• Journal of the Korea Fashion and Costume Design Association
• /
• v.16 no.3
• /
• pp.219-238
• /
• 2014

This study attempted to investigate present condition and product planning of global eco-fashion brands that harmonize fashion and sustainability. As research subjects, this study selected 97 oversea fashion brands mentioned in books related to eco-fashion, Black(2011), Brown(2010), Fuad-luke(2009). As for research methods, materials and ethical practices of these selected 97 brands through literature data and their internet site homepages. This study analyzed oversea eco-brands collected 26 British brands, 22 American brands, 36 European brands such as Germany, France, Italy, Sweden, Spain, Finland and so on, except Britain and 13 other regions including Japan, India, Canada, Mexico, and New zealand. In conclusion, the product planning characteristics of these oversea eco-fashion brands can be summarized as follows; community and fair trade, ecological and slow design, recycle, reuse, redesign, and new eco-models. Firstly, brands of 'community and fair trade' manufactured products through fair trade and local community's artisan by ethical practices with organic fabrics. Secondly, brands of 'ecological and slow design' pursued timeless design and multi-functional design as luxury eco-fashion styles. They used organic textiles, hemp, bamboo, soya, tencell, sea cell, and self-sustaining plants. Thirdly, brands of 'recycle, reuse, redesign' aimed for upcycling high-end fashion and used vintage clothes, textile scraps, PET, parachutes, tires, safety belts, advertising banner and so on. In addition, brands of 'new models as eco-fashion' suggested zero-waste cutting, recycling over-printing technology, new sustainable business model, and ethical practices in the supply chain of the fashion industry.

• Fashion & Textile Research Journal
• /
• v.15 no.5
• /
• pp.713-721
• /
• 2013

This study compares the perceived body image of female college students in Korea and Japan as well as explains the difference in the level of self-esteem, body cathexis, body image and fashion leadership based on nationality and body. The sense of fashion leadership affected by these factors was also analyzed. A high ratio of Korean and Japanese female students perceived themselves as obese compared to actual body physique. It was shown that body was highly distorted. They showed a comparatively low level of satisfaction with appearance in contrast to their high interest in their appearance and weight. Thin bodied individuals showed a high level of self-esteem and body cathexis; however, persons with an obese body showed a low level of body cathexis. They showed high interest in appearance regardless of body physique; however, they remain unsatisfied with their appearance. Individuals with an obese body and a standard somatotype showed a high concern with weight. A high fashion opinion leadership was reciprocal to a high interest in appearance and satisfaction with appearance. Korean female students showed an indirect positive effect on fashion opinion leadership through body cathexis, self-esteem, interest in appearance, and satisfaction with appearance. A thin body showed a positive effect on fashion opinion leadership and an obese body had a negative effect. Fashion innovativeness was directly influenced persons with a high degree of self-esteem and interest in appearance. Japanese female students were directly affected by fashion innovativeness; however, Korean female students were indirectly affected by fashion innovativeness through self-esteem and interest in appearance.

• Fashion & Textile Research Journal
• /
• v.7 no.2
• /
• pp.225-230
• /
• 2005

This research was undertaken to compare basic bodice prototypes for Internet shopping customer, and to select a profitable fit vacant space quantity between clothing and body. A total one hundred of eighteen outfits (4 types of pattern ${\times}$ 9 subjects ${\times}$5 body areas) were constructed with basic bodice drafting method of Japan Bunka Women's University according to nine male body types. Fifty-two experts analysis of the different prototypes as five body area and evaluate the most appropriate ease amount and stabilization of the simulation images on the computer. The experiments with automated methods using simulation image are based on AZ program of TORAY, Japan. Data was analyzed using percentiles, frequency and $X^2$. Taken together, the present result of vacant space quantity and stability evaluation through images shows that there is a significant difference in the size variation of the chest circumference, shoulder slope and waist circumference. In case of ease amount, chest area, shoulder slope, waist area and armhole except neckline area were shown more appropriate on the basic bodice pattern without size change. In case of stabilization, the chest area, shoulder slope and armhole except waist area and neckline area was shown the best on the basic bodice pattern without size change. However the waist area was shown on the basic bodice pattern plus 2 cm, neckline was shown more appropriate on the basic bodice pattern plus 1cm.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.34 no.12
• /
• pp.2022-2038
• /
• 2010

