• Title/Summary/Keyword: Intrinsic values

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Socio-cultural meaning of Apartment TV advertisement: Focusing on KCC Switzen (아파트 TV광고의 사회문화적 의미: KCC스위첸을 중심으로)

  • Shim, JungWon
    • Journal of Korea Multimedia Society
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    • v.24 no.9
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    • pp.1285-1298
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    • 2021
  • Among the diverse apartment brand TV Ads, KCC Switzen uses a unique advertising strategy. Unlike their competitors, KCC Switzen uses a strategy without fancy rhetoric such as luxury, premium or high-tech to enhance the value of their housing. In order to define the value of contemporary housing this paper analyses the socio-cultural messaging of KCC Switzen's television advertisements using Qualitative content analysis and Floch's Semiotic Square of Consumption Values method. As a result of this analysis, KCC Switzen's advertisements are shown to contain both intrinsic values of housing and cultural humanism by asking ablout the daily lives of real families and their relationships with neighbors. This directly contrasts with the standard advertisements that focus on the investment value of residential housing. The unique KCC Switzen advertising strategies are expected to change the paradigm of residential housing.

A Study of Cyberfeminism in fashion in the digital era (Part II) - Focused on aesthetic values - (디지털시대 패션에 나타난 사이버페미니즘 연구 (제2보) -미적가치를 중심으로-)

  • 김현수;양숙희
    • Journal of the Korean Society of Clothing and Textiles
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    • v.28 no.2
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    • pp.200-211
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    • 2004
  • The Purpose of this study was to review the effects of the cyberspace mentality on fashion as a visible symbol of feminity and to analyze terms of its aesthetic values. As for the research methodology, relevant theories across cultures and disciplines are reviewed and an experimental study is conducted to explore spiritual objectives in cyberspace. Then, major issues facing the digital society. symbolized in the computer networks, are reviewed in terms of feminine identity and physical beauty from a feminist's viewpoint. Lastly, the aesthetic values found in the spatial meditation of a new dimension (reality versus virtuality) is comparatively analyzed. The virual reality technology and bio-medical technology are combined to be represented in fashion to create a more realistic virtual world than the real one. Such a world may well be characterized by virtuality, artificiality, masquerade, and fantasy. The intrinsic values which are revealed as psychiatrical or psychological implicated values featuring virtual or artificial implications may well be characterized by distopia, hyper, hybridity and Sur Reality.

A New Extraction Method of GaAs/InGaP HBT Small-signal Equivalent Circuit Model Parameters (GaAs/InGaP HBT 소신호 등가회로 모델 파라미터의 새로운 추출방법)

  • 이명규;윤경식
    • Proceedings of the IEEK Conference
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    • 2000.11a
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    • pp.357-360
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    • 2000
  • This paper describes a parameter extraction method for HBT(Heterojunction Bipolar Transistor) equivalent circuit model without measurements of special test structures or numerical optimizations. Instead, all equivalent circuit parameters are calculated analytically from small-signal S-parameters measured under different bias conditions. These values being extracted from the cutoff mode can be used to extract intrinsic parameters at the active mode. This method yields a deviation of about 1.3 % between the measured and modeled S-parameters.

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Range Data Sementation and Classification Using Eigenvalues of Surface Function and Neural Network (면방정식의 고유치와 신경회로망을 이용한 거리영상의 분할과 분류)

  • 정인갑;현기호;이진재;하영호
    • Journal of the Korean Institute of Telematics and Electronics B
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    • v.29B no.7
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    • pp.70-78
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    • 1992
  • In this paper, an approach for 3-D object segmentation and classification, which is based on eigen-values of polynomial function as their surface features, using neural network is proposed. The range images of 3-D objects are classified into surface primitives which are homogeneous in their intrinsic eigenvalue properties. The misclassified regions due to noise effect are merged into correct regions satisfying homogeneous constraints of Hopfield neural network. The proposed method has advantage of processing both segmentation and classification simultaneously.

