• 제목/요약/키워드: Internet.

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인터넷 쇼핑 성향에 따른 한국과 중국 소비자의 의류 제품 구매행동 (Apparel Purchase Behaviors of Korean and Chinese Consumers according to Internet Shopping Orientation)

  • 주예;이지연;박재옥
    • 한국의상디자인학회지
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    • 제15권3호
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    • pp.51-67
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    • 2013
  • This study aims to examine impacts of the Internet shopping orientation of Korean and Chinese consumers on their selection criteria of shopping malls and apparel products, frequencies and amounts of purchase, and information search in the Internet shopping mall. A survey was carried out with Korean and Chinese female consumers in their 20s and 30s who have the Internet shopping experiences. The results of this study were as follows: First, the Internet shopping orientation of Korean and Chinese respondents clearly showed factorial structures including the pleasure-conscious, fashion-conscious, price-conscious, and convenience-conscious orientation. From a result of the cluster analysis on four factors of the Internet shopping orientation, Korean and Chinese respondents were classified into three groups of the Internet shopping-unconscious, the Internet shopping-loyalty, and pleasure convenience-conscious. Second, there were significant differences in selection criteria of both the Internet shopping mall and apparel products among three groups of the Internet shopping orientation in Korea and China. Third, significant differences were identified in visiting frequencies, apparel purchase frequencies and amounts, payment methods, and information sources during the Internet shopping among three groups of the Internet shopping orientation in Korea and China.

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중.고등학생의 인터넷 중독과 관련 변인 연구 (High-School Students' Internet Addiction and Related Variables)

  • 전영자;서문영
    • 대한가정학회지
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    • 제44권3호
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    • pp.13-25
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    • 2006
  • In the information age, the spread of internet has a lot of positive aspects. However, it also has very serious problems with adverse effects on immature teenagers both physically and mentally. Among them, internet addiction has recently grown into a social problem. The purpose of this study is to examine the relationship between the degree of internet addiction of teenagers and the related variables, such as individual variables, using internet variable, parent-child relationship variable, and psychological variable. The survey subjects were 452 high school students in the Gimhae area. The results were as follows: First, the average score of internet addiction among the teenagers of this study was 48.24 out of 100. Which according to Young's classification, corresponds to an early stage addiction. Second, there was a significant difference in the degree of internet addiction by students' school record. The low-graded group was highly addicted to the internet. Third, the longer the teenagers were exposed to the internet, the higher they were addicted. Fourth, the degree of internet addiction was influenced by parent-child relationship. There was low addiction in a group with their parents' high support. Fifth, the degree of internet addiction was differed by psychological variables, such as self-control, self-esteem and depression. Low self-control, low self-esteem and highly depressed teenagers were related to a higher degree of internet addiction.

인터넷 쇼핑몰 사이트에서의 정보성과 소비자 오도가능성 - 온라인 마켓 플레이스와 인터넷 종합쇼핑몰의 비교 - (Informativeness and Consumer Misleading Potentialities on the Internet Shopping Mall Sites -The Study of Comparison between On-line Market Place and Integrated Internet Stores-)

  • 김소라
    • 가정과삶의질연구
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    • 제26권1호
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    • pp.15-29
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    • 2008
  • The study examined the characteristics of internet shopping mall sites including on-line market places and integrated internet stores from a perspective of consumer protection. Specifically, the study investigated 1) whether sufficient information is provided on the internet shopping mall sites, 2) whether shopping mall sites abide by internet advertising principles, and 3) specific examples of consumer misleading potentialities from internet shopping sites. Further, on-line market places and integrated internet stores were compared based on their informativeness and potential consumer misleading factors. Total 50 shopping mall sites were analyzed for examining the types of information provided and consumer misleading factors. To verify study questions, descriptive statistics were used. For comparison between on-line market places and integrated internet stores, Chi-square test and independent-sample t-test were employed. The results of this study were as the following: First, not a few of the internet shopping mall sites did not provided important information such as safety and warrantees. Second, important disclosures were not noticeable on the web pages and distracting factors were frequently used. Third, integrated internet stores were desirable compared to on-line marketplaces based on informativeness and consumer misleading potentialities. As the result of this study, internet shopping malls need to advised to provide sufficient information and reduce potential misleading factors.

