• Title/Summary/Keyword: Investment Intention

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A Study on Factors Affecting the Investment Intention of Information Security (정보보호 투자의도에 영향을 미치는 요인에 대한 연구)

  • Lee, Hong-Je;Roh, Eun-Hee;Han, Kyeong-Seok
    • Journal of Digital Contents Society
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    • v.19 no.8
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    • pp.1515-1525
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    • 2018
  • Security threats in the 4th Industrial Revolution have expanded to the issue of safety, but the environment for information security of domestic companies is still at a low level. This study aims to propose policy implications by empirically analyzing factors affecting investment intention. We investigated the state of information security and protection behavior and expanded UTAUT to investigate correlations. The results showed that information assets affect facilitating conditions, and perceived and new concerns have impacts on social influence. Social influence affect experience and habits, but the impact on security investment intentions was rejected. Facilitation conditions, previous experiences and habits have great influences on investment intention, new service security investment intention. The influence of perceived and new concern are low or rejected. There are moderating effects between types of business, size, security organization, experience of infringement, security personnel ratio, and personal information collection. This study will help to establish policies for enhancing the level of information security.

A Study on the Dynamics of the Quality, Satisfaction, and Reuse Intention of Community Social Services (지역사회서비스 품질, 만족도, 재이용의사의 동태성에 관한 연구)

  • Cho, Sung-Sook
    • Korean System Dynamics Review
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    • v.13 no.2
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    • pp.73-91
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    • 2012
  • This study aims to comprehensively understand the dynamics between the factors related to service quality, satisfaction and reuse intention. The contents of the study are as follows. First, it draws the limitations of the existing studies by reviewing the literature related to the relationships between service quality, satisfaction and reuse intention. Second, it highlights the characteristics of System Dynamics as a means of overcoming their shortcomings as well as examining the dynamic mechanism of the relevant factors. Third, it explores the feedback loops of the relevant key variables and the feedback structure of the system. Lastly, it concludes with the suggestions and implications of the key research findings. This study is expected to emphasize the importance of the feedback mechanism operating around the service quality, satisfaction, and reuse intention. Further, the causal loop diagram developed can be a basic material for the diverse levels of governments as well as service providers to refer to for improving the service quality of Community Social Service Investment Program.

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The Effects of TSI(Transaction Specific Investment) on Dependence, Trust, Commitment and Re-Contract Intention

  • Yang, Jeong-Seok;Lee, Sang-Youn
    • Journal of Distribution Science
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    • v.12 no.12
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    • pp.19-26
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    • 2014
  • Purpose - This paper aims to test the effects of Korean food service franchisors' and franchisees' TSI (Transaction Specific Investment) on dependence and trust toward the franchisor and re-contract intention. The study examines the effects of both franchisors' and franchisees' TSI on dependence and trust, as compared with Ganesan (1994). Research design, data, and methodology - Data were collected from 495 Korean food service franchisees and analyzed with structural equation modeling using path analysis through SPSS 18.0 and AMOS 18.0. Results - 1) The franchisor's TSI has positive effects on the franchisee's dependence and trust toward the franchisor. 2) The franchisee's TSI has a positive effect on the franchisee's dependence toward the franchisor. 3) The franchisee's dependence and trust have positive effects on commitment. 4) The franchisee's dependence, trust, and commitment have a positive effect on re-contract intention. Conclusions - The franchisor's and franchisee's TSI affect the franchisee's dependence and trust toward the franchisor. The franchisee's dependence and trust influence commitment and re-contract intention. This has managerial implications for franchisors striving to raise franchisees' re-contract intention.

