• The Journal of Korean Institute of Communications and Information Sciences
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• v.26 no.12C
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• pp.190-198
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• 2001

In this paper, the authors propose methods for determining the differentiated price for elastic traffic in IP (Internet Protocol) network. First, we investigate the behavior in the consumption of bandwidth of elastic traffic in IP network. Next, we propose a method to relate the bandwidth usage with the pricing for the elastic traffic, which is based partially or fully on the usage rate of the network bandwidth. After that, we propose a charging function for elastic traffic, which is based on the de facto usage of the bandwidth. Finally, we will illustrate the implication of the work via simple numerical experiments.

• Journal of Korean Institute of Industrial Engineers
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• v.27 no.2
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• pp.181-189
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• 2001

The proliferation of the Internet and related technologies and applications has led to a new form of market place known as the electronic store. In this paper, we study competition between two shopping channels, an electronic store and traditional retailers. Based on the circular spatial market model, we derive the Nash and Stackelberg equilibria as a function of the efficiency of the electronic store. The result shows that the Stackelberg equilibrium is always superior to the Nash equilibrium for both channels. It is also shown that, in some cases, the electronic store has incentive to decrease its efficiency to gain more profit.

• International journal of advanced smart convergence
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• v.10 no.1
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• pp.62-74
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• 2021

We compare Over-the-Tops (OTTs), Netflix and Amazon Prime Video (APV) with five success factors of innovation. Firstly, Netflix offers better personalized service than APV, because APV has collaborative filtering algorithms to recommend safe bets, not the customers really want. Secondly, APV' user interface is undercooked to lock the members in, even if it has more content and better price offer than Netflix retaining its loyal customers despite the price increase. Thirdly, Netflix has simple subscription model with three tiering, but APV has complicated pricing model having annual and monthly, APV and Prime Video (AV) app, Amazon subscription and extra payment of Amazon Prime Channels (APCs). Fourthly, Amazon has fewer partnership than Netflix especially when it comes to local TV series. Instead, Amazon has live TV channel collaboration including sports content. Lastly, both have strategic and operational agility in their organization well.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2003.05a
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• pp.648-652
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• 2003

In the GPRS(General Packet Radio Service) network, the transport layer between SGSN(Serving GPRS Support Node) and GGSN (Gateway GPRS Support Node) is based on IP-Over ATM Network. which means that the connectionless IP traffic is transmitted through connection oriented ATM transport layer. Efficient resource management is needed to perform connection and disconnection of the pertinent VC because of the connectionless IP traffic being passed through ATM transport layer In this paper, Internet Web service traffic model in the GPRS network is applied to the various VC holding Cost Pricing Model. each method is compared through analyzing each VC utilization and setup rate.

• Journal of the Korea Computer Industry Society
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• v.5 no.9
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• pp.1101-1110
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• 2004

In the first quarter of 2004, there were about 1 billion 348 million mobile phone users worldwide with a penetration rate of only 29%. Korea ranks among the highest in the use of mobile communication, having over 36 million mobile phone subscribers with a mobile phone penetration rate of 75% as of May 2004. Since the introduction of wireless Internet service in May 1999, the number of subscribers rose to 34.5 million with 95.3% of the total mobile phone subscribers using wireless Internet services in May 2004, largely due to continued investments by telecommunication service providers, improvement of mobile handsets (color and digital camera phones) and implementation of policies on mobile number portability. In the Korean wireless Internet market, there are many user complaints since the service providers are competing with each other through TV commercial sales and phone discounts rather than improving their call quality, services and billing systems. therefore there is a growing need to improve the billing systems through means such as the implementation of reasonable payment plans according to consumer use, development of a wireless Internet billing system that can predict the number of users and establishment of pricing standards for controlled data (head, tail, etc...) as well as menu information by testing the texts. multimedia, video and other types of content provided by the three major mobile communication companies. The purpose of this study is to promote wireless Internet services and protect user rights by proposing a reasonable way to improve the billing systems for wireless Internet services after conducting a comparative analysis of file size and billing data of each of the service providers through a verification test on a packet billing system for wireless Internet services.

• Journal of Convergence for Information Technology
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• v.7 no.1
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• pp.75-79
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• 2017

The purpose of this paper is to propose a method for business process system (BPS) based on the Internet of Things (IoT). As the results of this research the IoT architecture and the business process design are derived. The main findings include the proposed IoT-enabled BPS method, illustrated by the description of the application and its assessment. In addition, the key business processes namely; remote machine monitoring; maintenance of machine; material procurement; product pricing; and information reporting system, are affected by IoT technology. The proposed method of this research could be the reference for the companies which want to have better management performance based on IoT technologies.

