• The Journal of the Korea Contents Association
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• v.21 no.11
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• pp.41-55
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• 2021

AI voice speaker has played an important role in forming an early market and development for AI-based goods and service with growing attention from many people. In this context, this research examined factors affecting continuous intention of AI voice speaker based on the integrated adoption model, which combined two factors of perceived playfulness and innovation resistance with extended technology acceptance model. It was also examined whether three perceived anthropomorphic features(i.e., perceived rational support, perceived intimacy, perceived cognitive openness) have influences on continuous intention of AI voice speaker. The data was collected by an online-survey and were responses of those who are in their 20s and 30s and have experienced in using AI voice speaker. They were analyzed by using SEM(Structural Equation Modeling). The results showed that all of perceived ease of use, perceived usefulness, perceived playfulness and innovation resistance had significant influences on continuous intention of AI voice speaker. In addition, all of perceived rational support, perceived intimacy and perceived cognitive openness as perceived anthropomorphic features had significant influences on perceived ease of use, perceived usefulness and perceived playfulness. The implications of found results in this research was also discussed.

• Journal of the Korean Society of Costume
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• v.58 no.8
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• pp.106-119
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• 2008

This study explores grotesque characteristics that were raised as the Aesthetics of the Ugly and how it was featured in Alexander McQueen's arts. In a methodological approach, the study attempted the analysis of historical literature that was published both nationally and internationally, along with justifiable investigation using fashion/collection magazines such as Vogue, Gap and Internet search. The scope of this study ranges from 1996's Haute Couture and Pret-a-porter collection pieces modern, to date The results of this study are summarized as follows: The first grotesque characteristic present throughout Alexander Mcqueen's arts is that it featured horrifying images or evil motives with pointy heads or horns, dark colored dresses, silver accessories, Dracula, witches, skulls, soldiers of evil, death and sickness. Second, aversion was realistically portrayed by frightening objects, extreme intimacy and motives that signify death and closely relative to cruelty to human bodies. It also became visible with physical destruction of the bodies and dissecting of internal organs, etc. Thirdly, its expression of humor is out of common sense with distorted human bodies by intentionally overemphasizing certain portion of the clothes or body parts. It also featured strangely deformed bodies by ignoring the typical shapes of clothes, vague definition of gender and using of unusual objects. Forth, half-man and half-beast images are portrayed using various types of bird species or animals to Identify disparity. It further defined this image in the form of non-human cyborg by incorporating technology.

• The Journal of Society for e-Business Studies
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• v.22 no.2
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• pp.79-98
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• 2017

Understanding the consumer-brand relationship in the IT market from the "emotional" or "love" perspective requires an urgent research effort to fully comprehend IT consumers beyond brand loyalty. This study introduces and attempts to empirically validate the concept and measurement of "Lovemarks," which capture the emotional relationship between consumers and IT brands, especially smartphone brands. Having a second-order confirmatory factor analysis for three different smartphone brands, this study extracted 18 final items with six constructs of mysteriousness, sensuality, intimacy, performance, trust, and reputation. The results indicate that the Lovemarks are psychometrically valid and reliably measure the emotional interaction of consumers and IT brands beyondbrand loyalty.

• The Journal of the Korea institute of electronic communication sciences
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• v.6 no.3
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• pp.363-369
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• 2011

The purpose of this study was to examine the influence of users' perception of convergence media which were appeared with technological development upon the actual intention of use. Study findings show that when the perceived usefulness of convergence media was high, use intention was high as well. In addition, when the perceived ease of use was high, use intention was high as well. Use intention had significance influence upon the extent of actual use. This finding implies the fact that when use intention is higher, convergence media are more frequently used in reality. On the other hand, when innovation resistance is higher, the perceived ease of use, use intention and media intimacy are lower. In the end, due to innovation resistance, the use intention of media becomes lower and the use of convergence media is delayed.

• The Journal of the Convergence on Culture Technology
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• v.8 no.4
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• pp.469-476
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• 2022

As the 3D modeling technology and conversational algorithm is developed, digital humans are being used in various fields, and also virtual bankers have begun to appear in banks, including major banks such as Shin-Han Bank and Nong-Hyup Bank. However, most of the research of digital human mainly focus on its appearance, and research on robot persona that should be considered in anthropomorphizing a robot is insufficient. In this study, an experiment was conducted to find out the user experience of three scenarios (student ID receipt, deposit and withdrawal account opening, leasehold loan consultation) in which the level of anthropomorphism of the speech strategy and the level of personal information use differed in the specific context of banking. As a result of the study, social presence and usefulness had an interactive effect on the scenario and the level of anthropomorphism. There was no interaction effect on intimacy, trustworthiness, and perceived intelligence, but a tendency could be confirmed.

