• 제목/요약/키워드: Investigation of awareness

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범죄예방을 위한 초등학교 학부모의 범죄예방설계(CPTED)요소 인식에 관한 비교 연구: IPA(중요도-실행도 분석)기법을 중심으로 (Applying an IPA(Importance-Performance Analysis) Model to Comparative Study on the Elementary School Students' Parents' Crime Prevention Design Element(CPTED) Awareness for Crime Prevention)

  • 최현식
    • 시큐리티연구
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    • 제40호
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    • pp.209-242
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    • 2014
  • 이 연구는 사회적 문제로 부각되고 있는 초등학교 범죄예방을 위해 학부모를 대상으로 범죄예방설계(CPTED)요소 인식에 대한 분석을 통해 CPTED의 전략적 요소들이 학생들의 대상 범죄를 효과적으로 예방하는데 도움이 될 수 있는지 이해하고 정책적 제언과 방향 제시에 필요한 기초자료를 제공하려는데 그 목적이 있다. 그러한 연구목적의 달성을 위해 이 연구에서는 핵심적인 틀(Framework)로써 중요도-실행도 분석(IPA: Importance-Performance Analysis)을 선택하였다. 연구의 대상자는 1차 조사 집단은 2010년 경주시 초등학교 학부모 203명과 2차 조사 집단은 2014년 동 지역 초등학교 학부모 297명을 유목적 표집(Purposeful Sampling)으로 선정하였다. 이 연구에서 사용한 설문지는 Martilla & James(1977)가 제시하였던 "중요도-실행도 분석(Important-Performance Analysis: IPA)" 기법을 적용하여 초등학생 학부모들을 대상으로 학생의 범죄예방을 위한 CPTED 전략요소에 대한 인식을 분석하였다. 중요도의 신뢰도(Cronbach's ${\alpha}$)는 1차 집단 0.886, 0.920, 0.895와 2차 집단 0.880, 0.906, 0.878 이었으며, 실행도의 신뢰도는 1차 집단 0.880, 0.917, 0.878과 2차 집단 0.735, 0.840, 0.830이었다. 자료의 분석은 빈도 분석, 신뢰도 분석, 기술통계 분석 및 대응표본 t-Test를 실시하였다. IPA 실행격자를 통해 분석한 바, 초등학교 학부모들의 CPTED 전략요소에 대한 중요도는 전반적으로 매우 높았지만 그 성취도는 구성요소에 따라 편차가 있는 것으로 나타났다. 연구결과, 초등학교 건물 내 외부에서 학생을 대상으로 한 범죄의 불안감을 해소할 수 있는 범죄예방 설계(CPTED)의 중요한 전략요소는 1차 집단의 기계적 감시, 조직적 감시, 그리고 영역성 강화이며 2차 집단의 조사에서 기계적 조직적 요인으로 나타났으며, 경비인력 확충과 정문에 범죄예방 중요요소들 높은 중요도 비해 실행도가 낮아서 시급히 투자가 요청되고 있다고 하겠다. 이 연구의 분석결과는 학생들의 범죄예방을 위해 범죄예방 설계(CPTED) 전략요소를 규명하고 향후 초등학교에서 CPTED의 구성요소를 효과적으로 적용하는 정책적 방향 제시에 기초자료를 활용될 수 있기를 기대한다.

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기능성 전통 음청류 선호도와 구매도 조사 (Investigation into the Preference and Demand for Functional Drinks (Korean Traditional Drinks))