A Study on Farmers' Acceptance Intention of Agrophotovoltaics - Focusing on the Extended Unified Theory of Acceptance and Use of Technology 2 - (농업인의 영농형 태양광 수용의도에 관한 연구 - 확장된 통합기술수용이론(UTAUT2)을 중심으로 -)

  • Won-Bin Kim;Ju-Young An;Geun-Ho Shim;Ji-Bum Um
    • Journal of Agricultural Extension & Community Development
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    • v.30 no.1
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    • pp.15-29
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    • 2023
  • Recently, there has been increasing interest in renewable energy in the agricultural sector. Agrophotovoltaics, producing electricity while farming, has attracted much attention. This study aims to identify the factors influencing the acceptance intention of Agrophotovoltaics. Using the UTAUT2 model, we designed a research model to examine the impact of performance expectancy, effort expectancy, facilitating conditions, social influence, and investment utility on the intention to adopt Agrophotovoltaics through the mediation effect of the user's innovativeness. We conducted a survey on farmers and obtained 212 responses for the final analysis. The results showed that effort expectancy and innovativeness significantly positively affected the intention to adopt Agrophotovoltaics. Furthermore, innovativeness was found to fully mediate the relationship among performance expectancy, facilitating conditions, investment utility, and acceptance intention. This suggests that focusing supportive measures on innovative groups could promote the adoption of Agrophotovoltaics.

A Study of Factors Affecting Decision and Real Estate Investment (부동산투자 결정과정과 의사결정 요인에 관한 연구)

  • Kim, Jin
    • The Journal of the Korea institute of electronic communication sciences
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    • v.7 no.3
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    • pp.625-632
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    • 2012
  • Real Estate investment decision process make a purpose of the investment, the investment environment, cost convenience ananlysis and the investment validity. For this, Real Estate investment intention decision has investment ananlysis and grope for practice. therefore this paper has a purpose for Real Estate investment decision process that solve the more than brilliant course about Real Estate investment.

A Study on the Acceptance Factors of the Capital Market Sentiment Index (자본시장 심리지수의 수용요인에 관한 연구)

  • Kim, Suk-Hwan;Kang, Hyoung-Goo
    • Journal of Intelligence and Information Systems
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    • v.26 no.3
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    • pp.1-36
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    • 2020
  • This study is to reveal the acceptance factors of the Market Sentiment Index (MSI) created by reflecting the investor sentiment extracted by processing unstructured big data. The research model was established by exploring exogenous variables based on the rational behavior theory and applying the Technology Acceptance Model (TAM). The acceptance of MSI provided to investors in the stock market was found to be influenced by the exogenous variables presented in this study. The results of causal analysis are as follows. First, self-efficacy, investment opportunities, Innovativeness, and perceived cost significantly affect perceived ease of use. Second, Diversity of services and perceived benefits have a statistically significant impact on perceived usefulness. Third, Perceived ease of use and perceived usefulness have a statistically significant effect on attitude to use. Fourth, Attitude to use statistically significantly influences the intention to use, and the investment opportunities as an independent variable affects the intention to use. Fifth, the intention to use statistically significantly affects the final dependent variable, the intention to use continuously. The mediating effect between the independent and dependent variables of the research model is as follows. First, The indirect effect on the causal route from diversity of services to continuous use intention was 0.1491, which was statistically significant at the significance level of 1%. Second, The indirect effect on the causal route from perceived benefit to continuous use intention was 0.1281, which was statistically significant at the significance level of 1%. The results of the multi-group analysis are as follows. First, for groups with and without stock investment experience, multi-group analysis was not possible because the measurement uniformity between the two groups was not secured. Second, the analysis result of the difference in the effect of independent variables of male and female groups on the intention to use continuously, where measurement uniformity was secured between the two groups, In the causal route from usage attitude to usage intention, women are higher than men. And in the causal route from use intention to continuous use intention, males were very high and showed statistically significant difference at significance level 5%.

The Impact of Convenience Value of Mobile Banking Service on Customer Satisfaction and Re-Usage Intention : The Moderate Effect of Technology Anxiety (모바일 뱅킹 서비스의 편의적 가치가 고객만족과 재이용의도에 미치는 영향 : 기술우려감의 조절효과)

  • Lee, Seong Ho
    • Journal of Information Technology Services
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    • v.14 no.2
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    • pp.1-14
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    • 2015
  • As mobile distribution environment is changing rapidly and competition is more intensive in businesses today, technology based self service have been changed and developed. Among the change, financial institutes and consumers are interested in mobile banking services. This study attempted to investigate the impact of service convenience value on customer satisfaction and re-usage intention, and investigated the moderate effect of technology anxiety in the relationship between service convenience value and mobile banking service usage. For this study, data were gathered from respondents who have experience using mobile banking service and analyzed by structural equation model. A convenience value affected consumer satisfaction and re-usage intention toward mobile banking service. Also, this study found that the more technology anxiety, the less re-usage intention. The results show that management and investment to improve convenience value and to reduce technology anxiety make consumers' satisfaction and re-usage intention toward mobile banking service.