• Journal of the Korean Home Economics Association
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• v.47 no.3
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• pp.23-34
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• 2009

The purpose of this research is to analyze the development of a teaching and learning curriculum contributing to the development of self-identity, one of the most important developmental tasks during adolescence, and its effectiveness. This research analyzed the contents concerning self-identity and its subordinate concepts in 12 different technology and home economics textbooks for 7th graders. Based on the analysis, a teaching and learning curriculum contributing to the development of adolescents’' self-identity was developed and applied to classes through discretional creative activities. The effectiveness of the curriculum was analyzed by conducting a survey on the students before and after its application. Assessments were also conducted on the lessons applied. As a result, the lessons designed to help the development of self-identity increased the scores of self-identity, as well as all subordinate concepts, including subjectivity, self-acceptance, future planning, intimacy, stability and uniqueness. An ANCOVA analysis was conducted in order to determine whether the enhanced results of the survey after the classes were due to the application of the curriculum. It was found that the classes proved helpful to the students as the application of the curriculum remained effective even after the other influencing factors affecting selfidentity were controlled.

• Journal of Satellite, Information and Communications
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• v.10 no.4
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• pp.17-22
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• 2015

High School and College Bridge Program for high school students to learn about specialty training through Mentors with high tech equipment before college admissions has been established. In this study we further developed the previous research experience in 2013 to mentoring program. According to this program, we developed the team learning program and then conducted analytic study on the second year achievement. They became mentees and undergraduate students or graduate course student were mentors. High school students learned how to solve problems by themselves under the mentoring education. The mentees had higher satisfaction in lecture and interest increasing factors at first part of the program. In second part, they showed more satisfaction in new knowledges and recommendation factors. The relationship and intimacy have grown through interaction between mentors and mentees during the team learning. The high school and college bridge program would have significant meaning to develope a customized program for high school students through continuous study.

• The Journal of the Convergence on Culture Technology
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• v.5 no.1
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• pp.257-264
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• 2019

This study was a descriptive research study using structured questionnaires. It was identified as t-test and ANOVA to confirm SNS usage time, interpersonal relationship, body image, and academic achievement to 144 college students. Duncan's multiple test Respectively. Pearson's Correlation Coefficients were used to determine the correlation between interpersonal, body image, and academic achievement according to SNS use time. Of the 144 subjects, 55 (38.2%) were male and 89 (61.8%) were female, and 2.2 hours for female and 1.9 hours for male. (P <.014), but there was no significant correlation between body image and academic achievement, although there was a positive correlation between intimacy and high level among sub-factors. There was a positive correlation between interpersonal and body image (p <.003).

• The Journal of the Convergence on Culture Technology
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• v.7 no.3
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• pp.445-451
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• 2021

Korean film director Lee Joon-ik's two most recently released works, (2018) and (2021), introduce some changes to the world of male bonds, where bromance colors prevailed. It is a father-son or pseudo father-son relationship that has not been dealt with in the exploration of vary kind of intimacy and relationships between men in the 'Lee Joon-ik's films'. If depicts a blood-related father-son relationship, highlights the teacher-disciple relationship, or pseudo father-son relationship. In that respect, the films continue, change, and expand the relationship setting, the sense of problems in the previous film, and inevitably raise the issue of 'generation' and 'inheritance' required today by illuminating the father-son relationship.

• The Journal of the Convergence on Culture Technology
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• v.8 no.1
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• pp.551-563
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• 2022

This study aims to identify the effect on the user experiences when the embodied agent in a self-driving car interacts with emotional expressions by using 'interjection'. An experimental study was designed with two conditions: the inclusion of injections in the agent's conversation feedbacks (with interjections vs. without interjections) and the type of conversation (task-oriented conversation vs. social-oriented conversation). The online experiment was conducted with the four video clips of conversation scenario treatments and measured intimacy, likability, trust, social presence, perceived anthropomorphism, and future intention to use. The result showed that when the agent used interjection, the main effect on social presence was found in both conversation types. When the agent did not use interjection in the task-oriented conversation, trust and future intention to use were higher than when the agent talked with emotional expressions. In the context of the conversation with the AI agent in a self-driving car, we found only the effect of adding emotional expression by using interjection on the enhancing social presence, but no effect on the other user experience factors.