• Asia pacific journal of information systems
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• 제12권3호
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• pp.89-113
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• 2002

As Mobile Internet users grow rapidly, Mobile Internet Companies will be in a fierce race to catch a new customer. In this situation, companies want to identify of what factors make peoples use Mobile Internet in order to develop the effective Mobile Internet services and to supply the higher service quality. However, prior researches on Mobile Internet focused on technical area such as higher data delivery, efficient compression of images, so they do not have given companies beneficial materials for making fascinating Mobile Internet service. To offer the service development materials, this research investigated important factors to use Mobile Internet from the viewpoint of customer. Moreover, the study was progressed how much these factors influenced Mobile Internet actual usage. After being surveyed service adopting model and significant factors in Marketing and in MIS(Management Information System), this study was suggested Mobile Internet Adopting Model reflected in Mobile Internet characteristics. To collect the effective data, Internet survey had been done for two weeks. The respondents were identified if they were real Mobile Internet users and how much they had used Mobile Internet for a month. The results were that important factors of Mobile Internet usage were Usefulness, Usability, System Quality and Instant Connectivity. Perceived Value of Mobile Internet influenced Mobile Internet Behavioral Intention significantly and Behavioral Intention had a significant effect on Mobile Intent usage by results. This paper concludes with discussion of these results and their implications for researcher and Mobile Internet company managers.

• Asia pacific journal of information systems
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• 제12권3호
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• pp.191-212
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• 2002

Recently, Internet banking becomes a major trend in the financial marketplace. However, there are few researches to investigate relationship between factors influencing user's intention to use the Internet banking service. Therefore, this paper is aimed at analyzing the Internet banking service user's intention to use empirically. Our research framework is basically based on TAM(Technology Acceptance Model) proposed by Davis(1989). Empirical results using path analysis revealed that experience has a direct relationship with intention to use, while those three factors like perceived risk, self-efficacy, technical support indirectly affect intention to use.

• 한국정보시스템학회지:정보시스템연구
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• 제14권2호
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• pp.133-154
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• 2005

The objective of this study is to find the factors influencing the use of mobile service. We extracted critical study variables according to literature reviews about adoption of information systems, those under the internet environment and mobile internet adoption for theoretical foundation. TAM suggested by Davis(1985) has explained the acceptance mechanism with the following constructs: perceived usefulness, perceived ease of use, attitude toward use, behavioral intention and actual usage. After studying prior literature reviews, this study investigated the group of people using mobile services. The result of study claims that it has same results with previous TAM, especially between personal innovativeness and attitude toward use have strong statistical relations. On the other hand, there haven't been any statistical relations between perceived ease of use and perceived usefulness and between perceived usefulness and behavioral intention, either. In conclusion, use of mobile service can be promoted by developing various kinds of mobile service, designing device and interface to use mobile service more convenience and familiar, stimulating user's innovative characters and recognizing mobile service more useful in real life.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2003년도 추계종합학술대회 논문집
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• pp.468-473
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• 2003

인터넷의 발전은 통신과 방송의 융합으로 인터넷 방송이라는 새로운 방송형태를 이루었다. 인터넷의 발달로 인해 인터넷방송 또한 그 활용범위가 확대되고있다. 전자상거래에서 인터넷 방송이 적극적으로 활용됨으로써 상품이나 서비스에 대한 설득력이 높아지고 있으며, 교육이나 의료서비스 및 건강관리, 세미나 등에 활용되고 있어 그 수용자도 늘어나고 있다. 인터넷 방송은 그 역사가 오래되지 않고 지금 현재도 발전하는 단계이다. 이에 인터넷의 주 이용자층인 20-30대를 대상으로 인터넷 방송 컨텐츠를 어떻게 이용하는지 알아보고자 하였다.

• The Journal of Asian Finance, Economics and Business
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• 제8권5호
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• pp.931-937
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• 2021

Since the service organizations have been moving towards digitization across the world, there is a wide range of technological innovations that have been integrated within the service firms, especially in banking services. As such, Internet banking is one of the innovative services that have reshaped the traditional banking activities, particularly in Bangladesh. In line with this, the research is designed to examine the Internet banking adoption based on five variables: perceived usefulness, perceived ease-of-use, trust, social influence, and perceived enjoyment, and the study also explores differences among respondents on these study variables based on gender and academic disciplines. The study has selected university students as study samples as they are the prospective customers to use Internet banking. Sample size in the research is 300, and a well-designed questionnaire was distributed to collect data. SPSS is used for statistical analysis. The research used ANOVA test to capture any difference on variables based on gender and academic disciplines. The findings indicate that male students in business have more intention to adopt Internet banking and preference for ease-of-use than female students, and business students will be more favorably inclined to adopt Internet banking service than students in other academic disciplines.

