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http://dx.doi.org/10.6109/jicce.2012.10.1.071

The Impact of Information System Quality and Media Quality on the Intention to Use IPTV  

Lee, Dong-Man (Kyungpook National University)
Chae, Young-Su (KSC and 2-1 ADA Battalion in US 8th Army)
Lee, Young-Ki (Daegu Technopark)
Choi, Moon-Jong (Daegu Digital Industry Promotion Agency)
Jang, Sung-Hee (Kyungpook National University)
Publication Information
Journal of information and communication convergence engineering / v.10, no.1, 2012 , pp. 71-77 More about this Journal
Abstract
This study examines the factors influencing internet protocol television (IPTV) usage intention. Using Davis's technology acceptance model (TAM) and DeLone and McLean's model of information system success, this study investigates the effects of information system quality (information quality, system quality, and service quality) and media quality on IPTV use in terms of perceived usefulness, perceived ease of use, and usage intention. We examined the proposed model by employing structural equation modeling and survey data from 222 IPTV users. The results indicate that information quality, service quality, and media quality had significant effects on perceived usefulness and that information quality and media quality had significant effects on perceived ease of use. However, system quality had no effect on perceived usefulness or perceived ease of use. In addition, perceived ease of use influenced perceived usefulness, and perceived usefulness and perceived ease of use influenced IPTV usage intention. Further, the stability and reliability of IPTV services encouraged IPTV use, and successful IPTV services showed high media quality.
Keywords
Internet protocol television; Information quality; System quality; Service quality; Media quality of IPTV; Usage intention;
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