• 대한안전경영과학회지
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• 제12권2호
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• pp.89-97
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• 2010

The most important concern in the internet service organizations in competitive market circumstances is to focus on formation and maintenance of continuous relationship with customers. The purpose of this study is to verify the effect of perception of the fairness - procedural fairness for recovery, interactional fairness, fairness for reward on customer's satisfaction and trust, behavior when the internet service company failed to service such as disclosure of personal information. This study aims to apply justice theories to service recovery. As a result, first, the customer's perceived justice had a significant effect on the customer satisfaction and trust in service recovery. Second, the customer's satisfaction positive effect on trust. Third, customer's satisfaction formed by service recovery had a effect on the customer's behavior such as continuous usage intention. Therefore, this study was reveal how the extent of justice perception felt by customers in the service recovery process, causes positive causation relationship which affect customer behavior intention.

• 산학경영연구
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• 제19권1호
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• pp.35-51
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• 2006

1990년대 하반기 이후 고유가와 지속적인 세계 경기침체에 이어 2000년대 초반 이후 9.11 테로와 이라크전을 거치면서 침체되었던 항공운송산업은 2004년 하반기부터 점차 회복세를 보이고 있다. 이에 따라 항공운송산업의 수요는 점차 증가하고 있으며, 항공사의 대고객서비스 투자 또한 더욱 더 증가하는 추세에 있다. 최근들어 전세계적으로 선두 그룹에 속해있는 몇몇 대형항공사들이 기내인터넷 상용화 서비스를 개시하였으며, 국내 항공사들도 글로벌 경쟁에서 뒤처지지 않기 위해 기내인터넷 서비스 제공을 개시하였다. 항공기내에서 인터넷이 상용화되기 시작하면서 기업입장에서 수익에 근거한 수요조사와 같은 연구가 진행되었으나 사용자 입장에서의 연구가 이루어지지 못하고 있다. 본 연구는 DEA와 컨조인트 분석을 결합한 모형을 이용하여 항공기에 새롭게 도입되는 기내인터넷 서비스에 대해 이용자가 중요하게 고려하는 속성과 그 선호도를 파악하였다. 기내인터넷 서비스에 대한 속성별 상대적 중요도를 추정한 결과 소비자들은 전송속도, 정보접근성, 컨텐츠 품질, 요금제 순으로 중요하게 고려하는 것으로 나타났다. 본 연구를 통해 소비자들이 기내인터넷을 이용하고자 하는 속성을 추출하고, 각 속성의 중요도 및 속성수준의 부분가치, 최선의 대안을 탐색함으로써 기업이 기존에 설계하고 있는 기내인터넷의 전략적 접근 방안에 대한 시사점을 제시하였다.

• 경영정보학연구
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• 제8권1호
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• pp.125-139
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• 2006

본 연구는 Csikszentmihalyi(1977)에 의해서 소개되고 Hoffman과 Novak(1996)에 의해서 확장된 플로우 개념을 수용하여 모바일 인터넷 서비스의 사용에 있어 Novak, Hoffman과 Yung(1997)이 이론화한 플로우(flow)개념을 도입하여 모바일 인터넷 환경요인들이 플로우 및 플로우 선행요인에 영향을 미치는지를 확인해 보고 기존 인터넷 환경에서와 같이 모바일 인터넷 환경에서도 플로우 이론이 성립되는가를 구조 방정식분석을 통해 검정해 보았다. 본 연구는 서비스 수용모델과 플로우 개념에 관한 문헌연구, 설문조사, 모바일 인터넷 플로우 모델의 제시, 그리고 가설검정으로 구성되며 그 결과는 다음과 같다. 첫째, 플로우 선행요인인 도전감에 영향을 미치는 요인은 인터넷 환경요인 중 매체 특성, 컨텐츠 특성, 모바일 인터넷 매체의 사용 편의와 정보전송 품질, 컨텐츠의 유일성, 적시성, 간결성으로 나타났다. 둘째, 플로우 선행요인인 숙련도에 영향을 미치는 요인은 컨텐츠특성, 요금특성, 사용특성이며 컨텐츠의 유일성, 적시성, 간결성, 그리고 요금청구의 명확성, 요금제선택의 다양성, 즉시 연결성이 숙련도에 영향을 미치는 것으로 나타났다. 플로우 선행변인인 도전감은 플로우에 정(+)의 유의한 영향을 미치는 것으로 나타났다. 이러한 결과는 소비자들의 모바일 인터넷 사용에 있어 도전적 태도가 플로우 경험에 영향을 미치며 도전감을 증가 시키는 모바일 인터넷 특성을 통해 통찰력 있는 시각을 제시해준다.