• 대한안전경영과학회지
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• 제3권1호
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• pp.67-79
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• 2001

This study is based on Parasuraman, Zeithaml 8l Berry［19］`s SERVQUAL measure that develop for estimation of service quality, so this study proposes the present condition of customer service and improvement method on internet search engine. This study also develops a questionnaire for analyzing customer satisfaction considering the present condition of internet service. We're going to analyze the customer service quality that classified by search engines, service quality with university students who use usually internet.

• 통상정보연구
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• 제6권1호
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• pp.51-74
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• 2004

The virtual space of internet has changed the existed market structure as more and more internet users have highly increased. And this situation has given a golden opportunity to the internet service firms that are supposed to meet their customers through the internet web sites. So, it is becoming a critical issues to construct and keep better web sites than their competitors to the internet service firms. This paper is intented as an investigation of determination factors of internet web site quality further, which of them are more important factors to the consumer satisfaction. For this purpose, empirical approach using factor analysis, regression analysis was used to develop dimensions of internet web site quality and to explore more important factors that internet service firms should choice to have competitiveness. Empirical results of the study presented that the determination factors of internet web site quality were composed of five factors like Responsiveness, Accessibility, Ease of use, System Performance, Communication. And we found that Communication and Ease of use are more important factors than other ones. Therefore, the internet service firms that are plan to have more competitiveness than their competitors should choice these important factors and concentrate on these ones to build excellent internet web sites.

• 대한가정학회지
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• 제42권2호
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• pp.177-193
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• 2004

Using data from the 2001 Computer and Internet Use Survey by the National Statistical Office, this study investigated digital divide among women aged between 20 and 55. Following were the major findings. first, two-thirds of women did not use Internet even though many of these had Internet access at home. Second, those who did not have Internet access at home, those with a lower level of educational attainment, those with blue color or service occupations, and those with higher age were less likely to use Internet than their counterparts in these socio-economic variables. Third, expanding Internet infrastructure would not improve Internet use of the Elderly. Forth, the majority of those who did not use Internet did not recognize the Internet itself. Based on the result the policy implications for digital divide were suggested.

• 융합보안논문지
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• 제3권2호
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• pp.21-32
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• 2003

인터넷이 발전해감에 따라 사이버 세계라고 하는 또 다른 세상이 창출되었다. 그러나 정보보호의 취약성 때문에 인터넷 서비스를 이용하는 사용자들의 안전성이 보장되지 않는다. 이처럼 불법 침입자들로부터 선의의 이용자를 보호하기 위해한 대응책을 숙지해야 할 것이다. 인터넷 기술의 발달에 따라 인터넷을 통하여 일반 사용자들도 이러한 정보들에 손쉽게 접근할 수 있게 됨으로 인해 인터넷에 대한 정보보호 문제는 더욱더 중요한 과제로 부각되고 있다. 이 논문에서는 인터넷 환경에서 정보보호 문제를 해결하기 위해 개발된 정보보호 프로토콜에 대하여 분석하는데 그 목적이 있다.

• ETRI Journal
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• 제28권1호
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• pp.67-76
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• 2006

This study aims to identify the factors that influence adoption intentions towards portable Internet service, based on the individual characteristics that assist in creating markets and developing strategies. Two types of factors are defined: individual characteristics including demographics, existing services usages, prior knowledge, adoption attitudes, and service evaluations; and adoption intentions including the willingness to subscribe, subscription term, willingness to pay, usage type, and preferred terminal. The results indicate that the importance of demographic variables depends on adoption intentions, and that users of mobile Internet service and wireless LAN are probably targets for portable Internet service. Furthermore, the results demonstrate the need for an enhanced perception of the usefulness and ease of use of service, as well as an intensive marketing activity for potential users and a bearable innovation to stimulate the market for portable Internet service.