Our study was designed to provide some insights on positive country image and the mechanisms of influence that Asian fashion industries can draw upon for future benefit. We focused on a country image and fashion products with Asian ethnic influence. Asian traditional costume elements reflected in contemporary fashion products may be important representative tools for national cultural identity. This study qualitatively investigated how and to what extent country image and additional information influence the evaluation of fashion products influenced by Chinese, Japanese, and Korean traditional dress. We conducted four focus-group interviews (FGI) with 30 students from a fashion program at a university in the United States. We analyzed the evaluation of fashion products influenced by Chinese, Japanese, and Korean traditional dress, and their associations with country image. Our qualitative analysis offered more developed empirical evidence for the various paths through which country image affects the evaluation of fashion products influenced by the ethnic dress of Asians. The results of our study showed that the more direct the source of prior knowledge, the larger the influence on product evaluation. This study showed that certain cues in the evaluation of fashion products with Asian ethnic influence induce changes in the affective state (that stem from the psychological and social nature of fashion products) and illustrate the necessity of considering the affective processes involved in the appropriate use of the country image. In the fashion industry, extrinsic properties such as the country image significantly influence the attitude and purchasing decisions of consumers. The significance of this study lies in its verification of the relationship between the country image and additional information. Modular and situational-contextual influences are also revealed as important factors that deserve more attention, as well as considerations regarding the dimensions of the country image described in attitude theory.

• Journal of the Korean Society of Costume
• /
• v.60 no.9
• /
• pp.162-175
• /
• 2010

An important change started in knitwear fashion in the 1980s. Advanced designers in Japan began to provide a new interpretation on knitwear, and seamless knitwear based on computerized machinery appeared. Knitwear fashion showed differences starting the 1980s due to this change. In this regard, the study aimed to analyze knitwear fashion after the 1980s where the contemporary knitwear experienced changes to define characteristics of modern knitwear fashion and examine its inherent formative nature. Designs for 30 years from 1980s up to date have been analyzed by 10 years in order to identify the characteristics of knitwear fashion over time. In particular, formative characteristics of modern knitwear fashion have been analyzed in more depth with a focus on the period from 2001 through 2010 by narrowing the whole period. Insufficient domestic literatures and visual materials led the study to mostly use foreign books and internet sites. Insights of 7 professionals who have engaged themselves in knitwear industry over 10 years have been incorporated into this study, which will enhance the reliability of the formative analysis. As a result, the data have been organized into three tools of analysis, including exposed bodies, transformed bodies and natural bodies from the perspectives of expression and silhouette of body, and the features of flexibility, industrial artistry, innovation and sensuality have been highlighted in terms of formativeness. In this regard, it has been confirmed that the formative nature found in the knitwear fashion exists in the scope of the formative nature in the embryonic period of the knitwear fashion. It means that the formative nature of knitwear fashion contains perpetuity that transcends an age.

• Journal of Fashion Business
• /
• v.7 no.2
• /
• pp.97-106
• /
• 2003

The purpose of this study was to investigate Chinese men's perception and satisfaction on Korean apparel products. The 1000 Questionnaires were distributed to Chinese men, and returned 863 questionnaires were analyzed by mean and percentage with SPSS 10.0. The results of this study were as follows: Chinese men had more perception on their own brand and Italy brand than UK, Korean, and Japan brand. Over age fifties of Chinese men preferred Korean brand to the other ages. Chinese men perceived positively Korean fashion products as more trendy, very creative, high-class, qualitative, expensive and creditable, otherwise, there were little famous brands among Koran apparel products. Chinese men satisfied on Korean apparel products positively, specially, age forties and fifties, resident from Harbin, income 2 and 3 level, and young casual mild group showed higher satisfaction on Korean apparel products than the others.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.29 no.1 s.139
• /
• pp.46-57
• /
• 2005

This empirical research aims to identify and compare key success factors in Computer Aided Design (CAD) education in Korea, Japan, Germany and USA. Employing a couple of statistical methods (multiple regression and factor analysis) on survey data, it was found that the decisive factors in the CAD education differed among four countries. Generally speaking, however, educational methods are less important than educational conditions, of which professors and educational environment are dominant factors. This implies that the so called constructivistic way of teaching/learning is not so effective as expected. In order to improve educational performance in Korea, as far as CAD education is concerned, professors need to enhance relationship with industry and universities to support more hardware and software.