• 인터넷정보학회논문지
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• 제19권5호
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• pp.97-105
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• 2018

In this paper, we present our recent effort on the development of a portable OCS system (SCH-mOCS), which provides minimal but essential functionalities of conventional OCS systems. SCH-mOCS is targeted for the environment where Internet connection is not available and fast processing of essential patient information is needed. The main usage could be found at the outdoor environment, such as voluntary medical services at challenged regions. The target of the first usage of the system is in the rural area of Cambodia where medical service and ICT infrastructure is poor. We have been conducting voluntary medical services for 15 years in Cambodia, where the services usually run for 3 days and include outpatient diagnosis/consultation, medication, and simple surgeries. This medical service started in 2002, where about 20 SoonChunHyang University Bucheon Hospital staffs (doctors, nurses, and pharmacists) participated. We realized that a system like SCH-mOCS is needed: we have to consult many patients in a short period, so that a prompt response and prescription to the patients are very important. However, the conventional OCS system is not suitable, because the service is usually conducted outdoor environment where Internet connected computers cannot be installed. Moreover, since the service needs only a subset of the conventional hospital information system and fast system response, application of a full OCS is not practical. The adequate system is a bare minimal OCS system, with very simple and quickly manageable patient admission, consultation, and prescription functionalities. In this paper, we describe hardware as well as the software aspect of a mini-OCS we have developed for the purpose. We named the system SCH-mOCS (SoonChunHyang mini-OCS). We also describe the usage scenario of SCH-mOCS in order to demonstrate that the system is general enough to apply for other similarly challenged regions.

• Journal of information and communication convergence engineering
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• 제10권1호
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• pp.71-77
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• 2012

This study examines the factors influencing internet protocol television (IPTV) usage intention. Using Davis's technology acceptance model (TAM) and DeLone and McLean's model of information system success, this study investigates the effects of information system quality (information quality, system quality, and service quality) and media quality on IPTV use in terms of perceived usefulness, perceived ease of use, and usage intention. We examined the proposed model by employing structural equation modeling and survey data from 222 IPTV users. The results indicate that information quality, service quality, and media quality had significant effects on perceived usefulness and that information quality and media quality had significant effects on perceived ease of use. However, system quality had no effect on perceived usefulness or perceived ease of use. In addition, perceived ease of use influenced perceived usefulness, and perceived usefulness and perceived ease of use influenced IPTV usage intention. Further, the stability and reliability of IPTV services encouraged IPTV use, and successful IPTV services showed high media quality.

• 대한가정학회지
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• 제42권3호
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• pp.195-209
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• 2004

The purpose of this study was 1) to examine the usage of mobile internet by cell phone or palm pilot, etc., 2) to analyze mobile users' lifestyles, 3) to examine preferred fashion services according to users' lifestyles and 4) to investigate service satisfaction and preference with the mobile internet. 193 university students in Seoul were randomly selected as subject. The data was analyzed using descriptive statistics (i.e., percentage, frequency), factor analysis, cluster analysis and ANOVA. The results of the study were as follows: first, most mobile users spent 10 min a day for using the mobile internet (i.e., short message service) mainly in transportation vehicles. Secondly, five factors in the mobile users' lifestyle were named as: 'surfer', 'absorber', 'expert', 'accepter' and 'enthusiast'. Thirdly, two factors in the preferences of fashion service on mobile internet were 'customized information service' and 'ordinary information service'. Fourthly, according to the internet lifestyle, mobile users were classified into three groups: 'mania group', 'follower group', and 'veteran group'. The mania group was the highest group in mobile service satisfaction and service preference. Marketing implications are discussed for the successful mobile business in clothing and textile industry.