Impact of Medical Service Quality by Attribute on Overall Satisfaction -Focused on Out-patient and In-patient in High-level general Hospital- (의료서비스 속성에 따른 품질이 전체만족도에 미치는 영향 -일개 상급종합병원의 외래 및 입원환자를 중심으로-)

  • Kim, Jung-Hee;Ji, Kyung-Ja;Park, Chun-Man
    • Korea Journal of Hospital Management
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    • v.18 no.1
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    • pp.18-41
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    • 2013
  • This study was aimed to identify the current status of medical service quality of medical institutes; propose improvements; and find out the impact of medical service quality by its attribute on overall customer satisfaction. The research was conducted on the out-patients and in-patients in a high-level general hospital located in A city. To examine the research, the IPA was utilized to identify the priority requirements for improving the medical service quality. The study also applied an extended theory to the analysis on mismatch between the level of satisfaction and importance recognized by the clients, to examine the impact of the above mentioned factors on the overall satisfaction and intention to revisit and recommend the hospital. For out-patients, the result showed that "hospital hygiene" had a positive and negative impact on the clients' intention to revisit the hospital in priority improvements. In terms of the sustainable improvements, "doctor's skill" had a negative impact on the overall service satisfaction, whereas "state-of-the-art facility" and "nurse's instruction" had a positive impact on the intention to revisit the hospital. In long-term improvements,"complaint remedy" had a positive impact on the intention to recommend the hospital but there were no relevant factors in excessive investment. On the other hand, for in-patients, the result demonstrated that there were no relevant factors in priority improvements and sustainable improvements. The factor of"service procedure speed"had a positive as well as negative impact on the intention to revisit the hospital. In excessive investment,"nurse's empathy"had a positive impact on the intention to recommend the hospital.

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Demand-based Strategies for Overseas Industrial Complexes (수요 맞춤형 해외산업단지 조성방안 연구: 베트남과 인도네시아를 중심으로)

  • Yeun-woo, Jeong;Seung-eun, Lee
    • Land and Housing Review
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    • v.14 no.1
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    • pp.17-32
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    • 2023
  • This study investigates investment attraction in manufacturing and reviews the current trend of Korean companies' overseas expansion, targeting Vietnam and Indonesia to create a demand-based overseas industrial complex. Furthermore, a survey was conducted with domestic companies located in industrial complexes to analyze the details of their intention to enter overseas markets. By linking the previously specified industrial sectors for investment attraction with the desired industrial sectors for overseas expansion and previously entered industries, measures to promote overseas industrial complexes are proposed. For instance, combining with already expanded industries, entering attractive fields to develop new markets, and deriving specialized strategies for each country. These strategies can be useful as basic resources when establishing plans that reflect the domestic and foreign needs of the key target countries to attract companies to overseas industrial complexes.

RFID Implementation Readiness Model : Impact of Technology, Human, Vender, and Task Factors

  • Lim, Se-Hun
    • Journal of Digital Convergence
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    • v.9 no.1
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    • pp.71-87
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    • 2011
  • Currently, many companies are interested in (Radio Frequency Identification (RFID). Nonetheless, technical imperfection and the uncertainty of Return on Investment (ROD is discouraging the companies' intention to implement RFID. Accordingly, while a number of companies concede the efficiency of RFID, few of them expresses enthusiasm, making a rain check to adopt RFID. Moreover, the recent economic depression has down-sized the companies' investment on Information Technology (IT), subsequently hindering RFID implementation. In adopting RFID, the collaboration of supply chain is the most importance factor. Therefore, in implementing RFID, many companies reinforced collaboration of supply chain. Therefore, this study will focus on performing an analysis on several factors which influence the intention to adoption of RFID, such as the human factor, technology factor, vender factor and task factor. The results of this study will provide useful guidelines for RFID adoption strategy to Korean companies.