• 디지털융복합연구
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• 제10권8호
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• pp.311-316
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• 2012

인터넷 광고 시장의 비중이 커지면서 인터넷 광고의 중요도에 대한 사용자 인식이 변화하고 있다. 특히 광고주에게는 저비용 대비 고효율을 올리는 인터넷 배너광고는 매력적인 광고 매체임이 틀림없는 사실이다. 동시에 인터넷 배너광고의 상호작용성은 사용자에게도 배너광고에 몰입할 수 있도록 하는 매력적인 광고 요소로 인식되고 있다. 사용자의 호기심과 흥미 유발을 위해 시각적인 형태 변화와 더불어 공감각적인 개념을 추가하는 등 인터넷 배너광고의 특성을 최대한 활용하고 있다. 이에 본 연구에서는 배너광고의 특성 분석, 디자인 구성요소 및 게임의 구성요소의 선행연구들을 토대로 게임성향 배너광고의 7가지 표현요소를 도출한 후 사례 분석하였다.

• 한국중재학회지:중재연구
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• 제30권2호
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• pp.145-164
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• 2020

With the development of the Internet, e-commerce is rapidly developing, and e-commerce through the Internet has become a major distribution channel for selling products and services to consumers and buyers. However, as Internet shopping develops, consumer dissatisfaction and conflict are increasing. In this regard, this study examined how consumer dissatisfaction caused by using an Internet shopping mall, which is currently taking the core position in commerce activities, leads to consumer complaints, and how these complaints affect the necessity and intention to use the arbitration system. As a result of the study, the following implications were obtained. First, it will be necessary to remove the root cause of consumer complaints by continuously monitoring consumer complaints, rather than staying at passive consumer complaints such as defective product exchange and damage compensation for dissatisfaction with Internet shopping malls. Second, it can be said that the function of the arbitration system is required to protect the rights and interests of consumers using the Internet shopping mall and to actively improve the problems in the event of a damage situation or a problem situation. Lastly, academia's continuous research will be needed, and governments and related organizations will need to continuously provide and promote information to users of Internet shopping malls.

• 지역사회간호학회지
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• 제26권2호
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• pp.169-177
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• 2015

Purpose: Previous studies focused on the negative effects of Internet use such as obesity, depression, and addiction. However, few studies investigated whether the Internet use for an appropriate time has positive effects on adolescents' health. Thus, the purpose of the study was to examine the dose-response relationship between Internet use for non-academic purposes (NAP) and happiness/stress in adolescents. Methods: This study used data from the 2013 Korea Youth Risk Behavior Web-Based Survey. A total of 72,435 adolescents were included. Rao-Scott ${\chi}^2$ and multiple logistic regression were conducted. To test the dose-response relationship, this study examined how happiness/stress changed with increase in the time of Internet use for NAP. Results: After controlling for general characteristics, the odds ratios for being unhappy and stressful were lowest in adolescents using the Internet for NAP for more than 0 hour and less than an hour a day. Interestingly, students who did not use the Internet for NAP had a significantly higher risk of being unhappy/stressful than those using for more than 0 hour and less than an hour a day. Conclusion: Internet use for NAP for more than 0 hour and less than an hour a day has positive effects on happiness/stress in adolescents.

• 대한가정학회지
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• 제43권9호
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• pp.1-13
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• 2005

The purposes of this study were to classify internet shopping mall user by their shopping styles and to define the characteristics of the classified individual clusters. Questionnaires were completed by 338 men and women who have used internet shopping malls at lead once during the previous 6 months. The internet shopping styles were classified into 4 clusters after factor analysis and k-means cluster analysis. Cluster I, named 'high brand proneness', can be described as having low score on devotee tendency. Cluster II, named 'high value proneness', is characterized by a high score on seeking substance. Cluster III, called 'steadiness orientation', can be described as having a tow score on seeking trend and substance. Cluster IV, named 'individuality inclination', can be described as having low score on seeking trend. These four clusters differ in terms of socio-demographic and environmental characteristics such as gender, age, educational level, occupation, and internet using time. Theoretical and practical implications are discussed.

• 복식문화연구
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• 제9권4호
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• pp.602-615
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• 2001

The purpose of this study was to investigate the relationships between life style and clothing purchase intention and purchase criteria in internet shopping-mall of male and female consumers. The subjects were 275 internet users (male: 164, female: 111). The results of the study were as follows. Five factors of life style derived by factor analysis:'Digital Orientation','Economy Orientation','Positive Activity','Fun Orientation', and'Home Orientation'. The dress types to be based on the purchase intention in internet shopping-mall was classified into four dimensions by factor analysis: Casual Wears & Single Item Clothes','Formal Wears','Miscellaneous Goods', and'Underwears ＆ Night Clothes'. Internet users showed relatively high purchase intention in casual wears & single item clothes and miscellaneous goods. Clothing purchase intention in internet shopping correlated significantly with home orientation in males, and with digital orientation in females. Subjects high in fun orientation placed importance on design as clothing purchase criteria. Males high in positive activity placed importance on price, color, sewing, brand, and wearing appearance. Females high in digital orientation believed design, color, material, refundment condition, and fashionability were important as purchase criteria. The level of digital orientation of dress purchasers in internet shopping-mall was higher than that of non-purchasers in case of males, and that of fun orientation was higher than that of non-purchasers in case of females. The present findings suggest that life style such as digital orientation and home orientation appeared to be important in predicting the clothing purchase intention in internet shopping mall.

