose of this study is to statistically analyze the difference between Korea and Japan's consumer attitudes towards e-commerce through the use of auction websites. Here are the results. First, there was a significant difference between the Korean user's attitude and the Japanese user's attitude towards Internet usage; especially, the Japanese user's attitude towards convenience showed a much higher degree than that of the Korean user. Second, Korean users preferred brand image to price, while Japanese users preferred price to brand image. Third, both the Korean users and the Japanese showed a positive relationship between Internet usage and the use of e-commerce. In contrast to the Korean user's frequent use of the bulletin board, Japanese users tended to use the bulletin board less frequently.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.2
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• pp.678-687
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• 2014

Since the infants' skin is very weak and has poor adaptability to environment, they are vulnerable to dermatitis by chemicals. Organic cotton for baby wear with the same functions in inner and outer wears can be considered the most suitable fiber. Therefore, this study was to analyze products and colors of domestic and Japanese baby wear brands which use organic cotton. Of total six organic brands for baby wear, there are three domestic baby wear brands and three Japanese brands, and design colors of total 213 items were examined on the web. The results of comparative analysis showed that there were more Japanese brands than domestic brand in designs by uses. Color analysis showed that natural cotton color was preferred and YR colors are commonly used, but the colors of Japanese brands were widely distributed and those of domestic brands were relatively narrow.

• Korean Journal of Poultry Science
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• v.26 no.1
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• pp.35-42
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• 1999

According to the importance(production ratio) of special brand eggs, poultry farma can be classified into four types(Types I to IV). A close relation can be observed between these types and farm scale. Special brand eggs used to be the speciality of small-scale, suburban poultry farms. Recently, however, the production of these eggs has been adopted by medium and large farms, too, and is increasing throughout Japan. In particular, small-scale farms specializing in these eggs have attained a high profit and take a characteristic management from as opposed to large-scale poultry farming that adopts the \"small profit and quick returns\" strategy. Because of this, the meaning of special brand egg production to farm management differs according to farm scale. For small poultry farmers, it means securing a high profitability and for medium and large producers, improving the corporate image or meeting the needs for assortment of retailers.

• The Research Journal of the Costume Culture
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• v.13 no.6 s.59
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• pp.857-870
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• 2005

The purpose of this study was to identify the relationship between lifestyles and clothing benefits pursuit. A questionnaire was developed to measure lifestyle and clothing benefits sought. The questionnaire was distributed and collected from 131 college female students in Tokyo. The data was analyzed by percentage, frequency, mean, standard deviation, factor analysis, reliability test, MANOVA and ANOVA by SPSS package. The lifestyles of the respondents were classified into five types such as recreational-oriented, fashion-oriented, progressive-oriented, intentional purchasing, and economics-oriented type. And clothing benefits pursuit was classified into five types such as individuality-pursuit, brand-pursuit, convenience-pursuit, fashion -pursuit, and coordination/figure flaws compensation-pursuit. The result of this study were as follows; 1) All of three lifestyle groups of appearance-oriented type, fashion-oriented type, intentional purchasing type had an inclination for individuality-pursuit, brand-pursuit, fashion-pursuit, and not an inclination for convenience-pursuit. 2) The higher the fashion-oriented and intentional purchasing, and the lower the progressive-oriented and economics-oriented were, the higher was individuality-pursuit. 3) The higher progressive-oriented and the lower recreational-oriented were, the higher convenience-pursuit was. 4) The brand-pursuit, convenience-pursuit, and fashion-pursuit were not shown to have the significant differences according to intentional purchasing group.

• Journal of Nutrition and Health
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• v.51 no.5
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• pp.480-487
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• 2018

Purpose: The study examined the Chinese and Japanese consumers' preference for Korean home meal replacement (HMR) product package designs using conjoint analysis. Methods: The questionnaire survey was completed by 270 consumers living in Beijing, China and Osaka, Japan, over the age of 20 years old, who had previously purchased or consumed a Korean HMR. Based on the attributes and levels within each attribute related to the Korean HMR product package design, 54 profiles were constructed. Of the 54 profiles, 11 combinations were selected using an orthogonal design, and the participants were asked to rank the 11 combinations in order of preference from top to bottom. Results: The relative importance of the Korean HMR product package design attributes were analyzed. Chinese consumers regarded illustration, ingestion form, concept, and brand name, in that order, to be most important. In the case of Japanese consumers, illustration, concept, ingestion form, and brand name, in that order, were most important. For the illustration attributes, in order of importance, Chinese consumers preferred raw materials, characters, and celebrities, and Japanese consumers preferred characters, raw materials, and celebrities. For the concept attributes, Chinese consumers favored, witty, traditional Korean, and modern concepts, whereas Japanese consumers favored witty, modern, and then traditional Korean concepts. For the ingestion form attributes, both Chinese and Japanese consumers preferred Ready To Eat (RTE), followed by Ready To Heat (RTH), and then Ready To Cook (RTC). For the brand name attributes, both Chinese and Japanese consumers preferred the localized brand name over the Korean brand name. Conclusion: Differences in the relative importance of Korean HMR product package design attributes were observed among Chinese and Japanese consumers, and there were differences in preference according to the levels within each attribute. These results are expected to provide useful basic data to assist in the future development of differentiated HMR package designs and marketing strategies to meet consumer needs in the market for Korean HMR in China and Japan.