  • 김귀순;박금순
    • 한국식품조리과학회지
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    • 제28권4호
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    • pp.413-421
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    • 2012
  • 본 연구는 경북지역 20세 이상 성인 418명을 대상으로 전통 음청류에 대한 인지도 및 기호도와 향후 음청류 대중화 및 소비 전망에서 기능성 전통 음청류에 대해 선호도와 구매의사를 살펴보았다. 조사 대상자는 남자 170명, 여자 248명, 30대 29.2%, 40대 28.0%, 20대 27.5%와 50대 15.3%로 기혼이 57.7%로 미혼보다 많았다. 성별에 따른 음청류 선호도는 남녀 모두 과반수 이상이 좋아한다고 하였으며 명절이나 특별한 행사에 많이 섭취하는 것으로 나타났다. 섭취 이유로는 여성은 맛이 좋다와 남성은 우리 고유의 음식이라서 섭취한다고 하였으며 섭취하지 않는 이유로는 입맛에 맞지 않아서가 높게 나타났다. 음청류의 종류 중 남녀 각각 식혜를 4.12, 4.10으로 가장 높게 인지하고 있었으며 수정과, 차, 화채 순으로 나타나 성별간 유의한 차이는 없었다. 음청류 종류에 따른 기호도는 남자가 식혜 3.92, 차 3.61, 화채 3.58순으로 나타났으며 여자는 식혜 3.51, 화채 3.51, 차 3.45순으로 나타났다. 음청류의 소비전망은 46.9%가 증가될 것이다, 36.1%가 그대로일 것이다. 17.0%가 감소할 것이다로 나타났으며 기능성 음청류 개발에 대해 88.5%가 개발동의 가능성을 보여 음청류의 소비전망이 긍정적으로 나타났다. 기능성 첨가 음청류에 대한 소비자 인식에서 영양보충용, 당뇨조절용, 보양용이 높게 나타났으나 대부분의 기능성 음청류 개발 필요에 대해 3.5이상의 점수를 보였다. 기능성 음청류 개발 시 구매 의사도 개발 필요도와 같은 양상으로 나타났으며 기능성이 첨가된 전통 음청류 중 구매의사의 살펴본 결과 남녀 모두 식혜를 가장 높게 선호하는 것으로 나타났다. 기능성 첨가 음청류에 대한 대중화 방안으로 품질지향이미지, 대중성지향이미지, 상품 속성 지향 이미지 세 요인으로 분류하여 개발된 기능성 음청류의 구매도와의 영향성을 살펴본 결과 모든 요인에서 p<.001의 유의한 차이가 나타났으며 품질지향 이미지가 가장 높은 영향력을 보였다.

패션 머천다이징 시스템 개발에 관한 실증적 연구 - 라이프스타일과 패션 의 마케팅 전략을 중심으로- (An Experimental Study on the Fashion Merchandising System-With special reference to the life-style of consumers and the Marketing strategy of the fashion industry-)

  • 이호정
    • 복식
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    • 제20권
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    • pp.151-167
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    • 1993
  • The purpose of this study is to systematize the theory of the Fashion Marketing and merchandi-sing system as well as the strategy for the Mar-keting based on the related variable. Furthermore, this study deals with development of the mark-eting strategy to the relation between consumers and industry. The content conclusion on the research can be outlined as follows : 1. In order to inverstigate how the life-style of consumers affects their sense of fashion, awa-reness of brand, and decision making process of purchase, the life-style of women consumers is classified into 15 types. (1) Acording to the different life-style types, and important difference is found in the consum-ers' sense of clothes, a unique image of outfit and its own favorite image of womanliness. (2) The consumer's awareness of a particular brand has a reasonable relationship with their brand preference and possession of the brands. (3) Their is an important discrimination acco-rding to the life-style types in their brand awar-eness and preference and possesion of brands. (4) The consumers of each life-style type show noticeable difference in the decision making pro-cess of purchase including he motive of purchase, the source of information, the cause of purchase intention, price, the frequency of purchase and the degree of satisfaction of purchased goods. 2. The merchandising system and the market positioning among the fashion industry are compared and analyzed in the following terms ; (1-1) For the purpose of establishing the target market strategy, the industry uses unreasenalbe methods to analyze the life-style of the target customers and the real customers(36%) and the aging phenomenon of brands is remarkable : as much as 37% of brands show over 5 years-old age gap. (1-2) The price setting process depends highly on the cost-plus approach. (1-3) In color planning, too many colors are used in every season(the average number is 22.3) and the investigation of the consumers' favorite color is neglected. (1-4) The manufacturers of successful brands are much likely to employ the textile designer and allow them to develop the various fabrication. (1-5) The regular rate of sales in each season is extremely low(56.04%) : the rate of the succ-essful brands is relatively high at 65%, but that of the unsuccessful as low as 51%. (1-6) 47% of brands reveal the designer-orie-nted fashion merchandising system. The successful brands, on the other hand, show a high rate of merchandiser oriented system. (2) Since the brand positioning is highly cen-tered on each brand image, styles and target age, the new data are presented in this study for the new market development. (3) To set up the target market, the mapping of images between the differentiated market and the consumers is suggersted according to the market positioning of industry and 15 types of the life-styles of consumers.

