• Title/Summary/Keyword: Internet-Based Simulation

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Dynamic Analysis of CRM Strategy for Online Shopping-mall (온라인쇼핑몰의 CRM 전략에 관한 동태적 분석: System Dynamics 기법을 활용한 고객만족도 분석을 중심으로)

  • Kang, Jae-Won;Lim, Jay-Ick;Lee, Sang-Gun
    • Information Systems Review
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    • v.9 no.3
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    • pp.99-132
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    • 2007
  • As customer management rises by important issue in electronic commerce, virtue study about CRM have proceeded much. However, because existent researches were positive researches of most statistical base, There are some limitation that does not show dynamic change with CRM flow by flowing of time, and can not forecast propriety and future result about CRM strategy. Therefore, in order to overcome existent limitation on these CRM study, this study designed dynamic model which draws factors that compose CRM strategy of on-line shopping mall, and do based on technique in system dynamics so that can analyze dynamic change between these factors. Concretely, atomized customer focuses in the on-line shopping mall and does based on Permission marketing theory, and applied CRM of different level to atomized customers and know change of customer satisfaction measurement and discomfort degree accordingly. According to the result of Simulation practice, situation that achieve CRM strategy of different level by atomize customer more increase the customer satisfaction than situation that is not so. Dynamic pattern that presented in this study is expected that can verify validity about CRM achievement strategy of different level at each CRM point of contact & how Internet enterprise including on-line shopping mall is establishing CRM strategy reasonably.

Implementation of an operation module for an integrated network management system of ship-based and offshore plants (해양플랜트 및 선박의 네트워크 통합 관리 시스템 운용 모듈 개발)

  • Kang, Nam-Seon;Lee, Seon-Ho;Lee, Beom-Seok;Kim, Yong-Dae
    • Journal of Advanced Marine Engineering and Technology
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    • v.40 no.7
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    • pp.613-621
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    • 2016
  • This research connected network equipment, including CCTV, PAGA, IP-PBX, and Legacy, in order to enable the operation and configuration of internal IP-based network equipment in maritime plants and vessels, both in the field and from remote places, and to allow for the support of remotely controlling such equipment. It also realized an operating program for the integrated network equipment management system to enable the monitoring and control of equipment status, operation condition, and notifications from distant places. By applying the operating program to satellite stations and vessels sailing on the sea, a performance test was conducted to evaluate data loss and transmission/reception delay in the communication section between the land and vessels. As a result, this research verified the normal operation of CCTV control and of real-time monitoring and control of the network equipment, including PAGA, IP-PBX, and Legacy under the FBB and MVSAT environments. It was observed that the transmission of CCTV video images with a large volume of data as well as the transmission and reception of voice data were found to be slightly delayed, indicating the need to develop technology to compress and convert data for real-time transmission and reception.

A Design of an AMI System Based on an Extended Home Network for the Smart Grid (스마트 그리드를 위한 확장 홈 네트워크 기반의 AMI 시스템 설계)

  • Hwang, Yu-Jin;Lee, Kwang-Hui
    • Journal of the Institute of Electronics Engineers of Korea TC
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    • v.49 no.7
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    • pp.56-64
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    • 2012
  • A smart grid is the next generation power grid which combines the existing power grid with information technology, so an energy efficient power grid can be provided. In this paper, in order to build an efficient smart grid an AMI system, which gears with the existing home network and provides an user friendly management function, is proposed. The proposed AMI system, which is based on an extended home network, consists of various functional units; smart meters, communication modules, home gateway, security modules, meter data management modules (MDMM), electric power application modules and so on. The proposed home network system, which can reduce electric power consumption and transmit data more effectively, is designed by using IEEE 802.15.4. The extended home gateway can exchange energy consumption information with the outside management system via web services. The proposed AMI system is designed to enable two-way communication between the home gateway and MDMM via the Internet. The AES(Advanced Encryption Standard) algorithm, which is a symmetric block cipher algorithm, is used to ensure secure information exchange. Even though the results in this study could be limited to our experimental environment, the result of the simulation test shows that the proposed system reduces electric power consumption by 4~42% on average compared to the case of using no control.