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Relationship between job stress, health functional food selection attributes, and consumption values among workers for information technology in Gyeonggi area (경기지역 IT 분야 직장인의 직무스트레스, 건강기능식품 선택속성 및 소비가치의 관계)

  • Jung, Ji-Eun;Kim, Sung-Eun
    • Journal of Nutrition and Health
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    • v.53 no.1
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    • pp.54-67
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    • 2020
  • Purpose: This study examined the relationship between job stress, attributes of health functional food (HFF) selection, and consumption values for information technology (IT) workers, and analyzed the factors influencing the selection of HFF to improve health by making the right choice of HFFs. Methods: Three hundred forty IT workers in Gyeonggi area participated in the study. The participants were divided into low or high job stress group. The differences in participants' general characteristics, attributes of HFF selection, and HFF consumption values were investigated, and the mediating effects of HFF consumption values on the relationship between job stress levels and the HFF selection attributes were analyzed. Results: Job stress levels were high in those IT workers with a length of service < 5 years (p = 0.013). The group with lower job stress levels had a higher tendency to consider the ingredients contained in HFF products (p < 0.001), and their efficacy (p = 0.047). They also showed greater emotional value for a sense of security from consuming HFFs to stay healthy (p = 0.047). The group with higher job stress levels had greater epistemic value in that their choice of HFFs differentiated them from the other workers (p = 0.036). Higher job stress was associated with less consideration of the intrinsic attributes such as ingredients and efficacy of the HFF selection attributes (p = -0.113), emotional value of the HFF consumption values (p = -0.136), and the functional value such as practicality, price, and safety (p = -0.134). The job stress level influenced the intrinsic attributes through the functional and emotional values, demonstrating that the functional and emotional values had appropriate mediating effects on the relationship between job stress levels and intrinsic attributes. Conclusion: Education needs to be provided for workers to relieve job stress and improve the functional and emotional values, which contributes to choosing the appropriate HFFs.

Adsorption Characteristics of Cd(II) and Cu(II) by Zeolites Synthesized from Hwangto (황토로부터 합성한 제올라이트에 의한 Cd(II) 및 Cu(II) 흡착특성)

  • 감상규;홍정연;허철구;이민규
    • Journal of Environmental Science International
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    • v.12 no.7
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    • pp.817-824
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    • 2003
  • Various kinds of zeolites, such as analcime (ANA), cancrinite (CAN), Na-Pl and sodalite octahydrate (SOD) could be synthesized from Hwangto by hydrothermal reaction in a high-pressure vessel. The adsorption characteristics of Cu(II) and Cd(II) by Hwangto and its synthetic zeolites were investigated using the chemical and electrochemical surface parameters of these adsorbents. The heavy metal adsorptivity among the adsorbents decreased in the following sequences: Na-Pl > SOD > ANA > CAN > Hwangto. This sequence was the same with the values of surface site density (Ns) of these adsorbents and was correlated inversely with the values of pHpzc (pH of the point of zero charge) and the va]ues of K$\_$a2/(int) (intrinsic surface deprotonation constant) of the adsorbents for synthetic zeolites, i.e., the adsorbents with higher values of Ns and with lower values of pHpzc and K$\_$a2/(int) for synthetic zeolites showed higher heavy metal adsorptivity. With increasing pH, the heavy metal adsorptivity increased greatly between pHpzc and pH 6 or 7 because of the steep increase of negatively charged sites for synthetic zeolites, but for Hwangto, it increased broadly because of slow increase of negatively charged sites based on its lower surface sites.

Hydration Effect on the Intrinsic Magnetism of Natural Deoxyribonucleic Acid as Studied by EMR Spectroscopy and SQUID Measurements