• Journal of the Korea Fashion and Costume Design Association
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• v.6 no.3
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• pp.19-29
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• 2004

The current fashion market is experiencing a lot of difficulties in fashion forecasting due to consumers' fast-changing lifestyle on fashion, changes in consumer behavior, and the segmentation of the fashion market. To cope with this harsh reality, many fashion enterprises have paid much attention to the SPA (Specialty Retailer's Store of Private Label Apparel) brand as a promising fashion marketing strategy in terms of which they can survive in the extremely competing fashion market. The SPA brand is in the stage of inception in Korea, but the SPA brands such as MUJI and UNIQLO are already dominating the fashion business in Japan. Korea has just started developing the SPA brand, but its technological development, which was triggered by the success of 'BASIC HOUSE', is rapidly evolving. Under these circumstances, the SPA brand is getting vital for the fashion market in efficiently realizing consumers' requirements, revolutionizing the method for providing product information and the process of Marketing Mix Program, and expressing the value of shop. This paper studies the nature of the SPA brand and fashion merchandising system, and in turn examine the differences between the visual merchandising of the existing fashion brands and the Japanese SPA brands that are used as the fashion marketing strategy which is driven by the up-to-date technological system. Centering around these issues, we propose a visual merchandising system for fashion enterprises which serves to develop Korean-style SPA brands.

• The Research Journal of the Costume Culture
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• v.13 no.5 s.58
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• pp.743-755
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• 2005

The Purpose of the study was to compare clothing shopping motives, fashion information sources, evaluation criteria of apparel products, store selection criteria, apparel buying places, and purchasing experience and country of origin place on imported clothing. The total of 371 consumers, college female students in Korea and Japan were sampled in both countries. ANOVA, factor analysis, Duncan's multiple range test, t-test, frequency, and percentage as analysis methods were used. The results of the study were as follows. According to the comparative analysis of clothing purchasing behavior by factors, the result showed that both of them had more personal motives than social ones, regarding clothing purchasing motives. The clothing purchasing motives of students in Korea was higher than it of students in Japan. In the use of information sources, the students of both countries considered the information by consumer very importantly. Next to it, they highly regarded the information by marketer. The students in Korea used all informations more than the students in Japan. In the clothing selection, both of them considered criteria esthetics very importantly. The students in Korea considered 'brand name', 'versatility', and 'pleasing to others' as important, but the students in Japan considered 'price' and 'prestige' very importantly. For store selection criteria, Korean students considered 'duality guaranteed', 'service', and 'their and other's experience' as important but Japanese students regarded 'price' and 'variety of products' as important. A department store was the most highly preferred among clothing purchasing stores. After it, for Korean students, fashion mall, renowned brand stores, discount store were considered in order of preference, for Japan, speciality stores, fashion mall, renowned brand stores are preferred. Regarding imported clothing, Korean students, in order of preference, preferred the goods of America, Italy, France, England, etc. Japan students preferred the goods of America, Italy, China, France, etc.

• Korean Journal of Poultry Science
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• v.26 no.1
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• pp.43-50
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• 1999

The features of special brand eggs are growing more and more diverse and it is hard to draw a clear distinction between these and ordinary (no-brand) eggs. Special brand eggs range from those with objectively recognizable characteristics to those given only an unsubstantial product image and price differentials are among them great, too. The relation between product features and prices is unclear. Special brand eggs are the commodity whose characteristics are the vaguest of all livestock products. Farm's brand eggs produce a high profitability to producers is they are directly sold to consumers, by, for example, home-delivery service. But if they are sold to supermarkets, etc., producer's (poultry farmer's) income becomes lower by the amount of distributors' margin, reducing the profitability substantially. Thus how to increase the ration of retailing is important for farmers to secure a high profit. The sales strategies of poultry are the combination of two elements, that is, new product development (product differentiation) and creation of new market. But it is difficult for special brand egg producers to develop products with clear characteristics (use value) distinct form ordinary eggs and so these producers depend on the factors of appearance, such as the color of egg shells and package. Special brand eggs manage to keep their marketable value by the combination of the few product features and product image. Thus NB eggs from feed producers have a great market-ability since they can take advantage of the power of patents and TV commercials. However, market differentiation affects profitability much more than product features and price gaps are very wide between directly sold and wholesaled eggs. The producers of special brand eggs have come to the turning point where they have to decide whether they will content with being the subcontractors for NB and PB eggs or they will continue to keep their independence in production and marketing.

• Korean Institute of Interior Design Journal
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• v.24 no.6
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• pp.171-182
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• 2015

With the increased quality of life, the meaning of houses is shifting from a functional space for the simple purpose of residing to a symbolic space representing life as personality. Starting with the advancement of IKEA into Korea last year, global brands are about to enter into Korea. As Korean brands are not certain about how to set their direction in the situation where global brands have rushed into the market, it was thought that a key to solve the problem could be found from the cases of the lifestyle stores of Japan, which is moving one step ahead of Korea. Considering the circumstances, the author limited the subjects of this study to the lifestyle stores that have already established their brand identity and have prominent expressional characteristics of interior design in Japan. Research and analysis were conducted through site inspection and books. As a study method, literature and previous research were reviewed to find the program characteristics of interactivity and participation, the spatial characteristics of accessibility and the expressional characteristics of symbolism, scene continuity and function complexity, as the basis for an analysis. The results of the analysis showed that Japanese lifestyle stores are appealing to consumers as the spaces with their own differentiated space composition and various programs, by establishing their unique concepts and explicit brand identity. It is expected that such expressional characteristics of interior design will be of help in defining the direction of interior design of Korean lifestyle stores in the future.