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현대사회의 환경변화에 따른 Bio-Terror의 위협요인 연구 (A Study on the Threat of Biological Terrorism in modern society)

  • 강영숙;김태환
    • 한국재난정보학회 논문집
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    • 제1권1호
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    • pp.3-26
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    • 2005
  • In recent years, there is growing concern about the potential use of biological agents in war or acts of terrorism accompanied an increased realization that rapid preparedness and response are needed to prevent or treat the human damage that can be caused by these agents. The threat is indeed serious, and the potential for devastating numbers of casualties is high. The use of agents as weapons, even on a small scale, has the potential for huge social and economic disruption and massive diversion of regional and national resources to combat the threat, to treat primary disease, and to clean up environmental contamination. Biological weapons are one of weapons of mass destruction (or mass casualty weapons, to be precise. since they do not damage non-living entities) that are based on bacteria, viruses, rickettsia, fungi or toxins produced by these organisms. Biological weapons are known to be easy and cheap to produce and can be used to selectively target humans, animals, or plants. Theses agents can cause large numbers of casualties with minimal logistical requirements (in wide area). The spread of disease cannot be controlled until there is awareness of the signs of infection followed by identification of agents; and if the organism is easily spread from person to person, as in the case of smallpox, the number of casualties could run into the tens of thousands. Biological weapons could be used covertly, there can be a lot of different deployment scenarios. A lot of different agents could be used in biological weapons. And, there are a lot of different techniques to manufacture biological weapons. Terrorist acts that make use of Biological Agents differ in a number of ways from those involving chemicals. The distinction between terrorist and military use of Biological Weapon is increasingly problematic. The stealthy qualities of biological weapons further complicate the distinction between terrorism and war. In reality, all biological attacks are likely to require an integrated response involving both military and civilian communities. The basic considerations when public health agencies establish national defence plan against bioterrorism must be 1) arraying various laws and regulations to meet the realistic needs, 2)education for public health personnels and support of concerned academic society, 3)information collection and cooperative project with other countries, 4)Detection and surveillance(Early detection is essential for ensuring a prompt response to biological or chemical attack, including the provision of prophylactic medicines, chemical antidotes, or vaccines) and 5) Response(A comprehensive public health response to a biological or chemical terrorist event involves epidemiologic investigation, medical treatment and prophylaxis for affacted persons, and the initiation of disease prevention or environmental decontamination measures). The purpose of this paper is providing basic material of preparedness and response for biological terrorism in modern society.

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Appraisal of Breast Cancer Symptoms by Iranian Women: Entangled Cognitive, Emotional and Socio-Cultural Responses

  • Khakbazan, Zohreh;Roudsari, Robab Latifnejad;Taghipour, Ali;Mohammadi, Eesa;Pour, Ramesh Omrani
    • Asian Pacific Journal of Cancer Prevention
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    • 제15권19호
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    • pp.8135-8142
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    • 2014
  • Background: Breast cancer is the most common cancer in Iranian women and usually features delayed presentation and late diagnosis. Interpretation of symptoms, as the most important step, has a significant impact on patient delay in seeking treatment. There is a dearth of studies on symptom appraisal and the process leading to seeking help in breast cancer patients. This study explored the perceptions and experiences of Iranian women with self-detected possible breast cancer symptoms. Materials and Methods: A qualitative method was conducted involving in-depth semi-structured interviews with 27 Iranian women with self-discovered breast cancer symptoms. Participants were purposefully selected from women who attended Cancer Institute of Tehran University of Medical Sciences during June 2012 to August 2013. The audiotaped interviews were transcribed and analyzed using conventional content analysis with MAXQDA soft ware version 10. The trustworthiness of the study was verified by prolonged engagement, member validation of codes, and thick description. Results: The main concepts emerging from data analysis were categorized in four categories: symptom recognition, labeling of symptoms, interactive understanding, and confronting the fear of cancer. Symptom recognition through breast self-examination, symptom monitoring and employing prior knowledge distinguished normal from abnormal symptoms and accompanied with perception of being at risk of breast cancer led to symptom labeling. Social interaction by selective disclosure and receiving reassurance from a consultant led to confirmation or redefinition of the situation. Perceived seriousness of the situation and social meanings of breast cancer as a stigmatized and incurable illness associated with loss of femininity were reasons for patient worries and fear. Conclusions: This study emphasized that entangled cognitive, emotional and socio-cultural responses affecting understanding of symptom seriousness require further investigation. It is suggested that programs aimed at shortening patient delay in breast cancer should be focused on improving women's knowledge and self-awareness of breast cancer, in addition to correcting their social beliefs.