서울 시내 중.고등학생의 인터넷 영양정보관련 실태분석 (The Analysis of Internet Usage for Nutritional Information by Junior and High School Students in Seoul)

  • 김혜영;양일선;이해영;강여화
    • Journal of Nutrition and Health
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    • 제36권9호
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    • pp.960-965
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    • 2003
  • For the purpose of developing 'internet nutritional education program', this study analyzed the actual states of internet nutritional information of middle/high school students. Survey questionnaires were distributed from October 21, 2002 to October 26,2002 to a total of 564 students at three junior high schools and five senior high schools located in Seoul. The total number of questionnaires collected and used in our study was 479, which is 84.9% of the total questionnaires distributed. According to the survey results, we found significant difference in the nutritional information source between middle and high school students (p < 0.05) , and two groups responded that effective nutrition information material is 'electronic materials'. Most of the respondents connected with internet more than 1 times per day, but a large number of students were not experienced in using nutrition information of the internet. All groups were using nutrition information of the internet for homework, and satisfaction level of using nutrition information of the internet were an average. Effective methods for acquiring nutrition information of internet were 'educational game' for middle school students and 'bulletin board (Q & A)'for high school students. Moreover the factor analysis for internet nutritional information program's characteristics showed that 'instructing plans','contents of study & technical support','availability'and'interaction'were important considerations for developing internet nutritional information program. We found out through our analysis that was a strong need for a more practical and effective internet nutritional education program for middle and high school students.

국내 인터넷 쇼핑몰 산업의 경쟁력 강화 및 신규수요 창출을 위한 전략 : 인터넷 쇼핑몰 수용자와 비수용자의 비교연구 (Strategies to Strengthen Competitiveness of Domestic Internet Shopping Malls and to Create a New Demand : Comparative Research on Adopters and Non-adopters of the Internet Shopping Mall)

  • 정남호
    • 지식경영연구
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    • 제9권3호
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    • pp.59-76
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    • 2008
  • Due to rapid increase in number of Internet users, the volume of domestic Internet shopping is expanding dramatically. Although the Internet shopping mall business is steadily growing, it has structural weakness, and in general, the business does not generate profit. In this context, this research identifies characteristics of the Internet shopping non-adopters, and suggests strategies to strengthen competitiveness of domestic Internet shopping malls and to create a new demand. Analysis of MCR data in 2007 showed that out of 4,298 respondents, 2,206 people adopted Internet shopping (51.3%). and 2,092 did not (48.7%). The survey measured 28 items regarding a consumption pattern and a lifestyle of the Internet users, and the analysis result showed that the pattern can be categorized in seven groups. Based on the analysis, the research suggests that the domestic Internet shopping malls adopt strategies to increase consumers' access frequency to tile Internet service, provide high-end goods, diversify transaction methods, make online shopping more convenient, cater to diversified consumer demands based on demographic data, provide price comparison more Internet shopping mails, and provide sufficient and useful information to consumers.

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인터넷 쇼핑몰의 기능적 특성과 유형이 활용성과에 미치는 영향 (Effect of Functional Characteristics of Internet Shopping Mall on Performance)

  • 한흥수;정경수
    • 한국정보시스템학회지:정보시스템연구
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    • 제13권2호
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    • pp.1-22
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    • 2004
  • Internet commerce has the potential to propel a company to "break out" of existing strategic constraints and radically alter business processes, strengthen customer and supplier ties, and open up new markets. Therefore, many firms have rushed into internet commerce to conduct business more efficiently, create new business opportunities, and generate business value. Since internet shopping mall not only become a valuable channel for selling goods to customers, but also offer companies an important vehicle for attaining competitive advantages in the new digital economy, the design and content of internet shopping mall must reflect its business goals and customers' needs. However, as little empirical evidence on the effect of internet shopping mall contribution of firm performance exist, the functionality of a firm's internet shopping mall has been decided voluntarily from its business experience. The purpose of this study is to examine the relationship between the marketing functional characteristics of internet shopping mall and its performance. 125 questionnaires from internet shopping malls which sell physical goods direct to an individual end consumer were collected. The results showed that some factors(price, product recognition, reliability enhancement) affect positive effects on the performance of internet shopping mall.

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인터넷 사용료 수준이 경제활동 수준에 미치는 영향에 대한 다국가 분석 (The Impact of Internet Access Charges on Economic Activities : A Cross-country Analysis)

  • 유승훈;양창영
    • 디지털융복합연구
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    • 제2권2호
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    • pp.63-76
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    • 2004
  • There is a considerable gap in the level of the Internet access charges among countries because of the history of the Internet use, current status of the Internet infrastructure, the Internet penetration rate, and so on. Low Internet access charge increases the number of the Internet users and the Internet penetration rate, which boosts economic activities. This paper empirically explores the impacts of the internet access charges on economic activities using a cross-country analysis based on data from 76 countries for the year 1998-2001. To this end, several versions of the neoclassical growth models, explicitly including the internet access charges, are estimated with the GDP used for a proxy for economic activities and the level of Internet access charges considered as an input to production. Subject to the appropriate caveats, the results show that the level of the Internet access charges make a significantly negative effect on economic activities. In other words, it is concluded that low Internet access charges of a county increase economic activities and the increased economic activities in turn raise the real income of the county.