• 한국지능시스템학회:학술대회논문집
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• 한국퍼지및지능시스템학회 2006년도 추계학술대회 학술발표 논문집 제16권 제2호
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• pp.408-411
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• 2006

Currently, the nano economy threatens the mass economy. This is based on the internet business models. In the nano business models based on internet, the diversely personalized services are needed. Many researches of the personalization on the web have been studied. The web usage mining using click stream data is a tool for personalization model. In this paper, we propose an internet business model using evolutionary support vector machine and web response survey as a web usage mining. After analyzing click stream data for web usage mining, a personalized service model is constructed in our work. Also, using an approach of web response survey, we improve the performance of the customers' satisfaction. From the experimental results, we verify the performance of proposed model using two data sets from KDD Cup 2000 and our web server.

• 보건의료산업학회지
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• 제4권2호
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• pp.33-46
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• 2010

In this study, we investigated web contents accessibility of 60 hospital web sites in Korea. The eight evaluation criteria were used for estimating the web contents accessibility of the web sites. These criteria were as follows: providing an alternative text, providing caption for moving picture, providing a skip navigation, usage of pop-up windows, usage of a summary or a caption tag for data table, providing a page title, providing a label for online form, and usage of java scripts. K-WAH 3.0 was used for estimating five evaluation criteria. According to Internet web contents accessibility guideline 1.0, we estimated the rest three evaluation criteria manually and described good or bad examples for the evaluation results technically. The results show that the web accessibility of hospital web sites is generally insufficient and the constant interests in improvement for accessibility are urgently needed.

• 한국IT서비스학회지
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• 제12권1호
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• pp.215-227
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• 2013

Currently, improved quality of life has facilitated consumers' indulgence in a diverse range of cultural cuisines. Consequently, the evolvement of the food service industry has been developing itself according to the diversified needs of the consumers. In particular, a great amount of interest has been expressed in a new form of food service known as family restaurants. Family restaurant service providers have begun to provide information regarding family restaurant usage, including various foods and services, through their websites in order to yield better service to consumers. For family restaurant service providers, comprehending the consumers' purpose of using the company's websites is a crucial managerial issue and it plays an important role in the development of good marketing strategies. There exists a distinction in websites usage purposes according to the different values of consumers; the hedonic value and the utilitarian value. When consumers gain satisfaction through family restaurant websites usage, this satisfaction extends to word of mouth communication effect. In order to develop good Internet marketing strategies, this study is prepared to assist family restaurant service providers understand the relationships among customer value, usage purpose, customer satisfaction, and word of mouth communication with regards to the family restaurant websites. The results of this study provide useful implications to understand consumer behavior and to develop marketing strategies in a family restaurant websites.

• 인터넷정보학회논문지
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• 제6권2호
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• pp.127-139
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• 2005

본 연구는 웹사이트에 싣고 있는 정보수준의 단계별 분류에 기초하여 한, 미, 일, 중 4개국 선도기업 웹사이트들의 활용수준을 각각 조사함으로써 국내 기업과의 전략상의 차이, 경쟁실태 및 활용현황을 구체적으로 분석하였다. 또한 본 연구는 1999년과 2001년의 연구(1, 2)를 통해 검증한 기업의 웹 활용 및 발전단계 모델을 최근 인터넷을 기업환경에 도입하기 시작하는 중국 기업들과 비교해 보았다. 한국, 미국, 일본, 중국의 기업들 중 웹사이트를 보유하고 있는 기업들을 표본으로 조사하여 초기 도입국가 기업들과 중기 도입국가 기업들, 그리고 후기 도입국가 기업들에 대해 각 국별로 나누어 발전수준과 방향을 가늠하여 보았다.