한국 여성단체의 아동복사활동의 실태에 관한 연구 (A Study on the Child Welfare Activities in the Korean Women's Organizations)

  • 이소희
    • 대한가정학회지
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    • 제17권4호
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    • pp.117-127
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    • 1979
  • This study attempts to shed additional light on the national diffusion process and interaction of welfare services for children and mothers. The central hypothesis examined is the following : In general, the implant of social welfare system is first considered on the characteristics of their own socio-economics , and diffusion prodess of welfare services tends to occur faster in countries with open sicieties than in countries where entry barriers are high and society ranking rigid. The scope of the study is limited in several ways. Attention is concentrated on the agency of woman in the belief that an in-depth case study of one field can yield more insight than a less detailed investigation embracing a number of social welfare systems. The angency of woman is selected for several reasons. a) It is important the agency of woman alone produce more effective than services affecting both the child welfare and women's libertion bradually. Moreover, these services will form the heart of mother's welfare. b) The services of women's agency is gradually wide spread, since a role of government is still negligible before a full realization of economic income. c) The services of women agency is a prime example of a social welfare. d) statistical data and other information are more readily available. One of major findings of our study is the existence of the barriers inhibiting child welfare form " motherhood cult". Despite all the distinct advantages for mother and child , social attitudes appear to be some resistant on child welfare system among men and women even the agenices of women. What is surprised is the extent of the awareness that strategies of women's agency to liberate woman and to increate activities of women involve the strategies to liberate child. The conviction that solving application problems for child welfare in line with the activities of agency by women offer greater freedom and more advantage to mother are not apparent on the data collected from 18 of multi-functional agencies in our country. there are little sign that such agencies cooperate toward attainment of common goals. The intensive early focus of the movement on consciousness raising is a necessary beginning and such efforts by women's organizations would help both in the continuous evolution of women and child. Some of the agencies offer a variety of services to women and children, others are specialized in that they offer fewer services or even only one. Social welfare agenices giving service to children and their families are identified by various names usually women service and child welfare from govern , mental agency and voluntary public agency to foreign aided. What is totally missing , however, is an integrated synthesis of child welfare program Through women's agency. Social changes to occur, but delineation of appropriate and comprehensive social policy is also necessary at this point at this point since efforts, social changes and polices must be well coordianted and focused, as well as mutually supprotive and reinforcing.

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전통시장 상인대학 교육서비스 품질이 경영성과에 미치는 영향 (The Impacts of Education Service Quality in the Traditional Market Merchant College on Business Performance)