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A Study on Influence of Internet Media Pornography Exposure in Adolescents on Sexual Awareness

  • Seo, Gang-Hun
    • 한국컴퓨터정보학회논문지
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    • 제22권3호
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    • pp.123-129
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    • 2017
  • This study intends examine the relevance of factors with negative influences on anti-social sexual awareness formation in adolescents as per the concern of the parents of families with adolescents, as internet pornography exposure in adolescents lead to excessive indulgence in pornographic photographs, cartoons, videos, or fictions, or in video chatting with exposure of one's own body parts. For this, the factors of internet pornography exposure in the study subjects of adolescents were constructed into a multilateral model, and the structural equation model was analyzed. As the result of the study, the following conclusion were drawn. First, the most powerful factor influencing the anti-social sexual awareness in adolescents was, contrary to the concern of many, not the exposure to pornography through internet media, but personal characteristics such as sensation-seeking tendency and socio-environmental characteristic of differential association. Second, it is worth noting that the most major factor influencing intentional internet pornography exposure by adolescents is another form of pornography exposure. Third, whether intentional or unintentional, the internet-related variable influencing the internet pornography exposure was found to be the amount of internet usage. Fourth, the unintended internet pornography exposure was found to have no direct influence on the sexual awareness of adolescents, but it did have an indirect influence on sexual awareness mediated by intentional internet pornography exposure and existing-media pornography exposure. Based on these study results, the conclusion was drawn regarding the influence of internet pornography on sexual awareness in adolescents.

초등학생 인터넷 사용 증가에 영향을 미치는 요인들 (Factors Affecting the Increase in Internet Use Among South Korean Elementary Schoolers)

  • 박선희
    • 보건교육건강증진학회지
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    • 제24권1호
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    • pp.75-91
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    • 2007
  • Objectives: It is known that the majority of middle schoolers spend the substantial amount of time using the Internet. Despite the fact, little is known about which factors are related to an increase in Internet use and what could be the consequences of excessive Internet use. The aim of this study was to explore factors affecting an increase in Internet use among elementary schoolers representing the population of South Korean elementary schoolers. Method: Secondary data obtained from the Korea Youth Panel Survey were analyzed longitudinally. Results: The average minutes spent using the Internet was 73.43 in the first wave, and was 92.17 in the second wave. Also, the percentage of those who experienced illegal behaviors on the Internet was 22.86% in the first wave, and was 30.92% in the second wave. Second, increased Internet use was strongly associated with an attack tendency, depression, suicidal ideation, stress, and delinquent behaviors. Finally, gender(being female), and increased attacking tendency, and smoking experiences successfully predicted an increase in Internet use one year later. Conclusions: It is necessary to provide education programs to young people and to develop preventive strategies for them. Through providing education programs, children can form desirable attitudes regarding the Internet use. Through providing intervention strategies, children can prevent from experiencing negative consequences due to excessive Internet use.

인터넷뱅킹 사이트의 서비스품질과 인터넷 이용자 개인특성이 고객충성도에 미치는 영향 (The Effect of Service Quality of Internet Banking Site ad Characteristic of lInternet User on Customer Loyalty)

  • 전병호;윤종훈;송인암;김병곤
    • 한국정보시스템학회지:정보시스템연구
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    • 제14권1호
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    • pp.197-226
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    • 2005
  • Recently, internet as well as internet banking are growing rapidly. Most banks in Korea provide internet banking services for customers. Internet banking became a major trend in the financial marketplace. There are a few empirical research in this area. Although quality of internet banking service is an important concept, there is a lack of theory-based empirical research in this area. Therefore, this paper is aimed at finding whether service quality of internet banking influence customer satisfaction, and whether characteristic of internet banking user influence relationship between customer satisfaction and service quality of internet banking. Furthermore, this paper identify whether customer satisfaction influence customer loyalty. The research model proposed thirteen hypothesis and tested empirically. A total of 269 responses were received from internet banking users and analyzed. The analyses showed partial support for the affirmative effect of customer satisfaction and characteristic of internet banking user. But the relationship between customer satisfaction and customer loyalty is significant. Implications of these findings are that internet banking sites should concentrate on providing a high quality of banking services; information, trust, ease of use, and security of system and thereby strengthen customer loyalty.

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