GMPLS based Functional Models and Connection Admission Control Algorithms for Optical Burst Switched Networks (광 버스트 교환 망을 위한 GMPLS 기반 기능 모델과 연결 수락 제어 알고리즘)

  • So, Won-Ho;Roh, Sun-Sik;Kim, Young-Chon
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.29 no.9B
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    • pp.778-790
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    • 2004
  • In this paper, we propose the functional models of optical burst switching (OBS) routers to apply GMPLS (Generalized Multiprotocol Label Switching) to optical networks based on OBS. In addition, we introduce a connection admission control (CAC) algorithms which are operated in this models and can accommodate the required QoS. Firstly, the characteristics of current GMPLS and OBS for the optical Internet are basically considered. With this consideration, the models are proposed to accept OBS features which include the recognition of data bounda η with control information and the statistical multiplexing in terms of bursts. Secondly, we use an offset time decision (OTD) algorithm on behalf of controlling the connection admission with taking QoS parameters such as burst loss rate(BLR) and service-differentiation ratio(SDR) into consideration. The proposed CAC algorithms use the offered load of LSP (Label Switched Path), wavelength information, and QoS parame ‘ ers as inputs of OTD algorithm. A call setup request will be accepted when the offset time decided by OTD algorithm is reasonable for guaranteeing its requested QoS. Simulation is used for performance evaluation Results show the proposed schemes can guarantee the required QoS and those are better than the previous one in terms of channel utilization.

Reliable Hybrid Multicast using Multi-layer Transmission Path (다계층 전송경로를 이용한 신뢰성 있는 하이브리드 멀티캐스트)

  • Gu, Myeong-Mo;Kim, Bong-Gi
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.1
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    • pp.35-40
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    • 2019
  • It is important to constantly provide service in real-time multimedia applications using multicast. Transmission path reconstruction occurs in hybrid multicast using Internet Protocol (IP) multicast and ALM in order to adapt the network status to things like congestion. So, there is a problem in which real-time QoS is reduced, caused by an increase in end-to-end delay. In this paper, we want to solve this problem through multi-layer transmission path construction. In the proposed method, we deploy the control server and application layer overlay host (ALOH) in each multicast domain (MD) for hybrid multicast construction. After the control server receives the control information from an ALOH that joins the MD, it makes a group based on the hop count and sends it to the ALOH in each MD. The ALOH in the MD performs the role of sending the packet to another ALOH and constructs the multi-layered transmission path in order of priority by using control information that is received from the control server and based on the delay between neighboring ALOHs. When congestion occurs in, or is absent from, the ALOH in the upper MD, the ALOH selects the path with the highest priority in order to reduce end-to-end delay. Simulation results show that the proposed method could reduce the end-to-end delay to less than 289 ms, on average, under congestion status.

A Transmission Scheme for Efficient Streaming in Large-delay Networks (높은 지연을 갖는 네트워크에서 효율적인 스트리밍 전송기법)

  • Lee, Sun-Hun;Chung, Kwang-Sue
    • Journal of KIISE:Information Networking
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    • v.32 no.4
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    • pp.483-494
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    • 2005
  • The standard streaming delivery Is mostly based on UDP with no end-to-end congestion control. For this reason, wide usage of multimedia applications in Internet might lead to congested networks. To avoid such a situation, studies on the congestion controlled streaming delivery has been increasingly done after the 1990s. However, by considering only the stability aspect of network, these works ignore the characteristics of multimedia streaming applications. Moreover, most of previous works have no consideration on the network delay which produces an effect on streaming service. In this thesis, in order to overcome limitations of the previous transmission schemes for streaming, we propose a new transmission scheme called 'BEST(Buffer-driven Efficient STreaming)'. The BEST takes a hybrid approach that considers both user-level requirements and network-level requriements. Therefore, the BEST improves the stability of networks by adjusting the sending rate suitable for network status and it also provides the smoothed playback by preventing buffer underflow or overflow. The BEST is designed to consider high-delay networks. Through the simulation, we prove that the BEST satisfies both user-level and network-level requirements in a high-delay network environments.

Design and Implementation of Call Object Management mechanism for Customer Channel integration of Customer Relationship Management Environment (CRM 환경의 고객 채널 통합을 위한 콜 객체 관리 메저니즘 설계 및 구현)

  • Han, Yun-Ki;Koo, Yong-Wan
    • Journal of KIISE:Computing Practices and Letters
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    • v.13 no.7
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    • pp.520-533
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    • 2007
  • The CRM(Customer Relationship Management) is the business strategy model for higher profits and competitive power of the enterprise in a new business environment. The large-scale customer response service technique uses internet, e-mail, SMS (Short Message Service), Telephony service, DM(Direct Mail) by customer channel point. Recently, business model diversify for new contract and retaining existing customer to the effort for a profitable model of business. This paper is based on Avaya PDS(Predictive Dialing System) model for CRM bond center. If the number of "available" agents are less than the number of inbound channels, then there may be real-time response problems in PDS system implemented. The Organization cannot afford to have many agents in available mode because of the high cost of manpower. This paper provides two contributions to the study. First, we present Call Object Management Mechanism of Customer Channel integration for reduce outbound consulting and reduce CallBack data in the PDS. Second, we design and implement the proposed system. Our simulation results show analysis of old model and proposed model. The proposed model can be efficiently used in Large-scale CRM.