• 한국의류학회지
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• 제24권6호
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• pp.907-917
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• 2000

Although interest in the potential and actual usage of the Internet as a transaction medium is increasing, the market for fashion merchandise on the Internet in Korea has yet to take off. As the Internet environment is expected to bring about a transformation of conventional consumer buying behavior, the purpose of this exploratory research is to investigate the buying behavior of fashion products on the Internet to identify relevant concepts and generate hypotheses for further empirical research. The research methods selected for the study were observation and in-depth interview. Twelve subjects who had purchased fashion products on the Internet were selected and interviewed. Those who could not participate in face-to-face in-depth interviews because of the geographic locations were interviewed on-line. The results are as follows: First, subjects went through the stages of shopping motivation stage, site choice behavior stage, in-site behavior stage, and postpurchase behavior stage. Second, a model was extracted for each shopping stage, and a final model was completed based on comparisons with the participants processes. The information content of each phase was discussed. Finally, each participant was classified using their purchasing process, revealing six possible mixed usage patterns of the Internet marketing system and the traditional marketing system.

• 한국IT서비스학회지
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• 제11권2호
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• pp.49-68
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• 2012

The purpose of this study is to analyse the country image, the pre-assessment, and the usage intention about overseas internet shopping mall service in china and how these factors are related to one another according to internet shopping mall using experience. And this study divided the country image for internet shopping mall service into two components : general country attribute and general service product attribute. In this study it is found that the country image of international internet shopping service is directly related to the pre-assessment, and the pre-assessment is related to usage intention especially in case that chinese consumer has a lot of internet shopping mall using experience. In the other case, the general country attributes affect the general service product attributes but the general service product attributes don't have any relationship with the pre-assessment. For a successful international internet shopping mall service business in China, marketer should recognize that it is important to formulate the policy extending the internet shopping mall experience as well as using the country image.

• 한국학교보건학회지
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• 제21권2호
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• pp.23-33
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• 2008

Purpose: Internet is one of the essential tools in South Korean adolescent life. Recently, researchers suggest that Internet use is positively associated with teens' mental health problems such as depression and suicide. Thus, this study explored a relationship between Internet use and suicide ideation among South Korean adolescents. Methods:　Secondary data, the three-wave Korean Youth Panel Survey, were analyzed. First, in terms of the levels of Internet use and suicidal ideation, t-test was used for examining a gender difference, and Analysis of Variance were used for examining differences across three points in time(waves 2 - 4). Second, logistic analysis was performed to examine the significant association between Internet use and suicide ideation after controlling for the other factors' effects. In this analysis, Fixed Effect Regression Method(FERM) was incorporated as well. FERM was useful in adjusting for the effects of time-invariant factors even without measuring them. As a result, it was possible to obtain more accurate findings. Results: Adolescent depression was an important factor influencing the association between Internet use and suicide ideation. After controlling for the effect of depression, the relationship between Internet use and suicide ideation was no longer statistically significant. Conclusion:　As a proxy to identify teens who are obsessed with suicide ideation, levels of Internet use do not seem useful. Instead, it is necessary to examine teens' access to websites related to suicide.

• 한국보건간호학회지
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• 제30권1호
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• pp.56-69
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• 2016

Purpose: The prevalence of problematic internet usage among college students is a cause for concern. There is a lack of study examining influences of cognitive protecting or buffering factors on internet addiction among college students. The purpose of this study was to examine influences of depression, ego-resilience, and active stress coping on internet addiction tendency (IAT) among college students. Methods: A cross-sectional, descriptive design was used. Data were collected between October and December 2013. A convenience sample of 244 students completed self-report questionnaires consisting of Ego-resiliency Scale, Ways of Coping Checklist, Center for Epidemiologic Studies-Depression, and Self-report Scale for Internet Use. Stepwise multiple regression analysis was performed for data analysis. Results: We found that higher levels of depression were associated with higher levels of IAT. However, an inverse association was found between active stress coping and IAT. Students who mainly used the internet for chatting showed lower levels of IAT than those who used the internet for games or blogs. These factors explained 15.1% of the variance in IAT of college students. Conclusion: The study results suggest that stress coping strategies and depression are important factors for evaluation when developing intervention programs targeting college students with problematic internet use.

• 한국생활과학회지
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• 제11권4호
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• pp.335-346
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• 2002

The purpose of this study was to investigate how much adolescents use the internet and how much they are addicted to the internet, and to examine the relative effect of the personal and family related variables on the internet addiction. Data was collected through a questionnaire survey given to 420 students of middle school in Kwangju province. The data were analyzed by frequency, percentage, stepwise multi-regression analysis, Cronbach's $\alpha$, and Pearson's correlations coefficient. The major findings obtained from this study were as follows: 1. The proportion of internet addiction of adolescents was 9.1%. 2. Parent's control, positive family emotion and self-efficacy were proved to be the most significant variables. The internet addiction increased as the score of parent's control got higher, and the scores of the positive family emotion and the self-efficacy lower. 3. Because the positive family emotion was found to be a very important factor in determining internet addiction, this research proposes that the further family life education program should be developed to facilitate the normal family functioning in relations with preventing internet addiction.