• Journal of Communications and Networks
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• v.13 no.5
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• pp.499-510
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• 2011

Any server offering a routing service in the Internet would naturally be in competition for clients, and clients may need to utilize service from a specific server in order to achieve a desired result. We study the various properties of this competition, such as the fraction of route requests handled by a routing service provider and the fraction of total revenue obtained. As the routing service providers (i.e., servers or routers in this context) compete, they may alter behavior in order to optimize one of the above properties. For example, a service provider may lower the price charged for its service, in order to increase the number of clients served. Our models are based on servers offering a routing service to clients within representative network topologies based on actual Internet sub-graphs. These models provide, a framework for evaluating competition in the Internet. We monitor key aspects of the service, as several variables are introduced into the models. The first variable is the fraction of client requests that will pay more for a better quality route. The remaining requests are normal client requests that are satisfied by the most economical route. The second variable is the fraction of servers who choose to lower service prices in order to maximize the number of client requests served. As this fraction increases, it is more likely that a server will lower the price. Finally, there are some resource constraints applied to the model, to increase the difficulty in providing a routing solution, i.e., to simulate a realistic scenario. We seek to understand the effect on the overall network, as service providers compete. In simple cases, we show that this competition could have a negative impact on the overall efficiency of a service. We show that the routing variety present in the larger models is unable to mask this tendency and the routing service performance is decreased due to competition.

• Journal of Internet Computing and Services
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• v.16 no.4
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• pp.1-11
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• 2015

This study uses the contingent valuation method to estimate the switching cost for adopting the MVNO service. The findings are as follows.: First, Willingness To Switch(WTS) increases as users' using pattern and perceived degree of MVNO service, but satisfaction with current service provider does not play a significant role in predicting Switching Cost. This means that as amount of money users can save exceeds a certain level, users decide to willingly change their service provider to MVNO regardless of their level of satisfaction with current service provider. Second, there are differences in WTS among service subscribers in SKT, KT and LGU+. It means that there will be a difference in the tendency to switch to MVNO among subscribers of service providers. This study suggest the following mangerial perspective to effectively promote the MVNO and boost the MVNO market for activation of mobile data services.: First, MVNOs are better off applying differentiated pricing scheme at attractive rates than using a differentiation of service product and quality. Second, regulators should consider how to implement an MVNO regulatory policy when there is an asymmetric customer loyalty among MNOs. This research will be used to set the MVNO's pricing strategy and to build up a successful regulatory policies.

• Asia pacific journal of information systems
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• v.17 no.2
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• pp.83-95
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• 2007

We are motivated by how offline and online firms compete. The Internet made many conventional offline firms build a dynamic online business as another sales channel using their advantages such as brand equity, an existing customer base with comprehensive purchasing data, integrated marketing, economies of scale, and longtime experience with the logistics of order fulfillment and customer service. Even though the hybrid selling using both offline and online channel seems to have advantages over a pure online retailer, all the conventional offline firms are not seen to create an online business. Many conventional offline firms began to launch online business since the Internet era, however, just being online business is not likely to guarantee success. According to Bizate.com's report whether the hybrid channel strategy is successful is still under investigation. For example, consider the classic case of Barnes and Noble versus Amazon.com, Barnes and Noble was already the largest chain of bookstores in the U,S., when Amazon.com was established in 1995, BarnesandNoble.com followed suit in 1997, After suffering losses in its initial years, Amazon finally turned profitable in 2003. In 2004, Amazon's net income was $588 million on revenues of $6.92 billion, while Barnes and Noble earned $143 million on revenues of $4.87 billion, which included BarnesandNoble.com's loss of $21 million on revenues of $420 million. While these examples serve to motivate our thinking, it does not explain when offline firms should venture online. It also does not provide an analytical framework that can generalized to other competitive online-offline situations. We attempt to do this in this paper and analyze a hybrid channel model where a conventional offline firm competes against online firms using its own direct online channels. We are particularly interested in an optimal channel strategy when a conventional offline firm sells its products through its own direct online channel to compete with other rival online firms. We consider two situations where its direct online channel and other online firms are symmetric and asymmetric in the brand effect. The analysis of this paper presents several findings. In the symmetric model where a hybrid firm's online channel is not differentiated from a pure online firm, (i) a conventional offline firm will not launch its online business. In the asymmetric model where a hybrid firm's online channel is differentiated from a pure online firm, (ii) a conventional offline firm can launch its online business if its brand effect is greater than a certain threshold. (iii) there is a positive relationship between its brand effect and online customer costs showing that a conventional offline firm needs more brand effect in order to launch online business as online customer costs decrease. (iv) there is a negative relationship between its brand effect and the number of customers with access to the Internet showing that a conventional offline firm tends to launch its online business when customers with access to the Internet increases.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.30 no.7B
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• pp.499-506
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• 2005

In this paper, mobile multimedia service is defined as a service which is used for Internet or multimedia contents without regard to place in the mobile or wireless environment. The purpose of this paper is to search consumer's purchase decision factors by means of literature review and expert's opinion and to analyze a purchase decision structure and its weight. Some implications were found. Firstly, mobile multimedia service purchase factors relating to cost and quality are more important than external causes. Secondly, cost is more important than quality, that is different from result of mobile telecommunication and high-speed Internet service. Thirdly, direct effect such as pertinent charging and terminal price is more important than indirect effect such as pricing differentiation. Finally, main features of service such as mobility and contents are more important than additional characteristics such as personalized service.