Design of Adaptive DCF algorithm for TCP Performance Enhancement in IEEE 802.11 based Mobile Ad-hoc Networks (IEEE 802.11 기반 이동 ad-hoc 망에서 TCP 성능 향상을 위한 적응적 DCF 알고리즘 설계)

  • Kim, Han-Jib;Lee, Gi-Ra;Lee, Jae-Yong;Kim, Byung-Chul
    • Journal of the Institute of Electronics Engineers of Korea TC
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    • v.43 no.10 s.352
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    • pp.79-89
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    • 2006
  • TCP is the most widely used transport protocol in Internet applications that guarantees a reliable data transfer. But, in the wireless multi-hop networks, TCP performance is degraded because it is designed for wired networks. The main reasons of TCP performance degradation are contention for wireless medium at the MAC layer, hidden terminal problem, exposed terminal problem, packet losses in the link layer, unfairness problem, reordering problem caused by path disconnection, bandwidth waste caused by exponential backoff of retransmission timer due to node's mobility and so on. Specially, in the mobile ad-hoc networks, discrepancy between a station's transmission range and interference range produces hidden terminal problem that decreases TCP performance greatly by limiting simultaneous transmission at a time. In this paper, we propose a new MAC algorithm for mobile ad-hoc networks to solve the problem that a node can not transmit and just increase CW by hidden terminal. In the IEEE 802.11 MAC DCF, a node increases CW exponentially when it fails to transmit, but the proposed algorithm, changes CW adaptively according to the reason of failure so we get a TCP performance enhancement. We show by ns-2 simulation that the proposed algorithm enhances the TCP performance by fairly distributing the transmission opportunity to the failed nodes by hidden terminal problems.

Mobility Management Method for Constrained Sensor Nodes in WoT Environment (WoT 환경에서 제한된 센서 노드의 이동성 관리 방법)

  • Chun, Seung-Man;Ge, Shu-Yuan;Park, Jong-Tae
    • Journal of the Institute of Electronics and Information Engineers
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    • v.51 no.9
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    • pp.11-20
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    • 2014
  • For Web-based applications in IoT environment, IETF CoRE WG has standardizing the CoAP. One of limitations of CoAP is that CoAP standard does not consider the mobility management of the CoAP sensor node. In this paper, we propose the mobility management protocol of CoAP sensor node by considering the characteristics of the constrained network. The proposed mobility management protocol supports for Web client to be transmitted the sensing data from CoAP node reliably while the CoAP sensor moves into different wireless networks. To do this, we designed the architecture with the separate IP address management of CoAP sensor node and presented the mobility management protocol, which includes the holding and binding mode, in order to provide the reliable transmission. Finally, the numerical analysis and simulation with NS2 tool have been done for the performance evaluation in terms of the handover latency and packet loss with comparing the proposed mobility management protocol with other the existing mobility management protocols. The performance result shows that the proposed mobility management can provide the transmission of sensing data without the packet loss comparing with the existing mobility management protocol reliably.

The Implementation of e-Learning System for the Dress Unit in the Subject of Technology & Home Economics in the Middle School (중학교 기술.가정과 옷차림 단원 학습을 위한 e-러닝 시스템 구현)

  • Lee, Young-Lim;Cho, Hyun-Ju
    • Journal of Korean Home Economics Education Association
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    • v.21 no.2
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    • pp.45-60
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    • 2009
  • This study is intended to implement an e-Learning system assisted class for the dress unit in the subject of technology & home economics in the middle school. This class is aimed at making teaching-learning in the dress unit effective, triggering students' interest in it, enhancing their understanding and offering basic materials for the e-Learning development about clothing instruction in the subject of technology & home economics. To make the concrete situational learning effective and provide realistic learning environments, learning contents were implemented so that the learners themselves could manipulate the contents by clicking. How to wear clothing according to learners' individuality was presented in order to trigger the learners' attention and motivation using the latest clothing pictures from the Internet shopping mall, and the dress fashion pictures of their peers. The result of this study can be summed up as follows. First, the implementation of learning materials with which simulation manipulation and visualization were possible could make the students reach the learning goals easily. Second, teaching-learning activity could be made more effective using audios, images and moving pictures rather than written texts. Third, learning the dress unit, which is especially related with a new fashion, made the most of the advantage of e-Learning by providing realistic and lively learning materials in a timely manner. And it triggered learners' motivation by providing pictures or moving pictures related with their real life. Based on these research results, this study suggests further research to develop e-Learning contents using various multimedia authoring tools as well as the ones applied to this study in learning the dress unit. It also suggests that the database of teaching-learning materials be constructed to securely prepare abundant instruction materials.

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