  • Kwon, Young-Wan;Lee, Chang-Hoon;Do, Eui-Doo;Choi, Dong-Hoon;Jin, Jung-Il;Kang, Jun-Sung;Koh, Eui-Kwan
    • Bulletin of the Korean Chemical Society
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    • v.29 no.6
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    • pp.1233-1242
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    • 2008
  • The hydration effect on the intrinsic magnetism of natural salmon double-strand DNA was explored using electron magnetic resonance (EMR) spectroscopy and superconducting quantum interference device (SQUID) magnetic measurements. We learned from this study that the magnetic properties of DNA are roughly classified into two distinct groups depending on their water content: One group is of higher water content in the range of 2.6-24 water molecules per nucleotide (wpn), where all the EMR parameters and SQUID susceptibilities are dominated by spin species experiencing quasi one-dimensional diffusive motion and are independent of the water content. The other group is of lower water content in the range of 1.4-0.5 wpn. In this group, the magnetic properties are most probably dominated by cyclotron motion of spin species along the helical π -way, which is possible when the momentum scattering time (${\tau}_k$) is long enough not only to satisfy the cyclotron resonance condition (${\omega}_c{\tau}_k$ > 1) but also to induce a constructive interference between the neighboring double helices. The same effect is reflected in the S-shaped magnetization-magnetic field strength (M-H) curves superimposed with the linear background obtained by SQUID measurements, which leads to larger susceptibilities at 1000 G when compared with the values at 10,000 G. In particular, we propose that the spin-orbital coupling and Faraday's mutual inductive effect can be utilized to interpret the dimensional crossover of spin motions from quasi 1D in the hydrate state to 3D in the dry state of dsDNA.

Kinetic Model of Steam-Methane Reforming Reactions over Ni-Based Catalyst (니켈기반 촉매를 사용한 메탄가스-수증기 개질반응의 모사)

  • Lee, HongJin;Kim, Woohyun;Lee, Kyubock;Yoon, Wang Lai
    • Korean Chemical Engineering Research
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    • v.56 no.6
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    • pp.914-920
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    • 2018
  • The intrinsic kinetic parameters of steam-methane reforming reactions over commercial nickel-based catalyst were determined. The reaction rate equations were derived from the reaction mechanism-based Langmuir-Hinshelwood chemisorption theory. As the experimental variables for the kinetic study, the reaction temperature ranged from 630 to $750^{\circ}C$ and the steam-to-carbon ratio also varied from 2.7 to 3.5. Based on the experimental data, the efficient optimization algorithm was used to determine the intrinsic kinetic parameters due to the high-dimensional objective function. It is confirmed that the parameter estimation results showed good agreement with the experimental values. Thus, this proposed mathematical reaction model can be used as the basic information to design a catalytic reactor and to optimize operating conditions.

A Study on the Recognition of the Archival Values and Use of Photographic Records of Modern Korea (근현대 사진기록의 기록학적 가치인식 및 이용의사에 관한 연구)

  • Kim, Seonghee;Sim, Jiseon
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.30 no.2
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    • pp.245-261
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    • 2019
  • The purpose of this study was to investigate factors affecting the use of modern photographic records. Data was collected through a survey of 95 potential users for photographic records in future. Independent variables in this study included evidential value, informational value, usage value, intrinsic value. Dependent variable was selected as use intention for photographic records. The results of analysis of multi-regression analysis showed that evidential value and intrinsic value were found to have a positive impact on use intention for photographic records in modern korea. The results from this study can be used as important basic data for building archives for photographic record or for developing the policy for effective photographic records management.

The Effects of Work Value of Beauty Industry Workers on Service Productivity Through Job Satisfaction (미용종사자의 업무가치감이 직무만족을 매개로 서비스 생산성에 미치는 영향)

  • Seo, Sun-min;Ko, Kyoung-sook
    • Journal of Convergence for Information Technology
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    • v.12 no.5
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    • pp.278-289
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    • 2022
  • This study empirically analyzed the effect of work value of beauty industry workers on service productivity through job satisfaction. First, according to the result of investigating factors that make effect on service productivity, it was identified that service productivity increases when work value and job satisfaction are higher. Also, it was identified that service productivity increases when awareness of satisfying values, intrinsic satisfaction, recognition of work value, recognition of self-value, and extrinsic satisfaction are higher. Fourthly, as a result of investigating the effects of work value of beauty industry workers on service improvement through job satisfaction, it was identified that the mediating effect of job satisfaction was also significant in the sobel test as Z value of |Z|=15.057 showed a greater value than 1.96. Based on the results of this study, it is expected that inner motivation can be increased for beauty industry workers to recognize that their work is meaningful and worthwhile and service productivity can be maximized by improving the satisfaction and intrinsic job satisfaction that come from work itself.