  • 최동규;황희중;송인암
    • 유통과학연구
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    • 제11권10호
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    • pp.81-92
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    • 2013
  • Purpose - This study empirically analyzes the effect of improvements in the quality of service management performance of college education on traders' conscious change of business management innovation and diverse sales expertise for a year. The use of traders' conscious changes and sales expertise as variables for the verification of the effects of parameters related to the active trader's traditional education market is a desirable direction. The method of research reflects the quality of education service, management result, traders' conscious changes, and sales expertise to understand the precise essence and definition of teaching quality at merchant colleges through theoretical consideration. Moreover, its impact on traders' conscious changes and sales expertise in empirical analysis acts as an intermediary. Research design, data, methodology - The hypothesis of this study leverages the SPSS statistical program. To gather actual proof, sample survey for theoretical research examined 262 valid papers of the 300 papers written by 10 merchants who graduated from merchant's university. First, using the SERVQUAL model, Parasuraman et al. (1996) indicated that for quality of education service, the configuration of factors is the same as the sympathetic performance, that is, responsiveness and empathy, and traders are aware of these elements. However, our preliminary investigation revealed that traders' university education has been excluded as a component of quality of service in the earlier studies. Moreover, we found that certainty of knowledge, reliability, and sympathy are influenced by challenges and by the changing intentions of merchant consciousness. In addition, our study confirms that improvements in convincing abilities and sales technique have a positive impact. Second, merchants' and traders' expertise are proven to affect business performance. In other words, university education of traders and merchants affects the consciousness of consumers, and changes patterns of sales. Third, the quality of service management education and change in the consciousness has a considerable impact on the trader, thereby maximizing business performance and acting as an intermediary for verification. Fourth, the quality of service management education affects the trader's sales expertise to maximize business performance. Results - To summarize, the quality of college educational services relates to the improvement of business performance and the role of the resulting virtuous cycle. Consequently, we can look for suggestions in the traditional markets, where the Government pays attention to the exterior environmental factors as well as to the changing business environment. However, the most important aspect is the merchant awareness. That is, a merchant should understand the distribution environment. Several competitor and trend analyses should be conducted to meet customers' expectations positively and proactively cope with any challenges related to changes. Further, expertise in sales and marketing skills need to be acquired to improve customer convincing abilities and develop a customer-oriented mindset. Conclusions - According to the changes in consumption trends of business enterprises, new management techniques are required to survive competition by improving traditional markets, which will necessitate more competitive education programs in merchant universities.

친환경유기농자재에 대한 농업인의 사용실태 및 인식도 조사 (A Survey on the Use and Perception of Environmentally-friendly Organic Materials among Korean Farmers)

  • 백민경;박성은;김봉회;김용기;오진아;김두호;이제봉
    • 농약과학회지
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    • 제17권1호
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    • pp.41-49
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    • 2013
  • 본 연구에서는 친환경유기농자재를 사용하여 작물을 재배하는 농업인을 대상으로 설문조사를 시행하여 친환경유기농자재의 사용실태, 부작용 경험 및 친환경유기농자재의 안전성에 대한 인식도 등을 조사하였다. 조사결과 친환경유기농업에 종사하는 농업인이 친환경농업에 참여하는 가장 큰 이유는 안전농산물을 생산하기 위한 것으로 나타났다. 또한 친환경유기농자재의 안전성에 대해 보통이상으로 높게 인식하고 있었으며, 재배면적이 많은 농업인이 재배면적이 작은 농업인에 비해 친환경유기농자재의 안전성에 대한 인식이 더 낮았다. 친환경유기농업 인증을 받은 응답자의 23.6%와 인증을 받지 않은 응답자의 33.8%가 부작용을 경험함으로써 친환경유기농업 인증을 받은 농업인의 부작용 경험 비율이 낮았다. 친환경유기농자재 사용으로 인한 부작용의 종류는 주로 '눈가려움', '손발가려움', '피곤함'으로 나타났으며, 부작용을 경험한 사람($3.79{\pm}1.15$)이 경험하지 않은 사람($4.15{\pm}0.86$)에 비해서 사용방법을 준수하는 비율이 유의적으로 낮게 나타남에 따라 부작용의 발생 여부는 포장지에 기재된 사용방법 준수 행위와 밀접한 관련이 있음을 알 수 있다. 이러한 결과를 근거로 해서 정책 및 교육부문의 개선방안을 제안하기 위해서는 농업인을 대상으로 하는 보다 정밀한 의견 수렴 등의 연구가 필요할 것으로 생각된다.