• Journal of Fashion Business
• /
• v.8 no.4
• /
• pp.45-59
• /
• 2004

The purpose of this study is to discover the present situation of fashion journalism, which is a collaborator and watchdog of the fast-growing fashion business industry, then to proffer fundamental data for the setting of desirable fashion journalism in the field of newspaper. Unlike magazine and internet news service which are focused on a specific group, daily newspaper has a far-reaching influence without regarding the age, gender and social status of the readers. Therefore, how newspaper deals with fashion and fashion phenomena has immense influence on the attitude and understanding of common people on fashion. Defining fashion journalism is an activity of gathering and mediating of various ideas and opinions on fashion, the beginning of fashion journalism of newspaper traces back to the late of 19th century. From then to the period of Japan's occupancy by force, newspaper used fashion articles to lead enlightenment of lifestyle. After Korean War, newspaper was one of the main path of in-flowing western culture and fashion trend till 1970s. During $1980s{\sim}1990s$, fashion articles in newspaper were separated from woman and family section and fashion journalism made their own way to a specialized field. In the beginning of 21st century, fashion journalism in the field of newspaper is armed with more various and profound contents then ever, but it is also true fashion journalism is not free from accusation of commercialization and agitation of preference on imported luxury goods. Today fashion articles of daily newspapers are not subordinated to the common idea, 'fashion is only for women'. Fashion articles deals with men as well as women. Information on new products is regarded more important than fashion trend. Articles are not restricted in the fashion section. It means fashion journalism is expanding its territory to business section, opinion section and so on. However, fashion news dealing with aged people or young children are very rare. It suggests target readers of fashion news are concentrated on the people who have a considerable buying power. An main article usually has more than 3 photos. That means not only photos in fashion news are established as essential visual information today but also commercialization of fashion news makes rapid progress in this field. Also the considerable dependancy on the information sources from manufacturing side can be a problem of sustaining accuracy and impartiality of news.

• Journal of the Korean Society of Costume
• /
• v.66 no.2
• /
• pp.134-147
• /
• 2016

The mainstay of modern fashion design has always been Western costumes. Though Asian costumes do get featured in collections at times, most instances are just instances of the western culture showing curiosity toward non-mainstream costumes. Until recently, Japan, which has been the most active in cultural exchanges, has been the main recipient of these curiosities, and has been used as the representative style and culture of East Asia. What needs to be let known is that Korea has its own costume style and culture, which have been developed according to its tradition and beliefs. Hanbok, which is the representative traditional costume in Korea, has existed since the beginning of the Kochosun dynasties. I started this study to figure out the design source of Hanbok's shape and develop it into a modern costume. In the fashion industry, "Mandarin Collar" and "Kimono Sleeve" are common terms, And I hope that words like 'Korean Collar' and 'Hanbok Sleeve' will one day become a household term. Hanbok contains Korea image. And its shape is formed depending on how Koreans have been treating all sorts of objects or things for many years. If my study can identify and express the unique Korean way of pattern and considering clothes, which is clearly different from those of China and Japan, I will be able to establish a concept of 'Korean style', that people of the world could come to recognize.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.11 no.1
• /
• pp.29-41
• /
• 2009

The purpose of this study is to improve the fitness of clothes by producing patterns considering body proportions at a time of producing clothes for export through extracting factors comprising body types and conducting comparative analysis of proportions by body part using body indexes of Korean women in their 20s living in both Korea and foreign countries. The study results are as follows. Factor analysis by group was conducted for body indexes in order to examine body types of Koreans living overseas. As a results, six factors were extracted from all of three groups; Joseonjok(Koreans living in China), Goryeoin(Koreans living in Russia) and Korean residents in Japan, and their explanatory powers were 60.42%, 63.62%, 63.15%, respectively. Obesity factor was extracted as the 1st factor, and the groups showed differences in other factors. As a result of proportion comparison using body indexes of Koreans living in foreign countries and Korea, it was found that, in height item, when regarding the height as 100, the length of the lower part of the body was long in the order of Goryeoin. Joseonjok, Koreans living in Korea and Korean residents in Japan. Also in width item, when regarding the waist as a standard, it was observed that Joseonjok people have the shoulders, the breasts and the hips that look relatively wider comparing with the width of the waists because they have very narrow waists and the width between shoulder length is big. In addition, the study examined proportions of the breast thickness/the breast width, the waist thickness/the waist width, the hip thickness/the hip width to height. From the analysis, it was found that breasts of Koreans living in Korea are flattest while their waists are slender, and Goryeoin and Joseonjok have round body shapes from the waist to the breast.