일본과 한국의 기능성 유제품의 규격기준 및 시장현황에 관한 연구 (Investigation of Legal Regulation and Market Circumstances for Functional Dairy Products in Korea and Japan)

  • 박다정;이단원;박정민;신진호;김지연;전상록;송태석;윤성식;김진만
    • 한국축산식품학회지
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    • 제29권4호
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    • pp.523-532
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    • 2009
  • Changing health awareness has had an important effect on the functional food industry and is creating greater market opportunities. Unfortunately, there is no statement on functional dairy products in the Processing of Livestock Products Act. As a result, there is confusion in the market and legal difficulties with regard to the advertising of functional dairy products. This study was carried out to improve the current standardization of functional dairy products by comparing the domestic Health/Functional Food Act with the Japanese Health Promotion Law, and by investigating scientific data and articles from various literature and the Internet. In Japan, the Ministry of Health, Labor, and Welfare (MHLW) officially presented the Food with Health Claims (FHC) system that consists of Food with Nutrient Function Claims (FNFC), and innovated Food for Specified Health Uses (FOSHU). In 2005, the FOSHU system was changed to include several new subsystems: Current, Standardized, Reduction of disease risk, and Qualified FOSHU. Finally, to manufacture FOSHU, scientific evidence pertaining to such products must be examined by MHLW. Since FNFC was allowed, only 12 vitamins, ${\beta}-carotene$, and five minerals were approved, though without scientific evidence of efficacy. The Korean Health/Functional Food Act requires that health/functional foods (HFFs) be marketed in measured doses. There are two types of HFFs: generic and product-specific. There are 67 ingredients listed in the act for generic HFFs, and if an HFF has a new active ingredient, it is considered a product-specific HFF. Product-specific HFFs must be approved by the Korean Food and Drug Administration (KFDA). With the present standards, it is impossible to label and advertise functional dairy products with health/functional claims. Government agencies must cooperate to solve this problem, and standardization should be carried out by considering existing health/functional products and claims/indications from other countries.

브랜드 이미지와 구매의도 간의 영향관계에서 상품 신뢰의 매개효과 검증: PB 쌀을 중심으로 (Mediation of Production Trust on Brand Image Influence on Repurchase Intention for PB Rice)

  • 김덕현;하지영;이승현;안욱현
    • 유통과학연구
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    • 제12권8호
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    • pp.83-90
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    • 2014
  • Purpose - Increasing sales of PB rice products can hinder the growth of domestic brands of rice, notwithstanding that the government is promoting domestic brands of rice. This analysis evaluated the influencing relationship among the variables of PB image, product credibility, and purchase intention of consumers who have never bought PB rice, to know the factors influencing consumers' decisions to purchase PB products. Research design, data, and methodology - PB products' brand image was analyzed as the factor that has a direct effect on purchase intention. The mediation effect of credibility on PB products is also analyzed, in terms of influencing the relationship between PB products' brand image and purchase intention. The analysis is performed on consumers that have not purchased a PB product and consumers who have purchased PB products from major distributors. Data is collected through questionnaires, from 389 of responders, and the AMOS 19.0 statistics package is used as a statistical tool. Results - It is proven that brand image has direct effects on the credibility of the product, and the credibility of product has a direct effect on purchase intention. However, it is revealed that brand image does not directly affect purchase intention, but that brand image indirectly affects it through the credibility of the product. Although the customers' recognition about PB image is low, the result shows that PB products' external attributes have effects on customers' purchase intention relating to the PB product. Therefore, it is important to establish the credibility of the PB product more than other products in terms of marketing. Conclusions - The following are the implications of the study. First, in a rice brand promotion, the credibility of the product should be ensured by a uniform brand image. To ensure the credibility of a product, the RPC brand and other brands should be unified, and the unified brand image should be applied to every product. Second, the package must possess a design as well as contents that could build consumers' perception of product credibility. Products' external attributes contribute to their credibility, which leads the consumers to purchase the products, including those consumers who have never bought PB rice products. Therefore, the products' credibility and sales can be reinforced by applying information about consumers' considerations when buying the PB rice product in different colors, font sizes, and packaging designs. This study is meaningful in two ways. First, it seeks to identify an NB revitalization strategy by exploring the purchasing behavior of customers who have no experience in buying PB rice products. Second, the results of previous studies about general brands are considered and applied in this study in order to investigate the influencing relationship among different factors of PB products. However, this study is a consumer awareness investigation; therefore, its results only have limited meaning to the relationship between brand image and purchase intention.